Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
QC1 | 19.15 | 3.942 | .545 | .751 |
QC2 | 19.43 | 3.495 | .566 | .747 |
QC3 | 19.40 | 3.637 | .559 | .747 |
QC4 | 19.45 | 4.140 | .459 | .770 |
QC5 | 19.48 | 3.573 | .641 | .725 |
QC6 | 19.45 | 4.250 | .453 | .771 |
Có thể bạn quan tâm!
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Mức Độ Hài Lòng Của Khách Hàng Đối Với Hoạt Động Xúc Tiến Hỗn Hợp Của Trung Tâm -
Giải Pháp Cho Hoạt Động Khuyến Mãi -
Đánh giá hoạt động xúc tiến hỗn hợp của Hệ thống Trung tâm Anh ngữ Quốc tế iLEAD AMA Huế - 10
Xem toàn bộ 95 trang tài liệu này.
Biến khuyến mãi
Reliability Statistics
N of Items | |
.817 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
KM1 | 15.56 | 2.982 | .595 | .784 |
KM2 | 15.92 | 3.158 | .560 | .794 |
KM3 | 15.93 | 3.004 | .620 | .777 |
KM4 | 15.60 | 2.793 | .643 | .770 |
KM5 | 15.94 | 2.904 | .618 | .777 |
Biến quan hệ công chúng
Reliability Statistics
N of Items | |
.772 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
QHCC1 | 11.32 | 1.852 | .681 | .656 |
QHCC2 | 11.35 | 2.304 | .486 | .762 |
QHCC3 | 11.29 | 2.263 | .533 | .738 |
QHCC4 | 11.28 | 2.204 | .608 | .702 |
Biến Tư vấn
Reliability Statistics
N of Items | |
.858 | 6 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
TV1 | 19.86 | 3.275 | .686 | .832 |
TV2 | 19.84 | 3.496 | .757 | .813 |
TV3 | 19.46 | 3.847 | .621 | .839 |
TV4 | 19.51 | 4.307 | .506 | .858 |
TV5 | 19.77 | 4.104 | .574 | .848 |
TV6 | 19.78 | 3.346 | .782 | .807 |
3. Kiểm định giá trị trung bình One Sample T – test
Biến quảng cáo
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
QC1 | 110 | 4.13 | .509 | .049 |
QC2 | 110 | 3.85 | .652 | .062 |
QC3 | 110 | 3.87 | .607 | .058 |
QC4 | 110 | 3.82 | .492 | .047 |
QC5 | 110 | 3.79 | .576 | .055 |
QC6 | 110 | 3.82 | .453 | .043 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
QC1 QC2 QC3 QC4 QC5 | 2.623 -2.485 -2.198 -3.877 -3.806 | 109 109 109 109 109 | .010 .014 .030 .000 .000 | .127 -.155 -.127 -.182 -.209 | .03 -.28 -.24 -.27 -.32 | .22 -.03 -.01 -.09 -.10 |
QC6
-4.210
109
.000
-.182
-.27
-.10
Biến khuyến mãi
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
KM1 | 110 | 4.17 | .556 | .053 |
KM2 | 110 | 3.82 | .510 | .049 |
KM3 | 110 | 3.81 | .533 | .051 |
KM4 | 110 | 4.14 | .598 | .057 |
KM5 | 110 | 3.80 | .571 | .054 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
KM1 | 3.257 | 109 | .002 | .173 | .07 | .28 |
KM2 | -3.738 | 109 | .000 | -.182 | -.28 | -.09 |
KM3 | -3.755 | 109 | .000 | -.191 | -.29 | -.09 |
KM4 | 2.392 | 109 | .018 | .136 | .02 | .25 |
KM5 | -3.670 | 109 | .000 | -.200 | -.31 | -.09 |
Biến Quan hệ công chúng
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
QHCC1 | 110 | 3.76 | .676 | .064 |
QHCC2 | 110 | 3.73 | .604 | .058 |
QHCC3 | 110 | 3.79 | .592 | .056 |
QHCC4 | 110 | 3.80 | .571 | .054 |
One-Sample Test
Test Value = 4
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
QHCC1 | -3.666 | 109 | .000 | -.236 | -.36 | -.11 |
QHCC2 | -4.733 | 109 | .000 | -.273 | -.39 | -.16 |
QHCC3 | -3.705 | 109 | .000 | -.209 | -.32 | -.10 |
QHCC4 | -3.670 | 109 | .000 | -.200 | -.31 | -.09 |
Biến Tư vấn
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
TV1 | 110 | 3.78 | .626 | .060 |
TV2 | 110 | 3.81 | .516 | .049 |
TV3 | 110 | 4.18 | .473 | .045 |
TV4 | 110 | 4.14 | .370 | .035 |
TV5 | 110 | 3.87 | .409 | .039 |
TV6 | 110 | 3.86 | .550 | .052 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
TV1 | -3.653 | 109 | .000 | -.218 | -.34 | -.10 |
TV2 | -3.882 | 109 | .000 | -.191 | -.29 | -.09 |
TV3 | 4.033 | 109 | .000 | .182 | .09 | .27 |
TV4 | 3.861 | 109 | .000 | .136 | .07 | .21 |
TV5 | -3.265 | 109 | .001 | -.127 | -.20 | -.05 |
TV6 | -2.601 | 109 | .011 | -.136 | -.24 | -.03 |
Mức độ hài lòng
- Chương trình học iLead Juniors
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
Quản cáo | 68 | 3.87 | .420 | .051 |
Khuyến mãi | 68 | 3.84 | .589 | .071 |
Quan hệ công chúng | 68 | 3.81 | .580 | .070 |
Tư vấn | 68 | 3.87 | .596 | .072 |
- Chương trình học iLead Seniors
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
Quảng cáo | 42 | 3.71 | .457 | .071 |
Khuyến mãi | 42 | 3.81 | .594 | .092 |
Quan hệ công chúng | 42 | 3.79 | .645 | .100 |
Tư vấn | 42 | 3.93 | .601 | .093 |
Ảnh hưởng của xúc tiến tới việc đăng kí học
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
XT1 | 110 | 3.78 | .626 | .060 |
XT2 | 110 | 4.17 | .504 | .048 |
XT3 | 110 | 3.83 | .662 | .063 |
XT4 | 110 | 4.21 | .622 | .059 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
XT1 | -3.653 | 109 | .000 | -.218 | -.34 | -.10 |
XT2 | 3.592 | 109 | .000 | .173 | .08 | .27 |
XT3 | -2.738 | 109 | .007 | -.173 | -.30 | -.05 |
XT4 | 3.525 | 109 | .001 | .209 | .09 | .33 |