Cronbach's Alpha
Item Statistics
Mean | Std. Deviation | N | |
PT34 | 3.98 | .690 | 150 |
PT35 | 4.00 | .742 | 150 |
PT36 | 4.03 | .723 | 150 |
PT37 | 4.01 | .723 | 150 |
PT38 | 4.14 | .695 | 150 |
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Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
PT34 | 16.18 | 5.531 | .680 | .832 |
PT35 | 16.16 | 5.330 | .682 | .832 |
PT36 | 16.13 | 5.029 | .821 | .794 |
PT37 | 16.15 | 5.307 | .716 | .823 |
PT38 | 16.02 | 6.006 | .506 | .803 |
Case Processing Summary
N | % | ||
Valid | 150 | 100.0 | |
Cases | Excludeda | 0 | .0 |
Total | 150 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
N of Items | |
.808 | 5 |
Cronbach's Alpha
Item Statistics
Mean | Std. Deviation | N | |
DM39 | 3.6733 | 1.00667 | 150 |
DM40 | 3.5600 | 1.08979 | 150 |
DM41 | 3.5600 | 1.06488 | 150 |
DM42 | 3.5533 | 1.06523 | 150 |
DM43 | 2.2667 | 2.03218 | 150 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
DM39 | 12.9400 | 18.379 | .568 | .783 |
DM40 | 13.0533 | 16.641 | .727 | .739 |
DM41 | 13.0533 | 16.507 | .769 | .730 |
DM42 | 13.0600 | 16.768 | .732 | .740 |
DM43 | 14.3467 | 13.181 | .573 | .801 |
Case Processing Summary
N | % | ||
Valid | 150 | 100.0 | |
Cases | Excludeda | 0 | .0 |
Total | 150 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
N of Items | |
.752 | 4 |
Cronbach's Alpha
Item Statistics
Mean | Std. Deviation | N | |
DT44 | 3.71 | .856 | 150 |
DT45 | 3.89 | .773 | 150 |
DT46 | 3.79 | .959 | 150 |
DT47 | 4.08 | .737 | 150 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
DT44 | 11.75 | 4.147 | .540 | .751 |
DT45 | 11.57 | 3.857 | .644 | .646 |
DT46 | 11.67 | 3.174 | .677 | .615 |
DT47 | 11.38 | 4.439 | .560 | .739 |
Case Processing Summary
N | % | ||
Valid | 150 | 100.0 | |
Cases | Excludeda | 0 | .0 |
Total | 150 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
N of Items | |
.770 | 3 |
Cronbach's Alpha
Item Statistics
Mean | Std. Deviation | N | |
DH48 | 3.44 | .908 | 150 |
DH49 | 3.54 | .841 | 150 |
DH50 | 3.55 | .887 | 150 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
DH48 | 7.09 | 2.335 | .577 | .721 |
DH49 | 6.99 | 2.443 | .613 | .680 |
DH50 | 6.98 | 2.302 | .622 | .669 |
Case Processing Summary
N | % | ||
Valid | 150 | 100.0 | |
Cases | Excludeda | 0 | .0 |
Total | 150 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
N of Items | |
.855 | 5 |
Cronbach's Alpha
Item Statistics
Mean | Std. Deviation | N | |
HH51 | 4.0267 | .66501 | 150 |
HH52 | 3.8933 | .71557 | 150 |
HH53 | 4.0800 | .59663 | 150 |
HH54 | 3.9400 | .69736 | 150 |
HH55 | 4.1067 | .60364 | 150 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
HH51 | 16.0200 | 4.651 | .608 | .841 |
HH52 | 16.1533 | 4.453 | .620 | .840 |
HH53 | 15.9667 | 4.636 | .718 | .814 |
HH54 | 16.1067 | 4.418 | .659 | .828 |
HH55 | 15.9400 | 4.513 | .764 | .803 |
Case Processing Summary
N | % | ||
Valid | 150 | 100.0 | |
Cases | Excludeda | 0 | .0 |
Total | 150 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
N of Items | |
.904 | 4 |
Cronbach's Alpha
Mean | Std. Deviation | N | |
GTTH56 | 3.96 | .644 | 150 |
GTTH57 | 3.95 | .628 | 150 |
GTTH58 | 3.95 | .622 | 150 |
GTTH59 | 4.00 | .591 | 150 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
GTTH56 | 11.90 | 2.842 | .707 | .904 |
GTTH57 | 11.91 | 2.636 | .865 | .846 |
GTTH58 | 11.91 | 2.643 | .872 | .843 |
GTTH59 | 11.86 | 3.007 | .701 | .904 |
PHỤ LỤC 10: KẾT QUẢ PHÂN TÍCH HỆ SỐ
CRONBACH’S ALPHA MẪU KHẢO SÁT CHÍNH THỨC
I. Kiểm định Cronbach’s Alpha
1. Cronbach’s Alpha của thang đo Kiến thức thương hiệu
Case Processing Summary
N | % | ||
Valid | 574 | 100.0 | |
Cases | Excludeda | 0 | .0 |
Total | 574 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
.884 | 6 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
KTTH1 | 17.43 | 12.138 | .765 | .853 |
KTTH2 | 17.40 | 12.042 | .731 | .858 |
KTTH3 | 17.45 | 12.116 | .688 | .865 |
KTTH4 | 17.61 | 12.260 | .682 | .866 |
KTTH5 | 17.35 | 12.941 | .640 | .872 |
KTTH6 | 17.40 | 12.444 | .669 | .868 |
N | % | ||
Valid | 574 | 100.0 | |
Cases | Excludeda | 0 | .0 |
Total | 574 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
.945 | 7 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
VTRR7 | 21.83 | 8.577 | .860 | .933 |
VTRR8 | 21.82 | 8.775 | .788 | .939 |
VTRR9 | 21.82 | 8.890 | .783 | .939 |
VTRR10 | 21.81 | 8.686 | .845 | .934 |
VTRR11 | 21.84 | 8.963 | .732 | .944 |
VTRR12 | 21.81 | 8.830 | .768 | .941 |
VTRR13 | 21.83 | 8.333 | .941 | .925 |
N | % | ||
Valid | 574 | 100.0 | |
Cases | Excludeda | 0 | .0 |
Total | 574 | 100.0 |