Đánh giá mức độ ảnh hưởng của thương hiệu đến quyết định lựa chọn dịch vụ tiền gửi tiết kiệm tại ngân hàng TMCP Sài Gòn Thương Tín - Chi nhánh Hà Tĩnh

TDTT 5

		.817
TDTT 4			.800
TDTT 6			.729
TDTT 1				.615
TDTT 3				.613
LHM 1	.509			.541
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 9 iterations.

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Đánh Giá Độ Tin Cậy Thang Đo Bằng Cronbach’S Alpha Trước Khi Rút Trích
Đánh giá mức độ ảnh hưởng của thương hiệu đến quyết định lựa chọn dịch vụ tiền gửi tiết kiệm tại ngân hàng TMCP Sài Gòn Thương Tín - Chi nhánh Hà Tĩnh - 15

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Kết quả rút trích nhân tố lần 2 KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.873
Bartlett's Test of Sphericity	Approx. Chi-Square	1.409E3
	df	210
	Sig.	.000

Rotated Component Matrixa

Component
	1	2	3	4	5
LTT 4	.766
LHM 2	.756
LTT 3	.697
LTT 1	.690
LHM 4	.546
NB 3		.782
NB 4		.747
NB 2		.653
NB 5		.620
NB 1		.574
CLCN 3			.725
CLCN 6			.658
CLCN 7			.652
CLCN 1			.613
CLCN 2
TDTT 5				.816
TDTT 4				.795

TDTT 6

		.738
TDTT 1			.664
TDTT 3			.629
LHM 1	.516		.539
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 7 iterations.

Kết quả rút trích nhân tố lần 3 KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.866
Bartlett's Test of Sphericity	Approx. Chi-Square	1.309E3
	df	190
	Sig.	.000

Rotated Component Matrixa

Component
	1	2	3	4
LHM 2	.790
LTT 4	.757
LTT 1	.696
LTT 3	.680
LHM 1	.581
LHM 4	.572
TDTT 5		.807
TDTT 6		.734
TDTT 4		.732
TDTT 1		.673
TDTT 3		.591
NB 3			.759
NB 4			.729
NB 5			.698
NB 2			.586
NB 1			.521
CLCN 3				.721
CLCN 7				.669
CLCN 6				.645

CLCN 1


Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 6 iterations.

Kết quả rút trích nhân tố lần 4 KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.859
Bartlett's Test of Sphericity	Approx. Chi-Square	1.239E3
	df	171
	Sig.	.000

Total Variance Explained

Component

Initial Eigenvalues			Extraction Sums of Squared Loadings			Rotation Sums of Squared Loadings
Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %
1	6.913	36.383	36.383	6.913	36.383	36.383	3.310	17.422	17.422
2	1.855	9.765	46.148	1.855	9.765	46.148	3.004	15.810	33.232
3	1.519	7.993	54.140	1.519	7.993	54.140	2.929	15.416	48.648
4	1.113	5.856	59.996	1.113	5.856	59.996	2.156	11.349	59.996
5	.925	4.867	64.863
6	.878	4.620	69.483
7	.797	4.197	73.680
8	.698	3.672	77.351
9	.605	3.185	80.536
10	.521	2.743	83.279
11	.503	2.648	85.927
12	.484	2.549	88.477
13	.458	2.408	90.885
14	.398	2.093	92.977
15	.373	1.962	94.939
16	.302	1.590	96.529
17	.243	1.279	97.808
18	.228	1.203	99.010

Total Variance Explained

Component

Initial Eigenvalues			Extraction Sums of Squared Loadings			Rotation Sums of Squared Loadings
Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %
1	6.913	36.383	36.383	6.913	36.383	36.383	3.310	17.422	17.422
2	1.855	9.765	46.148	1.855	9.765	46.148	3.004	15.810	33.232
3	1.519	7.993	54.140	1.519	7.993	54.140	2.929	15.416	48.648
4	1.113	5.856	59.996	1.113	5.856	59.996	2.156	11.349	59.996
5	.925	4.867	64.863
6	.878	4.620	69.483
7	.797	4.197	73.680
8	.698	3.672	77.351
9	.605	3.185	80.536
10	.521	2.743	83.279
11	.503	2.648	85.927
12	.484	2.549	88.477
13	.458	2.408	90.885
14	.398	2.093	92.977
15	.373	1.962	94.939
16	.302	1.590	96.529
17	.243	1.279	97.808
18	.228	1.203	99.010
19	.188	.990	100.000
Extraction Method: Principal Component Analysis.

Rotated Component Matrixa

Component
	1	2	3	4
LHM 2	.794
LTT 4	.764
LTT 1	.706
LTT 3	.679

LHM 4

.591
LHM 1	.583
NB 3		.757
NB 4		.730
NB 5		.704
NB 2		.602
NB 1		.526
TDTT 5			.801
TDTT 6			.731
TDTT 4			.724
TDTT 1			.688
TDTT 3			.597
CLCN 3				.677
CLCN 7				.667
CLCN 6				.619
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 6 iterations.

3.2. EFA biến phụ thuộc

Component Matrixa

Component

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.674

Bartlett's Test of Sphericity

Approx. Chi-Square

112.472

Sig.

.000

Total Variance Ex Initial Eigenvalues			plained Extraction Sums of Squared Loadings
Component	Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %
1	2.022	67.417	67.417	2.022	67.417	67.417
2	.582	19.387	86.804
3 Extraction Met	.396 hod: Princi	13.196 pal Component	100.000 Analysis.

1
tiep tuc gui tiet kiem tai Sacombank	.856
thuong hieu Sacombank rat tot	.835
se gioi thieu ban be, nguoi quen	.769
Extraction Method: Principal Component Analysis.
a. 1 components extracted.

4.Đánh giá thang đo bằng hệ số tin cậy Cronbach’s alpha sau khi rút trích

4.1. Hệ số Cronnbach’s alpha đối với biến độc lập:

Kiểm định độ tin cậy thang đo nhóm 1 Reliability Statistics

Cronbach's Alpha

N of Items
.851	6

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Cronbach's Alpha if Item Deleted
LHM 2	17.19	8.905	.618	.829
LTT 4	17.01	8.047	.765	.800
LTT 1	17.13	8.487	.663	.820
LTT 3	17.64	8.527	.621	.829
LHM 4	17.15	8.668	.588	.835
LHM 1	17.15	9.205	.559	.839

Kiểm định độ tin cậy thang đo nhóm 2 Reliability Statistics

Cronbach's Alpha

N of Items
.790	5

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Cronbach's Alpha if Item Deleted
NB 3	12.23	11.317	.636	.728
NB 4	12.56	12.651	.552	.758
NB 2	12.44	11.429	.630	.730
NB 5	12.32	12.058	.557	.754

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Cronbach's Alpha if Item Deleted
NB 3	12.23	11.317	.636	.728
NB 4	12.56	12.651	.552	.758
NB 2	12.44	11.429	.630	.730
NB 5	12.32	12.058	.557	.754
NB 1	12.24	11.204	.497	.782

Kiểm định độ tin cậy thang đo nhóm 3 Reliability Statistics

Cronbach's Alpha

N of Items
.812	5

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Cronbach's Alpha if Item Deleted
TDTT 5	11.83	11.742	.733	.740
TDTT 6	12.31	10.201	.666	.757
TDTT 4	12.06	11.574	.664	.756
TDTT 1	12.06	12.835	.482	.808
TDTT 3	11.99	12.845	.490	.806

Kiểm định độ tin cậy thang đo nhóm 4 Reliability Statistics

Cronbach's Alpha

N of Items
.729	3

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Cronbach's Alpha if Item Deleted
CLCN 3	7.77	2.311	.477	.727
CLCN 7	7.74	2.167	.605	.576
CLCN 6	7.74	2.261	.577	.612

4.2. Hệ số Cronbach’s alpha đối với biến phụ thuộc

Reliability Statistics

Cronbach's Alpha

N of Items
.757	3

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach's Alpha if Item Deleted
thuong hieu Sacombank rat tot	7.58	1.252	.605	.654
tiep tuc gui tiet kiem tai Sacombank	7.63	1.215	.640	.614
se gioi thieu ban be, nguoi quen	7.57	1.361	.519	.750

5. Kiểm định tính phân phối chuẩn của số liệu

One-Sample Kolmogorov-Smirnov Test

X1	X2	X3	X4
N		150	150	150	150
Normal Parametersa	Mean	.0000000	.0000000	-2.2204460E-17	-1.6135241E-16
Normal Parametersa	Std. Deviation	1.00000000E0	1.00000000	1.00000000E0	1.00000000E0
Most Extreme Differences	Absolute	.072	.048	.054	.095
	Positive	.034	.048	.054	.065
	Negative	-.072	-.046	-.052	-.095
Kolmogorov-Smirnov Z		.879	.592	.659	1.164
Asymp. Sig. (2-tailed)		.423	.875	.778	.133
Exact Sig. (2-tailed)		.404	.858	.758	.125
Point Probability		.000	.000	.000	.000
a. Test distribution is Normal.