Các yếu tố ảnh hưởng đến ý định quay trở lại điểm đến thành phố Hồ Chí Minh của khách du lịch quốc tế - 16

Price for shopping and leisure activities are reasonable

1

2

3

4

5

LOCAL CUISINE

Low  Middle  High

There are many food stalls along the street

1

2

3

4

5

Traditional foods are distinctive and delicious

1

2

3

4

5

Quality of food in restaurant is good

1

2

3

4

5

Service standards in restaurants are high and staff are friendly and helpful

1

2

3

4

5

The price of meal is reasonable

1

2

3

4

5

SAFETY AND SECURITY

Low  Middle  High

The political environment is stable

1

2

3

4

5

The economy is stable

1

2

3

4

5

Tourists are protected by laws and orders

1

2

3

4

5

There is a low rate of crime in HCMC

1

2

3

4

5

I am not worried about terrorist attacks in HCMC

1

2

3

4

5

NEGATIVE ATTRIBUTES

Low  Middle  High

Traffic is crowded & dangerous

1

2

3

4

5

Air is polluted

1

2

3

4

5

There are many tricksters

1

2

3

4

5

There are many beggars & street vendors

1

2

3

4

5

There is a lack of self-guided tour maps/ travel signs on the streets

1

2

3

4

5

There is a lack of public toilet facilities

1

2

3

4

5

I have to be careful about what I eat and drink

1

2

3

4

5

The language barrier is a great obstacle I have to face in exploring HCMC

1

2

3

4

5

255.540

df

3

Sig.

.000

Initial

Extractio

n

RI1: I will continue coming to HCMC in the

future

1.000

.756

RI2: I will try more tourist products and services

in HCMC in the future

1.000

.655

RI3: I will keep contact with the people that I

know in HCMC for the next time I visit

1.000

.570

Initial Eigenvalues

Extraction Sums of Squared

Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative

%

1

1.9

81

66.047

66.047

1.9

81

66.047

66.047

2

.63

2

21.073

87.120

3

.38

6

12.880

100.00

0

RI1: I will continue coming to HCMC in the

future

RI2: I will try more tourist products and services in HCMC in the

future

RI3: I will keep contact with the people that I know in HCMC for the next

time I visit

RI1: I will continue

coming to HCMC in the future

Correlati

RI2: I will try more

on

tourist products and

services in HCMC in the future

1.000

.587

.587

1.000

.502

.376

RI3: I will keep

contact with the

people that I know

.502

.376

1.000

in HCMC for the

next time I visit

RI1: I will continue

coming to HCMC

.000

.000

in the future

RI2: I will try more

Sig. (1-

tourist products and

services in HCMC

.000

.000

tailed)

in the future

RI3: I will keep

contact with the

people that I know

.000

.000

in HCMC for the

next time I visit

.803

Approx. Chi-

3847

Square

Bartlett's Test of Sphericity

df

.410

528

Sig.

.000

Initial

Extraction

DESIMA1: HCMC is the regional transportation hub

1.000

.649

PRICE1: HCMC is a cheap place to visit

1.000

.670

DESIMA6: There is a wide selection of food and

beverage

1.000

.534

DESIMA8: The nightlife is colorful

1.000

.508

NANEN2: HCMC has a lot of trees

1.000

.677

NANEN3: There are many beautiful natural

attractions (parks, rivers, etc.)

1.000

.724

NANEN4: The streets of HCMC are clean and neat

1.000

.569

NANEN5: HCMC offers a relaxing atmosphere

1.000

.552

IA1: It is easy to access HCMC

1.000

.599

IA2: Local transportation is convenient

1.000

.499

IA3: It is easy to obtain helpful information, advice

and support via the Internet, hotlines and travel

1.000

.594

information centers

IA4: Lodging facilities are good quality

1.000

.680

IA5: Service standards in lodging facilities are high

and staff are friendly and helpful

1.000

.659

CULHIS2: HCMC offers remarkable museums and

art galleries

1.000

.637

CULHIS3: HCMC offers fascinating historical

buildings

1.000

.716

CULHIS4: HCMC offers attractive religious sites

1.000

.735

CULHIS5: There are many festivals/ special events

and they are so interesting

1.000

.601

PRICE3: Price for sightseeing are reasonable

1.000

.539

1.000

1.000

.475

.714

PRICE4: Price for shopping and leisure activities are

reasonable

1.000

.600

CUIS1: There are many food stalls along the street

1.000

.607

CUIS2: Traditional foods are distinctive and

delicious

1.000

.719

CUIS3: Quality of food in restaurant is good

1.000

.616

SASE1: The political environment is stable

1.000

.675

SASE2: The economy is stable

1.000

.690

SASE3: Tourists are protected by laws and orders

1.000

.629

SASE4: There is a low rate of crime in HCMC

1.000

.584

NAT1: Traffic is crowded & dangerous

1.000

.520

NAT2: Air is polluted

1.000

.535

NAT3: There are many tricksters

1.000

.615

NAT4: There are many beggars & street vendors

1.000

.561

NAT6: There is a lack of public toilet facilities

1.000

.413

Initial

Eigenvalues

Extraction Sums of

Squared Loadings

Rotation Sums of Squared

Loadings

Total

% of Variance

Cumulat ive %

Total

% of Varianc

e

Cumulat ive %

Total

% of Varianc

e

Cumulati ve %

1

6.589

19.966

19.966

6.589

19.966

19.966

2.956

8.956

8.956

2

2.802

8.491

28.457

2.802

8.491

28.457

2.565

7.772

16.728

3

2.280

6.909

35.366

2.280

6.909

35.366

2.392

7.249

23.977

4

1.812

5.490

40.856

1.812

5.490

40.856

2.331

7.064

31.041

5

1.615

4.893

45.749

1.615

4.893

45.749

2.297

6.961

38.003

6

1.447

4.385

50.135

1.447

4.385

50.135

1.923

5.826

43.829

7

1.259

3.817

53.951

1.259

3.817

53.951

1.917

5.808

49.637

8

1.184

3.587

57.539

1.184

3.587

57.539

1.861

5.641

55.277

9

1.109

3.360

60.898

1.109

3.360

60.898

1.855

5.621

60.898

10

.956

2.896

63.794

11

.909

2.754

66.548

12

.853

2.585

69.133

13

.788

2.388

71.521

14

.773

2.343

73.864

15

.725

2.197

76.061

16

.696

2.108

78.169

17

.639

1.937

80.106

18

.624

1.891

81.997

19

.585

1.773

83.770

20

.563

1.707

85.476

21

.512

1.552

87.028

22

.499

1.512

88.541

23

.455

1.379

89.920

24

.442

1.338

91.258

25

.419

1.271

92.529