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Những nhân tố ảnh hưởng đến sự hài lòng của khách du lịch đối với du lịch sông nước tỉnh Tiền Giang - 16



2. Phân tích lần 2 cho biến độc lập


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

0.906

6.175E3

276

0.000

Bartlett's Test of Sphericity

Approx. Chi-Square df

Sig.

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Những nhân tố ảnh hưởng đến sự hài lòng của khách du lịch đối với du lịch sông nước tỉnh Tiền Giang - 16

Communalities


Initial

Extraction

dulich1 song nuoc huu tinh

1.000

0.646

dulich2 nhieu dia diem tham quan

1.000

0.653

dulich3 nhieu mon an ngon

1.000

0.593

dulich4 nhieu hang luu niem

1.000

0.590

dulich5 nguoi dan hieu khach

1.000

0.395

dulich6 thiet ke nhan tao da dang

1.000

0.541

phucvu1 nhan vien phuc vu nhiet tinh

1.000

0.710

phucvu2 nhan vien du trinh do chuyen mon

1.000

0.690

phucvu3 nhan vien vui ve than thien

1.000

0.735

phucvu4 giai dap thoa dang thac mac

1.000

0.683

phucvu5 trang phuc gon gang

1.000

0.542

antoan2 phuong tien giao thong an toan

1.000

0.765

antoan3 co bien bao, thiet bi an toan

1.000

0.624

antoan4 dam bao an toan ve sinh thuc pham

1.000

0.625

antoan5 dam bao ve sinh moi truong

1.000

0.727

antoan6 nha ve sinh rong rai, sach se

1.000

0.739

giaca1 gia tour, gia vao cong hop ly

1.000

0.643

giaca2 gia ca phu hop mong doi

1.000

0.779

giaca3 gia ca tuong xung chat luong

1.000

0.600

hatang2 internet san co

1.000

0.651

hatang3 dich vu vien thong san co

1.000

0.740

hatang4 dich vu nha hang, khach san san co

1.000

0.597

hatang5 dich vu y te, ngan hang san co

1.000

0.695

hatang6 thong tin huong dan day du, dep mat

1.000

0.628

Extraction Method: Principal Component Analysis.



Compo- nent


Initial Eigenvalues


Extraction Sums of Squared Loadings


Rotation Sums of Squared Loadings


Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

1

9.372

39.050

39.050

9.372

39.050

39.050

3.508

14.617

14.617

2

2.222

9.257

48.306

2.222

9.257

48.306

3.381

14.087

28.704

3

1.643

6.845

55.152

1.643

6.845

55.152

3.285

13.689

42.393

4

1.213

5.052

60.204

1.213

5.052

60.204

3.044

12.683

55.076

5

1.144

4.766

64.969

1.144

4.766

64.969

2.374

9.893

64.969

6

0.888

3.699

68.668







7

0.775

3.228

71.896







8

0.704

2.932

74.827







9

0.634

2.640

77.467







10

0.593

2.472

79.939







11

0.570

2.374

82.313







12

0.484

2.016

84.329







13

0.462

1.926

86.255







14

0.431

1.794

88.049







15

0.410

1.708

89.758







16

0.370

1.541

91.299







17

0.362

1.510

92.809







18

0.338

1.407

94.216







19

0.314

1.310

95.527







20

0.300

1.248

96.775







21

0.286

1.193

97.968







22

0.246

1.026

98.995







23

0.225

0.937

99.932







24

0.016

0.068

100.000







Extraction Method: Principal Component Analysis.



Component


1

2

3

4

5

hatang3 dich vu vien thong san co

0.847





hatang2 internet san co

0.784





hatang5 dich vu y te, ngan hang san co

0.772





hatang4 dich vu nha hang, khach san san co

0.600





hatang6 thong tin huong dan day du, dep mat

0.532





dulich6 thiet ke nhan tao da dang

0.520





phucvu3 nhan vien vui ve than thien


0.790




phucvu1 nhan vien phuc vu nhiet tinh


0.775




phucvu2 nhan vien du trinh do chuyen mon


0.762




phucvu4 giai dap thoa dang thac mac


0.709




phucvu5 trang phuc gon gang


0.640




antoan5 dam bao ve sinh moi truong



0.764



antoan4 dam bao an toan ve sinh thuc pham



0.705



antoan2 phuong tien giao thong an toan



0.702



antoan6 nha ve sinh rong rai, sach se



0.687



antoan3 co bien bao, thiet bi an toan



0.601



dulich1 song nuoc huu tinh




0.777


dulich2 nhieu dia diem tham quan




0.722


dulich3 nhieu mon an ngon




0.691


dulich4 nhieu hang luu niem




0.649


dulich5 nguoi dan hieu khach




0.541


giaca2 gia ca phu hop mong doi





0.820

giaca1 gia tour, gia vao cong hop ly





0.739

giaca3 gia ca tuong xung chat luong





0.650


Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 6 iterations.



3. Phân tích cho biến phụ thuộc


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

0.743


643.604

3

0.000


Bartlett's Test of Sphericity

Approx. Chi-

Square df

Sig.


Communalities



Initial

Extraction

hailong1 chuyen du lich xung dang thoi gian tien bac

1.000

0.805

hailong2 chuyen du lich dap ung ky vong du lich

1.000

0.815

hailong3 du khach hai long ve chuyen du lich

1.000

0.792

Extraction Method: Principal Component Analysis.


Total Variance Explained

Component

Initial Eigenvalues

Extraction Sums of Squared Loadings


Total

% of Variance

Cumulative

%

Total

% of

Variance

Cumulative

%

1

2.413

80.418

80.418

2.413

80.418

80.418

2

0.311

10.369

90.786




3

0.276

9.214

100.000




Extraction Method: Principal Component Analysis.


Component Matrix (a)


Component

1

hailong2 chuyen du lich dap ung ky vong du lich

hailong1 chuyen du lich xung dang thoi gian tien bac hailong3 du khach hai long ve chuyen du lich

0.903

0.897

0.890

Extraction Method: Principal Component Analysis.

a. 1 components extracted.



PHỤ LỤC 8

CRONBACH’S ALPHA LẦN 2 CHO CÁC NHÂN TỐ THAY ĐỔI

1. Tài nguyên du lịch

Reliability Statistics


Cronbach's Alpha

N of Items

.802

5


Item Statistics


Mean

Std. Deviation

N

dulich1 song nuoc huu tinh

5.4272

1.14073

412

dulich2 nhieu dia diem tham quan

5.1845

1.11392

412

dulich3 nhieu mon an ngon

5.1262

1.11551

412

dulich4 nhieu hang luu niem

5.2573

1.14701

412

dulich5 nguoi dan hieu khach

5.4029

1.03364

412


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if

Item Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

dulich1 song nuoc huu tinh

20.9709

11.274

.604

.757

dulich2 nhieu dia diem tham quan

21.2136

11.156

.646

.744

dulich3 nhieu mon an ngon

21.2718

11.415

.603

.758

dulich4 nhieu hang luu niem

21.1408

11.260

.601

.758

dulich5 nguoi dan hieu khach

20.9951

12.676

.470

.797


Scale Statistics

Mean

Variance

Std. Deviation

N of Items

26.3981

17.204

4.14773

5

2. Cơ sở hạ tầng

Reliability Statistics


Cronbach's Alpha

N of Items

.859

6


Item Statistics


Mean

Std. Deviation

N

hatang2 internet san co

4.0413

1.31462

412

hatang3 dich vu vien thong san co

4.5874

1.28614

412

hatang4 dich vu nha hang, khach san san co

4.8228

1.06260

412

hatang5 dich vu y te, ngan hang san co

4.2427

1.30293

412

hatang6 thong tin huong dan day du

4.7039

1.21214

412

dulich6 thiet ke nhan tao da dang

4.6165

1.16038

412


Item-Total Statistics


Scale Mean if Item

Deleted

Scale Variance if Item

Deleted


Corrected Item-Total

Correlation

Cronbach' s Alpha if Item

Deleted

hatang2 internet san co

22.9733

22.226

.632

.840

hatang3 dich vu vien thong san co

22.4272

22.002

.674

.831

hatang4 dich vu nha hang, khach san san co

22.1917

23.756

.667

.835

hatang5 dich vu y te, ngan hang san co

22.7718

21.427

.718

.823

hatang6 thong tin huong dan day du

22.3107

22.847

.645

.837

dulich6 thiet ke nhan tao da dang

22.3981

23.929

.574

.849


Scale Statistics


Mean


Variance


Std. Deviation


N of Items

27.0146

31.791

5.63831

6

3. An toàn và Vệ sinh


Reliability Statistics


Cronbach's Alpha

N of Items

.875

5


Item Statistics


Mean

Std. Deviation

N

antoan2 phuong tien giao thong an toan

4.5097

1.20921

412

antoan3 co bien bao, thiet bi an toan

4.8519

1.08738

412

antoan4 dam bao an toan ve sinh thuc pham

4.9393

1.04577

412

antoan5 dam bao ve sinh moi truong

4.8301

1.16530

412

antoan6 nha ve sinh rong rai, sach se

4.5073

1.27007

412


Item-Total Statistics


Scale Mean if Item

Deleted

Scale Variance if Item

Deleted


Corrected

Item-Total Correlation

Cronbach's Alpha if Item

Deleted

antoan2 phuong tien giao thong an toan

19.1286

13.694

.805

.822

antoan3 co bien bao, thiet bi an toan

18.7864

15.487

.665

.858

antoan4 dam bao an toan ve sinh thuc pham

18.6990

16.235

.597

.872

antoan5 dam bao ve sinh moi truong

18.8083

14.788

.693

.851

antoan6 nha ve sinh rong rai, sach se

19.1311

13.579

.766

.833


Scale Statistics


Mean


Variance


Std. Deviation


N of Items

23.6383

22.358

4.72842

5


PHỤ LỤC 9 - TƯƠNG QUAN VÀ PHÂN TÍCH HỒI QUY TUYẾN TÍNH BỘI

1. Phân tích tương quan


Correlations


TNDL

NVPV

ATVS

GCCN

CSHT

SHL

TNDL

Pearson Correlation

1

0.536

0.539

0.491

0.415

0.535


Sig. (2-tailed)


0.000

0.000

0.000

0.000

0.000


N

412

412

412

412

412

412

NVPV

Pearson Correlation

0.536

1

0.565

0.441

0.452

0.519


Sig. (2-tailed)

0.000


0.000

0.000

0.000

0.000


N

412

412

412

412

412

412

ATVS

Pearson Correlation

0.539

0.565

1

0.517

0.665

0.649


Sig. (2-tailed)

0.000

0.000


0.000

0.000

0.000


N

412

412

412

412

412

412

GCCN

Pearson Correlation

0.491

0.441

0.517

1

0.449

0.587


Sig. (2-tailed)

0.000

0.000

0.000


0.000

0.000


N

412

412

412

412

412

412

CSHT

Pearson Correlation

0.415

0.452

0.665

0.449

1

0.611


Sig. (2-tailed)

0.000

0.000

0.000

0.000


0.000


N

412

412

412

412

412

412

SHL

Pearson Correlation

0.535

0.519

0.649

0.587

0.611

1


Sig. (2-tailed)

0.000

0.000

0.000

0.000

0.000



N

412

412

412

412

412

412

**. Correlation is significant at the 0.01 level (2-tailed).


2. Phân tích hồi quy


Variables Entered/Removed (b)

Model

Variables Entered

Variables Removed

Method

1

CSHT, TNDL, GCCN, NVPV, ATVS

(a)

.

Enter

a. All requested variables entered.

b. Dependent Variable: SHL


Model Summary (b)

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

1

0.754 (a)

0.568

0.563

0.66504

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