Trang chủ / Thương Hiệu

Cronbach’S Alpha Của Thang Đo Kiến Thức Thương Hiệu

Cronbach's Alpha


Item Statistics


Mean

Std. Deviation

N

PT34

3.98

.690

150

PT35

4.00

.742

150

PT36

4.03

.723

150

PT37

4.01

.723

150

PT38

4.14

.695

150

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Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item Deleted

PT34

16.18

5.531

.680

.832

PT35

16.16

5.330

.682

.832

PT36

16.13

5.029

.821

.794

PT37

16.15

5.307

.716

.823

PT38

16.02

6.006

.506

.803


Case Processing Summary


N

%


Valid

150

100.0

Cases

Excludeda

0

.0


Total

150

100.0

a. Listwise deletion based on all variables in the procedure.

N of Items

.808

5

Cronbach's Alpha


Item Statistics


Mean

Std. Deviation

N

DM39

3.6733

1.00667

150

DM40

3.5600

1.08979

150

DM41

3.5600

1.06488

150

DM42

3.5533

1.06523

150

DM43

2.2667

2.03218

150


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

DM39

12.9400

18.379

.568

.783

DM40

13.0533

16.641

.727

.739

DM41

13.0533

16.507

.769

.730

DM42

13.0600

16.768

.732

.740

DM43

14.3467

13.181

.573

.801


Case Processing Summary


N

%


Valid

150

100.0

Cases

Excludeda

0

.0


Total

150

100.0

a. Listwise deletion based on all variables in the procedure.

N of Items

.752

4

Cronbach's Alpha


Item Statistics


Mean

Std. Deviation

N

DT44

3.71

.856

150

DT45

3.89

.773

150

DT46

3.79

.959

150

DT47

4.08

.737

150


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

DT44

11.75

4.147

.540

.751

DT45

11.57

3.857

.644

.646

DT46

11.67

3.174

.677

.615

DT47

11.38

4.439

.560

.739


Case Processing Summary


N

%


Valid

150

100.0

Cases

Excludeda

0

.0


Total

150

100.0

a. Listwise deletion based on all variables in the procedure.

N of Items

.770

3

Cronbach's Alpha


Item Statistics


Mean

Std. Deviation

N

DH48

3.44

.908

150

DH49

3.54

.841

150

DH50

3.55

.887

150


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item Deleted

DH48

7.09

2.335

.577

.721

DH49

6.99

2.443

.613

.680

DH50

6.98

2.302

.622

.669


Case Processing Summary


N

%


Valid

150

100.0

Cases

Excludeda

0

.0


Total

150

100.0

a. Listwise deletion based on all variables in the procedure.

N of Items

.855

5

Cronbach's Alpha


Item Statistics


Mean

Std. Deviation

N

HH51

4.0267

.66501

150

HH52

3.8933

.71557

150

HH53

4.0800

.59663

150

HH54

3.9400

.69736

150

HH55

4.1067

.60364

150


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

HH51

16.0200

4.651

.608

.841

HH52

16.1533

4.453

.620

.840

HH53

15.9667

4.636

.718

.814

HH54

16.1067

4.418

.659

.828

HH55

15.9400

4.513

.764

.803


Case Processing Summary


N

%


Valid

150

100.0

Cases

Excludeda

0

.0


Total

150

100.0

a. Listwise deletion based on all variables in the procedure.

N of Items

.904

4

Cronbach's Alpha


Item Statistics


Mean

Std. Deviation

N

GTTH56

3.96

.644

150

GTTH57

3.95

.628

150

GTTH58

3.95

.622

150

GTTH59

4.00

.591

150



Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

GTTH56

11.90

2.842

.707

.904

GTTH57

11.91

2.636

.865

.846

GTTH58

11.91

2.643

.872

.843

GTTH59

11.86

3.007

.701

.904

PHỤ LỤC 10: KẾT QUẢ PHÂN TÍCH HỆ SỐ

CRONBACH’S ALPHA MẪU KHẢO SÁT CHÍNH THỨC

I. Kiểm định Cronbach’s Alpha

1. Cronbach’s Alpha của thang đo Kiến thức thương hiệu


Case Processing Summary


N

%


Valid

574

100.0

Cases

Excludeda

0

.0


Total

574

100.0

a. Listwise deletion based on all variables in the procedure.


Reliability Statistics

Cronbach's Alpha

N of Items

.884

6


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

KTTH1

17.43

12.138

.765

.853

KTTH2

17.40

12.042

.731

.858

KTTH3

17.45

12.116

.688

.865

KTTH4

17.61

12.260

.682

.866

KTTH5

17.35

12.941

.640

.872

KTTH6

17.40

12.444

.669

.868

N

%


Valid

574

100.0

Cases

Excludeda

0

.0


Total

574

100.0


a. Listwise deletion based on all variables in the procedure.


Reliability Statistics

Cronbach's Alpha

N of Items

.945

7

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item Deleted

VTRR7

21.83

8.577

.860

.933

VTRR8

21.82

8.775

.788

.939

VTRR9

21.82

8.890

.783

.939

VTRR10

21.81

8.686

.845

.934

VTRR11

21.84

8.963

.732

.944

VTRR12

21.81

8.830

.768

.941

VTRR13

21.83

8.333

.941

.925

N

%


Valid

574

100.0

Cases

Excludeda

0

.0


Total

574

100.0

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