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PHỤ LỤC 5: PHÂN TÍCH NHÂN TỐ EFA, CRONBACH ALPHA THANG ĐO CHÍNH THỨC


KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling Adequacy.


.810


Bartlett's Test of Sphericity


Approx. Chi-Square


4313.201


df


325


Sig.


.000

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Total Variance Explained


Component


Initial Eigenvalues


Extraction Sums of Squared Loadings


Total


% of Variance


Cumulative %


Total


% of Variance


Cumulative %


1


6.219


23.918


23.918


6.219


23.918


23.918


2


3.176


12.217


36.134


3.176


12.217


36.134


3


2.482


9.548


45.682


2.482


9.548


45.682


4


2.291


8.810


54.493


2.291


8.810


54.493


5


1.913


7.357


61.849


1.913


7.357


61.849


6


1.146


4.406


66.255


1.146


4.406


66.255


7


.981


3.773


70.028





8


.827


3.179


73.207





9


.728


2.800


76.007





10


.698


2.686


78.694





11


.652


2.508


81.202





12


.569


2.188


83.389





13


.527


2.025


85.415





14


.508


1.955


87.370






15


.459


1.765


89.135





16


.430


1.655


90.790





17


.359


1.382


92.172





18


.332


1.275


93.448





19


.306


1.176


94.623





20


.275


1.056


95.679





21


.251


.965


96.644





22


.231


.887


97.531





23


.216


.829


98.360





24


.177


.680


99.040





25


.140


.538


99.579





26


.110


.421


100.000





Rotated Component Matrixa



Component


1


2


3


4


5


6


TH1


.902







TH6


.866







TH7


.848







TH3


.845







TH4


.835







TH2


.600






-.306


TH5


.453






.352



CL6



.822






CL5



.816






CL7



.784






CL8



.746






CL2



.647





.319


CP4




.796





CP1




.791





CP5




.753





CP3




.692





CP2




.625





CT1





.877




CT3





.779




CT4





.775




CT2





.606




AH2






.891



AH1






.874



AH3






.843



CL1







.730


CL3



.467





.487

Phân tích EFA cho biến phụ thuộc


KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling Adequacy.


.500


Bartlett's Test of Sphericity


Approx. Chi-Square


136.300


df


1


Sig.


.000


Total Variance Explained


Component


Initial Eigenvalues


Extraction Sums of Squared Loadings


Total


% of Variance


Cumulative %


Total


% of Variance


Cumulative %


1


1.595


79.765


79.765


1.595


79.765


79.765


2


.405


20.235


100.000







Component


1


QDLC2


.893


QDLC1


.893

Component Matrixa


CRONBACH ALPHA THANG ĐO CHÍNH THỨC


1.Thang đo thương hiệu sau khi loại biến :


Reliability Statistics


Cronbach's Alpha


N of Items


.919


6


Item-Total Statistics




Scale Mean if Item Deleted


Scale Variance if Item Deleted


Corrected Item- Total Correlation


Cronbach's

Alpha if Item Deleted


TH1


18.77


16.005


.889


.886


TH2


18.71


20.042


.524


.933


TH3


18.81


16.907


.807


.898


TH4


19.00


17.217


.770


.904


TH6


18.89


16.566


.826


.896


TH7


18.87


17.771


.799


.900


2.Thang đo chất lượng sau khi loại biến


Reliability Statistics


Cronbach's Alpha


N of Items


.850


5


Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted


Corrected Item- Total Correlation


Cronbach's

Alpha if Item Deleted


CL2


16.13


5.952


.575


.842


CL5


15.78


5.591


.712


.806


CL6


15.92


5.607


.745


.798


CL7


15.96


5.362


.706


.807


CL8


16.12


6.282


.576


.841

PHỤ LỤC 6: PHÂN TÍCH TƯƠNG QUAN PEARSON


Correlations



AH


TH


CT


CP


CL


QDLC


AH


Pearson Correlation


1


.151**


.117*


.115*


0.066


.246**


Sig. (2-tailed)



0.007


0.038


0.042


0.242


0


TH


Pearson Correlation


.151**


1


.111*


.236**


.351**


.653**


Sig. (2-tailed)


0.007



0.049


0


0


0


CT


Pearson Correlation


.117*


.111*


1


.247**


-0.012


.279**


Sig. (2-tailed)


0.038


0.049



0


0.826


0


CP


Pearson Correlation


.115*


.236**


.247**


1


.180**


.553**


Sig. (2-tailed)


0.042


0


0



0.001


0


CL


Pearson Correlation


0.066


.351**


-0.012


.180**


1


.457**


Sig. (2-tailed)


0.242


0


0.826


0.001



0


QDLC


Pearson Correlation


.246**


.653**


.279**


.553**


.457**


1


Sig. (2-tailed)


0.000


0.000


0.000


0.000


0.000


**. Correlation is significant at the 0.01 level (2-tailed).


*. Correlation is significant at the 0.05 level (2-tailed).

PHỤ LỤC 7: HỒI QUY TUYẾN TÍNH


Model Summaryb


Model


R


R Square


Adjusted R Square


Std. Error of the Estimate


Durbin-Watson


1


.815a


.665


.659


.343


1.291


a. Predictors: (Constant), X5, X3, X1, X4, X2


b. Dependent Variable: Y


ANOVAa


Model


Sum of

Squares


df


Mean Square


F


Sig.


1


Regression


71.905


5


14.381


122.046


.000b


Residual


36.292


308


.118




Total


108.198


313





a. Dependent Variable: Y


b. Predictors: (Constant), X5, X3, X1, X4, X2

Coefficientsa


Model


Unstandardized Coefficients


Standardiz ed Coefficient

s


t


Sig.


Collinearity Statistics


B


Std. Error


Beta


Toleranc e


VIF


1


(Constan t)


0.137


0.209



0.658


0.511




X1


0.063


0.02


0.105


3.137


0.002


0.963


1.038


X2


0.325


0.026


0.458


12.647


0


0.83


1.205


X3


0.154


0.041


0.13


3.779


0


0.923


1.084


X4


0.3


0.029


0.36


10.23


0


0.878


1.139


X5


0.226


0.035


0.227


6.374


0


0.861


1.161


3 779 0 0 923 1 084 X4 0 3 0 029 0 36 10 23 0 0 878 1 139 X5 0 226 0 035 0 227 6 374 0 0 861 1 161 1

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