Phụ lục 7: Phân tích hồi qui
Model Summaryb
R | R Square | Adjusted R Square | Std. Error of the Estimate | Change Statistics | Durbin- Watson | |||||
R Square Change | F Change | df1 | df2 | Sig. F Change | ||||||
1 | .843a | .710 | .706 | .59841 | .710 | 178.727 | 4 | 292 | .000 | 1.933 |
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Bảng Câu Hỏi Định Tính Và Danh Sách Người Trả Lời Phỏng Vấn. -
Phân tích các yếu tố ảnh hưởng đến giá trị thương hiệu du lịch Thành phố Hồ Chí Minh - 12 -
Phân tích các yếu tố ảnh hưởng đến giá trị thương hiệu du lịch Thành phố Hồ Chí Minh - 13 -
Phân tích các yếu tố ảnh hưởng đến giá trị thương hiệu du lịch Thành phố Hồ Chí Minh - 15
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a. Predictors: (Constant), LY, AW, BI, DI
b. Dependent Variable: BE
ANOVAa
Sum of Squares | df | Mean Square | F | Sig. | ||
1 | Regression | 256.003 | 4 | 64.001 | 178.727 | .000b |
Residual | 104.563 | 292 | .358 | |||
Total | 360.566 | 296 |
a. Dependent Variable: BE
b. Predictors: (Constant), LY, AW, BI, DI
Coefficientsa
Unstandardized Coefficients | Standardized Coefficients | t | Sig. | Correlations | Collinearity Statistics | ||||||
B | Std. Error | Beta | Zero-order | Partial | Part | Tolerance | VIF | ||||
1 | (Constant) | -.006 | .259 | -.023 | .982 | ||||||
AW | .021 | .031 | .022 | .683 | .495 | .026 | .040 | .022 | .999 | 1.001 | |
BI | .233 | .041 | .202 | 5.695 | .000 | .483 | .316 | .179 | .788 | 1.269 | |
DI | .356 | .032 | .437 | 10.982 | .000 | .737 | .541 | .346 | .627 | 1.595 | |
LY | .294 | .025 | .428 | 11.898 | .000 | .677 | .571 | .375 | .766 | 1.305 |
a. Dependent Variable: BE
Phụ lục 8: Kiểm định T-test và Anova
Independent Samples Test
Levene's Test for Equality of Variances | t-test for Equality of Means | |||||||||
F | Sig. | t | df | Sig. (2-tailed) | Mean Difference | Std. Error Difference | 95% Confidence Interval of the Difference | |||
Lower | Upper | |||||||||
BE | Equal variances assumed | .021 | .885 | 1.121 | 295 | .263 | .14537 | .12966 | -.10981 | .40055 |
Equal variances not assumed | 1.131 | 275.088 | .259 | .14537 | .12858 | -.10775 | .39850 | |||
Test of Homogeneity of Variances
BE
df1 | df2 | Sig. | |
.866 | 2 | 294 | .422 |
ANOVA | |||||
BE | |||||
Sum of Squares | df | Mean Square | F | Sig. | |
Between Groups | 29.087 | 2 | 14.543 | 12.899 | .000 |
Within Groups | 331.479 | 294 | 1.127 | ||
Total | 360.566 | 296 |
Test of Homogeneity of Variances
BE
df1 | df2 | Sig. | |
2.053 | 3 | 293 | .107 |
ANOVA | |||||
BE | |||||
Sum of Squares | df | Mean Square | F | Sig. | |
Between Groups | 1.127 | 3 | .376 | .306 | .821 |
Within Groups | 359.439 | 293 | 1.227 | ||
Total | 360.566 | 296 |
Test of Homogeneity of Variances
BE
df1 | df2 | Sig. | |
.785 | 3 | 293 | .503 |
ANOVA | |||||
BE | |||||
Sum of Squares | df | Mean Square | F | Sig. | |
Between Groups | 4.894 | 3 | 1.631 | 1.344 | .260 |
Within Groups | 355.672 | 293 | 1.214 | ||
Total | 360.566 | 296 |
Test of Homogeneity of Variances
BE
df1 | df2 | Sig. | |
2.453 | 5 | 291 | .034 |
ANOVA | |||||
BE | |||||
Sum of Squares | df | Mean Square | F | Sig. | |
Between Groups | 40.048 | 5 | 8.010 | 7.272 | .000 |
Within Groups | 320.518 | 291 | 1.101 | ||
Total | 360.566 | 296 |
Phụ lục 9: Kiểm định Post Hoc
ĐỘ TUỔI
Test of Homogeneity of Variances
BE
df1 | df2 | Sig. | |
.866 | 2 | 294 | .422 |
ANOVA | |||||
BE | |||||
Sum of Squares | df | Mean Square | F | Sig. | |
Between Groups | 29.087 | 2 | 14.543 | 12.899 | .000 |
Within Groups | 331.479 | 294 | 1.127 | ||
Total | 360.566 | 296 |
Multiple Comparisons
Mean Difference (I-J) | Std. Error | Sig. | 95% Confidence Interval | |||
(I) AGE | (J) AGE | Lower Bound | Upper Bound | |||
1.00 | 2.00 | -.49100* | .14246 | .002 | -.8266 | -.1554 |
3.00 | -.80917* | .16412 | .000 | -1.1958 | -.4226 | |
2.00 | 1.00 | .49100* | .14246 | .002 | .1554 | .8266 |
3.00 | -.31817 | .15710 | .108 | -.6882 | .0519 | |
3.00 | 1.00 | .80917* | .16412 | .000 | .4226 | 1.1958 |
2.00 | .31817 | .15710 | .108 | -.0519 | .6882 | |
Dependent Variable: BE Tukey HSD
*. The mean difference is significant at the 0.05 level.
Descriptives
BE
N | Mean | Std. Deviation | Std. Error | 95% Confidence Interval for Mean | Minimum | Maximum |
Lower Bound | Upper Bound | |||||||
1.00 | 53 | 4.4528 | 1.22774 | .16864 | 4.1144 | 4.7912 | .50 | 6.50 |
2.00 | 60 | 4.6417 | 1.17474 | .15166 | 4.3382 | 4.9451 | 1.50 | 6.75 |
3.00 | 148 | 4.7770 | 1.02400 | .08417 | 4.6107 | 4.9434 | 2.00 | 7.00 |
4.00 | 36 | 4.8264 | 1.09188 | .18198 | 4.4569 | 5.1958 | 2.25 | 6.50 |
Total | 297 | 4.6978 | 1.10369 | .06404 | 4.5718 | 4.8238 | .50 | 7.00 |
Test of Homogeneity of Variances
BE
df1 | df2 | Sig. | |
.785 | 3 | 293 | .503 |
ANOVA
BE
Sum of Squares | df | Mean Square | F | Sig. | |
Between Groups | 4.894 | 3 | 1.631 | 1.344 | .260 |
Within Groups | 355.672 | 293 | 1.214 | ||
Total | 360.566 | 296 |
HỌC VẤN
Multiple Comparisons
Mean Difference (I-J) | Std. Error | Sig. | 95% Confidence Interval | |||
(I) EDU | (J) EDU | Lower Bound | Upper Bound | |||
1.00 | 2.00 | -.18884 | .20769 | .800 | -.7255 | .3478 |
3.00 | -.32420 | .17637 | .258 | -.7799 | .1315 | |
4.00 | -.37356 | .23796 | .397 | -.9884 | .2413 | |
2.00 | 1.00 | .18884 | .20769 | .800 | -.3478 | .7255 |
3.00 | -.13536 | .16862 | .853 | -.5711 | .3003 | |
4.00 | -.18472 | .23227 | .857 | -.7849 | .4154 | |
3.00 | 1.00 | .32420 | .17637 | .258 | -.1315 | .7799 |
Dependent Variable: BE Tukey HSD
2.00 | .13536 | .16862 | .853 | -.3003 | .5711 | |
4.00 | -.04936 | .20475 | .995 | -.5784 | .4797 | |
4.00 | 1.00 | .37356 | .23796 | .397 | -.2413 | .9884 |
2.00 | .18472 | .23227 | .857 | -.4154 | .7849 | |
3.00 | .04936 | .20475 | .995 | -.4797 | .5784 |
Test of Homogeneity of Variances
BE
df1 | df2 | Sig. | |
2.053 | 3 | 293 | .107 |
ANOVA | |||||
BE | |||||
Sum of Squares | df | Mean Square | F | Sig. | |
Between Groups | 1.127 | 3 | .376 | .306 | .821 |
Within Groups | 359.439 | 293 | 1.227 | ||
Total | 360.566 | 296 |
THU NHẬP
Multiple Comparisons
Mean Difference (I-J) | Std. Error | Sig. | 95% Confidence Interval | |||
(I) INC | (J) INC | Lower Bound | Upper Bound | |||
1.00 | 2.00 | .07491 | .18069 | .976 | -.3920 | .5418 |
3.00 | .14227 | .18110 | .861 | -.3257 | .6102 | |
4.00 | -.01232 | .20678 | 1.000 | -.5466 | .5220 | |
2.00 | 1.00 | -.07491 | .18069 | .976 | -.5418 | .3920 |
3.00 | .06737 | .16466 | .977 | -.3581 | .4928 | |
Dependent Variable: BE Tukey HSD
-.08723 | .19254 | .969 | -.5847 | .4103 | ||
3.00 | 1.00 | -.14227 | .18110 | .861 | -.6102 | .3257 |
2.00 | -.06737 | .16466 | .977 | -.4928 | .3581 | |
4.00 | -.15459 | .19293 | .854 | -.6531 | .3439 | |
4.00 | 1.00 | .01232 | .20678 | 1.000 | -.5220 | .5466 |
2.00 | .08723 | .19254 | .969 | -.4103 | .5847 | |
3.00 | .15459 | .19293 | .854 | -.3439 | .6531 |
Descriptives | ||||||||
BE | ||||||||
N | Mean | Std. Deviation | Std. Error | 95% Confidence Interval for Mean | Minimum | Maximum | ||
Lower Bound | Upper Bound | |||||||
1.00 | 49 | 4.3265 | 1.13904 | .16272 | 3.9994 | 4.6537 | .50 | 6.50 |
2.00 | 33 | 4.5303 | .93908 | .16347 | 4.1973 | 4.8633 | 2.00 | 6.50 |
3.00 | 106 | 4.6533 | 1.20937 | .11746 | 4.4204 | 4.8862 | 1.50 | 7.00 |
4.00 | 32 | 5.4766 | .75765 | .13393 | 5.2034 | 5.7497 | 3.75 | 6.75 |
5.00 | 33 | 5.2121 | .75550 | .13152 | 4.9442 | 5.4800 | 2.50 | 6.50 |
6.00 | 44 | 4.3920 | .96809 | .14595 | 4.0977 | 4.6864 | 2.25 | 6.25 |
Total | 297 | 4.6978 | 1.10369 | .06404 | 4.5718 | 4.8238 | .50 | 7.00 |
Test of Homogeneity of Variances
BE
df1 | df2 | Sig. | |
3.279 | 5 | 291 | .007 |
Sum of Squares | df | Mean Square | F | Sig. | |
Between Groups | 40.140 | 5 | 8.028 | 7.291 | .000 |