Kiểm Định Giá Trị Trung Bình One Sample T-Test



Scale Mean if Item

Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlatio

n

Cronbach' s Alpha if Item

Deleted

K

M1

15.44

6.361

.700

.855

K

M2

15.63

6.626

.718

.850

K

M3

15.67

6.535

.742

.845

K

M4

15.54

6.489

.729

.847

K

M5

15.52

6.666

.662

.863

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3. Sự kiện và Marketing trải nghiệm

Reliability Statistics

Cronbach's

Alpha

N of

Items

.860

6


Item-Total Statistics


Scale Mean if Item

Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlatio

n

Cronbach' s Alpha if Item

Deleted

SK1

18.98

7.647

.671

.832

SK2

19.01

7.409

.738

.820

SK3

19.18

8.145

.559

.852

SK4

19.08

7.768

.656

.835

SK5

19.04

7.382

.660

.835

SK6

19.29

7.577

.625

.841


4. Quan hệ công chúng


Reliability Statistics

Cronbach's

Alpha

N of

Items

.895

5



Scale Mean if Item

Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

QHCC1

15.10

6.833

.765

.867

QHCC2

14.93

6.837

.839

.851

QHCC3

14.88

7.003

.751

.871

QHCC4

14.78

6.716

.802

.859

QHCC5

15.33

7.843

.564

.909


5. Marketing tương tác


Reliability Statistics

Cronbach's

Alpha

N of

Items

.895

6


Item-Total Statistics



Scale Mean if Item

Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

MTT1

19.61

8.214

.719

.877

MTT2

19.70

8.463

.700

.880

MTT3

19.65

8.078

.796

.865

MTT4

19.78

8.427

.745

.874

MTT5

19.84

7.785

.731

.875

MTT6

19.99

7.962

.651

.890


6. Hoạt động tư vấn


Reliability Statistics

Cronbach's

Alpha

N of

Items

.906

5


Item-Total Statistics


Scale Mean if Item

Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlatio

n

Cronbach' s Alpha if Item

Deleted

TV1

17.45

4.325

.790

.879

TV2

17.40

4.468

.781

.882

TV3

17.40

4.292

.829

.871

TV4

17.38

4.362

.830

.872

TV5

17.67

4.372

.624

.920


7. Đánh giá chung


Reliability Statistics

Cronbach's

Alpha

N of

Items

.860

4


Item-Total Statistics


Scale Mean if Item

Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlatio

n

Cronbach' s Alpha if Item

Deleted

DGC1

12.65

2.317

.674

.835

DGC2

12.61

2.050

.686

.843

DGC3

12.49

2.490

.748

.810

DGC4

12.46

2.489

.777

.802


PHỤ LỤC 2.3: KIỂM ĐỊNH GIÁ TRỊ TRUNG BÌNH ONE SAMPLE T-TEST

1. Quảng cáo

One-Sample Statistics


N

Mean

Std.

Deviation

Std. Error

Mean

QC1

160

3.91

.747

.059

QC2

160

3.78

.744

.059

QC3

160

3.84

.751

.059

QC4

160

3.90

.606

.048

QC5

160

3.58

.880

.070


One-Sample Test



Test Value = 4

t

df

Sig. (2-

tailed)

Mean Difference

95% Confidence Interval of the

Difference

Lower

Upper

QC1 QC2 QC3 QC4

QC5

-1.481

-3.828

-2.735

-2.087

-6.110

159

159

159

159

159

.141

.000

.007

.038

.000

-.087

-.225

-.163

-.100

-.425

-.20

-.34

-.28

-.19

-.56

.03

-.11

-.05

-.01

-.29


2. Khuyến mãi


One-Sample Statistics


N

Mean

Std.

Deviation

Std. Error

Mean

KM1

160

4.01

.816

.065

KM2

160

3.83

.740

.059

KM3

160

3.78

.744

.059

KM4

160

3.91

.764

.060

KM5

160

3.93

.773

.061


One-Sample Test


Test

Value

=

4

t

df

Sig. (2-

tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

KM1

.194

159

.847

.013

-.11

.14

KM2

-2.991

159

.003

-.175

-.29

-.06

KM3

-3.828

159

.000

-.225

-.34

-.11

KM4

-1.449

159

.149

-.087

-.21

.03

KM5

-1.227

159

.222

-.075

-.20

.05


3. Sự kiện và Marketing trải nghiệm


One-Sample Statistics


N

Mean

Std.

Deviation

Std. Error

Mean

SK1

160

3.94

.698

.055

SK2

160

3.90

.702

.056

SK3

160

3.74

.668

.053

SK4

160

3.84

.681

.054

SK5

160

3.88

.767

.061

SK6

160

3.63

.750

.059


One-Sample Test


Test Value = 4

t

df

Sig. (2-

tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

SK1 SK2 SK3 SK4 SK5

SK6

-1.133

-1.801

-4.970

-3.018

-2.062

-6.322

159

159

159

159

159

159

.259

.074

.000

.003

.041

.000

-.063

-.100

-.263

-.163

-.125

-.375

-.17

-.21

-.37

-.27

-.24

-.49

.05

.01

-.16

-.06

-.01

-.26


4. Quan hệ công chúng


One-Sample Statistics


N

Mean

Std.

Deviation

Std. Error

Mean

QHCC1

160

3.65

.810

.064

QHCC2

160

3.83

.757

.060

QHCC3

160

3.88

.783

.062

QHCC4

160

3.98

.808

.064

QHCC5

160

3.43

.740

.059

One-Sample Test




Test Value = 4

t

df

Sig. (2-

tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

QHCC1

-5.464

159

.000

-.350

-.48

-.22

QHCC2

-2.924

159

.004

-.175

-.29

-.06

QHCC3

-2.019

159

.045

-.125

-.25

.00

QHCC4

-.391

159

.696

-.025

-.15

.10

QHCC5

-9.827

159

.000

-.575

-.69

-.46


5. Marketing tương tác


One-Sample Statistics


N

Mean

Std.

Deviation

Std. Error Mean

MTT1

160

4.10

.684

.054

MTT2

160

4.01

.644

.051

MTT3

160

4.06

.661

.052

MTT4

160

3.94

.621

.049

MTT5

160

3.88

.767

.061

MTT6

160

3.73

.793

.063


One-Sample Test


Test Value = 4

t

df

Sig. (2-

tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

MTT1 MTT2 MTT3 MTT4 MTT5

MTT6

1.849

.245

1.197

-1.272

-2.062

-4.388

159

159

159

159

159

159

.066

.806

.233

.205

.041

.000

.100

.013

.063

-.063

-.125

-.275

-.01

-.09

-.04

-.16

-.24

-.40

.21

.11

.17

.03

-.01

-.15


6. Hoạt động tư vấn


One-Sample Statistics


N

Mean

Std.

Deviation

Std. Error

Mean

TV1

160

4.38

.601

.048

TV2

160

4.43

.567

.045

TV3

160

4.43

.589

.047

TV4

160

4.45

.570

.045

TV5

160

4.15

.693

.055


One-Sample Test


Test Value = 4

t

df

Sig. (2-

tailed)

Mean Differenc e

95% Confidence Interval of the Difference

Lower

Upper

TV1 TV2 TV3 TV4

TV5

7.888

9.483

9.132

9.992

2.737

159

159

159

159

159

.000

.000

.000

.000

.007

.375

.425

.425

.450

.150

.28

.34

.33

.36

.04

.47

.51

.52

.54

.26


7. Đánh giá chung


Statistics


DGC1

DGC2

DGC3

DGC4

Valid

160

160

160

160

N Missing

0

0

0

0

Mean

4.09

4.13

4.25

4.28

Median

4.00

4.00

4.00

4.00

Mode

4

4

4

4

Std. Deviation

.618

.716

.514

.501


One-Sample Statistics


N

Mean

Std.

Deviation

Std. Error

Mean

DGC1

160

4.09

.618

.049

DGC2

160

4.13

.716

.057

DGC3

160

4.25

.514

.041

DGC4

160

4.28

.501

.040


One-Sample Test


Test Value = 4

t

df

Sig. (2-

tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

DGC 1 DGC

2

DGC 3

DGC 4

1.790


2.208


6.153


6.944

159


159


159


159

.075


.029


.000


.000

.088


.125


.250


.275

-.01


.01


.17


.20

.18


.24


.33


.35


Phụ lục 2.3: Kiểm định Independent Samples Test

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