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Đánh Giá Của Du Khách Về Mức Độ

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1

2

3

4

5

Professionalism of staff

1

2

3

4

5

1

2

3

4

5

Price in general relating to tourism activities in Dalat

1

2

3

4

5

1

2

3

4

5

Safety when traveling in Dalat

1

2

3

4

5

1

2

3

4

5

Traditional handicrafts

1

2

3

4

5

1

2

3

4

5

Dalat specialities

1

2

3

4

5

1

2

3

4

5

Sightseeing tourism

1

2

3

4

5

1

2

3

4

5

Convalescence tourism

1

2

3

4

5

1

2

3

4

5

Ecotourism

1

2

3

4

5

1

2

3

4

5

Conference tourism

1

2

3

4

5

1

2

3

4

5

Venture tourism

1

2

3

4

5

1

2

3

4

5

Cultural & historical tourism

1

2

3

4

5

1

2

3

4

5

Garden tourism

1

2

3

4

5

1

2

3

4

5

Travel tours following subject

1

2

3

4

5

1

2

3

4

5

Shopping tourism

1

2

3

4

5

Có thể bạn quan tâm!

Xem toàn bộ 113 trang tài liệu này.

Giải pháp đa dạng hóa sản phẩm du lịch tỉnh Lâm Đồng đến năm 2015 - 11


Please, give us further information


2. Your gender

Male

Female

1.Your age

Under 18 years old


From 18 to 25 years old


From 26 to 35 years old


From 36 – 45 years old


Over 45 years old



3. Your Job

Office staff


Workers


Traders


Others



5. Where are you from?

Taiwan


Singapore


France


America


England


Others


6. Your average spending per day (USD)

Accommodation cost


Meal cost


Shopping cost


Others


Trang 82


7. How often do you come to Dalat?

1 time


2 times


3 times


More 4 times


8. If possible, would you like to come back to Dalat ?

Yes


No



9. How do you know about Dalat ?

By television


By newspaper, magazine


By travel books, CD


By internet


By travel agencies


By recommendation from your friends


Others



- What tourism products do you think that need to be created more in Dalat?

..................................................................................................................................

..................................................................................................................................

..................................................................................................................................

- Please give your general comments on Dalat tourism products:

..................................................................................................................................

..................................................................................................................................


Thanks a lot for your time and answers. We wish you have a nice travel in Dalat.

Trang 83


PHỤ LỤC 3: ĐÁNH GIÁ CỦA DU KHÁCH VỀ MỨC ĐỘ

QUAN TRỌNG CỦA SẢN PHẨM DU LỊCH


Hệ số Cronbach's Alpha của tài nguyên tự nhiên

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item Deleted

tn1

11.53

4.265

.484

.279

.452

tn2

11.59

5.441

.352

.203

.561

tn3

12.10

4.602

.355

.171

.557

tn4

12.46

4.518

.362

.136

.552


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized Items

N of Items

.604

.608

4


Hệ số Cronbach's Alpha của tài nguyên nhân văn


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item Deleted

nv1

15.78

5.147

.384

.158

.604

nv2

15.66

5.903

.339

.120

.620

nv3

15.10

5.926

.367

.154

.609

nv4

15.67

5.560

.426

.188

.582

nv5

15.92

4.683

.493

.254

.543


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized Items

N of Items

.646

.646

5


Hệ số Cronbach's Alpha của cơ sở vật chất ngành du lịch và cơ sở hạ tầng của địa phương


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item Deleted

cs1

10.95

4.624

.320

.146

.627

cs2

11.23

3.489

.492

.252

.507

cs3

11.75

3.711

.408

.209

.576

cs4

11.43

4.007

.455

.219

.542

Trang 84



Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized Items

N of Items

.636

.635

4

Hệ số Cronbach's Alpha của môi trường kinh tế và xã hội


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item Deleted

mt1

20.51

6.745

.354

.235

.626

mt2

21.27

5.679

.350

.266

.644

mt3

20.59

6.327

.526

.510

.573

mt4

20.69

6.454

.437

.474

.599

mt5

21.10

6.757

.327

.137

.634

mt6

20.65

6.257

.391

.192

.613


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized Items

N of Items

.657

.673

6


Hệ số Cronbach's Alpha của các sản phẩm du lịch


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if

Item Deleted

Corrected Item-Total

Correlation

Squared Multiple

Correlation

Cronbach's Alpha if Item

Deleted

sp1

36.36

31.430

.346

.354

.800

sp2

35.86

32.304

.344

.295

.799

sp3

35.90

31.292

.424

.274

.792

sp4

35.94

29.313

.515

.439

.783

sp5

35.87

31.392

.389

.308

.796

sp6

36.38

28.605

.567

.524

.777

sp7

36.48

29.350

.527

.503

.782

sp8

36.16

31.136

.465

.331

.789

sp9

36.59

29.568

.520

.338

.782

sp10

36.39

29.226

.584

.436

.776

sp11

36.53

30.504

.409

.273

.794


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized Items

N of Items

.804

.802

11

Trang 85


Phân tích nhân tố thang đo các yếu tố sản phẩm du lịch lần 1


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.770

Bartlett's Test of Approx. Chi-Square Sphericity

714.252

Df

171

Sig.

.000


Pattern Matrix(a)


Component

1

2

3

4

5

mt3

.783

-.021

.136

.094

.027

cs1

.741

.099

.005

-.137

.108

mt4

.683

.028

.175

.091

-.079

mt6

.540

-.118

.028

.274

.089

nv4

.005

.758

.082

-.273

.148

nv5

.097

.608

.031

.152

-.051

cs2

.444

.574

-.110

-.040

-.021

cs4

.120

.560

-.140

.263

-.140

nv1

-.283

.525

.254

.098

.052

tn1

.107

.073

.703

.021

-.191

tn2

.184

.125

.688

-.264

-.019

tn4

.045

-.130

.651

.081

.194

mt5

.163

-.179

-.077

.780

-.007

cs3

.013

.230

-.229

.647

.100

tn3

-.129

.251

.224

.452

-.104

nv3

.105

-.073

.306

.447

.012

nv2

-.213

.209

.225

.297

.193

mt2

.116

.114

-.186

.015

.824

mt1

.010

-.070

.162

.039

.801

Extraction Method: Principal Component Analysis.

Rotation Method: Promax with Kaiser Normalization. a Rotation converged in 7 iterations.

Trang 86


Pattern Matrix(a)


Component

1

2

3

4

5

mt3

.781

-.015

.094

.128

.030

cs1

.739

.111

-.141

-.002

.110

mt4

.682

.024

.088

.187

-.080

mt6

.540

-.116

.274

.019

.091

nv4

.006

.769

-.263

.061

.154

nv5

.100

.608

.160

.020

-.051

cs2

.450

.565

-.047

-.086

-.026

cs4

.126

.549

.261

-.123

-.149

nv1

-.280

.503

.103

.285

.042

mt5

.167

-.192

.781

-.080

-.012

cs3

.021

.218

.649

-.237

.098

tn3

-.131

.254

.471

.189

-.100

nv3

.101

-.070

.462

.280

.013

nv2

-.216

.224

.319

.173

.203

tn2

.179

.107

-.260

.726

-.022

tn1

.103

.070

.040

.682

-.173

tn4

.037

-.128

.100

.629

.201

mt2

.120

.119

.011

-.193

.824

mt1

.010

-.075

.039

.175

.796

Extraction Method: Principal Component Analysis.

Rotation Method: Promax with Kaiser Normalization.

Phân tích nhân tố thang đo các yếu tố sản phẩm du lịch lần 2 sau khi loại biến có hệ số chuyển tải( factor loading) < 0.5


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.757

Bartlett's Test of Sphericity Approx. Chi-Square

578.598

Df

120

Sig.

.000

Trang 87



Total Variance Explained


Component


Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings(a)



Total

% of

Variance

Cumulative

%


Total

% of

Variance

Cumulative

%


Total

1

4.470

27.936

27.936

4.470

27.936

27.936

3.093

2

1.483

9.267

37.203

1.483

9.267

37.203

3.094

3

1.337

8.353

45.557

1.337

8.353

45.557

2.427

4

1.161

7.254

52.810

1.161

7.254

52.810

1.837

5

1.074

6.711

59.521

1.074

6.711

59.521

2.225

6

.889

5.558

65.080





7

.883

5.521

70.600





8

.801

5.004

75.604





9

.748

4.678

80.282





10

.655

4.093

84.375





11

.556

3.478

87.853





12

.496

3.098

90.951





13

.459

2.868

93.819





14

.422

2.637

96.456





15

.335

2.093

98.549





16

.232

1.451

100.000





Extraction Method: Principal Component Analysis.

Pattern Matrix(a)


Component

1

2

3

4

5

mt3

.821

.008

.084

.031

.018

cs1

.769

.116

-.051

.092

-.169

mt4

.658

.065

.162

-.088

.089

mt6

.525

-.130

.062

.082

.304

nv4

.041

.774

.030

.156

-.356

nv5

.085

.655

.035

-.033

.085

cs4

.088

.617

-.122

-.175

.257

nv1

-.386

.519

.336

.072

.179

cs2

.392

.509

-.051

-.021

.071

tn2

.094

.059

.731

-.043

-.105

tn1

.126

.027

.730

-.180

.004

tn4

.028

-.092

.642

.236

.014

mt2

.116

.077

-.188

.828

.047

mt1

-.022

-.083

.165

.802

.080

mt5

.093

-.132

.027

.033

.775

cs3

-.060

.235

-.114

.099

.713

Trang 88


Phân tích nhân tố thang đo các sản phẩm du lịch


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.760

Bartlett's Test of Approx. Chi-Square Sphericity

427.750

Df

55

Sig.

.000


Total Variance Explained


Component


Initial Eigenvalues


Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings(a)



Total

% of

Variance

Cumulative

%


Total

% of

Variance

Cumulativ

e %


Total

1

3.767

34.248

34.248

3.767

34.248

34.248

3.042

2

1.541

14.007

48.255

1.541

14.007

48.255

2.817

3

1.136

10.327

58.582

1.136

10.327

58.582

1.946

4

.908

8.257

66.839





5

.720

6.549

73.388





6

.652

5.926

79.314





7

.610

5.544

84.858





8

.535

4.865

89.724





9

.484

4.396

94.119





10

.388

3.531

97.650





11

.259

2.350

100.000





Extraction Method: Principal Component Analysis.

a When components are correlated, sums of squared loadings cannot be added to obtain a total variance.


Pattern Matrix(a)


Component

1

2

3

sp9

.749

-.087

.156

sp10

.744

.027

.108

sp8

.668

.165

-.213

sp11

.612

-.202

.343

sp7

.534

.397

-.224

sp3

-.058

.736

.056

sp5

.002

.736

-.128

sp4

-.148

.708

.436

sp6

.248

.590

.044

sp1

.139

-.066

.812

sp2

-.025

.129

.763

Extraction Method: Principal Component Analysis.

Rotation Method: Promax with Kaiser Normalization.

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