Would You Please Give Me Your Assessment On Quality Of Guiding Service (Tourist Guide)?

- Beauty of facilities

- Level of safety and security

- Level of quick for checking in and out at

hotel

- Reasonable level of prices

- Flexibility level of managers

2. Would you please give me your assessment on quality of guiding service (tourist guide)?

Very good Very bad N/A

- Knowledge at Itinerary and destination

5	4	3	2	1
- Guiding skills	5	4	3	2	1
- Knowledges and language skills	5	4	3	2	1
- Knowledges and skills at tour operation and Implementation	5	4	3	2	1
- Knowledges and skills of handling situation	5	4	3	2	1
- Costumes	5	4	3	2	1
- Health	5	4	3	2	1
- Attitude	5	4	3	2	1

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3. Would you please give me your assessment on quality of transportation services

Very good Very bad N/A

- Quality of transportation

5(3)	4(17)	3(16)	2(14)	1
- Convenience of transportation	5(4)	4(18)	3(18)	2(10)	1
- Experience of driver	5(6)	4(29)	3(15)	2	1
- Attitude of driver	5(4)	4(21)	3(19)	2(6)	1

4. Would you please give me your assessment on quality of acommodation service (hotel)?

Very good Very bad N/A

- Modernity of accommodation

5. Would you please give me your assessment on quality of food and baverage service (restaurant)?

Very good Very bad N/A

- Quality of foods

6. Would you please give me your assessment on quality of sights?

Very good Very bad N/A

- Hygiene level

7. Would you please give me your assessment on quality of on –sites services?

Very good Very bad N/A

- Level of hygine

8. Would you please give me your assessment on quality of supplemental services?

Very good Very bad N/A

- Entertainment services

9. Would you please give me some ideas about your satisfy level after Quang Tri Demilitary Zone Tour consuming?

Very good Very bad N/A

- Flexibility of tour programme

5	4	3	2	1
-The clarity of terms to implement tour programme	5	4	3	2	1
- Prominent theme of the trip	5	4	3	2	1
- Ability to meet emerging needs of customers	5	4	3	2	1
- Polite and considerate	5	4	3	2	1
- Safety	5	4	3	2	1
- The price is equal with the service quality of tour programme	5	4	3	2	1

10. Your general feeling on this service is?

1Very good 2 Good 3 Normal 4 Poor 4 Very poor

11. After attending Quang Tri Demilitary Zone tour, what made the best ỉmpession on you and what made you unsatisfied?

+ The best impression:………………………………………………………………………

………………………………………………………………………………………………

+ The best unsatisfied:………………………………………………………………………

………………………………………………………………………………………………

12. In order to upgrade the quality of Quang Tri Demilitary Zone tour, what should we do:………………………………………………………………………………………...

………………………………………………………………………………………………

Section 3: Personal Information

1. Gender:  Male  Femal

2. Age: <18  18 – 25  26 – 35  36 – 45 > 45

3. Ocupation: .........................................................................................................................

4. Nationality: ………………………………………………………………………………

Sincerely thank you for your contribution!

PHỤ LỤC 5

2.1. Thống kê mô tả đối tượng điều tra là khách nội địa

2.1.1. Thông tin đối tượng điều tra

Quý khách đến từ đâu

Frequency	Percent	Valid Percent	Cumulative Percent
	Miền Bắc	36	25.2	36.0	36.0
Valid	Miền Trung	49	34.3	49.0	85.0
Valid	Miề Nam	15	10.5	15.0	100.0
	Total	100	69.9	100.0
Missing	System	43	30.1
Total		143	100.0

Số lần đến Quảng Trị

Frequency	Percent	Valid Percent	Cumulative Percent
	Thứ nhất	78	54.5	78.0	78.0
	Thứ hai	18	12.6	18.0	96.0
Valid	Thứ ba	3	2.1	3.0	99.0
	Trên ba lần	1	.7	1.0	100.0
	Total	100	69.9	100.0
Missing	System	43	30.1
Total		143	100.0

Mục đích đến Quảng Trị

Frequency	Percent	Valid Percent	Cumulative Percent
	Tham quan	39	27.3	39.0	39.0
	Thăm người thân va bạn bè	37	25.9	37.0	76.0
Valid	Kết hợp kinh doanh va du lịch	12	8.4	12.0	88.0
	Khác	12	8.4	12.0	100.0
	Total	100	69.9	100.0
Missing	System	43	30.1
Total		143	100.0

Thời gian lưu lại Quảng Trị

Frequency	Percent	Valid Percent	Cumulative Percent
	1 ngày	42	29.4	42.0	42.0
Valid	2 ngày	33	23.1	33.0	75.0
Valid	3 ngày	25	17.5	25.0	100.0
	Total	100	69.9	100.0
Missing	System	43	30.1
Total		143	100.0

Hình thức mua CTDL

Frequency	Percent	Valid Percent	Cumulative Percent
	Điện thoại	8	5.6	8.0	8.0
Valid	Trực tiếp đến công ty lữ hành	63	44.1	63.0	71.0
Valid	Internet	21	14.7	21.0	92.0
	Khác	8	5.6	8.0	100.0
	Total	100	69.9	100.0
Missing	System	43	30.1
Total		143	100.0

Dự định quay trở lại

Frequency	Percent	Valid Percent	Cumulative Percent
	Có	45	31.5	45.0	45.0
Valid	Không	55	38.5	55.0	100.0
	Total	100	69.9	100.0
Missing	System	43	30.1
Total		143	100.0

2.1.2. Chất lượng chương trình du lịch vùng phi quân sự sau khi đã thiết kế

Tính hấp dẫn độc đáo của CTDL

Frequency	Percent	Valid Percent	Cumulative Percent
	Tồi	26	18.2	26.0	26.0
	Bình thường	31	21.7	31.0	57.0
Valid	Tốt	27	18.9	27.0	84.0
	Rất tốt	16	11.2	16.0	100.0
	Total	100	69.9	100.0
Missing	System	43	30.1
Total		143	100.0

Tính hợp lý của lịch trình tham quan

Frequency	Percent	Valid Percent	Cumulative Percent
	Tồi	20	14.0	20.0	20.0
	Bình thường	28	19.6	28.0	48.0
Valid	Tốt	31	21.7	31.0	79.0
	Rất tốt	21	14.7	21.0	100.0
	Total	100	69.9	100.0
Missing	System	43	30.1
Total		143	100.0

Tính hợp lý của lộ trình tham quan

Frequency	Percent	Valid Percent	Cumulative Percent
	Tồi	27	18.9	27.0	27.0
	Bình thường	28	19.6	28.0	55.0
Valid	Tốt	30	21.0	30.0	85.0
	Rất tốt	15	10.5	15.0	100.0
	Total	100	69.9	100.0
Missing	System	43	30.1
Total		143	100.0

2.1.3. Chất lượng điểm tham quan có trong chương trình du lịch khi thiết kế

Mức độ vệ sinh

Frequency	Percent	Valid Percent	Cumulative Percent
	Tồi	16	11.2	16.0	16.0
Valid	Bình thường	63	44.1	63.0	79.0
	Tốt	21	14.7	21.0	100.0
	Total	100	69.9	100.0
Missing	System	43	30.1
Total		143	100.0

Mức độ an ninh, an toàn

Frequency	Percent	Valid Percent	Cumulative Percent
	Bình thường	16	11.2	16.0	16.0
Valid	Tốt	64	44.8	64.0	80.0
	Rất tốt	20	14.0	20.0	100.0
	Total	100	69.9	100.0
Missing	System	43	30.1
Total		143	100.0

Vẻ đẹp của cảnh quan

Frequency	Percent	Valid Percent	Cumulative Percent
	Tồi	17	11.9	17.0	17.0
Valid	Bình thường	33	23.1	33.0	50.0
Valid	Tốt	43	30.1	43.0	93.0
	Rất tốt	7	4.9	7.0	100.0
	Total	100	69.9	100.0
Missing	System	43	30.1
Total		143	100.0

Mức độ bảo tồn và tôn tạo công trình

Frequency	Percent	Valid Percent	Cumulative Percent
	Tồi	12	8.4	12.0	12.0
Valid	Bình thường	39	27.3	39.0	51.0
	Tốt	49	34.3	49.0	100.0
	Total	100	69.9	100.0
Missing	System	43	30.1
Total		143	100.0

2.1.4. Chất lượng hướng dẫn viên phục vụ chương trình vùng phi quân sự

Kiến thức về tuyến và điểm đến

Frequency	Percent	Valid Percent	Cumulative Percent
	Rất tồi	3	2.1	3.0	3.0
	Tồi	7	4.9	7.0	10.0
Valid	Bình thường	32	22.4	32.0	42.0
	Tốt	31	21.7	31.0	73.0
	Rất tốt	27	18.9	27.0	100.0
	Total	100	69.9	100.0
Missing	System	43	30.1
Total		143	100.0

Kỹ năng hướng dẫn

Frequency	Percent	Valid Percent	Cumulative Percent
	Rất tồi	3	2.1	3.0	3.0
	Tồi	15	10.5	15.0	18.0
Valid	Bình thường	39	27.3	39.0	57.0
	Tốt	26	18.2	26.0	83.0
	Rất tốt	17	11.9	17.0	100.0
	Total	100	69.9	100.0
Missing	System	43	30.1
Total		143	100.0