Các nhân tố ảnh hưởng đến giá trị thương hiệu dựa trên nhân viên của các ngân hàng thương mại Việt Nam - 27

Component

1

2

3

4

5

6

7

8

9

10

11

12

VTRR10

.733

.518

VTRR11

.733

VTRR9

.723

VTRR13

.693

VTRR7

.693

VTRR12

.684

VTRR8

.682

HH54

.502

HH53

HH52

HH51

PT37

.596

CKTH18

.596

PT38

.594

PT35

.576

PT34

.574

CKTH19

.574

CKTH15

.567

CKTH16

.547

CKTH17

.539

CKTH14

.538

PT36

.530

CKTH20

.503

KTTH4

.640

KTTH3

.589

KTTH5

.573

KTTH2

.555

KTTH1

.523

KTTH6

.506

TG32

TG31

DM41

TG30

TG33

TG29

DM39

DM43

Component

1

2

3

4

5

6

7

8

9

10

11

12

LV21

.546

LV24

.545

LV22

.530

LV23

HH55

CN27

-.782

CN26

-.766

CN28

-.747

CN25

-.690

DM42

DT47

.765

DT45

.743

DT44

.739

DT46

.702

GTTH59

.633

GTTH57

.568

GTTH58

.529

GTTH56

.517

DM40

DH49

.642

DH50

.604

DH48

.544

Component

1

2

3

4

5

6

7

8

9

10

11

12

CKTH15

.950

CKTH19

.885

CKTH20

.858

CKTH14

.845

CKTH18

.842

CKTH17

.822

CKTH16

.821

VTRR13

.882

VTRR7

.882

VTRR8

.868

VTRR12

.855

VTRR10

.846

VTRR11

.846

VTRR9

.773

KTTH5

.892

KTTH4

.874

KTTH2

.874

KTTH3

.851

KTTH6

.848

KTTH1

.814

Component

1

2

3

4

5

6

7

8

9

10

11

12

PT38

.936

PT35

.900

PT34

.892

PT36

.877

PT37

.868

TG30

.910

TG29

.876

TG33

.873

TG31

.840

TG32

.835

HH52

.871

HH53

.857

HH54

.855

HH55

.844

HH51

.825

CN27

.916

CN28

.898

CN26

.883

CN25

.875

DT47

.912

DT45

.895

DT44

.895

DT46

.884

LV22

.940

LV24

.922

LV21

.903

LV23

.774

GTTH57

.892

GTTH59

.890

GTTH58

.871

GTTH56

.851

DM40

.863

DM41

.830

DM39

.824

DM43

.775

DM42

.752

Component

1

2

3

4

5

6

7

8

9

10

11

12

DH50

.751

DH49

.700

DH48

.665

N of Items

.889

4

Mean

Std. Deviation

N

LV21

3.75

.750

150

LV22

3.75

.734

150

LV23

3.70

.702

150

LV24

3.79

.708

150

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

LV21

11.24

3.754

.678

.887

LV22

11.25

3.449

.843

.823

LV23

11.29

3.766

.745

.861

LV24

11.20

3.705

.765

.854

N

%

Valid

150

100.0

Cases

Excludeda

0

.0

Total

150

100.0

N of Items

.883

4

Mean

Std. Deviation

N

CN25

3.45

.952

150

CN26

3.32

.900

150

CN27

3.35

.890

150

CN28

3.26

.878

150

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

CN25

9.93

5.411

.766

.842

CN26

10.05

5.688

.749

.849

CN27

10.03

5.731

.749

.849

CN28

10.11

5.873

.721

.859

N

%

Valid

150

100.0

Cases

Excludeda

0

.0

Total

150

100.0

N of Items

.872

5

Mean

Std. Deviation

N

TG29

3.60

1.129

150

TG30

3.44

1.108

150

TG31

3.51

1.060

150

TG32

3.31

1.093

150

TG33

3.53

1.121

150

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item Deleted

TG29

13.79

12.947

.722

.839

TG30

13.95

12.950

.741

.834

TG31

13.88

13.583

.689

.847

TG32

14.08

13.752

.635

.860

TG33

13.85

13.119

.704

.843

N

%

Valid

150

100.0

Cases

Excludeda

0

.0

Total

150

100.0

N of Items

.861

5