Giải pháp marketing phát triển du lịch tỉnh Ninh Thuận đến năm 2020

N	Minimum	Maximum	Mean	Std. Deviation
Quan điểm chung	67	1	5	2.19	.701
Cảnh đẹp tự nhiên	64	2	4	3.13	.787
Di tích văn hóa, lịch sử	65	2	4	3.26	.594
Thông tin và dịch vụ cho khách du lịch	66	1	3	1.61	.551
Cơ sở hạ tầng	64	1	4	2.23	.636
Chi phí sinh hoạt	68	3	5	3.91	.640
Chỗ ở/khách sạn	68	1	3	1.65	.593
Các hoạt động vui chơi giải trí về đêm	68	1	5	2.85	.629
Ẩm thực	68	1	5	3.09	.910
Valid N (listwise)	54

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Câu 28 b: So sánh giữa Ninh Thuận với Nha Trang

Rất yếu hơn = 1; Yếu hơn = 2; Bằng nhau/ như nhau = 3 ; Tốt hơn = 4 ; Tuyệt vời hơn = 5

N	Minimum	Maximum	Mean	Std. Deviation
Quan điểm chung	105	1	3	2.20	.544
Cảnh đẹp tự nhiên	105	1	4	2.87	.797
Di tích văn hóa, lịch sử	102	1	4	3.21	.775
Thông tin và dịch vụ cho khách du lịch	105	1	3	1.92	.631
Cơ sở hạ tầng	105	1	3	2.24	.546
Chi phí sinh hoạt	99	1	5	3.70	.721
Chỗ ở/khách sạn	103	1	3	2.26	.559
Các hoạt động vui chơi giải trí về đêm	92	1	4	2.79	.545
Ẩm thực	104	1	4	2.73	.791
Valid N (listwise)	79

N	Minimum	Maximum	Mean	Std. Deviation
Quan điểm chung	71	1	3	1.76	.520
Cảnh đẹp tự nhiên	68	1	4	2.49	.889
Di tích văn hóa, lịch sử	65	2	5	3.05	.672
Thông tin và dịch vụ cho khách du lịch	67	1	3	1.43	.529
Cơ sở hạ tầng	67	1	3	1.96	.272
Chi phí sinh hoạt	67	3	5	4.18	.626
Chỗ ở/khách sạn	69	1	2	1.49	.504
Các hoạt động vui chơi giải trí về đêm	64	2	4	2.55	.665
Ẩm thực	63	2	5	3.32	.692
Valid N (listwise)	47

Câu 29: Du khách có thích, hài lòng với chuyến du lịch đến Ninh Thuận?

Frequency	Percent	Valid Percent	Cumulative Percent
Không	36	23.2	23.2	23.2
Có	119	76.8	76.8	100.0
Total	155	100.0	100.0

Câu 30: Du khách có quay lại Ninh Thuận du lịch?

Frequency	Percent	Valid Percent	Cumulative Percent
Không	102	65.8	65.8	65.8
Có	53	34.2	34.2	100.0
Total	155	100.0	100.0

Câu 31: Du khách sẽ giới thiệu Ninh Thuận cho người thân, bạn bè?

Frequency	Percent	Valid Percent	Cumulative Percent
Không	70	45.2	45.2	45.2
Có	85	54.8	54.8	100.0
Total	155	100.0	100.0

BẢNG KHẢO SÁT KHÁCH DU LỊCH QUỐC TẾ ĐẾN NINH THUẬN QUESTIONNAIRE FOR FORREIGN TOURIST VISITNG NINH THUAN PROVINCE

Dear Guest,

I am Tran Nguyen Khanh Hai, master’s student of The University of Economics HoChiMinh city. We hope that you are happy during your time in Ninh Thuan province

To help us serve you better please take a moment to answer this questionnaire Thank you very much and we look forward to welcoming you back.

Your full name:……………………………………………………………………. Date of survey:…………………………………………………………………….. Part I: Individual information

1.Gender of correspondent

Male Female

2. Age group of correspondent

Under 24 years 25- 34 years 35 – 44years

45-64 years More than 65 years

3. Nationality of respondent: Nationality

4. Are you traveling alone?

Yes No

5. Whom are you travelling with?

Family Colleagues

Friends My lover

Other

6. What is your highest education?

Secondary Secondary vocational education

Higher education or university Other

7. What is your occupation?

Unemployed Self- employed Housework Retired

Employee Business man Student Other

8. What is your income per month

Less than USD 1000 USD 3000-5000 USD 7000-10.000

USD 1000- 3000 USD 5000-7000 More than USD 10.000

Part II: Travel information

9. Where is your departure to Ninh Thuan province

From your country From other place in Viet Na From other countr

10. Did you arrive Ninh Thuan provice by Land Train

11. Before arriving Ninh Thuan province, where did you learn information about Ninh Thuan province

Khác

Travel agent Friends or Relatives Internet Newspapers/ Magazine s Other

12. What was your image of Ninh Thuan before you arrived here Alovely and beautiful place A hot place

An insecure plac A poor- developed province A specific cultural Champa place

Other

13.Number of nights spent in Ninh Thuan?

In day only

1 night	2 nights
3 nights	4 nights	Other

14. How many times have you come to Ninh Thuan? The first The second

The thirth Other

15.What were the reasons to come to Ninh Thuan? (More than 1 answer possible) Ninh Thuan is beautiful Business/Meeting/ Conference

To visit relatives or friends On the way to another place of Viet Nam A specific cultural Champa place Other

16. What kind of accommodation did you stay in Ninh Thuan? 3- 4 star hotel 1- 2 star hotel

Guesthouse Friends/Relatives/Family Other

17. How did you know about the accommodation? (More than 1 answer possible) Travel agent Friends or Relatives Internet

Newspapers/ Magazine s Other

18. What were the reasons for your choice of accommodation? (More than 1 answer possible)

Reasonable price Well service

Convenient Other

19. Which of the following activities have you taken part in Ninh Thuan? (More than 1 answer possible)

Chàm pogoda Vinh Hy bay

Go to beach, seeing the sunlight Traditional villages

Shopping Visit Phan Rang- Thap Cham city

Visit friends/ relative Meeting/ Conference/Business

Attend cultural event Other

20. Du khách đã đi du lịch đến các tỉnh, thành phố khác chưa? Yes No

21. Where have you visited? (More than 1 answer possible) Da Lat Nha Trang

Phan Thiet Ha Noi

TP. Ho Chi Minh Other

22. Who introduced you to visit that plave Yourself Friends/ Relative

Tourist agent Other

Phần III: Ninh Thuan’s tourist rate

23. How would you rate the product of Ninh Thuan’s tourist?

Poor	Fair	Average	Good	Excellent
Overall opinion	1	2	3	4	5
Natural landscape	1	2	3	4	5
Historical and Archeological site	1	2	3	4	5
State of environment	1	2	3	4	5
Transport	1	2	3	4	5
Variety of things to see and do/Activities	1	2	3	4	5
Food, suisine restaurants	1	2	3	4	5
Nightlife and entertainment	1	2	3	4	5
Shopping	1	2	3	4	5
Hotel and other accommodation	1	2	3	4	5
Safety of tourists	1	2	3	4	5

Extremmely low	Low	Reasonable	Expensive	Very expensive
Price of accommodation	1	2	3	4	5
Price of food and beverages	1	2	3	4	5
Price of transportation	1	2	3	4	5
Price of the package tour	1	2	3	4	5
Price of nightlife and entertainment	1	2	3	4	5
Price of shopping	1	2	3	4	5
Price of ticket

25. How would you rate the place of Ninh Thuan’s tourist?

Poor	Fair	Average	Good	Excellent
Opprortunities of travel choice	1	2	3	4	5
Tour operator’s services	1	2	3	4	5
Reservation possibilities	1	2	3	4	5
Faciliate provided by tour operators	1	2	3	4	5

26. How would you rate the promotion of Ninh Thuan’s tourist?

Poor	Fair	Average	Good	Excellent
Information about destination	1	2	3	4	5
Web pages	1	2	3	4	5
Effectiveness of tourism fair	1	2	3	4	5
Care customer	1	2	3	4	5
Advertising and promotion activities	1	2	3	4	5
Tourist document	1	2	3	4	5

Poor	Fair	Average	Good	Excellent
Tourguide	1	2	3	4	5
Hospitality and customer care at destination	1	2	3	4	5
Accomodation employee	1	2	3	4	5
Transportation companies employee	1	2	3	4	5

28. Please compare/ evaluate between Ninh Thuan tourism and Phan Thiet, Da Lat, Nha Trang tourism in the following factors:

Very poorer = 1; Poorer = 2; Equal/same = 3; Bette r= 4; More excelllent = 1

Ninh Thuan compare with

Phan Thiet	Nha Trang	Da Lat
Overall opinion
Natural landscape
Historical and Archeological site
Tourist service and information
Infrastructure
Prices and cost of living
Hotel and other accommodation
Nightlife and entertainment
Food, cuisine restaurants

29. Did you enjoy your trip to Ninh Thuan? Yes No

30.Do you intend to come back to Ninh Thuan?

Yes No

31. Do you consider recommending this destination to other Yes No