Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
XT1 | 11.6200 | 5.127 | .732 | .825 |
XT2 | 11.2700 | 5.472 | .744 | .823 |
XT3 | 11.2500 | 5.119 | .718 | .831 |
XT4 | 11.4600 | 5.120 | .688 | .844 |
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Giải Pháp Hoàn Thiện Chính Sách Marketing-Mix Đối Với Dịch Vụ Đào Tạo Toeic Và Ielts Của Trung Tâm Anh Ngữ Quốc Tế Ames Huế -
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Hoàn thiện chính sách Marketing mix đối với dịch vụ đào tạo TOEIC và IELTS tại Trung tâm Anh ngữ Quốc tế AMES - chi nhánh Huế - 14
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2.5. Yếu tố về chính sách con người
Cronbach's Alpha | N of Items |
.862 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
CN1 | 11.6400 | 4.091 | .689 | .832 |
CN2 | 11.2100 | 4.228 | .711 | .824 |
CN3 | 11.6800 | 3.998 | .735 | .813 |
CN4 | 11.3700 | 3.872 | .707 | .826 |
2.6. Yếu tố về chính sách quy trình
Cronbach's Alpha | N of Items |
.763 | 3 |
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
QT1 | 7.3200 | 1.735 | .587 | .691 |
QT2 | 7.3800 | 1.773 | .585 | .693 |
QT3 | 7.2800 | 1.598 | .614 | .661 |
2.7. Yếu tố về chính sách cơ sở vật chất
Cronbach's Alpha | N of Items |
.857 | 4 |
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
CSVC1 | 11.0600 | 3.855 | .706 | .816 |
CSVC2 | 11.3200 | 3.614 | .787 | .781 |
CSVC3 | 11.2300 | 4.159 | .554 | .877 |
CSVC4 | 11.3000 | 3.586 | .766 | .789 |
2.8. Yếu tố về cảm nhận chung
Cronbach's Alpha | N of Items |
.792 | 3 |
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
CNC1 | 7.6900 | 1.368 | .680 | .671 |
CNC2 | 7.6200 | 1.733 | .662 | .697 |
CNC3 | 7.5500 | 1.725 | .578 | .774 |
3. One Sample T-Test
3.1. Chính sách sản phẩm
N | Mean | Std. Deviation | Std. Error Mean | |
SP1 | 100 | 3.9200 | .78727 | .07873 |
SP2 | 100 | 3.9000 | .81029 | .08103 |
SP3 | 100 | 3.8800 | .76910 | .07691 |
SP4 | 100 | 3.9500 | .74366 | .07437 |
Test Value = 3 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
SP1 SP2 SP3 SP4 | 11.686 11.107 11.442 12.775 | 99 99 99 99 | .000 .000 .000 .000 | .92000 .90000 .88000 .95000 | .7638 .7392 .7274 .8024 | 1.0762 1.0608 1.0326 1.0976 |
3.2. Chính sách giá
N | Mean | Std. Deviation | Std. Error Mean | |
G1 | 100 | 4.4100 | .63715 | .06371 |
G2 | 100 | 3.9400 | .58292 | .05829 |
G3 | 100 | 3.5700 | .71428 | .07143 |
G4 | 100 | 3.9500 | .55732 | .05573 |
Test Value = 3 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
G1 G2 G3 G4 | 22.130 16.126 7.980 17.046 | 99 99 99 99 | .000 .000 .000 .000 | 1.41000 .94000 .57000 .95000 | 1.2836 .8243 .4283 .8394 | 1.5364 1.0557 .7117 1.0606 |
3.3. Chính sách phân phối
N | Mean | Std. Deviation | Std. Error Mean | |
PP1 | 100 | 3.6400 | .85894 | .08589 |
PP2 | 100 | 3.6800 | .75049 | .07505 |
PP3 | 100 | 3.8400 | .83750 | .08375 |
Test Value = 3 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
PP1 PP2 PP3 | 7.451 9.061 10.030 | 99 99 99 | .000 .000 .000 | .64000 .68000 .84000 | .4696 .5311 .6738 | .8104 .8289 1.0062 |
3.4. Chính sách xúc tiến
N | Mean | Std. Deviation | Std. Error Mean | |
XT1 | 100 | 3.5800 | .88967 | .08897 |
XT2 | 100 | 3.9300 | .79462 | .07946 |
XT3 | 100 | 3.9500 | .90314 | .09031 |
XT4 | 100 | 3.7400 | .92791 | .09279 |
Test Value = 3 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
XT1 XT2 XT3 XT4 | 6.519 11.704 10.519 7.975 | 99 99 99 99 | .000 .000 .000 .000 | .58000 .93000 .95000 .74000 | .4035 .7723 .7708 .5559 | .7565 1.0877 1.1292 .9241 |
3.5. Chính sách con người
N | Mean | Std. Deviation | Std. Error Mean | |
CN1 | 100 | 3.6600 | .78135 | .07813 |
CN2 | 100 | 4.0900 | .72607 | .07261 |
CN3 | 100 | 3.6200 | .77564 | .07756 |
CN4 | 100 | 3.9300 | .83188 | .08319 |
Test Value = 3 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
CN1 CN2 CN3 CN4 | 8.447 15.012 7.993 11.180 | 99 99 99 99 | .000 .000 .000 .000 | .66000 1.09000 .62000 .93000 | .5050 .9459 .4661 .7649 | .8150 1.2341 .7739 1.0951 |
3.6. Chính sách quy trình
N | Mean | Std. Deviation | Std. Error Mean | |
QT1 | 100 | 3.6700 | .73930 | .07393 |
QT2 | 100 | 3.6100 | .72328 | .07233 |
QT3 | 100 | 3.7100 | .78232 | .07823 |
Test Value = 3 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
QT1 QT2 QT3 | 9.063 8.434 9.076 | 99 99 99 | .000 .000 .000 | .67000 .61000 .71000 | .5233 .4665 .5548 | .8167 .7535 .8652 |
3.7. Chính sách cơ sở vật chất
N | Mean | Std. Deviation | Std. Error Mean | |
CSVC1 | 100 | 3.9100 | .73985 | .07398 |
CSVC2 | 100 | 3.6500 | .75712 | .07571 |
CSVC3 | 100 | 3.7400 | .76038 | .07604 |
CSVC4 | 100 | 3.6700 | .77921 | .07792 |
Test Value = 3 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
CSVC1 CSVC2 CSVC3 CSVC4 | 12.300 8.585 9.732 8.598 | 99 99 99 99 | .000 .000 .000 .000 | .91000 .65000 .74000 .67000 | .7632 .4998 .5891 .5154 | 1.0568 .8002 .8909 .8246 |
4. Independent Samples T-Test
Group Statistics
A/c đã và đang sử dụng khóa học nào | N | Mean | Std. Deviation | Std. Error Mean | |
TOEIC CNC IELTS | 32 64 | 3.9062 3.7500 | .54368 .64516 | .09611 .08064 | |
Independent Samples Test
Levene's Test for Equality of Variances | t-test for Equality of Means | ||||||||
F | Sig. | t | df | Sig. (2- tailed) | Mean Differen ce | Std. Error Differen ce | 95% Confidence Interval of the Difference | ||
Lower | Upper | ||||||||
Equal variances C assumed N C Equal variances not assumed | .460 | .499 | 1.176 1.245 | 94 72.367 | .242 .217 | .15625 .15625 | .13284 .12546 | -.10750 -.09383 | .42000 .40633 |