Kiểm Định Cronbach ‘S Alpha

Frequency

Percent

Valid Percent

Cumulative Percent

THPT

41

11.4

11.4

11.4

Trung cap

76

21.2

21.2

32.6

Cao dang

87

24.2

24.2

56.8

Valid

Dai hoc

114

31.8

31.8

88.6

Sau dai hoc

41

11.4

11.4

100.0

Total

359

100.0

100.0

N

Mean

Std. Deviation

Minimum

Maximum

Valid

Missing

Toi quan tam den nhung hang khong su dung may bay doi moi nhat

359

0

4.12

.623

1

5

Toi thich den nhung hang hang khong cung cap mon

an ngon va do uong da dang

359

0

4.06

.663

1

5

Toi thich den nhung hang hang khong co cho ngoi

thoai mai

359

0

4.14

.639

2

5

Toi quan tam nhung hang

khong co toilet sach se

359

0

4.04

.675

1

5

Toi thich nhung hang hang

khong trang bi may lanh hieu qua

359

0

4.08

.711

1

5

Toi quan tam den nhung

hang hang khong cung cap muc gia re

359

0

3.82

.951

1

5

Toi uu tien dat ve o nhung

hang hang khong cung cap muc gia re hon la chat luong

359

0

4.00

.870

1

5

Toi co xu huong chap nhan

su it thoai mai tren may bay de lua chon muc gia re

359

0

3.92

.898

1

5

Gia tri thuong hieu la 1 tieu

chi de toi lua chon hang hang khong

359

0

4.03

.718

1

5

359

0

3.96

.706

1

5

Toi thich den cac hang hang

khong ma toi co the nho va nhan biet logo

359

0

3.79

.745

1

5

Toi chi tin tuong vao dich vu

hang khong cua hang uy tin

359

0

4.06

.720

1

5

Toi quan tam den cac hang

hang khong ma nhan vien tao cho toi su tin cay

359

0

4.21

.803

1

5

Toi thich den cac hang hang

khong ma nhan vien danh thoi gian tra loi cau hoi

359

0

4.20

.761

2

5

Toi thich den cac hang hang

khong co dong phuc dep

359

0

4.12

.803

1

5

Toi thich den cac hang hang khong co nhan vien biet lang

nghe, tiep nhan y kien

359

0

4.04

.845

1

5

Toi thich den cac hang hang khong co nhan vien luon

quan tam den toi

359

0

4.07

.861

1

5

Toi thich den cac hang hang khong tao cho toi su thuan

tien khi dat ve

359

0

3.92

.751

2

5

Toi thich den cac hang hang khong co the dat ve truc

tuyen

359

0

3.74

.938

1

5

Toi thich den cac hang hang khong co giao dien trang

web ro rang

359

0

3.90

.783

1

5

Toi quan tam den cac hang hang khong co the de dang lua chon cho ngoi tren

chuyen bay

359

0

3.88

.837

1

5

Toi quan tam den cac hang

hang khong thuc hien dung cam ket voi khach hang

359

0

3.89

.804

1

5

Toi thich den cac hang hang

khong co the giai quyet duoc cac van de cua toi

359

0

3.72

.798

1

5

359

0

3.88

.724

1

5

Toi quan tam den cac hang

hang khong khong sai sot tren chuyen di

359

0

4.18

.697

1

5

Toi thuong suy nghi can than

truoc khi lua chon hang hang khong

359

0

4.04

.735

1

5

Toi thuong khong thay doi

hang hang khong ma toi da lua chon truoc do

359

0

3.91

.650

2

5

Toi co xu huong so sanh cac

hang hang khong voi nhau truoc khi lua chon

359

0

3.70

.794

2

5

Toi co xu huong lua chon cac hang hang khong danh

tieng

359

0

3.92

.787

1

5

N of Items

.906

5

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item

Deleted

Toi quan tam den nhung hang khong su dung may bay doi moi nhat

16.32

5.520

.711

.896

Toi thich den nhung hang

hang khong cung cap mon an ngon va do uong da dang

16.37

4.989

.864

.863

Toi thich den nhung hang hang khong co cho ngoi

thoai mai

16.30

5.786

.584

.921

Toi quan tam nhung hang

khong co toilet sach se

16.39

4.965

.853

.865

Toi thich nhung hang hang

khong trang bi may lanh hieu qua

16.36

4.908

.818

.873

N of Items

.826

3

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's

Alpha if Item Deleted

Toi quan tam den nhung hang hang khong cung cap

muc gia re

7.93

2.453

.717

.725

Toi uu tien dat ve o nhung hang hang khong cung cap

muc gia re hon la chat luong

7.75

2.887

.626

.814

7.83

2.624

.709

.733

N of Items

.817

4

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

Gia tri thuong hieu la 1 tieu

chi de toi lua chon hang hang khong

11.82

3.223

.640

.769

Toi thich den cac hang hang

khong danh tieng tren thi truong

11.88

3.288

.627

.775

Toi thich den cac hang hang

khong ma toi co the nho va nhan biet logo

12.05

3.163

.631

.773

Toi chi tin tuong vao dich vu

hang khong cua hang uy tin

11.78

3.196

.651

.763

N of Items

.848

5

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item

Deleted

Toi quan tam den cac hang hang khong ma nhan vien

tao cho toi su tin cay

16.43

6.514

.776

.785

Toi thich den cac hang hang khong ma nhan vien danh

thoi gian tra loi cau hoi

16.44

7.057

.668

.815

Toi thich den cac hang hang

khong co dong phuc dep

16.52

6.871

.671

.813

16.60

7.207

.533

.851

Toi thich den cac hang hang

khong co nhan vien luon quan tam den toi

16.57

6.687

.654

.819

N of Items

.819

4

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

Toi thich den cac hang hang

khong tao cho toi su thuan tien khi dat ve

11.53

4.608

.613

.786

Toi thich den cac hang hang

khong co the dat ve truc tuyen

11.71

3.850

.657

.768

Toi thich den cac hang hang

khong co giao dien trang web ro rang

11.55

4.528

.602

.789

Toi quan tam den cac hang hang khong co the de dang lua chon cho ngoi tren

chuyen bay

11.57

4.068

.704

.742

N of Items

.796

4

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

Toi quan tam den cac hang

hang khong thuc hien dung cam ket voi khach hang

11.78

3.373

.564

.768

11.94

3.304

.602

.748

Toi thich den cac hang hang

khong dam bao dung thoi gian nhu lich trinh

11.79

3.313

.701

.699

Toi quan tam den cac hang

hang khong khong sai sot tren chuyen di

11.49

3.675

.571

.762

N of Items

.743

4

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

Toi thuong suy nghi can than

truoc khi lua chon hang hang khong

11.52

2.719

.716

.578

Toi thuong khong thay doi

hang hang khong ma toi da lua chon truoc do

11.66

3.136

.624

.644

Toi co xu huong so sanh cac

hang hang khong voi nhau truoc khi lua chon

11.87

3.056

.471

.724

Toi co xu huong lua chon

cac hang hang khong danh tieng

11.65

3.289

.381

.773

.708

Approx. Chi-Square

411.642

Bartlett's Test of Sphericity

df

6

Sig.

.000

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.332

58.300

58.300

2.332

58.300

58.300

2

.803

20.086

78.386

3

.570

14.256

92.641

4

.294

7.359

100.000

Component

1

Toi thuong suy nghi can than truoc khi lua chon hang hang

khong

.886

Toi thuong khong thay doi hang hang khong ma toi da

lua chon truoc do

.833

Toi co xu huong so sanh cac hang hang khong voi nhau

truoc khi lua chon

.705

Toi co xu huong lua chon cac

hang hang khong danh tieng

.597