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Các yếu tố ảnh hưởng đến ý định quay trở lại điểm đến thành phố Hồ Chí Minh của khách du lịch quốc tế - 19


Mean

Variance

Std. Deviation

N of Items

7.57

1.940

1.393

2

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Các yếu tố ảnh hưởng đến ý định quay trở lại điểm đến thành phố Hồ Chí Minh của khách du lịch quốc tế - 19

RELIABILITY

/VARIABLES=IA4 IA5

7. RELIABILITY

/VARIABLES=IA1 IA2 IA3 DESIMA1

Reliability Statistics


Cronbach's Alpha

N of Items

.672

4


Item Statistics



Mean

Std. Deviation

N

IA1: It is easy to access

HCMC

3.89

.920

355

IA2: Local transportation

is convenient


3.28


1.000


355

IA3: It is easy to obtain




helpful information,




advice and support via the

3.84

.901

355

Internet, hotlines and




travel information centers




DESIMA1: HCMC is the




regional transportation

3.75

.928

355

hub





Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if

Item Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

IA1: It is easy to access

HCMC

10.87

4.320

.504

.572

IA2: Local





transportation is

11.48

4.217

.458

.604

convenient





IA3: It is easy to obtain





helpful information,





advice and support via

the Internet, hotlines


10.92


4.460


.479


.589

and travel information





centers





DESIMA1: HCMC is





the regional

11.02

4.712

.378

.654

transportation hub






Scale Statistics


Mean

Variance

Std. Deviation

N of Items

14.77

7.095

2.664

4


8. ENTER

Reliability Statistics


Cronbach's Alpha

N of Items

.628

3


Item Statistics



Mean

Std. Deviation

N

ENTER2: HCMC is a




paradise for health and

wellness (massage, facials


3.48


.952


355

and other spa treatments)




ENTER3: Live concerts,




bars and clubs are

3.56

.809

355

enjoyable




DESIMA8: The nightlife

is colorful


3.95


.857


355


Item-Total Statistics



Scale Mean if Item Deleted

Scale

Variance if Item Deleted

Corrected

Item-Total Correlation

Cronbach's

Alpha if Item Deleted

ENTER2: HCMC is a





paradise for health and





wellness (massage,

7.51

2.019

.378

.625

facials and other spa





treatments)





ENTER3: Live





concerts, bars and clubs

7.43

1.980

.577

.343

are enjoyable





DESIMA8: The

nightlife is colorful


7.04


2.241


.378


.609


Scale Statistics


Mean

Variance

Std. Deviation

N of Items

10.99

3.946

1.986

3


9. RELIABILITY

/VARIABLES=PRICE1 PRICE3 PRICE4

Reliability Statistics


Cronbach's Alpha

N of Items

.622

3


Item Statistics



Mean

Std. Deviation

N

PRICE1: HCMC is a

cheap place to visit

3.90

.919

355

PRICE3: Price for

sightseeing are reasonable


3.94


.850


355

PRICE4: Price for




shopping and leisure

3.87

.792

355

activities are reasonable





Item-Total Statistics



Scale Mean if Item Deleted

Scale

Variance if Item Deleted

Corrected

Item-Total Correlation

Cronbach's

Alpha if Item Deleted



PRICE1: HCMC is a

cheap place to visit

7.81

1.854

.419

.544

PRICE3: Price for





sightseeing are

7.77

2.006

.423

.533

reasonable





PRICE4: Price for





shopping and leisure

7.85

2.080

.455

.494

activities are reasonable






Scale Statistics


Mean

Variance

Std. Deviation

N of Items

11.72

3.747

1.936

3


PHỤ LỤC 3 THỐNG KÊ MÔ TẢ


Statistics



GEDER:

Your gender

AGE:

Your age group

NATION:

Where are you from?

EDU:

Your highest level of education

TIMOVI:

How many times have you been to

HCMC?

PUROVI:

Your purpose of visit

Valid

355

355

355

355

355

355

N Missin

g


0


0


0


0


0


0

Mean

1.43

3.32

1.92

3.41

1.47

2.10

Median

1.00

3.00

1.00

4.00

1.00

2.00

Std. Deviation

.496

1.194

1.474

1.380

.921

.610

Skewness

.268

.362

1.282

-.508

1.875

1.602

Std. Error of

Skewness


.129


.129


.129


.129


.129


.129

Kurtosis

-1.939

-.926

.053

-1.025

2.191

4.067

Std. Error of

Kurtosis


.258


.258


.258


.258


.258


.258

Minimum

1

1

1

1

1

1

Maximum

2

6

6

5

4

4

25

Percenti

50

les

75

1.00

1.00

2.00

2.00

3.00

4.00

1.00

1.00

2.00

2.00

4.00

5.00

1.00

1.00

2.00

2.00

2.00

2.00


Frequency Table

GEDER: Your gender



Frequency

Percent

Valid Percent

Cumulative

Percent


Male

201

56.6

56.6

56.6

Valid

Female

154

43.4

43.4

100.0


Total

355

100.0

100.0



AGE: Your age group



Frequency

Percent

Valid Percent

Cumulative

Percent


<18

4

1.1

1.1

1.1


18-25

109

30.7

30.7

31.8


26-30

96

27.0

27.0

58.9

Valid

31-40

73

20.6

20.6

79.4


41-60

63

17.7

17.7

97.2


>60

10

2.8

2.8

100.0


Total

355

100.0

100.0



NATION: Where are you from?



Frequency

Percent

Valid Percent

Cumulative

Percent


Europe

235

66.2

66.2

66.2


USA/Canada

34

9.6

9.6

75.8


Latin American

7

2.0

2.0

77.7

Valid

Asia

42

11.8

11.8

89.6


Australia, NZ

33

9.3

9.3

98.9


Africa

4

1.1

1.1

100.0


Total

355

100.0

100.0



EDU: Your highest level of education



Frequency

Percent

Valid Percent

Cumulative

Percent


High-school degree

51

14.4

14.4

14.4


College degree

49

13.8

13.8

28.2


Valid

Undergraduate

Bachelor degree

49

114

13.8

32.1

13.8

32.1

42.0

74.1


Master degree or higher

92

25.9

25.9

100.0


Total

355

100.0

100.0



TIMOVI: How many times have you been to HCMC?



Frequency

Percent

Valid Percent

Cumulative

Percent


1

265

74.6

74.6

74.6


2

42

11.8

11.8

86.5

Valid

3

19

5.4

5.4

91.8


>3

29

8.2

8.2

100.0


Total

355

100.0

100.0



PUROVI: Your purpose of visit



Frequency

Percent

Valid Percent

Cumulative

Percent

Business

28

7.9

7.9

7.9

Leisure

286

80.6

80.6

88.5

Valid Visting friends/ relatives

19

5.4

5.4

93.8

Others(...)

22

6.2

6.2

100.0

Total

355

100.0

100.0


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