N | Minimum | Maximum | Mean | Std. Deviation | |
Quan điểm chung | 67 | 1 | 5 | 2.19 | .701 |
Cảnh đẹp tự nhiên | 64 | 2 | 4 | 3.13 | .787 |
Di tích văn hóa, lịch sử | 65 | 2 | 4 | 3.26 | .594 |
Thông tin và dịch vụ cho khách du lịch | 66 | 1 | 3 | 1.61 | .551 |
Cơ sở hạ tầng | 64 | 1 | 4 | 2.23 | .636 |
Chi phí sinh hoạt | 68 | 3 | 5 | 3.91 | .640 |
Chỗ ở/khách sạn | 68 | 1 | 3 | 1.65 | .593 |
Các hoạt động vui chơi giải trí về đêm | 68 | 1 | 5 | 2.85 | .629 |
Ẩm thực | 68 | 1 | 5 | 3.09 | .910 |
Valid N (listwise) | 54 |
Có thể bạn quan tâm!
- Giải pháp marketing phát triển du lịch tỉnh Ninh Thuận đến năm 2020 - 12
- Giải pháp marketing phát triển du lịch tỉnh Ninh Thuận đến năm 2020 - 13
- Giải pháp marketing phát triển du lịch tỉnh Ninh Thuận đến năm 2020 - 14
- Giải pháp marketing phát triển du lịch tỉnh Ninh Thuận đến năm 2020 - 16
- Giải pháp marketing phát triển du lịch tỉnh Ninh Thuận đến năm 2020 - 17
- Giải pháp marketing phát triển du lịch tỉnh Ninh Thuận đến năm 2020 - 18
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Câu 28 b: So sánh giữa Ninh Thuận với Nha Trang
Rất yếu hơn = 1; Yếu hơn = 2; Bằng nhau/ như nhau = 3 ; Tốt hơn = 4 ; Tuyệt vời hơn = 5
N | Minimum | Maximum | Mean | Std. Deviation | |
Quan điểm chung | 105 | 1 | 3 | 2.20 | .544 |
Cảnh đẹp tự nhiên | 105 | 1 | 4 | 2.87 | .797 |
Di tích văn hóa, lịch sử | 102 | 1 | 4 | 3.21 | .775 |
Thông tin và dịch vụ cho khách du lịch | 105 | 1 | 3 | 1.92 | .631 |
Cơ sở hạ tầng | 105 | 1 | 3 | 2.24 | .546 |
Chi phí sinh hoạt | 99 | 1 | 5 | 3.70 | .721 |
Chỗ ở/khách sạn | 103 | 1 | 3 | 2.26 | .559 |
Các hoạt động vui chơi giải trí về đêm | 92 | 1 | 4 | 2.79 | .545 |
Ẩm thực | 104 | 1 | 4 | 2.73 | .791 |
Valid N (listwise) | 79 |
N | Minimum | Maximum | Mean | Std. Deviation | |
Quan điểm chung | 71 | 1 | 3 | 1.76 | .520 |
Cảnh đẹp tự nhiên | 68 | 1 | 4 | 2.49 | .889 |
Di tích văn hóa, lịch sử | 65 | 2 | 5 | 3.05 | .672 |
Thông tin và dịch vụ cho khách du lịch | 67 | 1 | 3 | 1.43 | .529 |
Cơ sở hạ tầng | 67 | 1 | 3 | 1.96 | .272 |
Chi phí sinh hoạt | 67 | 3 | 5 | 4.18 | .626 |
Chỗ ở/khách sạn | 69 | 1 | 2 | 1.49 | .504 |
Các hoạt động vui chơi giải trí về đêm | 64 | 2 | 4 | 2.55 | .665 |
Ẩm thực | 63 | 2 | 5 | 3.32 | .692 |
Valid N (listwise) | 47 |
Câu 29: Du khách có thích, hài lòng với chuyến du lịch đến Ninh Thuận?
Frequency | Percent | Valid Percent | Cumulative Percent | |
Không | 36 | 23.2 | 23.2 | 23.2 |
Có | 119 | 76.8 | 76.8 | 100.0 |
Total | 155 | 100.0 | 100.0 |
Câu 30: Du khách có quay lại Ninh Thuận du lịch?
Frequency | Percent | Valid Percent | Cumulative Percent | |
Không | 102 | 65.8 | 65.8 | 65.8 |
Có | 53 | 34.2 | 34.2 | 100.0 |
Total | 155 | 100.0 | 100.0 |
Câu 31: Du khách sẽ giới thiệu Ninh Thuận cho người thân, bạn bè?
Frequency | Percent | Valid Percent | Cumulative Percent | |
Không | 70 | 45.2 | 45.2 | 45.2 |
Có | 85 | 54.8 | 54.8 | 100.0 |
Total | 155 | 100.0 | 100.0 |
BẢNG KHẢO SÁT KHÁCH DU LỊCH QUỐC TẾ ĐẾN NINH THUẬN QUESTIONNAIRE FOR FORREIGN TOURIST VISITNG NINH THUAN PROVINCE
Dear Guest,
I am Tran Nguyen Khanh Hai, master’s student of The University of Economics HoChiMinh city. We hope that you are happy during your time in Ninh Thuan province
To help us serve you better please take a moment to answer this questionnaire Thank you very much and we look forward to welcoming you back.
Your full name:……………………………………………………………………. Date of survey:…………………………………………………………………….. Part I: Individual information
1.Gender of correspondent
Male Female
2. Age group of correspondent
Under 24 years 25- 34 years 35 – 44years
45-64 years More than 65 years
3. Nationality of respondent: Nationality
4. Are you traveling alone?
Yes No
5. Whom are you travelling with?
Family Colleagues
Friends My lover
Other
6. What is your highest education?
Secondary Secondary vocational education
Higher education or university Other
7. What is your occupation?
Unemployed Self- employed Housework Retired
Employee Business man Student Other
8. What is your income per month
u
Less than USD 1000 USD 3000-5000 USD 7000-10.000
USD 1000- 3000 USD 5000-7000 More than USD 10.000
Part II: Travel information
9. Where is your departure to Ninh Thuan province
m
From your country From other place in Viet Na From other countr
10. Did you arrive Ninh Thuan provice by Land Train
11. Before arriving Ninh Thuan province, where did you learn information about Ninh Thuan province
Khác
Travel agent Friends or Relatives Internet Newspapers/ Magazine s Other
12. What was your image of Ninh Thuan before you arrived here Alovely and beautiful place A hot place
An insecure plac A poor- developed province A specific cultural Champa place
Other
13.Number of nights spent in Ninh Thuan?
1 night | 2 nights | ||
3 nights | 4 nights | Other |
14. How many times have you come to Ninh Thuan? The first The second
The thirth Other
15.What were the reasons to come to Ninh Thuan? (More than 1 answer possible) Ninh Thuan is beautiful Business/Meeting/ Conference
To visit relatives or friends On the way to another place of Viet Nam A specific cultural Champa place Other
16. What kind of accommodation did you stay in Ninh Thuan? 3- 4 star hotel 1- 2 star hotel
Guesthouse Friends/Relatives/Family Other
17. How did you know about the accommodation? (More than 1 answer possible) Travel agent Friends or Relatives Internet
Newspapers/ Magazine s Other
18. What were the reasons for your choice of accommodation? (More than 1 answer possible)
Reasonable price Well service
Convenient Other
19. Which of the following activities have you taken part in Ninh Thuan? (More than 1 answer possible)
Chàm pogoda Vinh Hy bay
Go to beach, seeing the sunlight Traditional villages
Shopping Visit Phan Rang- Thap Cham city
Visit friends/ relative Meeting/ Conference/Business
Attend cultural event Other
20. Du khách đã đi du lịch đến các tỉnh, thành phố khác chưa? Yes No
21. Where have you visited? (More than 1 answer possible) Da Lat Nha Trang
Phan Thiet Ha Noi
TP. Ho Chi Minh Other
22. Who introduced you to visit that plave Yourself Friends/ Relative
Tourist agent Other
Phần III: Ninh Thuan’s tourist rate
23. How would you rate the product of Ninh Thuan’s tourist?
Poor | Fair | Average | Good | Excellent | |
Overall opinion | 1 | 2 | 3 | 4 | 5 |
Natural landscape | 1 | 2 | 3 | 4 | 5 |
Historical and Archeological site | 1 | 2 | 3 | 4 | 5 |
State of environment | 1 | 2 | 3 | 4 | 5 |
Transport | 1 | 2 | 3 | 4 | 5 |
Variety of things to see and do/Activities | 1 | 2 | 3 | 4 | 5 |
Food, suisine restaurants | 1 | 2 | 3 | 4 | 5 |
Nightlife and entertainment | 1 | 2 | 3 | 4 | 5 |
Shopping | 1 | 2 | 3 | 4 | 5 |
Hotel and other accommodation | 1 | 2 | 3 | 4 | 5 |
Safety of tourists | 1 | 2 | 3 | 4 | 5 |
Extremmely low | Low | Reasonable | Expensive | Very expensive | |
Price of accommodation | 1 | 2 | 3 | 4 | 5 |
Price of food and beverages | 1 | 2 | 3 | 4 | 5 |
Price of transportation | 1 | 2 | 3 | 4 | 5 |
Price of the package tour | 1 | 2 | 3 | 4 | 5 |
Price of nightlife and entertainment | 1 | 2 | 3 | 4 | 5 |
Price of shopping | 1 | 2 | 3 | 4 | 5 |
Price of ticket |
25. How would you rate the place of Ninh Thuan’s tourist?
Poor | Fair | Average | Good | Excellent | |
Opprortunities of travel choice | 1 | 2 | 3 | 4 | 5 |
Tour operator’s services | 1 | 2 | 3 | 4 | 5 |
Reservation possibilities | 1 | 2 | 3 | 4 | 5 |
Faciliate provided by tour operators | 1 | 2 | 3 | 4 | 5 |
26. How would you rate the promotion of Ninh Thuan’s tourist?
Poor | Fair | Average | Good | Excellent | |
Information about destination | 1 | 2 | 3 | 4 | 5 |
Web pages | 1 | 2 | 3 | 4 | 5 |
Effectiveness of tourism fair | 1 | 2 | 3 | 4 | 5 |
Care customer | 1 | 2 | 3 | 4 | 5 |
Advertising and promotion activities | 1 | 2 | 3 | 4 | 5 |
Tourist document | 1 | 2 | 3 | 4 | 5 |
Poor | Fair | Average | Good | Excellent | |
Tourguide | 1 | 2 | 3 | 4 | 5 |
Hospitality and customer care at destination | 1 | 2 | 3 | 4 | 5 |
Accomodation employee | 1 | 2 | 3 | 4 | 5 |
Transportation companies employee | 1 | 2 | 3 | 4 | 5 |
28. Please compare/ evaluate between Ninh Thuan tourism and Phan Thiet, Da Lat, Nha Trang tourism in the following factors:
Very poorer = 1; Poorer = 2; Equal/same = 3; Bette r= 4; More excelllent = 1
Phan Thiet | Nha Trang | Da Lat | |
Overall opinion | |||
Natural landscape | |||
Historical and Archeological site | |||
Tourist service and information | |||
Infrastructure | |||
Prices and cost of living | |||
Hotel and other accommodation | |||
Nightlife and entertainment | |||
Food, cuisine restaurants |
29. Did you enjoy your trip to Ninh Thuan? Yes No
30.Do you intend to come back to Ninh Thuan?
Yes No
31. Do you consider recommending this destination to other Yes No