Các yếu tố ảnh hưởng đến ý định quay trở lại điểm đến thành phố Hồ Chí Minh của khách du lịch quốc tế - 17


Rotated Component Matrixa



Component

1

2

3

4

5

6

7

8

9

CULHIS4:










HCMC offers

attractive


.816


religious sites



CULHIS3:



HCMC offers



fascinating

.792


historical



buildings



CULHIS2:



HCMC offers



remarkable

.716


museums and art



galleries



CULHIS5:



There are many



festivals/ special

events and they


.700


are so



interesting



SASE1: The



political

environment is



.771

stable



Có thể bạn quan tâm!

Xem toàn bộ 152 trang tài liệu này.

Các yếu tố ảnh hưởng đến ý định quay trở lại điểm đến thành phố Hồ Chí Minh của khách du lịch quốc tế - 17



SASE2: The










economy is

.748


stable



SASE3: Tourists



are protected by

.718


laws and orders



SASE4: There is



a low rate of

.715


crime in HCMC



NANEN2:



HCMC has a lot


.762

of trees



NANEN3:



There are many



beautiful natural

attractions



.732

(parks, rivers,



etc.)



NANEN4: The



streets of

HCMC are clean



.624

and neat




Rotated Component Matrixa



Component

1

2

3

4

5

6

7

8

9

NANEN5:










HCMC offers a

relaxing


.576



atmosphere




NAT3: There




are many


.717


tricksters




NAT4: There




are many

beggars & street



.711


vendors




NAT1: Traffic is




crowded &


.668


dangerous




NAT2: Air is

polluted



.611


NAT6: There is




a lack of public


.528


toilet facilities




CUIS2:




Traditional




foods are



.801

distinctive and




delicious






DESIMA6:










There is a wide

selection of food


.686


and beverage



CUIS1: There



are many food

stalls along the


.671


street



CUIS3: Quality



of food in

restaurant is


.640


good



IA5: Service



standards in



lodging facilities

are high and



.749

staff are friendly



and helpful



IA4: Lodging



facilities are


.739

good quality




Rotated Component Matrixa



Component

1

2

3

4

5

6

7

8

9

DESIMA1:










HCMC is the



regional

.728


transportation



hub



IA1: It is easy to

access HCMC


.689


IA3: It is easy to



obtain helpful



information,



advice and



support via the

.565


Internet, hotlines



and travel



information



centers



IA2: Local



transportation is

.518


convenient



ENTER3: Live



concerts, bars

and clubs are



.804

enjoyable





DESIMA8: The










nightlife is

.615


colorful



ENTER2:



HCMC is a



paradise for



health and

wellness


.575


(massage, facials



and other spa



treatments)



PRICE1: HCMC



is a cheap place


.768

to visit



PRICE4: Price



for shopping and

leisure activities



.704

are reasonable



PRICE3: Price



for sightseeing


.614

are reasonable



Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.a

a. Rotation converged in 8 iterations.


- Phân tích độ tin cậy

1. Biến phụ thuộc RI

Reliability Statistics


Cronbach's Alpha

N of Items

.736

3


Item Statistics



Mean

Std. Deviation

N

RI1: I will continue coming to

HCMC in the future

3.65

1.162

355

RI2: I will try more tourist




products and services in HCMC

3.41

1.063

355

in the future




RI3: I will keep contact with




the people that I know in

3.34

1.284

355

HCMC for the next time I visit





Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected

Item-Total Correlation

Cronbach's

Alpha if Item Deleted

RI1: I will continue

coming to HCMC in the future


6.75


3.807


.650


.540



RI2: I will try more





tourist products and

services in HCMC in the


7.00


4.500


.549


.666

future





RI3: I will keep contact





with the people that I

know in HCMC for the


7.06


3.931


.496


.738

next time I visit






Scale Statistics


Mean

Variance

Std. Deviation

N of Items

10.41

8.107

2.847

3

COMPUTE TORETIN=(RI1 + RI2 + RI3) / 3.

VARIABLE LABELS TORETIN 'TORETIN: Tourist Return Intention'


- Biến độc lập:


1. CULHIS

Reliability Statistics


Cronbach's Alpha

N of Items

.828

4

..... Xem trang tiếp theo?
⇦ Trang trước - Trang tiếp theo ⇨

Ngày đăng: 12/09/2023