Giải pháp marketing phát triển du lịch tỉnh Ninh Thuận đến năm 2020 - 15



N

Minimum

Maximum

Mean

Std. Deviation

Quan điểm chung

67

1

5

2.19

.701

Cảnh đẹp tự nhiên

64

2

4

3.13

.787

Di tích văn hóa, lịch sử

65

2

4

3.26

.594

Thông tin và dịch vụ cho khách du lịch

66

1

3

1.61

.551

Cơ sở hạ tầng

64

1

4

2.23

.636

Chi phí sinh hoạt

68

3

5

3.91

.640

Chỗ ở/khách sạn

68

1

3

1.65

.593

Các hoạt động vui chơi giải trí về đêm

68

1

5

2.85

.629

Ẩm thực

68

1

5

3.09

.910

Valid N (listwise)

54





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Giải pháp marketing phát triển du lịch tỉnh Ninh Thuận đến năm 2020 - 15


Câu 28 b: So sánh giữa Ninh Thuận với Nha Trang

Rất yếu hơn = 1; Yếu hơn = 2; Bằng nhau/ như nhau = 3 ; Tốt hơn = 4 ; Tuyệt vời hơn = 5



N

Minimum

Maximum

Mean

Std. Deviation

Quan điểm chung

105

1

3

2.20

.544

Cảnh đẹp tự nhiên

105

1

4

2.87

.797

Di tích văn hóa, lịch sử

102

1

4

3.21

.775

Thông tin và dịch vụ cho khách du lịch

105

1

3

1.92

.631

Cơ sở hạ tầng

105

1

3

2.24

.546

Chi phí sinh hoạt

99

1

5

3.70

.721

Chỗ ở/khách sạn

103

1

3

2.26

.559

Các hoạt động vui chơi giải trí về đêm

92

1

4

2.79

.545

Ẩm thực

104

1

4

2.73

.791

Valid N (listwise)

79







N

Minimum

Maximum

Mean

Std. Deviation

Quan điểm chung

71

1

3

1.76

.520

Cảnh đẹp tự nhiên

68

1

4

2.49

.889

Di tích văn hóa, lịch sử

65

2

5

3.05

.672

Thông tin và dịch vụ cho khách du lịch

67

1

3

1.43

.529

Cơ sở hạ tầng

67

1

3

1.96

.272

Chi phí sinh hoạt

67

3

5

4.18

.626

Chỗ ở/khách sạn

69

1

2

1.49

.504

Các hoạt động vui chơi giải trí về đêm

64

2

4

2.55

.665

Ẩm thực

63

2

5

3.32

.692

Valid N (listwise)

47






Câu 29: Du khách có thích, hài lòng với chuyến du lịch đến Ninh Thuận?



Frequency

Percent

Valid Percent

Cumulative Percent

Không

36

23.2

23.2

23.2

119

76.8

76.8

100.0

Total

155

100.0

100.0



Câu 30: Du khách có quay lại Ninh Thuận du lịch?




Frequency


Percent

Valid Percent

Cumulative Percent

Không

102

65.8

65.8

65.8

53

34.2

34.2

100.0

Total

155

100.0

100.0



Câu 31: Du khách sẽ giới thiệu Ninh Thuận cho người thân, bạn bè?




Frequency


Percent

Valid Percent

Cumulative Percent

Không

70

45.2

45.2

45.2

85

54.8

54.8

100.0

Total

155

100.0

100.0


BẢNG KHẢO SÁT KHÁCH DU LỊCH QUỐC TẾ ĐẾN NINH THUẬN QUESTIONNAIRE FOR FORREIGN TOURIST VISITNG NINH THUAN PROVINCE


Dear Guest,

I am Tran Nguyen Khanh Hai, master’s student of The University of Economics HoChiMinh city. We hope that you are happy during your time in Ninh Thuan province

To help us serve you better please take a moment to answer this questionnaire Thank you very much and we look forward to welcoming you back.


Your full name:……………………………………………………………………. Date of survey:…………………………………………………………………….. Part I: Individual information

1.Gender of correspondent

Male Female

2. Age group of correspondent

Under 24 years 25- 34 years 35 – 44years

45-64 years More than 65 years

3. Nationality of respondent: Nationality

4. Are you traveling alone?

Yes No

5. Whom are you travelling with?

Family Colleagues

Friends My lover

Other


6. What is your highest education?

Secondary Secondary vocational education

Higher education or university Other

7. What is your occupation?

Unemployed Self- employed Housework Retired

Employee Business man Student Other

8. What is your income per month

u

Less than USD 1000 USD 3000-5000 USD 7000-10.000

USD 1000- 3000 USD 5000-7000 More than USD 10.000


Part II: Travel information

9. Where is your departure to Ninh Thuan province

m

From your country From other place in Viet Na From other countr

10. Did you arrive Ninh Thuan provice by Land Train

11. Before arriving Ninh Thuan province, where did you learn information about Ninh Thuan province

Khác

Travel agent Friends or Relatives Internet Newspapers/ Magazine s Other

12. What was your image of Ninh Thuan before you arrived here Alovely and beautiful place A hot place

An insecure plac A poor- developed province A specific cultural Champa place

Other

13.Number of nights spent in Ninh Thuan?


In day only

1 night

2 nights

3 nights

4 nights

Other



14. How many times have you come to Ninh Thuan? The first The second

The thirth Other

15.What were the reasons to come to Ninh Thuan? (More than 1 answer possible) Ninh Thuan is beautiful Business/Meeting/ Conference

To visit relatives or friends On the way to another place of Viet Nam A specific cultural Champa place Other

16. What kind of accommodation did you stay in Ninh Thuan? 3- 4 star hotel 1- 2 star hotel

Guesthouse Friends/Relatives/Family Other

17. How did you know about the accommodation? (More than 1 answer possible) Travel agent Friends or Relatives Internet

Newspapers/ Magazine s Other

18. What were the reasons for your choice of accommodation? (More than 1 answer possible)

Reasonable price Well service

Convenient Other

19. Which of the following activities have you taken part in Ninh Thuan? (More than 1 answer possible)

Chàm pogoda Vinh Hy bay

Go to beach, seeing the sunlight Traditional villages

Shopping Visit Phan Rang- Thap Cham city

Visit friends/ relative Meeting/ Conference/Business

Attend cultural event Other

20. Du khách đã đi du lịch đến các tỉnh, thành phố khác chưa? Yes No


21. Where have you visited? (More than 1 answer possible) Da Lat Nha Trang

Phan Thiet Ha Noi

TP. Ho Chi Minh Other

22. Who introduced you to visit that plave Yourself Friends/ Relative

Tourist agent Other


Phần III: Ninh Thuan’s tourist rate

23. How would you rate the product of Ninh Thuan’s tourist?




Poor

Fair

Average

Good

Excellent

Overall opinion

1

2

3

4

5

Natural landscape

1

2

3

4

5

Historical and Archeological site

1

2

3

4

5

State of environment

1

2

3

4

5

Transport

1

2

3

4

5

Variety of things to see and

do/Activities

1

2

3

4

5

Food, suisine restaurants

1

2

3

4

5

Nightlife and entertainment

1

2

3

4

5

Shopping

1

2

3

4

5

Hotel and other accommodation

1

2

3

4

5

Safety of tourists

1

2

3

4

5



Extremmely low

Low

Reasonable

Expensive

Very

expensive

Price of accommodation

1

2

3

4

5

Price of food and

beverages

1

2

3

4

5

Price of transportation

1

2

3

4

5

Price of the package tour

1

2

3

4

5

Price of nightlife and

entertainment

1

2

3

4

5

Price of shopping

1

2

3

4

5

Price of ticket







25. How would you rate the place of Ninh Thuan’s tourist?



Poor

Fair

Average

Good

Excellent

Opprortunities of travel choice

1

2

3

4

5

Tour operator’s services

1

2

3

4

5

Reservation possibilities

1

2

3

4

5

Faciliate provided by tour operators

1

2

3

4

5


26. How would you rate the promotion of Ninh Thuan’s tourist?



Poor

Fair

Average

Good

Excellent

Information about destination

1

2

3

4

5

Web pages

1

2

3

4

5

Effectiveness of tourism fair

1

2

3

4

5

Care customer

1

2

3

4

5

Advertising and promotion

activities

1

2

3

4

5

Tourist document

1

2

3

4

5



Poor

Fair

Average

Good

Excellent

Tourguide

1

2

3

4

5

Hospitality and customer care at

destination

1

2

3

4

5

Accomodation employee

1

2

3

4

5

Transportation companies employee

1

2

3

4

5


28. Please compare/ evaluate between Ninh Thuan tourism and Phan Thiet, Da Lat, Nha Trang tourism in the following factors:

Very poorer = 1; Poorer = 2; Equal/same = 3; Bette r= 4; More excelllent = 1


Ninh Thuan compare with

Phan Thiet

Nha Trang

Da Lat

Overall opinion




Natural landscape




Historical and Archeological site




Tourist service and information




Infrastructure




Prices and cost of living




Hotel and other accommodation




Nightlife and entertainment




Food, cuisine restaurants




29. Did you enjoy your trip to Ninh Thuan? Yes No

30.Do you intend to come back to Ninh Thuan?

Yes No

31. Do you consider recommending this destination to other Yes No

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