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Phân Tích Nhân Tố Khám Phá ( Exploratory Factor Analysis – Efa) Kiểm Định Kmo Và Bartlett’S Test Biến Độc Lập



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Frequency

Percent

Valid Percent

Cumulative Percent


khong

49

40.8

40.8

40.8

Valid

co

71

59.2

59.2

100.0


Total

120

100.0

100.0


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Frequency

Percent

Valid Percent

Cumulative Percent


khong

77

64.2

64.2

64.2

Valid

co

43

35.8

35.8

100.0


Total

120

100.0

100.0



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Frequency

Percent

Valid Percent

Cumulative Percent


khong

89

74.2

74.2

74.2

Valid

co

31

25.8

25.8

100.0


Total

120

100.0

100.0



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Frequency

Percent

Valid Percent

Cumulative Percent


khong

87

72.5

72.5

72.5

Valid

co

33

27.5

27.5

100.0


Total

120

100.0

100.0



3. Kiểm tra độ tin cậy thang do

Thương hiệu


Reliability Statistics


Cronbach's Alpha

N of Items


.764


4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

THUONGHIEU1

11.53

2.587

.561

.714

THUONGHIEU2

12.07

2.584

.567

.712

THUONGHIEU3

12.47

1.898

.681

.640

THUONGHIEU4

11.98

2.353

.488

.753


Giá cả


Reliability Statistics


Cronbach's Alpha

N of Items

.854

4


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

GIACA1 GIACA2

11.38

11.67

3.532

3.398

.676

.764

.823

.785


GIACA3 GIACA4

11.55

11.89

3.594

3.711

.639

.714

.840

.809


Chất lượng sản phẩm


Reliability Statistics


Cronbach's Alpha

N of Items

.723

3


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

CHATLUONG1

7.91

2.017

.571

.608

CHATLUONG2

8.17

1.703

.508

.698

CHATLUONG3

8.33

1.986

.571

.607


Dịch vụ chăm sóc khách hàng


Reliability Statistics


Cronbach's Alpha

N of Items


.873


4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

CHAMSOC1


CHAMSOC2

8.88


8.75

11.953


11.987

.803


.775

.808


.818


CHAMSOC3


CHAMSOC4

8.92


8.70

11.640


13.388

.739


.603

.833


.884

Chuẩn chủ quan


Reliability Statistics


Cronbach's Alpha

N of Items

.745

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

CHUQUAN1

11.33

2.591

.573

.671

CHUQUAN2

11.65

2.246

.625

.634

CHUQUAN3

11.72

2.289

.593

.654

CHUQUAN4

11.73

2.802

.381

.769


Quyết định mua


Reliability Statistics


Cronbach's Alpha

N of Items


.838


4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

QUYETDINHMUA1


QUYETDINHMUA2

12.12


12.37

3.969


4.251

.780


.732

.746


.771


QUYETDINHMUA3


QUYETDINHMUA4

12.45


12.27

4.418


4.315

.682


.524

.792


.869


4. Phân tích nhân tố khám phá ( Exploratory Factor Analysis – EFA) Kiểm định KMO và Bartlett’s Test biến độc lập

KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.796

Approx. Chi-Square

1062.451

Bartlett's Test of Sphericity df

171

Sig.

.000

Phân tích nhân tố khám phá EFA biến độc lập


Total Variance Explained

Co mp on ent

Initial

Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings

Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

1

5.601

29.481

29.481

5.601

29.481

29.481

2.977

15.667

15.667

2

3.017

15.879

45.359

3.017

15.879

45.359

2.945

15.498

31.164

3

1.645

8.656

54.016

1.645

8.656

54.016

2.638

13.882

45.046

4

1.364

7.181

61.197

1.364

7.181

61.197

2.133

11.225

56.271

5

1.147

6.039

67.236

1.147

6.039

67.236

2.083

10.965

67.236

6

.846

4.455

71.691







7

.708

3.729

75.420







8

.678

3.570

78.990







9

.613

3.227

82.217







10

.580

3.051

85.269







11

.490

2.581

87.849







12

.438

2.305

90.154







13

.392

2.065

92.218







14

.318

1.674

93.892







15

.313

1.646

95.538







16

.309

1.629

97.167







17

.246

1.293

98.460







18

.199

1.045

99.505








19

.094

.495

100.000

Extraction Method: Principal Component Analysis.


Rotated Component Matrixa


Component

1

2

3

4

5

CHAMSOC1

.906





CHAMSOC2

.902





CHAMSOC3

.844





CHAMSOC4

.728





GIACA2


.860




GIACA1


.812




GIACA4


.771




GIACA3


.692




THUONGHIEU3



.866



THUONGHIEU1



.716



THUONGHIEU2



.706



THUONGHIEU4



.618



CHUQUAN4




.781


CHUQUAN1




.648


CHUQUAN2




.638


CHUQUAN3




.608


CHATLUONG2





.788

CHATLUONG1





.759

CHATLUONG3





.668

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 6 iterations.


Kiểm định KMO và Bartlett’s Test biến phụ thuộc


KMO and Bartlett's Test



Kaiser-Meyer-Olkin Measure of Sampling Adequacy.


.781

Approx. Chi-Square

217.994

Bartlett's Test of Sphericity df

6

Sig.

.000


Phân tích nhân tố khám phá EFA biến phụ thuộc


Total Variance Explained


Component

Initial

Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.752

68.790

68.790

2.752

68.790

68.790

2

.668

16.691

85.482




3

.299

7.468

92.950




4

.282

7.050

100.000




Extraction Method: Principal Component Analysis.


Rotated Component Matrixa


a. Only one component was extracted. The solution cannot be rotated.


5. Kiểm định phân phối chuẩn


One-Sample Kolmogorov-Smirnov Test



GC

TH

CL

CS

CQ

QD

N


Normal Parametersa,b


Most Extreme Differences

Kolmogorov-Smirnov Z Asymp. Sig. (2-tailed)


Mean


Std. Deviation Absolute Positive Negative

120

120

120

120

120

120

3.8750

4.0042

4.0667

2.9375

3.8688

4.1000

.61409

.49257

.64618

1.14232

.50415

.66847

.156

.183

.160

.120

.109

.224

.104

.090

.074

.094

.093

.115

-.156

-.183

-.160

-.120

-.109

-.224

1.705

2.003

1.754

1.313

1.189

2.452

.006

.001

.004

.064

.118

.000

a. Test distribution is Normal.


b. Calculated from data.

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