Các yếu tố ảnh hưởng đến ý định quay trở lại điểm đến thành phố Hồ Chí Minh của khách du lịch quốc tế - 19

Variance

Std. Deviation

N of Items

7.57

1.940

1.393

2

N of Items

.672

4

Mean

Std. Deviation

N

IA1: It is easy to access

HCMC

3.89

.920

355

IA2: Local transportation

is convenient

3.28

1.000

355

IA3: It is easy to obtain

helpful information,

advice and support via the

3.84

.901

355

Internet, hotlines and

travel information centers

DESIMA1: HCMC is the

regional transportation

3.75

.928

355

hub

Scale Mean if Item Deleted

Scale Variance if

Item Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

IA1: It is easy to access

HCMC

10.87

4.320

.504

.572

IA2: Local

transportation is

11.48

4.217

.458

.604

convenient

IA3: It is easy to obtain

helpful information,

advice and support via

the Internet, hotlines

10.92

4.460

.479

.589

and travel information

centers

DESIMA1: HCMC is

the regional

11.02

4.712

.378

.654

transportation hub

Variance

Std. Deviation

N of Items

14.77

7.095

2.664

4

N of Items

.628

3

Mean

Std. Deviation

N

ENTER2: HCMC is a

paradise for health and

wellness (massage, facials

3.48

.952

355

and other spa treatments)

ENTER3: Live concerts,

bars and clubs are

3.56

.809

355

enjoyable

DESIMA8: The nightlife

is colorful

3.95

.857

355

Scale Mean if Item Deleted

Scale

Variance if Item Deleted

Corrected

Item-Total Correlation

Cronbach's

Alpha if Item Deleted

ENTER2: HCMC is a

paradise for health and

wellness (massage,

7.51

2.019

.378

.625

facials and other spa

treatments)

ENTER3: Live

concerts, bars and clubs

7.43

1.980

.577

.343

are enjoyable

DESIMA8: The

nightlife is colorful

7.04

2.241

.378

.609

Variance

Std. Deviation

N of Items

10.99

3.946

1.986

3

N of Items

.622

3

Mean

Std. Deviation

N

PRICE1: HCMC is a

cheap place to visit

3.90

.919

355

PRICE3: Price for

sightseeing are reasonable

3.94

.850

355

PRICE4: Price for

shopping and leisure

3.87

.792

355

activities are reasonable

Scale Mean if Item Deleted

Scale

Variance if Item Deleted

Corrected

Item-Total Correlation

Cronbach's

Alpha if Item Deleted

7.81

1.854

.419

.544

PRICE3: Price for

sightseeing are

7.77

2.006

.423

.533

reasonable

PRICE4: Price for

shopping and leisure

7.85

2.080

.455

.494

activities are reasonable

Variance

Std. Deviation

N of Items

11.72

3.747

1.936

3

GEDER:

Your gender

AGE:

Your age group

NATION:

Where are you from?

EDU:

Your highest level of education

TIMOVI:

How many times have you been to

HCMC?

PUROVI:

Your purpose of visit

Valid

355

355

355

355

355

355

N Missin

g

0

0

0

0

0

0

Mean

1.43

3.32

1.92

3.41

1.47

2.10

Median

1.00

3.00

1.00

4.00

1.00

2.00

Std. Deviation

.496

1.194

1.474

1.380

.921

.610

Skewness

.268

.362

1.282

-.508

1.875

1.602

Std. Error of

Skewness

.129

.129

.129

.129

.129

.129

Kurtosis

-1.939

-.926

.053

-1.025

2.191

4.067

Std. Error of

Kurtosis

.258

.258

.258

.258

.258

.258

Minimum

1

1

1

1

1

1

Maximum

2

6

6

5

4

4

25

Percenti

50

les

75

1.00

1.00

2.00

2.00

3.00

4.00

1.00

1.00

2.00

2.00

4.00

5.00

1.00

1.00

2.00

2.00

2.00

2.00

Frequency

Percent

Valid Percent

Cumulative

Percent

Male

201

56.6

56.6

56.6

Valid

Female

154

43.4

43.4

100.0

Total

355

100.0

100.0

Frequency

Percent

Valid Percent

Cumulative

Percent

<18

4

1.1

1.1

1.1

18-25

109

30.7

30.7

31.8

26-30

96

27.0

27.0

58.9

Valid

31-40

73

20.6

20.6

79.4

41-60

63

17.7

17.7

97.2

>60

10

2.8

2.8

100.0

Total

355

100.0

100.0

Frequency

Percent

Valid Percent

Cumulative

Percent

Europe

235

66.2

66.2

66.2

USA/Canada

34

9.6

9.6

75.8

Latin American

7

2.0

2.0

77.7

Valid

Asia

42

11.8

11.8

89.6

Australia, NZ

33

9.3

9.3

98.9

Africa

4

1.1

1.1

100.0

Total

355

100.0

100.0

Frequency

Percent

Valid Percent

Cumulative

Percent

High-school degree

51

14.4

14.4

14.4

College degree

49

13.8

13.8

28.2

Valid

Undergraduate

Bachelor degree

49

114

13.8

32.1

13.8

32.1

42.0

74.1

Master degree or higher

92

25.9

25.9

100.0

Total

355

100.0

100.0

Frequency

Percent

Valid Percent

Cumulative

Percent

1

265

74.6

74.6

74.6

2

42

11.8

11.8

86.5

Valid

3

19

5.4

5.4

91.8

>3

29

8.2

8.2

100.0

Total

355

100.0

100.0

Frequency

Percent

Valid Percent

Cumulative

Percent

Business

28

7.9

7.9

7.9

Leisure

286

80.6

80.6

88.5

Valid Visting friends/ relatives

19

5.4

5.4

93.8

Others(...)

22

6.2

6.2

100.0

Total

355

100.0

100.0