Đánh giá hoạt động marketing online của Trung tâm ngoại ngữ Việt Trung - 15


Rotated Component Matrixa

Component

1 2 3 4 5

CY4

.817

CY5

.710

CY2

.707

CY3

.694

CY1

.615

HD2

.764

HD4

.748

HD1

.732

HD3

.709

TT5

.773

TT4

.732

TT1

.655

TT3

.647

TT2

.584

TK3

.717

TK4

.687

TK2

.639

TK1

.619

TK5

.504

CS3

.847

CS2

.814

CS1

.795

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Đánh giá hoạt động marketing online của Trung tâm ngoại ngữ Việt Trung - 15

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.a

a. Rotation converged in 6 iterations.


Biến phụ thuộc

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.685

Bartlett's Test of Sphericity

Approx. Chi-Square

72.407

df

3

Sig.

.000


Total Variance Explained

Component Initial Eigenvalues Extraction Sums of Squared Loadings



Total % of Variance Cumulative % Total % of Variance Cumulative %

1

1.948

64.922

64.922

1.948

64.922

64.922

2

.536

17.857

82.780

3

.517

17.220

100.000

Extraction Method: Principal Component Analysis.

Component Matrixa

DG1

.811

DG2

.805

DG3

.801

Component 1


Extraction Method: Principal Component Analysis.

a. 1 components

extracted.

5. Phân tích tương quan Pearson

Correlations

DG CY TT TK HD CS

DG

Pearson Correlation

1

.545**

.486**

.620**

.411**

.231*

Sig. (2-tailed)

.000

.000

.000

.000

.011

N

120

120

120

120

120

120

CY

Pearson Correlation

.545**

1

.173

.318**

.503**

.052

Sig. (2-tailed)

.000


.059

.000

.000

.571

N

120

120

120

120

120

120

TT

Pearson Correlation

.486**

.173

1

.166

.032

-.087

Sig. (2-tailed)

.000

.059


.071

.729

.344

N

120

120

120

120

120

120

TK

Pearson Correlation

.620**

.318**

.166

1

.178

.092

Sig. (2-tailed)

.000

.000

.071


.052

.319

N

120

120

120

120

120

120

HD

Pearson Correlation

.411**

.503**

.032

.178

1

.139

Sig. (2-tailed)

.000

.000

.729

.052


.129

N

120

120

120

120

120

120

CS

Pearson Correlation

.231*

.052

-.087

.092

.139

1

Sig. (2-tailed)

.011

.571

.344

.319

.129


N

120

120

120

120

120

120

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).


6. Phân tích hồi quy

Variables Entered/Removeda

Model

Variables Entered

CS, CY, TT, TK,

HDb

Variables

Removed Method

. Enter

1

a. Dependent Variable: DG

b. All requested variables entered.


Model Summaryb


1

.838a

.702

.689

.25051

1.790

Model R R Square

Adjusted R Square

Std. Error of the

Estimate Durbin-Watson


a. Predictors: (Constant), CS, CY, TT, TK, HD

b. Dependent Variable: DG


ANOVAa

Model Sum of Squares df Mean Square F Sig.

1

Regression

16.842

5

3.368

53.675

.000b

Residual

7.154

114

.063



Total

23.996

119




a. Dependent Variable: DG

b. Predictors: (Constant), CS, CY, TT, TK, HD


Coefficientsa

Standardized

Unstandardized Coefficients

Coefficients

Collinearity Statistics

Model

B Std. Error Beta

t Sig.

Tolerance VIF

1

(Constant)

.214

.228


.940

.349



CY

.166

.042

.245

3.948

.000

.678

1.475

TT

.241

.033

.384

7.284

.000

.943

1.061

TK

.325

.041

.430

7.889

.000

.878

1.139

HD

.103

.035

.173

2.896

.005

.732

1.366

CS

.114

.032

.188

3.605

.000

.964

1.037

a. Dependent Variable: DG

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