Bảng Thống Kê Lược Khảo Các Đề

320.

56. Hirota, S., Kubo, K., & Miyajima, H. (2007). Does corporate culture matter? An empirical study on Japanese firms. Research Institute of Economy, Trade and Industry, Discussion paper No, 7030.

57. Hoogervorst, J., van der Flier, H., & Koopman, P. (2004). Implicit communication in organisations. Journal of managerial psychology, 19(3), 288-311.

58. Hsieh, A. T., & Li, C. K. (2008). The moderating effect of brand image on public relations perception and customer loyalty. Marketing intelligence & planning, 26(1), 26-42.

59. Jiang, T., & Iles, P. (2011). Employer-brand equity, organizational attractiveness and talent management in the Zhejiang private sector, China. Journal of Technology Management in China, 6(1), 97-110.

60. Judson, K. M., Aurand, T. W., Gorchels, L., & Gordon, G. L. (2008). Building a university brand from within: University administrators' perspectives of internal branding. Services Marketing Quarterly, 30(1), 54-68.

61. Kapferer, J. N. (2008). The new strategic brand management: Creating and sustaining brand equity long term. Kogan Page Publishers.

62. Karmark, E. (2005). Living the brand. In Towards the Second Wave of Corporate Branding (pp. 103-124).

63. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer- based brand equity. Journal of marketing, 57(1), 1-22.

64. Keller, K. L. (1998) Strategic brand management: Building, measuring and managing brand equity. London: Prentice Hall International.

65. Keller, K. L. (2000). The brand report card. Harvard business review, 78(1), 147-158.

66. Keller, K.L. (2003) Strategic Brand Management: Building, Measuring and Managing Brand Equity. 2nd ed. Prentice-Hall, Pearson Education, Inc., Upper Saddle River, New Jersey

67. Kim, W. G., Jin-Sun, B., & Kim, H. J. (2008). Multidimensional customer- based brand equity and its consequences in midpriced hotels. Journal of

Hospitality & Tourism Research, 32(2), 235-254.

68. King, C. (2010). " One size doesn't fit all": Tourism and hospitality employees' response to internal brand management. International Journal of Contemporary Hospitality Management, 22(4), 517-534.

69. King, C., & Grace, D. (2005). Exploring the role of employees in the delivery of the brand: a case study approach. Qualitative Market Research: An International Journal, 8(3), 277-295.

70. King, C., & Grace, D. (2009). Employee based brand equity: A third perspective. Services Marketing Quarterly, 30(2), 122-147.

71. King, C., & Grace, D. (2010). Building and measuring employee‐based brand equity. European Journal of marketing, 44(7/8), 938-971.

72. King, C., Grace, D., & Funk, D. C. (2012). Employee brand equity: Scale development and validation. Journal of brand management, 19(4), 268-288.

73. Kuenzel, S., & Halliday, S. V. (2008). Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management, 17(5), 293-304.

74. Kwon, Y. (2013). The Influence of Employee-Based Brand Equity on the Health Supportive Environment and Culture–Organizational Citizenship Behavior Relation (Doctoral dissertation).

75. Latham, G. P. (2001). The importance of understanding and changing employee outcome expectancies for gaining commitment to an organizational goal. Personnel Psychology, 54(3), 707-716.

76. Liu, G., Chapleo, C., Ko, W. W., & Ngugi, I. K. (2015). The role of internal branding in nonprofit brand management: An empirical investigation. Nonprofit and Voluntary Sector Quarterly, 44(2), 319-339.

77. Locke, E. A., Alavi, M., & Wagner III, J. A. (1997). Participation in decision making: An information exchange perspective, 15, 293–331.

78. Löhndorf, B., & Diamantopoulos, A. (2014). Internal branding: Social identity and social exchange perspectives on turning employees into brand champions. Journal of Service Research, 17(3), 310-325.

79. Lowrie, A. (2007). Branding higher education: Equivalence and difference in

developing identity. Journal of Business Research, 60(9), 990-999.

80. MacLaverty, N., Goom, S., McQuillan, P., & Oddie, H. (2008). Internal Branding–A Human Resources Perspective. Canadian Marketing Association, 1-15.

81. MacIntosh, E. W., & Doherty, A. (2010). The influence of organizational culture on job satisfaction and intention to leave. Sport Management Review, 13(2), 106-117.

82. Manafi, M., Saeidinia, M., Gheshmi, R., Hojabri, R., Fazel, O., & Jamshidi, D. (2011). Brand Equity Determinants in Educational Industry: A study of large universities of Malaysia. Interdisciplinary journal of contemporary research in business, 7(13), 769-781.

83. Mangold, W. G., & Miles, S. J. (2007). The employee brand: Is yours an all- star?. Business Horizons, 50(5), 423-433.

84. Matsui, T., Okada, A., & Inoshita, O. (1983). Mechanism of feedback affecting task performance. Organizational Behavior and Human Performance, 31(1), 114-122.

85. Melewar, T. C., Gotsi, M., Andriopoulos, C., Fetscherin, M., & Usunier, J. C. (2012). Corporate branding: an interdisciplinary literature review. European Journal of Marketing, 46(5),733-753.

86. Miles, S. J., & Mangold, G. (2004). A conceptualization of the employee branding process. Journal of relationship marketing, 3(2-3), 65-87.

87. Miles, S. J., Mangold, W. G., Asree, S., & Revell, J. (2011). Assessing the employee brand: a census of one company. Journal of Managerial issues, 23(4), 491-507.

88. Mowday, R. T., Porter, L. W., & Steers, R. M. (2013). Employee— organization linkages: The psychology of commitment, absenteeism, and turnover. Academic press.

89. Natarajan, T., Balasubramaniam, S. A., & Srinivasan, T. (2016). Relationship between internal branding, employee brand and brand endorsement. International Journal of Business and Management, 12(1), 95- 110.

90. Ooi, K. B., & Arumugam, V. (2006). The influence of corporate culture on organizational commitment: case study of semiconductor organizations in Malaysia. Sunway Academic Journal, 3, 99-115.

91. O'Reilly III, C. A., Chatman, J., & Caldwell, D. F. (1991). People and organizational culture: A profile comparison approach to assessing person- organization fit. Academy of management journal, 34(3), 487-516.

92. Porter, L. W., Steers, R. M., Mowday, R. T., & Boulian, P. V. (1974). Organizational commitment, job satisfaction, and turnover among psychiatric technicians. Journal of applied psychology, 59(5), 603.

93. Powell, S., Balmer, J. M., Melewar, T. C., & Liao, M. N. (2007). Student corporate brand identification: an exploratory case study. Corporate Communications: An International Journal, 12(4), 356-75.

94. Punjaisri, K., & Wilson, A. (2017). The role of internal branding in the delivery of employee brand promise. In Advances in corporate branding (pp. 91-108). Palgrave Macmillan, London.

95. Punjaisri, K., & Wilson, A. (2007). The role of internal branding in the delivery of employee brand promise. Journal of Brand Management, 15(1), 57-70.

96. Punjaisri, K., Evanschitzky, H., & Wilson, A. (2009). Internal branding: an enabler of employees' brand-supporting behaviours. Journal of Service Management, 20(2), 209-226.

97. Punjaisri, K., Wilson, A., & Evanschitzky, H. (2009). Internal branding to influence employees’ brand promise delivery: a case study in Thailand. Journal of Service Management, 20(5), 561-579.

98. Punjaisri, K., & Wilson, A. (2011). Internal branding process: Key mechanisms, outcomes and moderating factors. European Journal of Marketing, 45(9-10), 1521-1537.

99. Saa-Perez, P. D., & Garcia-Falcon, J. M. (2002). A resource-based view of human resource management and organizational capabilities development. International journal of human resource management, 13(1), 123-140.

100. Shaari, H., Salleh, S. M., & Hussin, Z. (2012). Relationship between brand

knowledge and brand rewards, and employees' brand citizenship behavior: the mediating roles of brand commitment. International Journal of Business and Society, 13(3), 335.

101. Shahzad, F., Iqbal, Z., & Gulzar, M. (2013). Impact of organizational culture on employees job performance: An empirical study of software houses in Pakistan. Journal of Business Studies Quarterly, 5(2), 56.-64.

102. Steers, R. M., Mowday, R. T., & Boulian, P. V. (1974). Organizational commitment, job satisfaction, and turnover among psychiatric technicians. Journal of applied psychology, 59(5), 603-609.

103. Stuart, H. (2002). Employee identification with the corporate identity-Issues and implications. International Studies of Management & Organization, 32(3), 28-44.

104. Supornpraditchai, T., Miller, K., Lings, I. N., & Jonmundsson, J. B. (2007). Employee-based brand equity: antecedents and consequences. In Australian and New Zealand Marketing Academy Conference. Otago University.

105. Thomson, K., De Chernatony, L., Arganbright, L., & Khan, S. (1999). The buy-in benchmark: How staff understanding and commitment impact brand and business performance. Journal of Marketing Management, 15(8), 819- 835.

106. Tosti, D. T., & Stotz, R. D. (2001). Brand: Building your brand from the inside out. Marketing Management, 10(2), 28-33.

107. Uford, I. C. (2017). Customer and Employee-based Brand Equity Driving United Bank for Africa's Market Performance (Doctoral dissertation, University of the Witwatersrand, Faculty of Commerce, Law and Management, School of Economic & Business Sciences).

108. Wang, G. L. (2012). A Study of How the Organizational Culture of International Tourist Hotels Affects Organizational Performance: Using Intellectual Capital as the Mediating Variable. Journal of Global Business Management, 8(1), 189-201.

109. Wilson, A. M. (2001). Understanding organisational culture and the implications for corporate marketing. European Journal of Marketing,

35(3/4), 353-367.

110. Wirtz, J., Johnston, R., Seow, K. S., Punjaisri, K., Wilson, A., & Evanschitzky,

H. (2009). Internal branding to influence employees' brand promise delivery: a case study in Thailand. Journal of Service Management., 20(5), 561-579.

111. Wright, P. M., Dunford, B. B., & Snell, S. A. (2001). Human resources and the resource based view of the firm. Journal of management, 27(6), 701-721.

112. Xie, H. Y., & Boggs, D. J. (2006). Corporate branding versus product branding in emerging markets. Marketing Intelligence & Planning, 24(4), 347-364.

113. Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services marketing: Integrating customer focus across the firm. McGraw-Hill Education.

PHỤ LỤC 1: BẢNG THỐNG KÊ LƯỢC KHẢO CÁC ĐỀ

TÀI NGHIÊN CỨU

Nghiên cứu

Tên

Biến

Thời gian

Đề xuất nghiên cứu

Khoảng trống

King

Building Employee Based Brand Equity: Model Conceptualisatio n and

Development

Thông tin chung, phân phối kiến thức, vai trò rõ ràng, cam kết thương hiệu, cởi mở và

yếu tố con người

2008

Xây dựng mô hình EBBE dựa trên CBBE

King, C & Grace D

Employee based brand equity: A third perspective

Thông tin chung, phân phối kiến thức, vai trò rõ ràng, cam kết thương hiệu, cởi mở và

yếu tố con người

2009

Xây dựng mô hình đo lường EBBE

King, C. & Grace, D.

Building and measuring employee-based brand equity.

Thu thập và phân phối thông tin (kiến thức thương hiệu, cởi mở, yếu tố con người), cam kết thương hiệu, vai trò rõ ràng

2010

Nghiên cứu thực nghiệm từ các nhân viên trong ngành dịch vụ về mô hình đo lường

EBBE

Xác định các nhân tố có ảnh hưởng đến EBBE đối với IBM

Youngb um Kwon

The Influence of employee-based brand equity on the Health Supportive Environment and Culture: Organizational Citizenship Behaviour

Relation

Kiến thức về thương hiệu, vai trò rõ ràng, cam kết thương hiệu là 3 yếu tố ảnh hưởng đến EBBE

2013

Các yếu tố đều có ảnh hưởng đến EBBE

Nghiên cứu thực nghiệm đối với các nhân viên thuộc hiệu sách lớn nhất Hàn Quốc