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Kết Quả Phân Tích Nhân Tố Efa Cho Khái Niệm Trách Nhiệm Xã Hội Và Giá Trị Thương Hiệu – Nhóm Khách Hàng

4. Kết quả phân tích nhân tố EFA cho khái niệm Trách nhiệm xã hội và Giá trị thương hiệu – Nhóm khách hàng



Factor analysis/correlation

Number of obs =

356

Method: principal-component factors

Retained factors =

5

Rotation: (unrotated)

Number of params =

100

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Factor

Eigenvalue

Difference

Proportion

Cumulative

Factor1

6.08196

3.98417

0.2765

0.2765

Factor2

2.09779

0.23488

0.0954

0.3718

Factor3

1.86290

0.49062

0.0847

0.4565

Factor4

1.37228

0.27457

0.0624

0.5189

Factor5

1.09772

0.16770

0.0499

0.5688

Factor6

0.93001

0.08291

0.0423

0.6110

Factor7

0.84710

0.02080

0.0385

0.6495

Factor8

0.82630

0.09648

0.0376

0.6871

Factor9

0.72982

0.07706

0.0332

0.7203

Factor10

0.65276

0.02498

0.0297

0.7499

Factor11

0.62778

0.06619

0.0285

0.7785

Factor12

0.56159

0.01725

0.0255

0.8040

Factor13

0.54434

0.02068

0.0247

0.8287

Factor14

0.52367

0.02015

0.0238

0.8525

Factor15

0.50352

0.01007

0.0229

0.8754

Factor16

0.49344

0.05947

0.0224

0.8979

Factor17

0.43397

0.03455

0.0197

0.9176

Factor18

0.39942

0.01411

0.0182

0.9357

Factor19

0.38531

0.02766

0.0175

0.9533

Factor20

0.35765

0.01196

0.0163

0.9695

Factor21

0.34569

0.02075

0.0157

0.9852

Factor22

0.32495

.

0.0148

1.0000

LR test: independent vs. saturated: chi2(231) = 2505.63 Prob>chi2 = 0.0000


Rotated factor loadings (pattern matrix) and unique variances


Variable

Factor1

Factor2

Factor3

Factor4

Factor5

Uniqueness

csr101

0.6445





0.4731

csr102






0.4923

csr103

0.7464





0.4160

csr104

0.7608





0.4097

csr105

0.7447





0.3482

csr201






0.4620

csr202






0.5797

csr203


0.6141




0.4545

csr204


0.7075




0.4191

csr205


0.6770




0.4181

csr206


0.6547




0.4129

csr301




0.7746


0.3569

csr302




0.6054


0.5470

csr303




0.6894


0.4852

csr304



0.7279



0.4214

csr305



0.7041



0.4576

csr401





0.8106

0.2869

csr402





0.8552

0.2433

csr403





0.7780

0.3475

csr501



0.7067



0.4233

csr502



0.6385



0.5084

csr503






0.5242

(blanks represent abs(loading)<.6)

Kaiser-Meyer-Olkin measure of sampling adequacy


Variable

kmo

csr101

0.8847

csr102

0.8924

csr103

0.8970

csr104

0.8163

csr105

0.8992

csr201

0.8995

csr202

0.8958

csr203

0.8921

csr204

0.8927

csr205

0.9036

csr206

0.9042

csr301

0.8429

csr302

0.8662

csr303

0.8328

csr304

0.8588

csr305

0.8653

csr401

0.6566

csr402

0.6871

csr403

0.7662

csr501

0.8829

csr502

0.9063

csr503

0.9024

Overall

0.8675


Factor analysis/correlation

Number of obs =

356

Method: principal-component factors

Retained factors =

1

Rotation: (unrotated)

Number of params =

11


Factor

Eigenvalue

Difference

Proportion

Cumulative

Factor1

5.58596

4.87478

0.5078

0.5078

Factor2

0.71118

0.03122

0.0647

0.5725

Factor3

0.67996

0.07602

0.0618

0.6343

Factor4

0.60395

0.00790

0.0549

0.6892

Factor5

0.59605

0.01313

0.0542

0.7434

Factor6

0.58291

0.06309

0.0530

0.7964

Factor7

0.51983

0.02753

0.0473

0.8436

Factor8

0.49230

0.02480

0.0448

0.8884

Factor9

0.46750

0.06174

0.0425

0.9309

Factor10

0.40576

0.05116

0.0369

0.9678

Factor11

0.35460

.

0.0322

1.0000

LR test: independent vs. saturated: chi2(55) = 1627.35 Prob>chi2 = 0.0000


Kaiser-Meyer-Olkin measure of sampling adequacy


Variable

kmo

cbbe01

0.9335

cbbe02

0.9463

cbbe03

0.9297

cbbe04

0.9346

cbbe05

0.9463

cbbe06

0.9467

cbbe07

0.9554

cbbe08

0.9392

cbbe09

0.9470

cbbe10

0.9496

cbbe11

0.9365

Overall

0.9420

item-test item-rest interitem

Item

Obs

Sign

correlation

correlation

covariance

alpha

csr101

356

+

0.7333

0.5128

.3467769

0.7547

csr103

356

+

0.7945

0.6093

.3025874

0.7042

csr104

356

+

0.7680

0.5739

.3239885

0.7231

csr105

356

+

0.7957

0.6179

.3043229

0.7001

Test scale

.3194189 0.7751


average item-test item-rest interitem

Item

Obs

Sign

correlation

correlation

covariance

alpha

csr203

356

+

0.7677

0.5566

.2641663

0.6924

csr204

356

+

0.7782

0.5828

.2596244

0.6778

csr205

356

+

0.7434

0.5427

.284929

0.7006

csr206

356

+

0.7449

0.5184

.2787414

0.7141

Test scale

.2718653 0.7536


average item-test item-rest interitem

Item

Obs

Sign

correlation

correlation

covariance

alpha

csr301

356

+

0.8117

0.5420

.1424355

0.3816

csr302

356

+

0.7357

0.3992

.2470328

0.5861

csr303

356

+

0.7276

0.3829

.2592815

0.6087

Test scale

.2162499 0.6298


average item-test item-rest interitem

Item

Obs

Sign

correlation

correlation

covariance

alpha

csr304

356

+

0.7657

0.5350

.2156354

0.6459

csr305

356

+

0.7347

0.4917

.2350636

0.6726

csr501

356

+

0.7467

0.5406

.2320462

0.6445

csr502

356

+

0.7081

0.4786

.2528459

0.6790

Test scale

.2338978 0.7221

5. Kết quả phân tích nhân tố khẳng định CFA nhóm khách hàng


Fit statistic

Value

Description

Likelihood ratio

chi2_ms(413)

p > chi2 chi2_bs(465)

p > chi2


747.092


model vs. saturated

0.000


4892.782

baseline vs. saturated

0.000


Population error

RMSEA

90% CI, lower bound

upper bound

pclose


0.048


Root mean squared error of approximation

0.042


0.053


0.755

Probability RMSEA <= 0.05

Information criteria



AIC

22976.344

Akaike's information criterion

BIC

23418.086

Bayesian information criterion

Baseline comparison



CFI

0.925

Comparative fit index

TLI

0.915

Tucker-Lewis index

Size of residuals

SRMR


0.047


Standardized root mean squared residual

7. Kết quả phân tích SEM nhóm khách hàng

Structural equation model Number of obs = 356

Estimation method = ml

Log likelihood = -11400.603


( 1) [cbbe01]CBBE = 1

( 2) [roa2017]FPER = 1

( 3) [csr101]CSRCum = 1

( 4) [csr203]CSREmp = 1

( 5) [csr304]CSROth = 1

( 6) [csr301]CSRCus = 1

( 7) [csr401]CSRSha = 1



OIM

Coef. Std. Err. z P>|z| [95% Conf. Interval]

Structural








CBBE <-









CSRCum

.1426604

.0795259

1.79

0.073

-.0132075

.2985284


CSREmp

.0147553

.1021407

0.14

0.885

-.1854368

.2149474


CSROth

.4476677

.1058722

4.23

0.000

.2401621

.6551734


CSRCus

.4575567

.0889883

5.14

0.000

.2831428

.6319706


CSRSha

.057017

.0463064

1.23

0.218

-.0337418

.1477758

FPER <-









CBBE

.313213

.0836326

3.75

0.000

.1492962

.4771299


CSRCum

-.1997352

.0706214

-2.83

0.005

-.3381507

-.0613197


CSREmp

.1778681

.0871279

2.04

0.041

.0071006

.3486357


CSROth

.3725097

.0979305

3.80

0.000

.1805694

.56445


CSRCus

-.3586716

.0891109

-4.03

0.000

-.5333257

-.1840175


CSRSha

.1086774

.0388431

2.80

0.005

.0325463

.1848086


Fit statistic

Value

Description

Likelihood ratio

chi2_ms(418)

p > chi2 chi2_bs(465)

p > chi2


799.955


model vs. saturated

0.000


4892.782

baseline vs. saturated

0.000


Population error

RMSEA

90% CI, lower bound

upper bound

pclose


0.051


Root mean squared error of approximation

0.045


0.056


0.412

Probability RMSEA <= 0.05

Information criteria



AIC

23019.207

Akaike's information criterion

BIC

23441.574

Bayesian information criterion

Baseline comparison



CFI

0.914

Comparative fit index

TLI

0.904

Tucker-Lewis index

Size of residuals

SRMR


0.073


Standardized root mean squared residual


8. MÔ HÌNH SEM NHÓM KHÁCH HÀNG


9 PHÂN TÍCH ĐA NHÓM KHÁCH HÀNG THEO GIỚI TÍNH Coef OIM Std Err z P z 95 Conf 1

9. PHÂN TÍCH ĐA NHÓM KHÁCH HÀNG THEO GIỚI TÍNH




Coef.

OIM

Std. Err.


z


P>|z|


[95% Conf.


Interval]

Structural








CBBE <-









CSRCum








0

.2490368

.1401374

1.78

0.076

-.0256274

.523701


1

.0627137

.0967504

0.65

0.517

-.1269136

.252341


CSREmp








0

-.0537043

.1593342

-0.34

0.736

-.3659936

.2585849


1

.0638577

.1332224

0.48

0.632

-.1972535

.3249688


CSROth








0

.4169699

.1626411

2.56

0.010

.0981991

.7357407


1

.4558414

.1315779

3.46

0.001

.1979535

.7137293


CSRCus








0

.5027422

.1440538

3.49

0.000

.220402

.7850823


1

.4415832

.0988274

4.47

0.000

.2478851

.6352813


CSRSha








0

.0780351

.0684986

1.14

0.255

-.0562196

.2122898


1

.0296339

.0660268

0.45

0.654

-.0997762

.1590441


FPER <-









CBBE








0

.3701066

.1137112

3.25

0.001

.1472368

.5929764


1

.2753504

.1481104

1.86

0.063

-.0149407

.5656415


CSRCum








0

-.4476162

.1374752

-3.26

0.001

-.7170625

-.1781698


1

-.0788155

.0898113

-0.88

0.380

-.2548424

.0972113


CSREmp








0

.3658894

.1421407

2.57

0.010

.0872987

.64448


1

.0891578

.1205944

0.74

0.460

-.1472029

.3255184


CSROth








0

.4952217

.1506015

3.29

0.001

.2000482

.7903952


1

.3613795

.1412502

2.56

0.011

.0845342

.6382248


CSRCus








0

-.4805147

.1570493

-3.06

0.002

-.7883257

-.1727037


1

-.3257992

.1212256

-2.69

0.007

-.5633971

-.0882013


CSRSha








0

.1613037

.0522535

3.09

0.002

.0588887

.2637187


1

.0660299

.0607018

1.09

0.277

-.0529435

.1850033


10. KIỂM ĐỊNH SỰ KHÁC BIỆT NHÓM KHÁCH HÀNG THEO GIỚI TÍNH

. estat ginvariant


Tests for group invariance of parameters




chi2

Wald

Test df


p>chi2


chi2

Score

Test df


p>chi2

Structural CBBE <-

CSRCum CSREmp CSROth CSRCus CSRSha


1.199

0.319

0.038

0.146

0.257


1

1

1

1

1


0.2736

0.5720

0.8458

0.7025

0.6119


.

.

.

.

.


.

.

.

.

.


.

.

.

.

.


FPER <-


CBBE

CSRCum CSREmp CSROth CSRCus CSRSha


0.265

5.070

2.244

0.454

0.669

1.429


1

1

1

1

1

1


0.6068

0.0243

0.1341

0.5006

0.4134

0.2319


.

.

.

.

.

.


.

.

.

.

.

.


.

.

.

.

.

.

11. KẾT QUẢ PHÂN TÍCH TÁC ĐỘNG TRỰC TIẾP GIÁN TIẾP NHÓM KHÁCH HÀNG

Tác động trực tiếp – Nhóm khách hàng



CSRCum .1426604 .0795259 1.79 0.073 -.0132075 .2985284

CSREmp

.0147553

.1021407

0.14

0.885

-.1854368

.2149474

CSROth

.4476677

.1058722

4.23

0.000

.2401621

.6551734

CSRCus

.4575567

.0889883

5.14

0.000

.2831428

.6319706

CSRSha

.057017

.0463064

1.23

0.218

-.0337418

.1477758


R <-

Structural CBBE <-


FPE

CBBE

.313213

.0836326

3.75

0.000

.1492962

.4771299

CSRCum

-.1997352

.0706214

-2.83

0.005

-.3381507

-.0613197

CSREmp

.1778681

.0871279

2.04

0.041

.0071006

.3486357

CSROth

.3725097

.0979305

3.80

0.000

.1805694

.56445

CSRCus

-.3586716

.0891109

-4.03

0.000

-.5333257

-.1840175

CSRSha

.1086774

.0388431

2.80

0.005

.0325463

.1848086


Tác động gián tiếp – Nhóm khách hàng



CSRCum 0 (no path)

CSREmp

0

(no path)

CSROth

0

(no path)

CSRCus

0

(no path)

CSRSha

0

(no path)


R <-

Structural CBBE <-


FPE

CBBE

0

(no path)


CSRCum

.0446831

.0291195

1.53

0.125

-.0123901

.1017563

CSREmp

.0046216

.0318665

0.15

0.885

-.0578357

.0670788

CSROth

.1402154

.0438012

3.20

0.001

.0543667

.2260641

CSRCus

.1433127

.0541252

2.65

0.008

.0372292

.2493962

CSRSha

.0178585

.0151082

1.18

0.237

-.0117531

.04747


Tổng tác động – Nhóm khách hàng



CSRCum .1426604 .0795259 1.79 0.073 -.0132075 .2985284

CSREmp

.0147553

.1021407

0.14

0.885

-.1854368

.2149474

CSROth

.4476677

.1058722

4.23

0.000

.2401621

.6551734

CSRCus

.4575567

.0889883

5.14

0.000

.2831428

.6319706

CSRSha

.057017

.0463064

1.23

0.218

-.0337418

.1477758


R <-

Structural CBBE <-


FPE

CBBE

.313213

.0836326

3.75

0.000

.1492962

.4771299

CSRCum

-.1550521

.0700175

-2.21

0.027

-.292284

-.0178203

CSREmp

.1824897

.0890752

2.05

0.040

.0079054

.357074

CSROth

.5127251

.0944607

5.43

0.000

.3275855

.6978646

CSRCus

-.2153589

.0643588

-3.35

0.001

-.3414999

-.0892179

CSRSha

.1265359

.0401089

3.15

0.002

.047924

.2051478

PHỤ LỤC 6

KẾT QUẢ XỬ LÝ SỐ LIỆU NHÓM NHÂN VIÊN QUẢN LÝ

1. Thống kê mô tả về địa bàn khảo sát theo tỉnh nhóm nhân viên quản lý


tinh

Freq.

Percent

Cum.

AG

21

6.10

6.10

BL

15

4.36

10.47

BT

21

6.10

16.57

CM

16

4.65

21.22

CT

139

40.41

61.63

DT

11

3.20

64.83

HG

15

4.36

69.19

KG

11

3.20

72.38

ST

55

15.99

88.37

TG

13

3.78

92.15

TV

1

0.29

92.44

VL

26

7.56

100.00

Total

344

100.00


2. Thống kê mô tả về địa bàn khảo sát theo ngân hàng nhóm nhân viên quản lý


mabank

Freq.

Percent

Cum.

ABB

5

1.45

1.45

ACB

14

4.07

5.52

BAB

1

0.29

5.81

BID

26

7.56

13.37

BVB

5

1.45

14.83

EXI

8

2.33

17.15

HDB

8

2.33

19.48

KLB

27

7.85

27.33

LPB

14

4.07

31.40

MBB

13

3.78

35.17

MSB

23

6.69

41.86

NAM

2

0.58

42.44

NCB

7

2.03

44.48

OCB

15

4.36

48.84

PGB

3

0.87

49.71

PVB

11

3.20

52.91

SAC

34

9.88

62.79

SCB

6

1.74

64.53

SEA

6

1.74

66.28

SGB

11

3.20

69.48

SHB

3

0.87

70.35

TEC

9

2.62

72.97

TPB

6

1.74

74.71

VAB

7

2.03

76.74

VCB

29

8.43

85.17

VIB

4

1.16

86.34

VIE

5

1.45

87.79

VPB

10

2.91

90.70

VTB

32

9.30

100.00

Total

344

100.00


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