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Nghiên cứu các nhân tố tác động đến sự hài lòng của khách du lịch MICE nội địa tại Việt Nam - Lấy ví dụ điển hình tại thành phố Hải Phòng - 27


Total Variance Explained


Factor

Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared

Loadingsa

Total

% of

Variance

Cumulative

%

Total

% of

Variance

Cumulative %

Total

1

8.650

45.525

45.525

8.131

42.793

42.793

7.816

2

1.277

6.723

52.248

.874

4.600

47.393

5.840

3

.850

6.053

58.301





4

.812

5.324

63.625





5

.751

3.954

67.579





6

.674

3.548

71.127





7

.626

3.294

74.421





8

.602

3.169

77.591





9

.554

2.913

80.504





10

.515

2.711

83.215





11

.497

2.614

85.829





12

.443

2.330

88.159





13

.411

2.165

90.323





14

.381

2.004

92.327





15

.336

1.769

94.096





16

.324

1.703

95.799





17

.317

1.666

97.465





18

.247

1.301

98.767





19

.234

1.233

100.000





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Nghiên cứu các nhân tố tác động đến sự hài lòng của khách du lịch MICE nội địa tại Việt Nam - Lấy ví dụ điển hình tại thành phố Hải Phòng - 27

Extraction Method: Principal Axis Factoring.

a. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance.


Cronbach's Alpha

Cronbach's Alpha Based on Standardize

d Items

N of Items

.922

.922

16

Thủ tục EFA sau khi bỏ biến OB16, OB17, OB19 Reliability Statistics


Item-Total Statistics



Scale Mean if Item

Deleted

Scale Variance if

Item Deleted

Corrected Item- Total

Correlation

Squared Multiple

Correlation

Cronbach's Alpha if Item

Deleted

OB1

55.63

61.624

.497

.375

.921

OB2

55.60

60.778

.640

.583

.917

OB3

55.56

60.639

.664

.603

.916

OB4

55.61

61.557

.528

.518

.920

OB5

55.60

59.780

.691

.651

.915

OB6

55.60

60.212

.638

.498

.917

OB7

55.52

60.246

.633

.461

.917

OB8

55.56

60.094

.671

.494

.916

OB9

55.64

60.303

.632

.435

.917

OB10

55.57

60.017

.675

.502

.916

OB11

55.62

60.148

.662

.516

.916

OB12

55.49

60.527

.639

.511

.917

OB13

55.56

61.124

.604

.465

.918

OB14

55.60

60.365

.623

.456

.917

OB15

55.59

60.466

.632

.461

.917

OB18

55.61

61.317

.574

.344

.919

Kiểm định KMO

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling

Adequacy.

.932

Bartlett's Test of Approx. Chi-Square

3916.43

8

Sphericity Df

120

Sig.

.000


Total Variance Explained

Factor

Initial

Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared

Loadingsa

Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

Total

1

7.422

46.389

46.389

6.916

43.226

43.226

6.555

2

1.247

7.796

54.185

.840

5.251

48.477

5.175

3

.822

7.009

61.194





4

.702

4.389

65.584





5

.668

4.173

69.757





6

.626

3.910

73.667





7

.576

3.597

77.264





8

.573

3.584

80.848





9

.523

3.269

84.116





10

.494

3.086

87.202





11

.444

2.773

89.975





12

.395

2.469

92.444





13

.386

2.412

94.856





14

.324

2.025

96.881





15

.257

1.608

98.489





16

.242

1.511

100.000





Extraction Method: Principal Axis Factoring.

a. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance.


Pattern Matrixa


Factor

1

2

OB12

.745

-.060

OB13

.722

-.080

OB2

.669

.019

OB15

.640

.044

OB4

.623

-.167

OB3

.613

.110

OB10

.547

.204

OB1

.499

.042

OB18

.462

.177

OB14

-.116

.775

OB11

-.034

.745

OB5

-.030

.616

OB9

.231

.477

OB8

.242

.510

OB6

.193

.568

OB7

.362

.367


Extraction Method: Principal Axis Factoring.

Rotation Method: Promax with Kaiser Normalization.

a. Rotation converged in 3 iterations.

Hệ số Cronbach’s Alpha của nhóm biến thuộc nhân tố 1

Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized

Items

N of Items

.857

.858

9


Hệ số Cronbach’s Alpha của nhóm biến thuộc nhân tố 2

Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized

Items

N of Items

.858

.858

7


d/ Thang đo sự hài lòng của du khách MICE

d1/ Hệ số Cronbach’s Alpha

Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized

Items

N of Items

.924

.924

13


Thống kê mô tả các biến trong thang đo

Item Statistics


Mean

Std.

Deviation

N

ST1

3.77

.757

500

ST2

3.67

.779

500

ST3

3.70

.744

500

ST4

3.69

.812

500

ST5

3.73

.795

500

ST6

3.65

.803

500

ST7

3.55

.818

500

ST8

3.61

.779

500

ST9

3.73

.784

500

ST10

3.65

.839

500

ST11

3.62

.801

500



ST12 ST13

3.83

3.80

.752

.738

500

500

Tương quan biến – tổng

Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item

Deleted

ST1

44.23

47.365

.632

.484

.919

ST2

44.33

46.839

.663

.547

.918

ST3

44.29

46.869

.697

.576

.917

ST4

44.31

46.546

.660

.526

.918

ST5

44.26

46.984

.633

.492

.919

ST6

44.35

46.332

.690

.521

.917

ST7

44.45

46.593

.650

.528

.919

ST8

44.39

46.635

.684

.522

.918

ST9

44.27

46.330

.709

.555

.917

ST10

44.35

45.882

.698

.542

.917

ST11

44.38

46.841

.642

.505

.919

ST12

44.17

47.062

.667

.657

.918

ST13

44.20

47.450

.641

.635

.919


D2/ Thủ tục EFA

KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.926

Approx. Chi-Square

3654.840

Bartlett's Test of Sphericity Df

78

Sig.

.000


Total Variance Explained


Factor

Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of

Squared Loadingsa

Total

% of

Variance

Cumulative

%

Total

% of

Variance

Cumulative

%

Total

1

6.813

52.408

52.408

6.361

48.932

48.932

5.736

2

1.168

8.982

61.391

.746

5.739

54.671

5.454

3

.932

7.168

68.559





4

.606

4.662

73.220





5

.584

4.493

77.713





6

.486

3.736

81.449





7

.447

3.435

84.885





8

.428

3.292

88.176





9

.368

2.827

91.004





10

.337

2.590

93.593





11

.330

2.542

96.135





12

.294

2.258

98.393





13

.209

1.607

100.000





Extraction Method: Principal Axis Factoring.

a. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance.


Pattern Matrixa



Fa

ctor

1

2

ST4

.840

-.102

ST3

.772

.004

ST2

.764

-.024

ST5

.683

.019

ST1

.641

.062

ST6

.597

.169

ST13

-.119

.874

ST12

-.072

.852

ST11

-.009

.749

ST10

.302

.480

ST9

.331

.463

ST8

.290

.378

ST7

.325

.300

Extraction Method: Principal Axis Factoring. Rotation Method: Promax with Kaiser Normalization.

a. Rotation converged in 3 iterations.

Thủ tục EFA sau khi bỏ biến ST7 và ST8


Hệ số Cronbach Alpha


Reliability Statistics


Cronbach's Alpha

Cronbach's Alpha

Based on Standardized Items

N of Items

.912

.912

11


Hệ số tương quan biến – tổng


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item

Deleted

ST1

37.07

33.207

.646

.483

.905

ST2

37.17

32.756

.678

.546

.903

ST3

37.14

32.823

.708

.575

.902

ST4

37.15

32.557

.668

.522

.904

ST5

37.11

33.053

.626

.467

.906

ST6

37.19

32.551

.678

.508

.903

ST9

37.11

32.709

.678

.504

.903

ST10

37.19

32.357

.665

.479

.904

ST11

37.22

33.059

.620

.467

.906

ST12

37.01

32.992

.677

.654

.903

ST13

37.04

33.361

.645

.634

.905


KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling

Adequacy.

.913

Approx. Chi-Square

Bartlett's Test of

2932.91

0

Sphericity Df

55

Sig.

.000

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