Hoàn thiện chính sách marketing trong hoạt động huy động vốn khách hàng cá nhân tại Ngân hàng thương mại cổ phần Ngoại thương Vietcombank - Chi nhánh Thừa Thiên Huế

ly do khac

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	co	4	2.2	2.2	2.2
	khong	175	97.8	97.8	100.0
	Total	179	100.0	100.0

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Đối Với Ngân Hàng Thương Mại Cổ Phần Ngoại Thương Vietcombank– Chi Nhánh Thừa Thiên Huế
Phần Thông Tin Khách Hàng Quý Khách Vui Lòng Cho Biết Đôi Nét Về Bản Thân: Câu 14: Giới Tính
Hoàn thiện chính sách marketing trong hoạt động huy động vốn khách hàng cá nhân tại Ngân hàng thương mại cổ phần Ngoại thương Vietcombank - Chi nhánh Thừa Thiên Huế - 14
Hoàn thiện chính sách marketing trong hoạt động huy động vốn khách hàng cá nhân tại Ngân hàng thương mại cổ phần Ngoại thương Vietcombank - Chi nhánh Thừa Thiên Huế - 16
Hoàn thiện chính sách marketing trong hoạt động huy động vốn khách hàng cá nhân tại Ngân hàng thương mại cổ phần Ngoại thương Vietcombank - Chi nhánh Thừa Thiên Huế - 17

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C11

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	se tiep tuc giao dich va giu
	nguyen goi dich vu tien gui tai	125	69.8	69.8	69.8
	vietcombank
	se tiep tuc giao dich, nhung thay
	doi goi dich vuj tien gui tai	12	6.7	6.7	76.5
	vietcombank
	se tiep tuc giao dich, giu nguyen
	goi nhung thay doi ki han gui	31	17.3	17.3	93.9
	tien
	van duy tri tai khoan tai
	vietcombank, nhung khong gui	5	2.8	2.8	96.6
	them tien vao
	se can nhan giao dich gui tien tai vietcombank	6	3.4	3.4	100.0
	Total	179	100.0	100.0

toi se gioi thieu ngan hang voi nguoi than, ban be

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	co	69	38.5	38.5	38.5
	khong	110	61.5	61.5	100.0
	Total	179	100.0	100.0

toi se gioi thieu ngan hang voi nguoi than, ban be

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

khong

110

38.5

61.5

38.5

61.5

38.5

100.0

toi se gioi thieu ngan hang voi nguoi than, ban be

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	co	69	38.5	38.5	38.5
	khong	110	61.5	61.5	100.0
	Total	179	100.0	100.0

toi se gioi thieu ngan hang voi dong nghiep

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	co	28	15.6	15.6	15.6
	khong	151	84.4	84.4	100.0
	Total	179	100.0	100.0

toi se gioi thieu ngan hang voi nhung nguoi ma toi biet

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	co	26	14.5	14.5	14.5
	khong	153	85.5	85.5	100.0
	Total	179	100.0	100.0

toi se gioi thieu ngan hang voi nhung nguoi xung quanh neu ho can

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	co	106	59.2	59.2	59.2
	khong	73	40.8	40.8	100.0
	Total	179	100.0	100.0

toi khong chac chan ve viec nay

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	co	17	9.5	9.5	9.5
	khong	162	90.5	90.5	100.0
	Total	179	100.0	100.0

co them diem dat cay ATM

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	co	29	16.2	16.2	16.2
	khong	149	83.2	83.2	99.4
	22	1	.6	.6	100.0
	Total	179	100.0	100.0

mo them phong giao dich

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	co	25	14.0	14.0	14.0
	khong	154	86.0	86.0	100.0
	Total	179	100.0	100.0

dua ra them nhieu hinh thuc quang ba moi, dua thong tin nhieu hon

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	co	29	16.2	16.2	16.2
	khong	150	83.8	83.8	100.0
	Total	179	100.0	100.0

co them nhieu uu dai cho khach hang

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	co	65	36.3	36.3	36.3
	khong	114	63.7	63.7	100.0
	Total	179	100.0	100.0

nen tang cuong ho tro tu cac giao dich vien de khach hang hieu ro hon ve loi ich cua tung goi

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	co	33	18.4	18.4	18.4
	khong	146	81.6	81.6	100.0
	Total	179	100.0	100.0

nen co nhieu hinh thuc cap nhat cac chuong trinh uu dai qua nhieu kenh khac nhau de khach hang kip thoi nam bat

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	co	17	9.5	9.5	9.5
	khong	162	90.5	90.5	100.0
	Total	179	100.0	100.0

khac

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	co	31	17.3	17.3	17.3
	khong	148	82.7	82.7	100.0
	Total	179	100.0	100.0

Kiểm định giá trị trung bình đánh giá của khách hàng

One-Sample Statistics

N	Mean	Std. Deviation	Std. Error Mean
P1.1	179	3.0223	.69473	.05193
P1.2	179	3.2011	.78167	.05842
P1.3	179	3.1955	.73499	.05494
P1.4	179	3.1285	.67059	.05012
P1.5	179	3.2067	.85246	.06372
P1.6	179	3.2011	.77445	.05789
P1.7	179	3.2682	.69963	.05229
P1.8	179	3.1788	.67157	.05020

One-Sample Test

Test Value = 3
t	df	Sig. (2-tailed)	Mean Difference	95% Confidence Interval of the Difference
t	df	Sig. (2-tailed)	Mean Difference	Lower	Upper
P1.1	.430	178	.667	.02235	-.0801	.1248
P1.2	3.442	178	.001	.20112	.0858	.3164
P1.3	3.559	178	.000	.19553	.0871	.3039
P1.4	2.564	178	.011	.12849	.0296	.2274
P1.5	3.244	178	.001	.20670	.0810	.3324
P1.6	3.474	178	.001	.20112	.0869	.3153
P1.7	5.128	178	.000	.26816	.1650	.3714
P1.8	3.561	178	.000	.17877	.0797	.2778

One-Sample Statistics

N	Mean	Std. Deviation	Std. Error Mean
P2.1	179	3.0782	.70673	.05282
P2.2	179	3.2235	.72306	.05404
P2.3	179	3.2570	.72739	.05437
P2.4	179	3.0782	.69873	.05223
P2.5	179	3.1899	.92269	.06897

One-Sample Test

Test Value = 3
t	df	Sig. (2-tailed)	Mean Difference	95% Confidence Interval of the Difference
t	df	Sig. (2-tailed)	Mean Difference	Lower	Upper
P2.1	1.481	178	.140	.07821	-.0260	.1825
P2.2	4.135	178	.000	.22346	.1168	.3301
P2.3	4.727	178	.000	.25698	.1497	.3643
P2.4	1.498	178	.136	.07821	-.0248	.1813
P2.5	2.754	178	.006	.18994	.0538	.3260

One-Sample Statistics

N	Mean	Std. Deviation	Std. Error Mean
P3.1	179	4.3966	.56508	.04224
P3.2	179	3.8156	.76773	.05738
P3.3	179	4.4860	.59358	.04437
P3.4	179	4.4022	.55607	.04156
P3.5	179	3.8156	.76773	.05738
P3.6	179	4.4860	.59358	.04437

One-Sample Test

Test Value = 3
t	df	Sig. (2-tailed)	Mean Difference	95% Confidence Interval of the Difference
t	df	Sig. (2-tailed)	Mean Difference	Lower	Upper
P3.1	33.068	178	.000	1.39665	1.3133	1.4800
P3.2	14.214	178	.000	.81564	.7024	.9289
P3.3	33.495	178	.000	1.48603	1.3985	1.5736
P3.4	33.738	178	.000	1.40223	1.3202	1.4843
P3.5	14.214	178	.000	.81564	.7024	.9289
P3.6	33.495	178	.000	1.48603	1.3985	1.5736

N	Mean	Std. Deviation	Std. Error Mean
P4.1	179	4.1788	.80126	.05989
P4.2	179	3.6369	.89755	.06709
P4.3	179	3.4302	.71058	.05311
P4.4	179	3.1955	.89993	.06726
P4.5	179	3.9497	.81609	.06100
P4.6	179	4.3575	.65821	.04920
P4.7	179	4.1788	.80126	.05989
P4.8	179	3.6369	.89755	.06709
P4.9	179	3.4302	.71058	.05311
P4.10	179	3.1955	.89993	.06726

One-Sample Test

Test Value = 3
t	df	Sig. (2-tailed)	Mean Difference	95% Confidence Interval of the Difference
t	df	Sig. (2-tailed)	Mean Difference	Lower	Upper
P4.1	19.683	178	.000	1.17877	1.0606	1.2970
P4.2	9.493	178	.000	.63687	.5045	.7693
P4.3	8.099	178	.000	.43017	.3254	.5350
P4.4	2.907	178	.004	.19553	.0628	.3283
P4.5	15.570	178	.000	.94972	.8294	1.0701
P4.6	27.594	178	.000	1.35754	1.2605	1.4546
P4.7	19.683	178	.000	1.17877	1.0606	1.2970
P4.8	9.493	178	.000	.63687	.5045	.7693
P4.9	8.099	178	.000	.43017	.3254	.5350
P4.10	2.907	178	.004	.19553	.0628	.3283

N	Mean	Std. Deviation	Std. Error Mean
P5.1	179	4.3631	.59679	.04461
P5.2	179	4.4134	.55792	.04170
P5.3	179	3.5587	.87453	.06537
P5.4	179	4.4693	.61160	.04571
P5.5	179	4.4134	.56790	.04245
P5.6	179	4.4413	.54119	.04045

One-Sample Test

Test Value = 3
t	df	Sig. (2-tailed)	Mean Difference	95% Confidence Interval of the Difference
t	df	Sig. (2-tailed)	Mean Difference	Lower	Upper
P5.1	30.559	178	.000	1.36313	1.2751	1.4512
P5.2	33.894	178	.000	1.41341	1.3311	1.4957
P5.3	8.547	178	.000	.55866	.4297	.6876
P5.4	32.141	178	.000	1.46927	1.3791	1.5595
P5.5	33.298	178	.000	1.41341	1.3296	1.4972
P5.6	35.632	178	.000	1.44134	1.3615	1.5212

3. Kiểm định độ tin cậy của thang đo

Reliability Statistics

Cronbach's Alpha

N of Items
.867	8

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach's Alpha if Item Deleted
P1.1	22.3799	14.428	.591	.854
P1.2	22.2011	13.308	.721	.839
P1.3	22.2067	13.378	.764	.834
P1.4	22.2737	14.290	.649	.848
P1.5	22.1955	14.203	.482	.869
P1.6	22.2011	14.229	.548	.859
P1.7	22.1341	13.926	.692	.843
P1.8	22.2235	14.759	.546	.858

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Ngày đăng: 06/02/2024