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2 | 3 | 4 | 5 | Professionalism of staff | 1 | 2 | 3 | 4 | 5 | |
1 | 2 | 3 | 4 | 5 | Price in general relating to tourism activities in Dalat | 1 | 2 | 3 | 4 | 5 |
1 | 2 | 3 | 4 | 5 | Safety when traveling in Dalat | 1 | 2 | 3 | 4 | 5 |
1 | 2 | 3 | 4 | 5 | Traditional handicrafts | 1 | 2 | 3 | 4 | 5 |
1 | 2 | 3 | 4 | 5 | Dalat specialities | 1 | 2 | 3 | 4 | 5 |
1 | 2 | 3 | 4 | 5 | Sightseeing tourism | 1 | 2 | 3 | 4 | 5 |
1 | 2 | 3 | 4 | 5 | Convalescence tourism | 1 | 2 | 3 | 4 | 5 |
1 | 2 | 3 | 4 | 5 | Ecotourism | 1 | 2 | 3 | 4 | 5 |
1 | 2 | 3 | 4 | 5 | Conference tourism | 1 | 2 | 3 | 4 | 5 |
1 | 2 | 3 | 4 | 5 | Venture tourism | 1 | 2 | 3 | 4 | 5 |
1 | 2 | 3 | 4 | 5 | Cultural & historical tourism | 1 | 2 | 3 | 4 | 5 |
1 | 2 | 3 | 4 | 5 | Garden tourism | 1 | 2 | 3 | 4 | 5 |
1 | 2 | 3 | 4 | 5 | Travel tours following subject | 1 | 2 | 3 | 4 | 5 |
1 | 2 | 3 | 4 | 5 | Shopping tourism | 1 | 2 | 3 | 4 | 5 |
Có thể bạn quan tâm!
- Giải Pháp Củng Cố Và Đa Dạng Hóa Sản Phẩm Du Lịch Đến Năm 2015
- Khôi Phục Và Phát Triển Hình Thức Du Lịch Miệt Vườn
- Lê Huy Bá (2006) , Du Lịch Sinh Thái , Nhà Xuất Bản Khoa Học Kỹ Thuật;
- Giải pháp đa dạng hóa sản phẩm du lịch tỉnh Lâm Đồng đến năm 2015 - 12
- Giải pháp đa dạng hóa sản phẩm du lịch tỉnh Lâm Đồng đến năm 2015 - 13
Xem toàn bộ 113 trang tài liệu này.
Please, give us further information
2. Your gender
Male
Female
1.Your age | |
Under 18 years old | |
From 18 to 25 years old | |
From 26 to 35 years old | |
From 36 – 45 years old | |
Over 45 years old |
Office staff | |
Workers | |
Traders | |
Others |
5. Where are you from? | |
Taiwan | |
Singapore | |
France | |
America | |
England | |
Others |
6. Your average spending per day (USD) | |
Accommodation cost | |
Meal cost | |
Shopping cost | |
Others |
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7. How often do you come to Dalat? | |
1 time | |
2 times | |
3 times | |
More 4 times |
8. If possible, would you like to come back to Dalat ? | |
Yes | |
No |
By television | |
By newspaper, magazine | |
By travel books, CD | |
By internet | |
By travel agencies | |
By recommendation from your friends | |
Others |
- What tourism products do you think that need to be created more in Dalat?
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
- Please give your general comments on Dalat tourism products:
..................................................................................................................................
..................................................................................................................................
Thanks a lot for your time and answers. We wish you have a nice travel in Dalat.
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PHỤ LỤC 3: ĐÁNH GIÁ CỦA DU KHÁCH VỀ MỨC ĐỘ
QUAN TRỌNG CỦA SẢN PHẨM DU LỊCH
Hệ số Cronbach's Alpha của tài nguyên tự nhiên
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Squared Multiple Correlation | Cronbach's Alpha if Item Deleted | |
tn1 | 11.53 | 4.265 | .484 | .279 | .452 |
tn2 | 11.59 | 5.441 | .352 | .203 | .561 |
tn3 | 12.10 | 4.602 | .355 | .171 | .557 |
tn4 | 12.46 | 4.518 | .362 | .136 | .552 |
Reliability Statistics
Cronbach's Alpha Based on Standardized Items | N of Items | |
.604 | .608 | 4 |
Hệ số Cronbach's Alpha của tài nguyên nhân văn
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Squared Multiple Correlation | Cronbach's Alpha if Item Deleted | |
nv1 | 15.78 | 5.147 | .384 | .158 | .604 |
nv2 | 15.66 | 5.903 | .339 | .120 | .620 |
nv3 | 15.10 | 5.926 | .367 | .154 | .609 |
nv4 | 15.67 | 5.560 | .426 | .188 | .582 |
nv5 | 15.92 | 4.683 | .493 | .254 | .543 |
Reliability Statistics
Cronbach's Alpha Based on Standardized Items | N of Items | |
.646 | .646 | 5 |
Hệ số Cronbach's Alpha của cơ sở vật chất ngành du lịch và cơ sở hạ tầng của địa phương
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Squared Multiple Correlation | Cronbach's Alpha if Item Deleted | |
cs1 | 10.95 | 4.624 | .320 | .146 | .627 |
cs2 | 11.23 | 3.489 | .492 | .252 | .507 |
cs3 | 11.75 | 3.711 | .408 | .209 | .576 |
cs4 | 11.43 | 4.007 | .455 | .219 | .542 |
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Reliability Statistics
Cronbach's Alpha Based on Standardized Items | N of Items | |
.636 | .635 | 4 |
Hệ số Cronbach's Alpha của môi trường kinh tế và xã hội
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Squared Multiple Correlation | Cronbach's Alpha if Item Deleted | |
mt1 | 20.51 | 6.745 | .354 | .235 | .626 |
mt2 | 21.27 | 5.679 | .350 | .266 | .644 |
mt3 | 20.59 | 6.327 | .526 | .510 | .573 |
mt4 | 20.69 | 6.454 | .437 | .474 | .599 |
mt5 | 21.10 | 6.757 | .327 | .137 | .634 |
mt6 | 20.65 | 6.257 | .391 | .192 | .613 |
Reliability Statistics
Cronbach's Alpha Based on Standardized Items | N of Items | |
.657 | .673 | 6 |
Hệ số Cronbach's Alpha của các sản phẩm du lịch
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Squared Multiple Correlation | Cronbach's Alpha if Item Deleted | |
sp1 | 36.36 | 31.430 | .346 | .354 | .800 |
sp2 | 35.86 | 32.304 | .344 | .295 | .799 |
sp3 | 35.90 | 31.292 | .424 | .274 | .792 |
sp4 | 35.94 | 29.313 | .515 | .439 | .783 |
sp5 | 35.87 | 31.392 | .389 | .308 | .796 |
sp6 | 36.38 | 28.605 | .567 | .524 | .777 |
sp7 | 36.48 | 29.350 | .527 | .503 | .782 |
sp8 | 36.16 | 31.136 | .465 | .331 | .789 |
sp9 | 36.59 | 29.568 | .520 | .338 | .782 |
sp10 | 36.39 | 29.226 | .584 | .436 | .776 |
sp11 | 36.53 | 30.504 | .409 | .273 | .794 |
Reliability Statistics
Cronbach's Alpha Based on Standardized Items | N of Items | |
.804 | .802 | 11 |
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Phân tích nhân tố thang đo các yếu tố sản phẩm du lịch lần 1
KMO and Bartlett's Test
.770 | |
Bartlett's Test of Approx. Chi-Square Sphericity | 714.252 |
Df | 171 |
Sig. | .000 |
Pattern Matrix(a)
Component | |||||
1 | 2 | 3 | 4 | 5 | |
mt3 | .783 | -.021 | .136 | .094 | .027 |
cs1 | .741 | .099 | .005 | -.137 | .108 |
mt4 | .683 | .028 | .175 | .091 | -.079 |
mt6 | .540 | -.118 | .028 | .274 | .089 |
nv4 | .005 | .758 | .082 | -.273 | .148 |
nv5 | .097 | .608 | .031 | .152 | -.051 |
cs2 | .444 | .574 | -.110 | -.040 | -.021 |
cs4 | .120 | .560 | -.140 | .263 | -.140 |
nv1 | -.283 | .525 | .254 | .098 | .052 |
tn1 | .107 | .073 | .703 | .021 | -.191 |
tn2 | .184 | .125 | .688 | -.264 | -.019 |
tn4 | .045 | -.130 | .651 | .081 | .194 |
mt5 | .163 | -.179 | -.077 | .780 | -.007 |
cs3 | .013 | .230 | -.229 | .647 | .100 |
tn3 | -.129 | .251 | .224 | .452 | -.104 |
nv3 | .105 | -.073 | .306 | .447 | .012 |
nv2 | -.213 | .209 | .225 | .297 | .193 |
mt2 | .116 | .114 | -.186 | .015 | .824 |
mt1 | .010 | -.070 | .162 | .039 | .801 |
Extraction Method: Principal Component Analysis.
Rotation Method: Promax with Kaiser Normalization. a Rotation converged in 7 iterations.
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Pattern Matrix(a)
Component | |||||
1 | 2 | 3 | 4 | 5 | |
mt3 | .781 | -.015 | .094 | .128 | .030 |
cs1 | .739 | .111 | -.141 | -.002 | .110 |
mt4 | .682 | .024 | .088 | .187 | -.080 |
mt6 | .540 | -.116 | .274 | .019 | .091 |
nv4 | .006 | .769 | -.263 | .061 | .154 |
nv5 | .100 | .608 | .160 | .020 | -.051 |
cs2 | .450 | .565 | -.047 | -.086 | -.026 |
cs4 | .126 | .549 | .261 | -.123 | -.149 |
nv1 | -.280 | .503 | .103 | .285 | .042 |
mt5 | .167 | -.192 | .781 | -.080 | -.012 |
cs3 | .021 | .218 | .649 | -.237 | .098 |
tn3 | -.131 | .254 | .471 | .189 | -.100 |
nv3 | .101 | -.070 | .462 | .280 | .013 |
nv2 | -.216 | .224 | .319 | .173 | .203 |
tn2 | .179 | .107 | -.260 | .726 | -.022 |
tn1 | .103 | .070 | .040 | .682 | -.173 |
tn4 | .037 | -.128 | .100 | .629 | .201 |
mt2 | .120 | .119 | .011 | -.193 | .824 |
mt1 | .010 | -.075 | .039 | .175 | .796 |
Extraction Method: Principal Component Analysis.
Rotation Method: Promax with Kaiser Normalization.
Phân tích nhân tố thang đo các yếu tố sản phẩm du lịch lần 2 sau khi loại biến có hệ số chuyển tải( factor loading) < 0.5
KMO and Bartlett's Test
.757 | |
Bartlett's Test of Sphericity Approx. Chi-Square | 578.598 |
Df | 120 |
Sig. | .000 |
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Total Variance Explained
Initial Eigenvalues | Extraction Sums of Squared Loadings | Rotation Sums of Squared Loadings(a) | |||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | Total | |
1 | 4.470 | 27.936 | 27.936 | 4.470 | 27.936 | 27.936 | 3.093 |
2 | 1.483 | 9.267 | 37.203 | 1.483 | 9.267 | 37.203 | 3.094 |
3 | 1.337 | 8.353 | 45.557 | 1.337 | 8.353 | 45.557 | 2.427 |
4 | 1.161 | 7.254 | 52.810 | 1.161 | 7.254 | 52.810 | 1.837 |
5 | 1.074 | 6.711 | 59.521 | 1.074 | 6.711 | 59.521 | 2.225 |
6 | .889 | 5.558 | 65.080 | ||||
7 | .883 | 5.521 | 70.600 | ||||
8 | .801 | 5.004 | 75.604 | ||||
9 | .748 | 4.678 | 80.282 | ||||
10 | .655 | 4.093 | 84.375 | ||||
11 | .556 | 3.478 | 87.853 | ||||
12 | .496 | 3.098 | 90.951 | ||||
13 | .459 | 2.868 | 93.819 | ||||
14 | .422 | 2.637 | 96.456 | ||||
15 | .335 | 2.093 | 98.549 | ||||
16 | .232 | 1.451 | 100.000 |
Extraction Method: Principal Component Analysis.
Pattern Matrix(a)
Component | |||||
1 | 2 | 3 | 4 | 5 | |
mt3 | .821 | .008 | .084 | .031 | .018 |
cs1 | .769 | .116 | -.051 | .092 | -.169 |
mt4 | .658 | .065 | .162 | -.088 | .089 |
mt6 | .525 | -.130 | .062 | .082 | .304 |
nv4 | .041 | .774 | .030 | .156 | -.356 |
nv5 | .085 | .655 | .035 | -.033 | .085 |
cs4 | .088 | .617 | -.122 | -.175 | .257 |
nv1 | -.386 | .519 | .336 | .072 | .179 |
cs2 | .392 | .509 | -.051 | -.021 | .071 |
tn2 | .094 | .059 | .731 | -.043 | -.105 |
tn1 | .126 | .027 | .730 | -.180 | .004 |
tn4 | .028 | -.092 | .642 | .236 | .014 |
mt2 | .116 | .077 | -.188 | .828 | .047 |
mt1 | -.022 | -.083 | .165 | .802 | .080 |
mt5 | .093 | -.132 | .027 | .033 | .775 |
cs3 | -.060 | .235 | -.114 | .099 | .713 |
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Phân tích nhân tố thang đo các sản phẩm du lịch
KMO and Bartlett's Test
.760 | |
Bartlett's Test of Approx. Chi-Square Sphericity | 427.750 |
Df | 55 |
Sig. | .000 |
Total Variance Explained
Initial Eigenvalues | Extraction Sums of Squared Loadings | Rotation Sums of Squared Loadings(a) | |||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulativ e % | Total | |
1 | 3.767 | 34.248 | 34.248 | 3.767 | 34.248 | 34.248 | 3.042 |
2 | 1.541 | 14.007 | 48.255 | 1.541 | 14.007 | 48.255 | 2.817 |
3 | 1.136 | 10.327 | 58.582 | 1.136 | 10.327 | 58.582 | 1.946 |
4 | .908 | 8.257 | 66.839 | ||||
5 | .720 | 6.549 | 73.388 | ||||
6 | .652 | 5.926 | 79.314 | ||||
7 | .610 | 5.544 | 84.858 | ||||
8 | .535 | 4.865 | 89.724 | ||||
9 | .484 | 4.396 | 94.119 | ||||
10 | .388 | 3.531 | 97.650 | ||||
11 | .259 | 2.350 | 100.000 |
Extraction Method: Principal Component Analysis.
a When components are correlated, sums of squared loadings cannot be added to obtain a total variance.
Pattern Matrix(a)
Component | |||
1 | 2 | 3 | |
sp9 | .749 | -.087 | .156 |
sp10 | .744 | .027 | .108 |
sp8 | .668 | .165 | -.213 |
sp11 | .612 | -.202 | .343 |
sp7 | .534 | .397 | -.224 |
sp3 | -.058 | .736 | .056 |
sp5 | .002 | .736 | -.128 |
sp4 | -.148 | .708 | .436 |
sp6 | .248 | .590 | .044 |
sp1 | .139 | -.066 | .812 |
sp2 | -.025 | .129 | .763 |
Extraction Method: Principal Component Analysis.
Rotation Method: Promax with Kaiser Normalization.