Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlatio n | Cronbach' s Alpha if Item Deleted | |
K M1 | 15.44 | 6.361 | .700 | .855 |
K M2 | 15.63 | 6.626 | .718 | .850 |
K M3 | 15.67 | 6.535 | .742 | .845 |
K M4 | 15.54 | 6.489 | .729 | .847 |
K M5 | 15.52 | 6.666 | .662 | .863 |
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Xem toàn bộ 188 trang tài liệu này.
3. Sự kiện và Marketing trải nghiệm
Reliability Statistics
N of Items | |
.860 | 6 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlatio n | Cronbach' s Alpha if Item Deleted | |
SK1 | 18.98 | 7.647 | .671 | .832 |
SK2 | 19.01 | 7.409 | .738 | .820 |
SK3 | 19.18 | 8.145 | .559 | .852 |
SK4 | 19.08 | 7.768 | .656 | .835 |
SK5 | 19.04 | 7.382 | .660 | .835 |
SK6 | 19.29 | 7.577 | .625 | .841 |
4. Quan hệ công chúng
Reliability Statistics
N of Items | |
.895 | 5 |
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Cronbach's Alpha if Item Deleted | |
QHCC1 | 15.10 | 6.833 | .765 | .867 |
QHCC2 | 14.93 | 6.837 | .839 | .851 |
QHCC3 | 14.88 | 7.003 | .751 | .871 |
QHCC4 | 14.78 | 6.716 | .802 | .859 |
QHCC5 | 15.33 | 7.843 | .564 | .909 |
5. Marketing tương tác
Reliability Statistics
N of Items | |
.895 | 6 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Cronbach's Alpha if Item Deleted | |
MTT1 | 19.61 | 8.214 | .719 | .877 |
MTT2 | 19.70 | 8.463 | .700 | .880 |
MTT3 | 19.65 | 8.078 | .796 | .865 |
MTT4 | 19.78 | 8.427 | .745 | .874 |
MTT5 | 19.84 | 7.785 | .731 | .875 |
MTT6 | 19.99 | 7.962 | .651 | .890 |
6. Hoạt động tư vấn
Reliability Statistics
N of Items | |
.906 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlatio n | Cronbach' s Alpha if Item Deleted | |
TV1 | 17.45 | 4.325 | .790 | .879 |
TV2 | 17.40 | 4.468 | .781 | .882 |
TV3 | 17.40 | 4.292 | .829 | .871 |
TV4 | 17.38 | 4.362 | .830 | .872 |
TV5 | 17.67 | 4.372 | .624 | .920 |
7. Đánh giá chung
Reliability Statistics
N of Items | |
.860 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlatio n | Cronbach' s Alpha if Item Deleted | |
DGC1 | 12.65 | 2.317 | .674 | .835 |
DGC2 | 12.61 | 2.050 | .686 | .843 |
DGC3 | 12.49 | 2.490 | .748 | .810 |
DGC4 | 12.46 | 2.489 | .777 | .802 |
PHỤ LỤC 2.3: KIỂM ĐỊNH GIÁ TRỊ TRUNG BÌNH ONE SAMPLE T-TEST
1. Quảng cáo
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
QC1 | 160 | 3.91 | .747 | .059 |
QC2 | 160 | 3.78 | .744 | .059 |
QC3 | 160 | 3.84 | .751 | .059 |
QC4 | 160 | 3.90 | .606 | .048 |
QC5 | 160 | 3.58 | .880 | .070 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
QC1 QC2 QC3 QC4 QC5 | -1.481 -3.828 -2.735 -2.087 -6.110 | 159 159 159 159 159 | .141 .000 .007 .038 .000 | -.087 -.225 -.163 -.100 -.425 | -.20 -.34 -.28 -.19 -.56 | .03 -.11 -.05 -.01 -.29 |
2. Khuyến mãi
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
KM1 | 160 | 4.01 | .816 | .065 |
KM2 | 160 | 3.83 | .740 | .059 |
KM3 | 160 | 3.78 | .744 | .059 |
KM4 | 160 | 3.91 | .764 | .060 |
KM5 | 160 | 3.93 | .773 | .061 |
One-Sample Test
Test | Value | = | 4 | |||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
KM1 | .194 | 159 | .847 | .013 | -.11 | .14 |
KM2 | -2.991 | 159 | .003 | -.175 | -.29 | -.06 |
KM3 | -3.828 | 159 | .000 | -.225 | -.34 | -.11 |
KM4 | -1.449 | 159 | .149 | -.087 | -.21 | .03 |
KM5 | -1.227 | 159 | .222 | -.075 | -.20 | .05 |
3. Sự kiện và Marketing trải nghiệm
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
SK1 | 160 | 3.94 | .698 | .055 |
SK2 | 160 | 3.90 | .702 | .056 |
SK3 | 160 | 3.74 | .668 | .053 |
SK4 | 160 | 3.84 | .681 | .054 |
SK5 | 160 | 3.88 | .767 | .061 |
SK6 | 160 | 3.63 | .750 | .059 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
SK1 SK2 SK3 SK4 SK5 SK6 | -1.133 -1.801 -4.970 -3.018 -2.062 -6.322 | 159 159 159 159 159 159 | .259 .074 .000 .003 .041 .000 | -.063 -.100 -.263 -.163 -.125 -.375 | -.17 -.21 -.37 -.27 -.24 -.49 | .05 .01 -.16 -.06 -.01 -.26 |
4. Quan hệ công chúng
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
QHCC1 | 160 | 3.65 | .810 | .064 |
QHCC2 | 160 | 3.83 | .757 | .060 |
QHCC3 | 160 | 3.88 | .783 | .062 |
QHCC4 | 160 | 3.98 | .808 | .064 |
QHCC5 | 160 | 3.43 | .740 | .059 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
QHCC1 | -5.464 | 159 | .000 | -.350 | -.48 | -.22 |
QHCC2 | -2.924 | 159 | .004 | -.175 | -.29 | -.06 |
QHCC3 | -2.019 | 159 | .045 | -.125 | -.25 | .00 |
QHCC4 | -.391 | 159 | .696 | -.025 | -.15 | .10 |
QHCC5 | -9.827 | 159 | .000 | -.575 | -.69 | -.46 |
5. Marketing tương tác
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
MTT1 | 160 | 4.10 | .684 | .054 |
MTT2 | 160 | 4.01 | .644 | .051 |
MTT3 | 160 | 4.06 | .661 | .052 |
MTT4 | 160 | 3.94 | .621 | .049 |
MTT5 | 160 | 3.88 | .767 | .061 |
MTT6 | 160 | 3.73 | .793 | .063 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
MTT1 MTT2 MTT3 MTT4 MTT5 MTT6 | 1.849 .245 1.197 -1.272 -2.062 -4.388 | 159 159 159 159 159 159 | .066 .806 .233 .205 .041 .000 | .100 .013 .063 -.063 -.125 -.275 | -.01 -.09 -.04 -.16 -.24 -.40 | .21 .11 .17 .03 -.01 -.15 |
6. Hoạt động tư vấn
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
TV1 | 160 | 4.38 | .601 | .048 |
TV2 | 160 | 4.43 | .567 | .045 |
TV3 | 160 | 4.43 | .589 | .047 |
TV4 | 160 | 4.45 | .570 | .045 |
TV5 | 160 | 4.15 | .693 | .055 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2- tailed) | Mean Differenc e | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
TV1 TV2 TV3 TV4 TV5 | 7.888 9.483 9.132 9.992 2.737 | 159 159 159 159 159 | .000 .000 .000 .000 .007 | .375 .425 .425 .450 .150 | .28 .34 .33 .36 .04 | .47 .51 .52 .54 .26 |
7. Đánh giá chung
Statistics
DGC1 | DGC2 | DGC3 | DGC4 | |
Valid | 160 | 160 | 160 | 160 |
N Missing | 0 | 0 | 0 | 0 |
Mean | 4.09 | 4.13 | 4.25 | 4.28 |
Median | 4.00 | 4.00 | 4.00 | 4.00 |
Mode | 4 | 4 | 4 | 4 |
Std. Deviation | .618 | .716 | .514 | .501 |
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
DGC1 | 160 | 4.09 | .618 | .049 |
DGC2 | 160 | 4.13 | .716 | .057 |
DGC3 | 160 | 4.25 | .514 | .041 |
DGC4 | 160 | 4.28 | .501 | .040 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
DGC 1 DGC 2 DGC 3 DGC 4 | 1.790 2.208 6.153 6.944 | 159 159 159 159 | .075 .029 .000 .000 | .088 .125 .250 .275 | -.01 .01 .17 .20 | .18 .24 .33 .35 |
Phụ lục 2.3: Kiểm định Independent Samples Test