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Phân tích các yếu tố ảnh hưởng đến giá trị thương hiệu du lịch Thành phố Hồ Chí Minh - 13


Phụ lục4: Kiểm định Cronbach Alpha


Cronbach Alpha cho biến AW


Reliability Statistics

Cronbach's Alpha

N of Items

.842

6

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Phân tích các yếu tố ảnh hưởng đến giá trị thương hiệu du lịch Thành phố Hồ Chí Minh - 13

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

AW1

22.8114

33.099

.650

.810

AW2

23.2222

31.106

.747

.790

AW3

23.2559

31.461

.728

.794

AW4

22.6296

37.200

.388

.857

AW5

23.6465

30.750

.750

.789

AW6

22.8687

34.669

.478

.844


Cronbach Alpha cho biến BI


Reliability Statistics

Cronbach's Alpha

N of Items

.752

4


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

BI1

16.6734

8.863

.563

.685

BI2

16.7508

9.012

.607

.664

BI3

16.7744

8.905

.547

.694

BI4

16.9933

8.919

.482

.734


Cronbach Alpha cho biến LY


Reliability Statistics

Cronbach's Alpha

N of Items

.847

4


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

LY1

13.4815

26.568

.610

.835

LY2

13.4310

24.395

.692

.802

LY3

14.0202

22.925

.759

.772

LY4

14.0673

23.651

.679

.808

Cronbach Alpha cho biến DI


Reliability Statistics

Cronbach's Alpha

N of Items

.905

6


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

DI1

27.1919

49.966

.675

.897

DI2

27.1380

49.450

.655

.900

DI3

27.3838

44.562

.759

.885


DI4

27.6566

45.355

.706

.894

DI5

27.2761

46.599

.747

.887

DI6

27.6296

44.139

.909

.863


Cronbach Alpha cho biến BE


Reliability Statistics

Cronbach's Alpha

N of Items

.828

4


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

BE1

13.7104

12.605

.536

.833

BE2

14.1852

12.361

.629

.794

BE3

14.1111

10.518

.721

.751

BE4

14.3670

10.889

.741

.742


Phụ lục5: Phân tích nhân tố khám phá (EFA)


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.865

Bartlett's Test of Sphericity

Approx. Chi-Square

3033.310


df

190


Sig.

.000


Total Variance Explained


Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings


Total


% of Variance


Cumulative %


Total

% of Variance

Cumulative

%


Total


% of Variance

Cumulative

%

1

5.809

29.044

29.044

5.809

29.044

29.044

4.187

20.937

20.937

2

3.449

17.244

46.287

3.449

17.244

46.287

3.446

17.228

38.166

3

2.131

10.657

56.945

2.131

10.657

56.945

2.799

13.996

52.162

4

1.428

7.139

64.083

1.428

7.139

64.083

2.384

11.921

64.083

5

.843

4.214

68.298







6

.808

4.042

72.339







7

.668

3.342

75.681







8

.596

2.978

78.659







9

.546

2.730

81.389







10

.524

2.620

84.009







11

.483

2.414

86.423







12

.450

2.248

88.670







13

.437

2.183

90.853







14

.358

1.790

92.643








Total Variance Explained

15

.315

1.577

94.221







16

.287

1.435

95.655

17

.277

1.384

97.040

18

.248

1.238

98.278

19

.221

1.105

99.383

20

.123

.617

100.000

Extraction Method: Principal Component Analysis.



Component


1

2

3

4

DI6

.895




DI3

.857




DI5

.812




DI4

.754




DI2

.694




DI1

.685



.312

AW5


.862



AW3


.849



AW2


.847



AW1


.780



AW6


.611



AW4


.510



LY3



.855


LY4



.789


LY1



.779


LY2

.353


.740


BI2




.819

BI3




.766

BI1

.318



.702

BI4

.311



.601

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.a

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.742

Bartlett's Test of Sphericity

Approx. Chi-Square

483.391


df

6


Sig.

.000

a. Rotation converged in 5 iterations. KMO and Bartlett's Test


Total Variance Explained


Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.647

66.165

66.165

2.647

66.165

66.165

2

.668

16.698

82.863


3

.434

10.846

93.709





4

.252

6.291

100.000

BE4 BE3 BE2

BE1

.876

.857

.799

.712

Component

1

Extraction Method: Principal Component Analysis. Component Matrixa



Extraction Method: Principal Component Analysis.

a. 1 components extracted.


Phụ lục 6: Ma trận tương quan

Correlations


AW

BI

DI

LY

BE

AW

Pearson Correlation

1

.007

.016

-.009

.026


Sig. (2-tailed)


.902

.788

.871

.658


N

297

297

297

297

297

BI

Pearson Correlation

.007

1

.459**

.188**

.483**


Sig. (2-tailed)

.902


.000

.001

.000


N

297

297

297

297

297

DI

Pearson Correlation

.016

.459**

1

.482**

.737**


Sig. (2-tailed)

.788

.000


.000

.000


N

297

297

297

297

297

LY

Pearson Correlation

-.009

.188**

.482**

1

.677**


Sig. (2-tailed)

.871

.001

.000


.000


N

297

297

297

297

297

BE

Pearson Correlation

.026

.483**

.737**

.677**

1


Sig. (2-tailed)

.658

.000

.000

.000



N

297

297

297

297

297

**. Correlation is significant at the 0.01 level (2-tailed).

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