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Các nhân tố ảnh hưởng đến xây dựng thương hiệu Du lịch Vĩnh Long - 15


TC3

.739

.271

.193

.221

.183

TC4

.746

.270

.094

.077

.196

HD1

.335

.737

.183

.201

.344

HD2

.210

.780

.130

.214

.216

HD3

.206

.863

.148

.145

.237

HD4

.302

.809

.109

.175

.225

HD5

.181

.842

.124

.100

.242

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Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 6 iterations.


Component Score Coefficient Matrix


Component

1

2

3

4

5

TN1

-.047

.006

.016

-.049

.234

TN2

-.016

-.128

-.052

-.057

.387

TN3

-.029

-.101

-.071

.025

.320

TN4

-.068

-.097

.003

-.080

.380

TN5

-.067

-.059

-.023

-.001

.304

HT1

.212

-.059

-.013

-.046

-.012

HT2

.260

-.071

-.009

-.027

-.126

HT3

.146

-.069

-.011

-.002

.017

HT5

.150

-.006

.023

-.036

-.031

KK1

.019

-.050

.255

.007

-.102

KK2

-.065

.028

.303

-.062

-.065

KK3

-.028

-.043

.266

.018

-.069

KK4

-.050

-.014

.276

-.096

.036

KK5

-.039

-.035

.257

-.091

.067

CP1

-.071

-.008

-.031

.332

-.055

CP2

-.087

-.005

-.040

.348

-.050

CP3

-.066

-.048

-.057

.353

-.017

CP4

-.060

-.029

-.028

.339

-.057

TC1

.198

-.021

-.024

-.080

.018

TC2

.257

-.050

-.067

-.079

-.009

TC3

.217

-.013

-.015

-.057

-.054

TC4

.251

-.010

-.041

-.128

-.024

HD1

-.019

.217

-.014

-.027

-.030

HD2

-.065

.285

-.021

.020

-.110

HD3

-.067

.322

-.010

-.023

-.112

HD4

-.021

.288

-.033

-.017

-.115

HD5

-.066

.315

-.013

-.041

-.095


Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. Component Scores.

+ Phân tích nhân tố thang đo xây dựng thương hiệu


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.851


Approx. Chi-Square

819.576

Bartlett's Test of Sphericity

df

6


Sig.

.000


Total Variance Explained

Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

3.389

84.722

84.722

3.389

84.722

84.722

2

.270

6.743

91.465

3

.181

4.521

95.986

4

.161

4.014

100.000

Extraction Method: Principal Component Analysis.

* Kiểm định tương quan Pearson


TH

REGR

factor score 1

for

analysis 1

REGR

factor score 2

for

analysis 1

REGR

factor score 3

for

analysis 1

REGR

factor score 4

for

analysis 1

REGR

factor score 5

for

analysis 1

Pearson Correlation


1


.529**


.412**


.299**


.318**


.271**

TH

Sig. (2-tailed)


.000

.000

.000

.000

.000

N

229

229

229

229

229

229

Pearson

REGR factor

Correlation

.529**

1

.000

.000

.000

.000

score 1 for

Sig. (2-tailed)

.000


1.000

1.000

1.000

1.000

N

229

229

229

229

229

229

Pearson

REGR factor

Correlation

.412**

.000

1

.000

.000

.000

score 2 for

Sig. (2-tailed)

.000

1.000


1.000

1.000

1.000

N

229

229

229

229

229

229

Pearson

REGR factor

Correlation

.299**

.000

.000

1

.000

.000

score 3 for

Sig. (2-tailed)

.000

1.000

1.000


1.000

1.000

N

229

229

229

229

229

229

Correlations


analysis 1


analysis 1


analysis 1



REGR factor score 4 for

analysis 1

Pearson Correlation


.318**


.000


.000


.000


1


.000

Sig. (2-tailed)

.000

1.000

1.000

1.000


1.000


N

229

229

229

229

229

229


REGR factor score 5 for

analysis 1

Pearson

Correlation


.271**


.000


.000


.000


.000


1

Sig. (2-tailed)

.000

1.000

1.000

1.000

1.000



N

229

229

229

229

229

229

**. Correlation is significant at the 0.01 level (2-tailed).

* Hồi quy tuyến tính

Model Summaryb

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

Durbin-Watson

1

.844a

.713

.707

.58514

1.900

a. Predictors: (Constant), REGR factor score 5 for analysis 1, REGR factor score 4 for analysis 1, REGR factor score 3 for analysis 1, REGR factor score 2 for analysis 1,

REGR factor score 1 for analysis 1

b. Dependent Variable: TH


ANOVAa

Model

Sum of Squares

df

Mean Square

F

Sig.


Regression

189.643

5

37.929

110.778

.000b

1

Residual

76.352

223

.342


Total

265.995

228


a. Dependent Variable: TH

b. Predictors: (Constant), REGR factor score 5 for analysis 1, REGR factor score 4 for analysis 1, REGR factor score 3 for analysis 1, REGR factor score 2 for analysis 1, REGR factor score 1 for analysis 1


Coefficientsa

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

Collinearity Statistics

B

Std.

Error

Beta

Tolerance

VIF


1

(Constant)

3.606

.039


93.255

.000



REGR factor score

1 for analysis 1


.571


.039


.529


14.731


.000


1.000


1.000

REGR factor score

2 for analysis 1


.445


.039


.412


11.492


.000


1.000


1.000

REGR factor score

3 for analysis 1


.323


.039


.299


8.331


.000


1.000


1.000



REGR factor score 4 for analysis 1


.343


.039


.318


8.862


.000


1.000


1.000

REGR factor score

5 for analysis 1


.292


.039


.271


7.542


.000


1.000


1.000

a. Dependent Variable: TH

Kiểm tra phương sai sai số thay đổi Correlations REGR factor score 1 for analysis 1 REGR 1


Kiểm tra phương sai sai số thay đổi Correlations REGR factor score 1 for analysis 1 REGR 2



Kiểm tra phương sai sai số thay đổi Correlations REGR factor score 1 for analysis 1 REGR 3


+ Kiểm tra phương sai sai số thay đổi



Correlations


REGR

factor score 1 for analysis

1

REGR

factor score 2 for analysis

1

REGR

factor score 3 for analysis

1

REGR

factor score 4 for analysis

1

REGR

factor score 5 for analysis

1

Z


Spe arm an's rho

REGR

factor score 1 for

analysis 1

Correlation Coefficient


1.000


-.005


-.035


-.049


.039


-.126

Sig. (2-tailed)

.

.937

.597

.459

.558

.156

N

229

229

229

229

229

229

REGR

factor score 2 for

analysis 1

Correlation

Coefficient


-.005


1.000


-.006


-.024


-.022


.188

Sig. (2-tailed)

.937

.

.925

.718

.741

.204

N

229

229

229

229

229

229

REGR

factor score 3 for

analysis 1

Correlation

Coefficient


-.035


-.006


1.000


-.026


.014


.060

Sig. (2-tailed)

.597

.925

.

.692

.831

.363

N

229

229

229

229

229

229



REGR

factor score 4 for

analysis 1

Correlation Coefficient


-.049


-.024


-.026


1.000


.023


-.004

Sig. (2-tailed)

.459

.718

.692

.

.729

.952

N

229

229

229

229

229

229

REGR

factor score 5 for

analysis 1

Correlation

Coefficient


.039


-.022


.014


.023


1.000


.165

Sig. (2-tailed)

.558

.741

.831

.729

.

.212

N

229

229

229

229

229

229


Correlation

Coefficient


-.126


.188


.060


-.004


.165


1.000

Z









Sig. (2-tailed)

.156

.204

.363

.952

.212

.


N

229

229

229

229

229

229

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