Nghiên cứu mối quan hệ các yếu tố cấu thành giá trị thương hiệu du lịch - 13


Phụ luc 6: Ma trận tương quan


Correlations


BE

AW

DI

LY

BI

Pearson Correlation

BE

1.000

.426

.694

.666

.556


AW

.426

1.000

.531

.253

.496


DI

.694

.531

1.000

.478

.559


LY

.666

.253

.478

1.000

.481


BI

.556

.496

.559

.481

1.000

Sig. (1-tailed)

BE

.

.000

.000

.000

.000


AW

.000

.

.000

.000

.000


DI

.000

.000

.

.000

.000


LY

.000

.000

.000

.

.000


BI

.000

.000

.000

.000

.

N

BE

297

297

297

297

297


AW

297

297

297

297

297


DI

297

297

297

297

297


LY

297

297

297

297

297


BI

297

297

297

297

297

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Correlations


aw

bi

ly

DI

be

aw

Pearson Correlation

1

.496**

.253**

.531**

.426**


Sig. (2-tailed)


.000

.000

.000

.000


N

297

297

297

297

297

bi

Pearson Correlation

.496**

1

.481**

.559**

.556**


Sig. (2-tailed)

.000


.000

.000

.000


N

297

297

297

297

297


ly

Pearson Correlation

.253**

.481**

1

.478**

.666**


Sig. (2-tailed)

.000

.000


.000

.000


N

297

297

297

297

297

DI

Pearson Correlation

.531**

.559**

.478**

1

.694**


Sig. (2-tailed)

.000

.000

.000


.000


N

297

297

297

297

297

be

Pearson Correlation

.426**

.556**

.666**

.694**

1


Sig. (2-tailed)

.000

.000

.000

.000



N

297

297

297

297

297

**. Correlation is significant at the 0.01 level (2-tailed).


Phụ lục 7: Phân tích CFA


Covariances: (Group number 1 - Default model)


Estimate

S.E.

C.R.

P

Label

Di

<-->

awe

.730

.101

7.224

***

par_11

e2

<-->

e6

-.301

.050

-6.037

***

par_12

e8

<-->

e10

.196

.055

3.572

***

par_13


Case Processing Summary N Cases Valid 297 100 0 Excluded a 0 0 Total 297 100 0 a Listwise deletion 1



Case Processing Summary


N

%

Cases

Valid

297

100.0


Excludeda

0

.0


Total

297

100.0

a. Listwise deletion based on all variables in the procedure.


Reliability Statistics

Cronbach's Alpha


N of Items

.839

3


Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

BE1

9.7845

6.393

.726

.756

BE3

10.3064

5.916

.645

.841

BE4

10.0236

6.131

.746

.734


Alpha if Item Deleted BE1 9 7845 6 393 726 756 BE3 10 3064 5 916 645 841 BE4 10 0236 6 131 746 734 2

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