Phân Tích Sự Khác Biệt (Anova; Independent)

Paired Samples Test


Paired Differences


t


df


Sig. (2-tailed)


Mean


Std.

Deviation


Std. Error Mean

95% Confidence Interval of the Difference

Lower

Upper

Pair 1

-0.18

1.266

0.090

-0.352

0.002

-1.955

199

0.05

Pair 2

-0.47

1.487

0.105

-0.672

-0.258

-4.424

199

0.00

Pair 3

-0.12

1.357

0.096

-0.304

0.074

-1.199

199

0.23

Pair 4

0.46

1.510

0.107

0.244

0.666

4.262

199

0.00

Pair 5

0.30

1.364

0.096

0.110

0.490

3.111

199

0.00

Pair 6

-0.65

1.448

0.102

-0.852

-0.448

-6.346

199

0.00

Pair 7

0.09

1.353

0.096

-0.099

0.279

0.941

199

0.35

Pair 8

-0.26

1.480

0.105

-0.461

-0.049

-2.436

199

0.02

Pair 9

-0.65

1.264

0.089

-0.821

-0.469

-7.218

199

0.00

Pair 10

0.21

1.489

0.105

0.002

0.418

1.995

199

0.05

Pair 11

-0.29

1.339

0.095

-0.472

-0.098

-3.010

199

0.00

Pair 12

0.49

1.507

0.107

0.275

0.695

4.551

199

0.00

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Đánh giá chất lượng dịch vụ tour sinh thái, sông nước miệt vườn của Công ty TNHH Du lịch Công đoàn Tiền Giang - 22

PHỤ LỤC 7: Phân tích sự khác biệt (ANOVA; Independent)

Phân tích sự khác biệt giữa nhóm khách nam và nhóm khách nữ khi đánh

giá về yếu tố "Sự tin cậy" của các chương trình du lịch sinh thái

Group Statistics


Gioi tinh


N


Mean


Std. Deviation

Std. Error Mean

4.7 Hap dan Nam

93

3.61

1.142

.118

Nu

107

3.75

.982

.095

4.8 An toan Nam

93

3.32

1.208

.125

Nu

107

3.33

1.294

.125

4.22 Dung gio Nam

93

3.18

1.160

.120

Nu

107

3.41

1.149

.111

4.24 Do du lich luon thoang, sach Nam

93

3.16

1.164

.121

Nu

107

3.25

1.304

.126

4.26 Canh quan khach san dep thoang mat Nam

93

3.60

1.115

.116

Nu

107

3.76

.979

.095

4.28 Nha an co phong cach thoang dep Nam

93

3.13

1.154

.120

Nu

107

3.22

1.291

.125

4.29 Ve sinh thuc pham nha an dam bao an Nam

93

3.44

1.175

.122

toan Nu

107

3.38

1.171

.113

4.30 Thuc don nha an da dang phu hop voi Nam

93

3.14

1.194

.124

khau vi Nu

107

3.33

1.250

.121

4.39 Nhan vien giai quyet cac nhu cau cua du Nam

93

3.25

1.120

.116

khach bang thai do quan tam chan tinh co Nu trach nhiem

107

3.30

1.191

.115

4.40 Nhan vien giai quyet nhanh chong cac Nam

93

3.15

1.310

.136

yeu cau Nu

107

3.21

1.318

.127

4.41 Cac khieu nai deu duoc giai quyet thoa Nam

93

3.22

1.112

.115

dang Nu

107

3.13

1.206

.117

4.42 Cong ty thuc hien dung thoa thuan da Nam

93

3.42

1.173

.122

cam ket Nu

107

3.47

1.200

.116


Independent Samples Test



Levene's Test for Equality of Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-

tailed)


Mean Difference


Std. Error Difference

95% Confidence Interval of the

Difference

Lower

Upper

4.7 Hap Equal variances dan assumed

2.993

.045

-.897

198

.371

-.135

.150

-.431

.161

Equal variances not assumed



-.888

182.696

.376

-.135

.152

-.434

.165

4.8 An Equal variances toan assumed

1.053

.306

-.025

198

.980

-.005

.178

-.355

.346

Equal variances not assumed



-.026

196.970

.980

-.005

.177

-.354

.345

4.22 Dung Equal variances gio assumed

.109

.741

- 1.396

198

.164

-.228

.164

-.551

.094

Equal variances not assumed



- 1.395

193.582

.165

-.228

.164

-.551

.095

4.24 Do Equal variances du lich assumed

2.264

.134

-.518

198

.605

-.091

.176

-.438

.256

luon Equal variances










thoang, not assumed



-.522

197.853

.602

-.091

.174

-.435

.253

sach










4.26 Canh Equal variances quan assumed

1.775

.184

- 1.046

198

.297

-.155

.148

-.447

.137

khach san Equal variances










dep not assumed thoang

mat



- 1.037

184.721

.301

-.155

.149

-.450

.140

4.28 Nha Equal variances an co assumed

2.639

.106

-.547

198

.585

-.095

.174

-.439

.248

phong Equal variances










cach not assumed

thoang



-.551

197.838

.582

-.095

.173

-.436

.246

dep










4.29 Ve Equal variances sinh thuc assumed

.010

.919

.347

198

.729

.058

.166

-.270

.385

pham nha Equal variances










an dam not assumed

bao an



.347

193.961

.729

.058

.166

-.270

.386

toan










4.30 Thuc Equal variances don nha assumed

.923

.338

- 1.079

198

.282

-.187

.174

-.530

.155

an da Equal variances










dang phu not assumed hop voi

khau vi



- 1.083

196.209

.280

-.187

.173

-.528

.154

4.39 Nhan Equal variances vien giai assumed

.794

.374

-.315

198

.753

-.052

.164

-.376

.272


quyet cac Equal variances nhu cau not assumed cua du

khach bang thai do quan tam chan tinh co trach nhiem




-.316


196.775


.752


-.052


.164


-.374


.271

4.40 Nhan Equal variances vien giai assumed

.043

.835

-.346

198

.730

-.064

.186

-.432

.303

quyet Equal variances










nhanh not assumed

chong cac



-.346

194.444

.730

-.064

.186

-.432

.303

yeu cau










4.41 Cac Equal variances khieu nai assumed

.391

.533

.511

198

.610

.084

.165

-.241

.409

deu duoc Equal variances










giai quyet not assumed



.514

197.300

.608

.084

.164

-.239

.408

thoa dang










4.42 Cong Equal variances ty thuc assumed

.005

.943

-.285

198

.776

-.048

.168

-.380

.284

hien dung Equal variances










thoa thuan not assumed

da cam



-.285

195.255

.776

-.048

.168

-.379

.284

ket











Phân tích sự khác biệt giữa các nhóm khách hàng khác nhau về số lần tham gia khi đánh giá về yếu tố "Tính hữu hình" của các chương trình du lịch sinh thái

Test of Homogeneity of Variances


Levene Statistic


df1


df2


Sig.

4.5 Khong khi tai cac diem tham quan de chiu

1.894

3

196

.132

4.20 Tinh chuyen nghiep

6.031

3

196

.001

4.21 Hinh thuc, ngoai hinh, trang phuc

5.779

3

196

.001

4.23 Hinh thuc ben ngoai cua do du lich

2.621

3

196

.052

4.25 Khach san day du tien nghi

2.911

3

196

.036

4.27 Phong khach san moi, dep

1.481

3

196

.221

4.35 Tieng on cua dong co do du lich co anh huong den du khach

.545

3

196

.652

4.36 Gia ca phu hop voi chuong trinh tham quan

5.068

3

196

.002

4.37 Gia ca thap hon so voi cong ty khac cung chat luong

3.063

3

196

.029

4.38 Gia ca dich vu, an uong, giai khat

5.100

3

196

.002


ANOVA



Sum of Squares


df

Mean Square


F


Sig.

4.5 Khong khi tai cac diem tham Between quan de chiu Groups

9.002

3

3.001

3.316

.021

Within Groups

177.353

196

.905



Total

186.355

199




4.20 Tinh chuyen nghiep Between Groups

12.121

3

4.040

5.163

.002

Within Groups

153.379

196

.783



Total

165.500

199




4.21 Hinh thuc, ngoai hinh, trang Between phuc Groups

13.155

3

4.385

5.034

.002

Within Groups

170.720

196

.871



Total

183.875

199




4.23 Hinh thuc ben ngoai cua do du Between lich Groups

10.472

3

3.491

4.215

.006

Within Groups

162.323

196

.828



Total

172.795

199




4.25 Khach san day du tien nghi Between

Groups

11.066

3

3.689

4.193

.007

Within Groups

172.434

196

.880



Total

183.500

199




4.27 Phong khach san moi, dep Between

Groups

15.580

3

5.193

5.549

.001

Within Groups

183.440

196

.936



Total

199.020

199




4.35 Tieng on cua dong co do du Between lich co anh huong den du khach Groups

2.778

3

.926

1.047

.373

Within Groups

173.302

196

.884



Total

176.080

199




4.36 Gia ca phu hop voi chuong Between trinh tham quan Groups

1.355

3

.452

1.604

.190

Within Groups

55.200

196

.282



Total

56.555

199




4.37 Gia ca thap hon so voi cong ty Between khac cung chat luong Groups

3.009

3

1.003

1.627

.184

Within Groups

120.866

196

.617



Total

123.875

199




4.38 Gia ca dich vu, an uong, giai Between khat Groups

.992

3

.331

.525

.665

Within Groups

123.403

196

.630



ANOVA



Sum of Squares


df

Mean Square


F


Sig.

4.5 Khong khi tai cac diem tham Between quan de chiu Groups

9.002

3

3.001

3.316

.021

Within Groups

177.353

196

.905



Total

186.355

199




4.20 Tinh chuyen nghiep Between Groups

12.121

3

4.040

5.163

.002

Within Groups

153.379

196

.783



Total

165.500

199




4.21 Hinh thuc, ngoai hinh, trang Between phuc Groups

13.155

3

4.385

5.034

.002

Within Groups

170.720

196

.871



Total

183.875

199




4.23 Hinh thuc ben ngoai cua do du Between lich Groups

10.472

3

3.491

4.215

.006

Within Groups

162.323

196

.828



Total

172.795

199




4.25 Khach san day du tien nghi Between

Groups

11.066

3

3.689

4.193

.007

Within Groups

172.434

196

.880



Total

183.500

199




4.27 Phong khach san moi, dep Between

Groups

15.580

3

5.193

5.549

.001

Within Groups

183.440

196

.936



Total

199.020

199




4.35 Tieng on cua dong co do du Between lich co anh huong den du khach Groups

2.778

3

.926

1.047

.373

Within Groups

173.302

196

.884



Total

176.080

199




4.36 Gia ca phu hop voi chuong Between trinh tham quan Groups

1.355

3

.452

1.604

.190

Within Groups

55.200

196

.282



Total

56.555

199




4.37 Gia ca thap hon so voi cong ty Between khac cung chat luong Groups

3.009

3

1.003

1.627

.184

Within Groups

120.866

196

.617



Total

123.875

199




4.38 Gia ca dich vu, an uong, giai Between khat Groups

.992

3

.331

.525

.665

Within Groups

123.403

196

.630



Total

124.395

199





Multiple Comparisons

(I) So lan quy

khach den voi (J) So lan quy tour du lich sinh khach den voi thai song nuoc tour du lich sinh miet vuon o thai song nuoc Tien Giang do miet vuon o Tien

95% Confidence Interval

Mean

Dependent Variable

Cong ty TNHH Giang do Cong ty Difference

Cong doan

4.5 Khong khi tai Lan thu 1 cac diem

quan de chiu

tham Lan thu 2

Lan thu 3

4.20 Tinh nghiep

4.21 Hinh

chuyen Lan thu 1

Lan thu 2

Lan thu 3 thuc, Lan thu 1

Std. Lower Upper TNHH Cong doan (I-J) Error Sig. Bound Bound

Tren 3 lan -.301 .233 .456 -.86 .26

Tren 3 lan -.619* .202 .007 -1.10 -.14

Tren 3 lan -.138 .158 .738 -.52 .24

Tren 3 lan -.699* .217 .004 -1.22 -.18

Tren 3 lan -.472* .188 .036 -.92 -.02

Tren 3 lan -.056 .147 .969 -.41 .30

Tren 3 lan -.541 .229 .053 -1.09 .01

phuc

lich

den

trinh tham quan

khac cung chat

khat

Lan thu 3

Tren 3 lan

.102 .132 .802

-.21

.42

ngoai hinh, trang Lan thu 2

Tren 3 lan

-.708*

.198

.001

-1.18

-.24

Lan thu 3

Tren 3 lan

-.210

.155

.415

-.58

.16

4.23 Hinh thuc ben Lan thu 1

Tren 3 lan

-.301

.223

.419

-.83

.23

ngoai cua do du Lan thu 2

Tren 3 lan

-.680*

.193

.002

-1.14

-.22


Lan thu 3

Tren 3 lan

-.190

.151

.477

-.55

.17

4.25

Khach san Lan thu 1

Tren 3 lan

-.043

.230

.996

-.59

.51

Dunnett t (2-sided)


day du tien nghi Lan thu 2

Tren 3 lan

-.664*

.199

.003

-1.14

-.19

Lan thu 3

Tren 3 lan

-.062

.156

.965

-.44

.31

4.27 Phong khach Lan thu 1

Tren 3 lan

-.028

.237

.999

-.59

.54

san moi, dep Lan thu 2

Tren 3 lan

-.770*

.205

.001

-1.26

-.28

Lan thu 3

Tren 3 lan

-.035

.161

.994

-.42

.35

4.35 Tieng on

cua Lan thu 1

Tren 3 lan

.021

.231

1.000

-.53

.57

dong co do du

co anh huong

lich Lan thu 2

Tren 3 lan

-.327

.199

.258

-.80

.15

du khach

Lan thu 3

Tren 3 lan

-.037

.156

.992

-.41

.34

4.36 Gia ca

phu Lan thu 1

Tren 3 lan

.088

.130

.856

-.22

.40

hop voi chuong Lan thu 2

Tren 3 lan

-.169

.113

.327

-.44

.10

Lan thu 3

Tren 3 lan

.056

.088

.879

-.16

.27

4.37 Gia ca thap Lan thu 1 Tren 3 lan .156 .193 .778 -.30 .62

hon so voi cong ty Lan thu 2 Tren 3 lan

-.147

.167

.735

-.54

.25

luong Lan thu 3

Tren 3 lan

.182

.131

.389

-.13

.49

4.38 Gia ca dich Lan thu 1

Tren 3 lan

.122

.195

.883

-.34

.59

vu, an uong, giai Lan thu 2

Tren 3 lan

-.075

.168

.952

-.48

.33


*. The mean difference is significant at the 0.05 level.


Phân tích sự khác biệt giữa các nhóm khách hàng khác nhau về nghề nghiệp khi đánh giá về yếu tố "Sự đảm bảo" của các chương trình du lịch sinh thái

Test of Homogeneity of Variances



Levene Statistic


df1


df2


Sig.

4.1 Thong tin tour ro rang

.471

6

193

.829

4.14 Thai do lich su niem no

1.100

6

193

.364

4.15 Phuc vu nhiet tinh cham soc khach chu dao

1.573

6

193

.157

4.17 Kien thuc day du ve cac diem du lich

.689

6

193

.659

4.18 Co kha nang to chuc tro choi, tao ra khong khi vui ve

1.113

6

193

.356

4.19 Co ky nang giao tiep tot (thanh thao bang tieng nuoc ngoai)

.474

6

193

.827

4.32 Phong cach phu vu nhiet tinh, tao niem tin cho du khach

.451

6

193

.844

4.34 Nguoi dieu khien do co nhieu kinh nghiem can than, an toan

.660

6

193

.682


ANOVA


Sum of Squares


df


Mean Square


F


Sig.

4.1 Thong tin tour ro Between Groups

24.714

6

4.119

2.822

.012

rang Within Groups

281.681

193

1.459



Total

306.395

199




4.14 Thai do lich su niem Between Groups

8.162

6

1.360

1.026

.409

no Within Groups

255.793

193

1.325



Total

263.955

199




4.15 Phuc vu nhiet tinh Between Groups

12.209

6

2.035

1.305

.257

cham soc khach chu dao Within Groups

300.971

193

1.559



Total

313.180

199




4.17 Kien thuc day du ve Between Groups

12.655

6

2.109

1.432

.204

cac diem du lich Within Groups

284.340

193

1.473



Total

296.995

199




4.18 Co kha nang to Between Groups

10.740

6

1.790

1.216

.300

chuc tro choi, tao ra Within Groups

khong khi vui ve

284.135

193

1.472



Total

294.875

199




4.19 Co ky nang giao Between Groups

21.194

6

3.532

2.559

.021

tiep tot (thanh thao bang Within Groups

tieng nuoc ngoai)

266.386

193

1.380



Total

287.580

199




4.32 Phong cach phu vu Between Groups

6.635

6

1.106

.794

.576

nhiet tinh, tao niem tin Within Groups

cho du khach

268.945

193

1.393



Total

275.580

199




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