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Nghiên cứu mối quan hệ các yếu tố cấu thành giá trị thương hiệu du lịch - 12


EDU



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

1

53

17.8

17.8

17.8


2

60

20.2

20.2

38.0


3

148

49.8

49.8

87.9


4

36

12.1

12.1

100.0


Total

297

100.0

100.0


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Nghiên cứu mối quan hệ các yếu tố cấu thành giá trị thương hiệu du lịch - 12


JOB



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

1

49

16.5

16.5

16.5


2

13

4.4

4.4

20.9


3

130

43.8

43.8

64.6


4

28

9.4

9.4

74.1


5

33

11.1

11.1

85.2


6

44

14.8

14.8

100.0


Total

297

100.0

100.0



SEX



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

1

125

42.1

42.1

42.1


2

172

57.9

57.9

100.0


Total

297

100.0

100.0



Phụ lục 4: Kiểm định Cronbach Alpha


Cronbach Alpha cho biến AW


Reliability Statistics

Cronbach's Alpha


N of Items

.864

6


Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted


Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

AW1

27.9697

24.293

.605

.851

AW2

28.0471

23.883

.706

.834

AW3

28.0438

23.630

.664

.840

AW4

28.2795

23.425

.623

.848

AW5

28.0471

23.444

.674

.838

AW6

27.8956

23.472

.686

.836

Cronbach Alpha cho biến BI


Reliability Statistics

Cronbach's Alpha


N of Items

.705

4




Scale Mean if Item Deleted


Scale Variance if Item Deleted


Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

BI1

14.4680

13.007

.444

.669

BI2

14.0640

11.371

.615

.567

BI3

14.8013

11.383

.419

.699

BI4

13.9798

12.209

.512

.630


Cronbach Alpha cho biến LY


Reliability Statistics

Cronbach's Alpha


N of Items

.861

4


Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted


Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

LY1

12.9630

21.374

.625

.854

LY2

12.9697

19.239

.730

.813

LY3

13.4916

18.420

.775

.793

LY4

13.4949

18.670

.703

.825

Cronbach Alpha cho biến DI


Reliability Statistics

Cronbach's Alpha


N of Items

.892

6




Scale Mean if Item Deleted


Scale Variance if Item Deleted


Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

DI1

25.9226

33.842

.712

.872

DI2

25.9865

34.878

.710

.874

DI3

25.9293

34.633

.673

.878

DI4

26.1111

30.890

.764

.864

DI5

26.3838

32.325

.682

.878

DI6

26.0303

33.469

.743

.868


Cronbach Alpha cho biến DI


Reliability Statistics

Cronbach's Alpha


N of Items

.856

4


Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted


Corrected Item- Total Correlation

Cronbach's

Alpha if Item Deleted

BE1

14.3973

12.538

.713

.811

BE2

15.0572

12.797

.643

.839

BE3

14.9192

11.412

.705

.816

BE4

14.6364

12.104

.741

.799



Phụ lục 5: Phân tích nhân tố khám phá (EFA)


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.906

Bartlett's Test of Sphericity

Approx. Chi-Square

3.214E3


df

190


Sig.

.000

Total Variance Explained


Compon ent


Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings


Total

% of Variance

Cumulative

%


Total

% of Variance

Cumulative

%


Total

% of Variance

Cumulative

%

1

7.691

38.456

38.456

7.691

38.456

38.456

4.180

20.901

20.901

2

2.619

13.094

51.550

2.619

13.094

51.550

3.816

19.082

39.983

3

1.798

8.988

60.538

1.798

8.988

60.538

3.348

16.739

56.723

4

1.070

5.351

65.889

1.070

5.351

65.889

1.833

9.167

65.889

5

.791

3.954

69.843







6

.689

3.443

73.287







7

.596

2.979

76.265







8

.543

2.716

78.982







9

.518

2.592

81.574







10

.477

2.383

83.957







11

.446

2.229

86.186







12

.414

2.068

88.254







13

.396

1.982

90.237







14

.364

1.821

92.058







15

.327

1.636

93.693







16

.300

1.501

95.194







17

.264

1.320

96.514







18

.249

1.246

97.760







19

.239

1.197

98.957







20

.209

1.043

100.000









.906 3.214E3

190

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

Bartlett's Test of Sphericity Approx. Chi-Square


df

Extraction Method: Principal Component Analysis.


Rotated Component Matrixa


Comp

onent

1

2

3

4

AW1

.346

.602

-.077

.267

AW2

.080

.790

.017

.208

AW3

.145

.743

.029

.135

AW4

.268

.683

.217

.040

AW5

.265

.759

.166

-.068

AW6

.109

.785

.024

.153

BI1

.462

.128

.082

.627

BI2

.087

.343

.362

.613

BI3

-.110

.187

.748

.275

BI4

.220

.167

.193

.754

LY1

.072

.187

.787

.185

LY2

.408

-.002

.665

.246

LY3

.290

-.007

.815

.067

LY4

.383

-.052

.756

-.128

DI1

.718

.249

.135

.189

DI2

.637

.369

.222

.188

DI3

.639

.303

.253

.127

DI4

.871

.116

.047

.085

DI5

.733

.116

.300

.062

DI6

.755

.258

.100

.208



Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 5 iterations.


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.791

Bartlett's Test of Sphericity

Approx. Chi-Square

542.857


df

6


Sig.

.000


Total Variance Explained

Compo nent

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.802

70.041

70.041

2.802

70.041

70.041

2

.551

13.766

83.807

3

.376

9.398

93.205

4

.272

6.795

100.000

Extraction Method: Principal Component Analysis.

Reliability Statistics

Cronbach's Alpha


N of Items

.699

3

Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted


Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

BI1

10.1650

5.936

.516

.607

BI2

9.7609

5.872

.493

.636

BI4

9.6768

5.652

.537

.579


Reliability Statistics

Cronbach's Alpha


N of Items

.859

5

Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted


Corrected Item- Total Correlation

Cronbach's

Alpha if Item Deleted

BI3

17.6397

33.002

.555

.861

LY1

17.2660

32.216

.699

.825

LY2

17.2727

31.334

.685

.828

LY3

17.7946

29.549

.777

.803

LY4

17.7980

30.398

.676

.830

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