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Phân tích các yếu tố ảnh hưởng đến giá trị thương hiệu du lịch Thành phố Hồ Chí Minh - 14


Phụ lục 7: Phân tích hồi qui


Model Summaryb


Model


R


R

Square


Adjusted R Square


Std. Error of the Estimate

Change Statistics


Durbin- Watson

R Square Change

F

Change


df1


df2

Sig. F Change

1

.843a

.710

.706

.59841

.710

178.727

4

292

.000

1.933

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Phân tích các yếu tố ảnh hưởng đến giá trị thương hiệu du lịch Thành phố Hồ Chí Minh - 14


a. Predictors: (Constant), LY, AW, BI, DI

b. Dependent Variable: BE


ANOVAa

Model

Sum of Squares

df

Mean Square

F

Sig.

1

Regression

256.003

4

64.001

178.727

.000b


Residual

104.563

292

.358


Total

360.566

296



a. Dependent Variable: BE

b. Predictors: (Constant), LY, AW, BI, DI


Coefficientsa


Model

Unstandardized Coefficients

Standardized Coefficients


t


Sig.


Correlations


Collinearity Statistics

B

Std. Error

Beta

Zero-order

Partial

Part

Tolerance

VIF

1

(Constant)

-.006

.259


-.023

.982







AW

.021

.031

.022

.683

.495

.026

.040

.022

.999

1.001


BI

.233

.041

.202

5.695

.000

.483

.316

.179

.788

1.269


DI

.356

.032

.437

10.982

.000

.737

.541

.346

.627

1.595


LY

.294

.025

.428

11.898

.000

.677

.571

.375

.766

1.305

a. Dependent Variable: BE


Phụ lục 8: Kiểm định T-test và Anova


Independent Samples Test


Levene's Test for Equality of Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference


Std. Error Difference

95% Confidence Interval of the

Difference

Lower

Upper

BE

Equal variances assumed


.021


.885


1.121


295


.263


.14537


.12966


-.10981


.40055


Equal variances

not assumed


1.131


275.088


.259


.14537


.12858


-.10775


.39850


Test of Homogeneity of Variances


BE

Levene Statistic

df1

df2

Sig.

.866

2

294

.422





ANOVA




BE







Sum of Squares

df

Mean Square

F

Sig.

Between Groups

29.087

2

14.543

12.899

.000

Within Groups

331.479

294

1.127

Total

360.566

296



Test of Homogeneity of Variances

BE

Levene Statistic

df1

df2

Sig.

2.053

3

293

.107




ANOVA




BE







Sum of Squares

df

Mean Square

F

Sig.

Between Groups

1.127

3

.376

.306

.821

Within Groups

359.439

293

1.227

Total

360.566

296



Test of Homogeneity of Variances

BE

Levene Statistic

df1

df2

Sig.

.785

3

293

.503




ANOVA




BE







Sum of Squares

df

Mean Square

F

Sig.

Between Groups

4.894

3

1.631

1.344

.260

Within Groups

355.672

293

1.214

Total

360.566

296



Test of Homogeneity of Variances

BE

Levene Statistic

df1

df2

Sig.

2.453

5

291

.034




ANOVA




BE







Sum of Squares

df

Mean Square

F

Sig.

Between Groups

40.048

5

8.010

7.272

.000

Within Groups

320.518

291

1.101

Total

360.566

296



Phụ lục 9: Kiểm định Post Hoc


ĐỘ TUỔI

Test of Homogeneity of Variances

BE

Levene Statistic

df1

df2

Sig.

.866

2

294

.422




ANOVA




BE







Sum of Squares

df

Mean Square

F

Sig.

Between Groups

29.087

2

14.543

12.899

.000

Within Groups

331.479

294

1.127

Total

360.566

296



Multiple Comparisons



Mean Difference (I-J)


Std. Error


Sig.

95% Confidence Interval

(I) AGE

(J) AGE

Lower Bound

Upper Bound

1.00

2.00

-.49100*

.14246

.002

-.8266

-.1554


3.00

-.80917*

.16412

.000

-1.1958

-.4226

2.00

1.00

.49100*

.14246

.002

.1554

.8266


3.00

-.31817

.15710

.108

-.6882

.0519

3.00

1.00

.80917*

.16412

.000

.4226

1.1958


2.00

.31817

.15710

.108

-.0519

.6882

Dependent Variable: BE Tukey HSD


*. The mean difference is significant at the 0.05 level.



Descriptives

BE



N


Mean

Std.

Deviation


Std. Error

95% Confidence Interval for Mean


Minimum


Maximum







Lower Bound


Upper Bound



1.00

53

4.4528

1.22774

.16864

4.1144

4.7912

.50

6.50

2.00

60

4.6417

1.17474

.15166

4.3382

4.9451

1.50

6.75

3.00

148

4.7770

1.02400

.08417

4.6107

4.9434

2.00

7.00

4.00

36

4.8264

1.09188

.18198

4.4569

5.1958

2.25

6.50

Total

297

4.6978

1.10369

.06404

4.5718

4.8238

.50

7.00



Test of Homogeneity of Variances

BE

Levene Statistic

df1

df2

Sig.

.785

3

293

.503

ANOVA

BE


Sum of Squares

df

Mean Square

F

Sig.

Between Groups

4.894

3

1.631

1.344

.260

Within Groups

355.672

293

1.214

Total

360.566

296



HỌC VẤN


Multiple Comparisons



Mean Difference (I-J)


Std. Error


Sig.

95% Confidence Interval

(I) EDU

(J) EDU

Lower Bound

Upper Bound

1.00

2.00

-.18884

.20769

.800

-.7255

.3478


3.00

-.32420

.17637

.258

-.7799

.1315


4.00

-.37356

.23796

.397

-.9884

.2413

2.00

1.00

.18884

.20769

.800

-.3478

.7255


3.00

-.13536

.16862

.853

-.5711

.3003


4.00

-.18472

.23227

.857

-.7849

.4154

3.00

1.00

.32420

.17637

.258

-.1315

.7799

Dependent Variable: BE Tukey HSD



2.00

.13536

.16862

.853

-.3003

.5711


4.00

-.04936

.20475

.995

-.5784

.4797

4.00

1.00

.37356

.23796

.397

-.2413

.9884


2.00

.18472

.23227

.857

-.4154

.7849


3.00

.04936

.20475

.995

-.4797

.5784


Test of Homogeneity of Variances

BE

Levene Statistic

df1

df2

Sig.

2.053

3

293

.107




ANOVA




BE







Sum of Squares

df

Mean Square

F

Sig.

Between Groups

1.127

3

.376

.306

.821

Within Groups

359.439

293

1.227

Total

360.566

296



THU NHẬP



Multiple Comparisons



Mean Difference (I-J)


Std. Error


Sig.

95% Confidence Interval

(I) INC

(J) INC

Lower Bound

Upper Bound

1.00

2.00

.07491

.18069

.976

-.3920

.5418


3.00

.14227

.18110

.861

-.3257

.6102


4.00

-.01232

.20678

1.000

-.5466

.5220

2.00

1.00

-.07491

.18069

.976

-.5418

.3920

3.00

.06737

.16466

.977

-.3581

.4928

Dependent Variable: BE Tukey HSD


4.00

-.08723

.19254

.969

-.5847

.4103

3.00

1.00

-.14227

.18110

.861

-.6102

.3257


2.00

-.06737

.16466

.977

-.4928

.3581


4.00

-.15459

.19293

.854

-.6531

.3439

4.00

1.00

.01232

.20678

1.000

-.5220

.5466


2.00

.08723

.19254

.969

-.4103

.5847


3.00

.15459

.19293

.854

-.3439

.6531






Descriptives





BE











N


Mean


Std.

Deviation


Std. Error

95% Confidence Interval for Mean


Minimum


Maximum

Lower

Bound

Upper

Bound

1.00

49

4.3265

1.13904

.16272

3.9994

4.6537

.50

6.50

2.00

33

4.5303

.93908

.16347

4.1973

4.8633

2.00

6.50

3.00

106

4.6533

1.20937

.11746

4.4204

4.8862

1.50

7.00

4.00

32

5.4766

.75765

.13393

5.2034

5.7497

3.75

6.75

5.00

33

5.2121

.75550

.13152

4.9442

5.4800

2.50

6.50

6.00

44

4.3920

.96809

.14595

4.0977

4.6864

2.25

6.25

Total

297

4.6978

1.10369

.06404

4.5718

4.8238

.50

7.00


Test of Homogeneity of Variances

BE

Levene Statistic

df1

df2

Sig.

3.279

5

291

.007


ANOVA

BE


Sum of Squares

df

Mean Square

F

Sig.

Between Groups

40.140

5

8.028

7.291

.000

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