Hoàn thiện chính sách marketing trong hoạt động huy động vốn khách hàng cá nhân tại Ngân hàng thương mại cổ phần Ngoại thương Vietcombank - Chi nhánh Thừa Thiên Huế - 14



vi tri thuan loi




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

32

17.9

17.9

17.9


khong

147

82.1

82.1

100.0


Total

179

100.0

100.0


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Hoàn thiện chính sách marketing trong hoạt động huy động vốn khách hàng cá nhân tại Ngân hàng thương mại cổ phần Ngoại thương Vietcombank - Chi nhánh Thừa Thiên Huế - 14


chat luong,uy tin




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

123

68.7

68.7

68.7


khong

56

31.3

31.3

100.0


Total

179

100.0

100.0



khac




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

7

3.9

3.9

3.9


khong

172

96.1

96.1

100.0


Total

179

100.0

100.0





Frequency


Percent


Valid Percent

Cumulative Percent

Valid

duoi 6 thang

9

5.0

5.0

5.0


tu 6 thang den 1 nam

7

3.9

3.9

8.9


tu 1 nam den duoi 3 nam

48

26.8

26.8

35.8


tren 3 nam

115

64.2

64.2

100.0


Total

179

100.0

100.0



tai khoan tiet kiem




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

137

76.5

76.5

76.5


khong

42

23.5

23.5

100.0


Total

179

100.0

100.0



dich vu the




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

98

54.7

54.7

54.7


khong

81

45.3

45.3

100.0


Total

179

100.0

100.0



tiet kiem dau tu




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

5

2.8

2.8

2.8


khong

174

97.2

97.2

100.0


Total

179

100.0

100.0



Frequency


Percent


Valid Percent


Cumulative Percent

Valid

co

125

69.8

69.8

69.8


khong

54

30.2

30.2

100.0


Total

179

100.0

100.0




cho vay ca nhan




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

5

2.8

2.8

2.8


khong

174

97.2

97.2

100.0


Total

179

100.0

100.0



ngan hang dien tu




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

15

8.4

8.4

8.4


khong

164

91.6

91.6

100.0


Total

179

100.0

100.0



kieu hoi trao tinh than, tich luy nhan tien thuong




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

29

16.2

16.2

16.2


khong

150

83.8

83.8

100.0


Total

179

100.0

100.0



thanh toan tien dien, vua tien vua vui




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

55

30.7

30.7

30.7


khong

124

69.3

69.3

100.0


Total

179

100.0

100.0



Frequency


Percent


Valid Percent

Cumulative

Percent

Valid

co

14

7.8

7.8

7.8


khong

165

92.2

92.2

100.0


Total

179

100.0

100.0




uu dai cho chu the vietcombank bigc visa




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

17

9.5

9.5

9.5


khong

162

90.5

90.5

100.0


Total

179

100.0

100.0



mo the lien tay, nhan ngay uu dai




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

36

20.1

20.1

20.1


khong

143

79.9

79.9

100.0


Total

179

100.0

100.0



tuan le trai nghiem chuyen tien mien phi tren VCB- Ibanking




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

31

17.3

17.3

17.3


khong

148

82.7

82.7

100.0


Total

179

100.0

100.0



bao an thanh tai- qua tang con yeu 2014




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

8

4.5

4.5

4.5


khong

171

95.5

95.5

100.0


Total

179

100.0

100.0





Frequency


Percent


Valid Percent

Cumulative Percent

Valid khong

179

100.0

100.0

100.0


khong biet den cac chuong trinh uu dai cua Vietcombank




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

100

55.9

55.9

55.9


khong

79

44.1

44.1

100.0


Total

179

100.0

100.0



kieu hoi trao tinh than, tich luy nhan tien thuong




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

5

2.8

2.8

2.8


khong

174

97.2

97.2

100.0


Total

179

100.0

100.0



thanh toan tien dien, vua tien vua vui




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

33

18.4

18.4

18.4


khong

146

81.6

81.6

100.0


Total

179

100.0

100.0



bao an hom nay, nhan qua lien tay




Frequency


Percent


Valid Percent

Cumulative Percent

Valid khong

179

100.0

100.0

100.0


Frequency


Percent


Valid Percent

Cumulative

Percent

Valid

co

6

3.4

3.4

3.4


khong

173

96.6

96.6

100.0


Total

179

100.0

100.0





mo the lien tay, nhan ngay uu dai




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

8

4.5

4.5

4.5


khong

171

95.5

95.5

100.0


Total

179

100.0

100.0



tuan le trai nghiem chuyen tien mien phi tren VCB- Ibanking




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

18

10.1

10.1

10.1


khong

161

89.9

89.9

100.0


Total

179

100.0

100.0



bao an thanh tai- qua tang con yeu 2014




Frequency


Percent


Valid Percent

Cumulative Percent

Valid khong

179

100.0

100.0

100.0


khac




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

1

.6

.6

.6


khong

178

99.4

99.4

100.0


Total

179

100.0

100.0



Frequency


Percent


Valid Percent

Cumulative

Percent

Valid

co

116

64.8

64.8

64.8


khong

63

35.2

35.2

100.0


Total

179

100.0

100.0




khong su dung cac dich vu lien quan den chuong trinh uu dai cua Vietcombank




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

116

64.8

64.8

64.8


khong

63

35.2

35.2

100.0


Total

179

100.0

100.0



su dung dich vu lien quan do bao lau roi




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

trong vong 1 thang

1

.6

1.6

1.6


tu 1 thang den 3 thang

5

2.8

7.9

9.5


tu 3 thang den 6 thang

12

6.7

19.0

28.6


tu 6 thang tro len

45

25.1

71.4

100.0


Total

63

35.2

100.0


Missing

khong tra loi

116

64.8



Total


179

100.0




tiep tuc su dung hay khong




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

63

35.2

100.0

100.0

Missing

khong tra loi

116

64.8



Total


179

100.0




cac uu dai dua ra khong hap dan




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

6

3.4

3.4

3.4


khong

173

96.6

96.6

100.0


Total

179

100.0

100.0



toi khong thuoc doi tuong tham gia chuong trinh




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

11

6.1

6.1

6.1


khong

168

93.9

93.9

100.0


Total

179

100.0

100.0



toi khong du dieu kien tham gia




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

4

2.2

2.2

2.2


khong

175

97.8

97.8

100.0


Total

179

100.0

100.0



toi khong tiep can duoc thong tin ve cac chuong trinh do




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

95

53.1

53.1

53.1


khong

84

46.9

46.9

100.0


Total

179

100.0

100.0


chuong trinh do khong can thiet doi voi toi




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

co

67

37.4

37.4

37.4


khong

112

62.6

62.6

100.0


Total

179

100.0

100.0


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