.739 | .271 | .193 | .221 | .183 | |
TC4 | .746 | .270 | .094 | .077 | .196 |
HD1 | .335 | .737 | .183 | .201 | .344 |
HD2 | .210 | .780 | .130 | .214 | .216 |
HD3 | .206 | .863 | .148 | .145 | .237 |
HD4 | .302 | .809 | .109 | .175 | .225 |
HD5 | .181 | .842 | .124 | .100 | .242 |
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Hàm Ý Chính Sách Về Quảng Bá Thương Hiệu Du Lịch Tỉnh Vĩnh -
Các nhân tố ảnh hưởng đến xây dựng thương hiệu Du lịch Vĩnh Long - 13 -
Các nhân tố ảnh hưởng đến xây dựng thương hiệu Du lịch Vĩnh Long - 14
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Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 6 iterations.
Component Score Coefficient Matrix
Component | |||||
1 | 2 | 3 | 4 | 5 | |
TN1 | -.047 | .006 | .016 | -.049 | .234 |
TN2 | -.016 | -.128 | -.052 | -.057 | .387 |
TN3 | -.029 | -.101 | -.071 | .025 | .320 |
TN4 | -.068 | -.097 | .003 | -.080 | .380 |
TN5 | -.067 | -.059 | -.023 | -.001 | .304 |
HT1 | .212 | -.059 | -.013 | -.046 | -.012 |
HT2 | .260 | -.071 | -.009 | -.027 | -.126 |
HT3 | .146 | -.069 | -.011 | -.002 | .017 |
HT5 | .150 | -.006 | .023 | -.036 | -.031 |
KK1 | .019 | -.050 | .255 | .007 | -.102 |
KK2 | -.065 | .028 | .303 | -.062 | -.065 |
KK3 | -.028 | -.043 | .266 | .018 | -.069 |
KK4 | -.050 | -.014 | .276 | -.096 | .036 |
KK5 | -.039 | -.035 | .257 | -.091 | .067 |
CP1 | -.071 | -.008 | -.031 | .332 | -.055 |
CP2 | -.087 | -.005 | -.040 | .348 | -.050 |
CP3 | -.066 | -.048 | -.057 | .353 | -.017 |
CP4 | -.060 | -.029 | -.028 | .339 | -.057 |
TC1 | .198 | -.021 | -.024 | -.080 | .018 |
TC2 | .257 | -.050 | -.067 | -.079 | -.009 |
TC3 | .217 | -.013 | -.015 | -.057 | -.054 |
TC4 | .251 | -.010 | -.041 | -.128 | -.024 |
HD1 | -.019 | .217 | -.014 | -.027 | -.030 |
HD2 | -.065 | .285 | -.021 | .020 | -.110 |
HD3 | -.067 | .322 | -.010 | -.023 | -.112 |
HD4 | -.021 | .288 | -.033 | -.017 | -.115 |
HD5 | -.066 | .315 | -.013 | -.041 | -.095 |
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. Component Scores.
+ Phân tích nhân tố thang đo xây dựng thương hiệu
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. | .851 | |
Approx. Chi-Square | 819.576 | |
Bartlett's Test of Sphericity | df | 6 |
Sig. | .000 | |
Total Variance Explained
Initial Eigenvalues | Extraction Sums of Squared Loadings | |||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 3.389 | 84.722 | 84.722 | 3.389 | 84.722 | 84.722 |
2 | .270 | 6.743 | 91.465 | |||
3 | .181 | 4.521 | 95.986 | |||
4 | .161 | 4.014 | 100.000 |
Extraction Method: Principal Component Analysis.
* Kiểm định tương quan Pearson
TH | REGR factor score 1 for analysis 1 | REGR factor score 2 for analysis 1 | REGR factor score 3 for analysis 1 | REGR factor score 4 for analysis 1 | REGR factor score 5 for analysis 1 | |
Pearson Correlation | 1 | .529** | .412** | .299** | .318** | .271** |
TH Sig. (2-tailed) | .000 | .000 | .000 | .000 | .000 | |
N | 229 | 229 | 229 | 229 | 229 | 229 |
Pearson REGR factor Correlation | .529** | 1 | .000 | .000 | .000 | .000 |
score 1 for Sig. (2-tailed) | .000 | 1.000 | 1.000 | 1.000 | 1.000 | |
N | 229 | 229 | 229 | 229 | 229 | 229 |
Pearson REGR factor Correlation | .412** | .000 | 1 | .000 | .000 | .000 |
score 2 for Sig. (2-tailed) | .000 | 1.000 | 1.000 | 1.000 | 1.000 | |
N | 229 | 229 | 229 | 229 | 229 | 229 |
Pearson REGR factor Correlation | .299** | .000 | .000 | 1 | .000 | .000 |
score 3 for Sig. (2-tailed) | .000 | 1.000 | 1.000 | 1.000 | 1.000 | |
N | 229 | 229 | 229 | 229 | 229 | 229 |
Correlations
analysis 1
analysis 1
analysis 1
Pearson Correlation | .318** | .000 | .000 | .000 | 1 | .000 | |
Sig. (2-tailed) | .000 | 1.000 | 1.000 | 1.000 | 1.000 | ||
N | 229 | 229 | 229 | 229 | 229 | 229 | |
REGR factor score 5 for analysis 1 | Pearson Correlation | .271** | .000 | .000 | .000 | .000 | 1 |
Sig. (2-tailed) | .000 | 1.000 | 1.000 | 1.000 | 1.000 | ||
N | 229 | 229 | 229 | 229 | 229 | 229 |
**. Correlation is significant at the 0.01 level (2-tailed).
* Hồi quy tuyến tính
Model Summaryb
R | R Square | Adjusted R Square | Std. Error of the Estimate | Durbin-Watson | |
1 | .844a | .713 | .707 | .58514 | 1.900 |
a. Predictors: (Constant), REGR factor score 5 for analysis 1, REGR factor score 4 for analysis 1, REGR factor score 3 for analysis 1, REGR factor score 2 for analysis 1,
REGR factor score 1 for analysis 1
b. Dependent Variable: TH
ANOVAa
Sum of Squares | df | Mean Square | F | Sig. | ||
Regression | 189.643 | 5 | 37.929 | 110.778 | .000b | |
1 | Residual | 76.352 | 223 | .342 | ||
Total | 265.995 | 228 |
a. Dependent Variable: TH
b. Predictors: (Constant), REGR factor score 5 for analysis 1, REGR factor score 4 for analysis 1, REGR factor score 3 for analysis 1, REGR factor score 2 for analysis 1, REGR factor score 1 for analysis 1
Coefficientsa
Unstandardized Coefficients | Standardized Coefficients | t | Sig. | Collinearity Statistics | ||||
B | Std. Error | Beta | Tolerance | VIF | ||||
1 | (Constant) | 3.606 | .039 | 93.255 | .000 | |||
REGR factor score 1 for analysis 1 | .571 | .039 | .529 | 14.731 | .000 | 1.000 | 1.000 | |
REGR factor score 2 for analysis 1 | .445 | .039 | .412 | 11.492 | .000 | 1.000 | 1.000 | |
REGR factor score 3 for analysis 1 | .323 | .039 | .299 | 8.331 | .000 | 1.000 | 1.000 |
REGR factor score 4 for analysis 1 | .343 | .039 | .318 | 8.862 | .000 | 1.000 | 1.000 |
REGR factor score 5 for analysis 1 | .292 | .039 | .271 | 7.542 | .000 | 1.000 | 1.000 |
a. Dependent Variable: TH
+ Kiểm tra phương sai sai số thay đổi
Correlations
REGR factor score 1 for analysis 1 | REGR factor score 2 for analysis 1 | REGR factor score 3 for analysis 1 | REGR factor score 4 for analysis 1 | REGR factor score 5 for analysis 1 | Z | |||
Spe arm an's rho | REGR factor score 1 for analysis 1 | Correlation Coefficient | 1.000 | -.005 | -.035 | -.049 | .039 | -.126 |
Sig. (2-tailed) | . | .937 | .597 | .459 | .558 | .156 | ||
N | 229 | 229 | 229 | 229 | 229 | 229 | ||
REGR factor score 2 for analysis 1 | Correlation Coefficient | -.005 | 1.000 | -.006 | -.024 | -.022 | .188 | |
Sig. (2-tailed) | .937 | . | .925 | .718 | .741 | .204 | ||
N | 229 | 229 | 229 | 229 | 229 | 229 | ||
REGR factor score 3 for analysis 1 | Correlation Coefficient | -.035 | -.006 | 1.000 | -.026 | .014 | .060 | |
Sig. (2-tailed) | .597 | .925 | . | .692 | .831 | .363 | ||
N | 229 | 229 | 229 | 229 | 229 | 229 |
REGR factor score 4 for analysis 1 | Correlation Coefficient | -.049 | -.024 | -.026 | 1.000 | .023 | -.004 |
Sig. (2-tailed) | .459 | .718 | .692 | . | .729 | .952 | |
N | 229 | 229 | 229 | 229 | 229 | 229 | |
REGR factor score 5 for analysis 1 | Correlation Coefficient | .039 | -.022 | .014 | .023 | 1.000 | .165 |
Sig. (2-tailed) | .558 | .741 | .831 | .729 | . | .212 | |
N | 229 | 229 | 229 | 229 | 229 | 229 | |
Correlation Coefficient | -.126 | .188 | .060 | -.004 | .165 | 1.000 | |
Z | |||||||
Sig. (2-tailed) | .156 | .204 | .363 | .952 | .212 | . | |
N | 229 | 229 | 229 | 229 | 229 | 229 |