Before Arriving In Ben Tre, Did You Have Any Information About Ben Tre?

13. Before arriving in Ben Tre, did you have any information about Ben Tre?

Yes

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14. If yes for question 13, where did you get this information from?

Friends or Relatives

Internet

Television

Newspapers /

Magazines

Travel agent

Other

15. What was your image of Ben Tre before you arrived here?

A lovely and beautiful

place

An active place

An insecure place

A peaceful place

An underdeveloped

place

Other

16. How many days did you stay in Vietnam?

1 day

5 days	10 1 days
15 days	20 days	Other: ………….

17. How many days did you stay in Ben Tre ?

In day only

1 days	2 days
3 days	Other: ………….

18. How many times have you came to Ben Tre?

Times:……………

19. What were the reasons to come to Ben Tre? ( More than 1 answer possible)

Ben Tre is beautiful

Meeting/Convention
To visit Ben Tre cave	To visit relatives or friend
On the way to another place of Vietnam	Other:………….

20. What kind of accommodation did you stay in Ben Tre?

Average class hotel (up to and including 2 stars)

Guesthouse

Luxury hotel (3 stars)

Lodging
Friends/ Relatives/ Family	Other: ………….

21. How did you know about the accommodation?

Internet

Newspapers
Travel agent	Friends / Relatives	Other:

22. What were the reasons for your choice of accommodation? ( More than 1 answer possible)

Price

Position
Services	Convenient
Other:

23. Which of the following activities have you taken part in Ben Tre? (more than 1 answer possible

Ecological resort garden

Guerrilla village

Traditional trade and handicraft

village

Con Qui, Con Phung tourist

area

The historical and cultural site of

unique value

Attending many folk

festivals

Other activities

Bathing in the sea, watching

the sunrise scene

24. Have you visited other provinces?

Yes

25. Where have you visited? ( More than 1 answer possible)

Ha Noi

Hue

Nha Trang

Can Tho

Ho Chi

Minh city

Tien Giang

Nghe An

Da Nang

Other

26. Who introduced you to visit that place?

Yourself

Hotel	Tourist agent
Friends / Relatives	Other:

27. When you talk about Vietnam, which places do you think about? ( More than 1 answer possib

Ha Noi

Da Nang

Hoi An

Ho Chi Minh

city

Phong

Nha cave

Nha Trang

Ben Tre

Other:

Part III: YOUR EVALUATION

28. What things leave you with a good impression while you are in Ben Tre?

Infrastructue

Food, restaurant
Tourism information and service	The tourists’ safety
Reasonable price and expenditure	The variety and quality of goods
Convenient transportation	Ben Tre people’s voice
Clean and fresh environment	Good-natured, frendly people
Beautiful, impressive and picturesque scenery	Accommodation and homestay facilities and establishments
Other facilities

29. What things leave you with a bad impression while you are in Ben Tre?

Scenery

The tourists’ unsafety and insecurity
People	Food, restaurant appetite

Price and living costs

Transportaion means
Infrastructue	The variety and quality of goods
Tourism information and service	Ben Tre people’s voice
Environment sanitation	Other facilities
Accommodation and homestay facilities and establishments

30. How would you rate the following things in Ben Tre ? Guide:Very Good =5; Good = 4; Average = 3; Fair = 2; Poor = 1

Element/factor/criteria

Poor	Fair	Average	Good	Very Good
Overall opinion
Natural landscape
Tourist services and information
People's ability of languages
People's ability of languages
Transport
Tourist spots
Hotel and other accommodation
Shopping
Prices and cost of living
Food, cuisine restaurants
State of environment
Infrastructure

31. How much did you spend per person per day in Ben Tre ? includable lodging expenses?

USD 20

USD 30	USD 40	USD 50
USD 100	USD 150	USD 200	Other

32. Your opinions about the prices of..., Guide:Very expensive =5; Expensive=4; Reasonable=3; Low=2; Extremely low =1

Element/factor/criteria

Extremely low	Low	Reasonable	Expensive	Very expensive
Accommodation
Transport
Restaurants
Shopping
Ticket
Others

33. Please compare / evaluate between Ben Tre tourism and HCM, Tien Giang, Can Tho, tourism in the following factors: Guide: More excellent =1; Better = 2; Equal / same = 3; Poorer = 4; Very poorer = 5;

Element/factor/criteria

Ben Tre		HCM		Tien Giang		Can Tho
KNĐ	KQT	KNĐ	KQT	KNĐ	KQT	KNĐ	KQT
Overall opinion
Natural landscape
Tourist service and information
Infrastructure
Hotel and other accommodation
Prices and cost of living
Variety of things to see and do/ Activities
Food, cuisine restaurants

34. Tourist’s assessment about people in Ben Tre tourism according to the following elements and criterium: Instruction for giving marks: Very poor (Worst) = 1; Bad = 2; Average = 3; Good = 4; Execellent = 5

Element/factor/criteria

Very poor	Bad	Average	Good	Execellent
The tourist/travel guide
Ben Tre people’s hospitality
Hotel staff
Transportation staff

35. What are the assessments, judgements of tourists of people in Ben Tre tourism according to the following elements and criterium: Instruction for givingmarks: Very poor = 1; Bad = 2; Average = 3; Good = 4; Execellent =5;

Element/factor/criteria

Very poor	Bad	Average	Good	Execell ent
Tour choice opportuinites
Tour management activities and skills
Booking abilities
Facility provision abilities of tour managers

36. What are the assessments, judgements of tourists of tourism promotion in Ben Tre according to the following elements and criterium: Instruction forgiving marks: Very poor = 1; Bad = 2; Average = 3; Good = 4; Execellent =5;

Element/factor/criteria

Very poor	Bad	Average	Good	Execellent
Information about destination
Internet websites and sales promotion
Tourism fair
Customer care content
Promotion, communication quality
Tourism documents

37. Did you enjoy your trip to Ben Tre?

Yes

38. Do you intend to come back to Ben Tre?

Yes

39. Do you consider recommending this destination to others?

Yes

40. If you had not come here, what other destination would you have travelled to?

Another place in Vietnam

None
Another place in other country	Don't know

41. Tourist’s assessment about the process of providing tourism service in Ben Tre according to the following elements and criterium: Instruction forgiving marks:Very poor = 1; Bad = 2; Average = 3; Good = 4; excellent = 5;

Element/factor/criteria

Domestic tour ist

International

tourist

Distribution of service is perceived

follwing scenario/screenplay

Tourism design

42. Have any advice for us to improve in serving you better

…………………………………………………………………………………………

………………………………………………………………………………………….

…………………………………………………………………………………………

THANK YOU FOR YOUR HELP!

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Xin tự giới thiệu tôi tên Lê Thị Minh Phúc, học viên cao học trường Đại học Kinh tế TP. Hồ Chí Minh. Tôi đang nghiên cứu đề tài ‘‘Giải pháp marketing nhằm phát triển du lịch tỉnh Bến Tre đến năm 2020”. Xin Quý Công ty dành chút thời gian điền vào bảng khảo sát dưới đây. Ý kiến của Quý Công ty mà tôi thu thập được đóng góp rất lớn cho sự thành công của cuộc nghiên cứu này. Xin cam đoan thông tin thu nhận được từ công ty sẽ được bảo mật

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