Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
GC1 | 10,41 | 7,118 | ,794 | ,869 |
GC2 | 10,47 | 7,041 | ,808 | ,864 |
GC3 | 10,52 | 7,041 | ,776 | ,875 |
GC4 | 10,63 | 6,623 | ,755 | ,886 |
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Kiểm Định Ý Kiến Đánh Giá Của Khách Hàng Về Giá Cả -
Thống Kê Đánh Giá Của Khách Hàng Về Quyết Định Mua -
Đánh Giá Thang Đo Bằng Hệ Số Tin Cậy Cronbach’S Alpha -
Nghiên cứu các yếu tố tác động đến quyết định mua của khách hàng đối với sản phẩm Đồng phục của Công ty TNHH Thương mại và Dịch vụ Lion Group tại Tỉnh Thừa Thiên Huế - 15 -
Nghiên cứu các yếu tố tác động đến quyết định mua của khách hàng đối với sản phẩm Đồng phục của Công ty TNHH Thương mại và Dịch vụ Lion Group tại Tỉnh Thừa Thiên Huế - 16
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Hệ số tin cậy Cronbach’s Alpha của biến thương hiệu
Case Processing Summary
N | % | ||
Cases | Valid | 120 0 120 | 100,0 ,0 100,0 |
Excludeda Total |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
,864 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
TH1 | 7,13 | 4,083 | ,714 | ,836 |
TH2 | 6,98 | 4,243 | ,727 | ,822 |
TH3 | 7,04 | 4,208 | ,787 | ,768 |
Hệ số tin cậy Cronbach’s Alpha của biến nhân viên bán hàng
Case Processing Summary
N | % | ||
Cases | Valid | 120 0 120 | 100,0 ,0 100,0 |
Excludeda Total |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
,859 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
NVBH1 | 14,75 | 8,727 | ,774 | ,804 |
NVBH2 | 14,84 | 8,202 | ,800 | ,795 |
NVBH3 | 14,84 | 8,655 | ,798 | ,797 |
NVBH4 | 14,92 | 8,901 | ,774 | ,805 |
TGĐH1 | 14,65 | 11,725 | ,266 | ,917 |
Hệ số tin cậy Cronbach’s Alpha của biến chăm sóc khách hàng
Case Processing Summary
N | % | ||
Cases | Valid | 120 0 120 | 100,0 ,0 100,0 |
Excludeda Total |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
,833 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
CSKH1 | 8,02 | 2,790 | ,629 | ,835 |
CSKH2 | 7,92 | 2,725 | ,762 | ,702 |
CSKH3 | 7,82 | 2,818 | ,694 | ,767 |
Hệ số tin cậy Cronbach’s Alpha của biến thời gian đơn hàng
Case Processing Summary
N | % | ||
Cases | Valid | 120 0 120 | 100,0 ,0 100,0 |
Excludeda Total |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
,791 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
TGĐH1 | 7,30 | 2,951 | ,610 | ,742 |
TGĐH2 | 7,38 | 2,556 | ,705 | ,637 |
TGĐH3 | 7,63 | 2,455 | ,597 | ,766 |
Hệ số tin cậy Cronbach’s Alpha của biến sản phẩm
Case Processing Summary
N | % | ||
Cases | Valid | 120 0 120 | 100,0 ,0 100,0 |
Excludeda Total |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
,911 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
QĐM1 | 7,18 | 3,675 | ,852 | ,857 |
QĐM2 | 7,16 | 4,202 | ,861 | ,840 |
QĐM3 | 6,97 | 4,940 | ,782 | ,912 |
3. Phân tích nhân tố khám phá EFA
Phân tích các nhân tố khám phá EFA cho biến độc lập
KMO and Bartlett's Test
,826 | |
Bartlett's Test of Sphericity Approx. Chi-Square | 1542,242 |
df | 190 |
Sig. | ,000 |
Communalities
Initial | Extraction | |
CSKH1 | 1,000 | ,681 |
CSKH2 | 1,000 | ,838 |
CSKH3 | 1,000 | ,750 |
GC1 | 1,000 | ,807 |
GC2 | 1,000 | ,810 |
GC3 | 1,000 | ,778 |
GC4 | 1,000 | ,754 |
NVBH1 | 1,000 | ,813 |
NVBH2 | 1,000 | ,819 |
NVBH3 | 1,000 | ,843 |
NVBH4 | 1,000 | ,771 |
TGĐH1 | 1,000 | ,693 |
TGĐH2 | 1,000 | ,788 |
TGĐH3 | 1,000 | ,703 |
SP1 | 1,000 | ,801 |
SP2 | 1,000 | ,832 |
SP3 | 1,000 | ,827 |
TH1 | 1,000 | ,778 |
TH2 | 1,000 | ,820 |
TH3 | 1,000 | ,854 |
Extraction Method: Principal Component Analysis.
Total Variance Explained
Initial Eigenvalues | Extraction Sums of Squared Loadings | Rotation Sums of Squared Loadings | ||||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % |
7,017 | 35,087 | 35,087 | 7,017 | 35,087 | 35,087 | 3,258 | 16,289 | 16,289 | |
2 | 2,211 | 11,056 | 46,143 | 2,211 | 11,056 | 46,143 | 3,184 | 15,920 | 32,209 |
3 | 2,071 | 10,355 | 56,498 | 2,071 | 10,355 | 56,498 | 2,528 | 12,640 | 44,849 |
4 | 1,683 | 8,415 | 64,913 | 1,683 | 8,415 | 64,913 | 2,333 | 11,667 | 56,517 |
5 | 1,559 | 7,794 | 72,707 | 1,559 | 7,794 | 72,707 | 2,276 | 11,378 | 67,894 |
6 | 1,218 | 6,091 | 78,798 | 1,218 | 6,091 | 78,798 | 2,181 | 10,903 | 78,798 |
7 | ,592 | 2,960 | 81,758 | ||||||
8 | ,552 | 2,762 | 84,520 | ||||||
9 | ,467 | 2,334 | 86,854 | ||||||
10 | ,449 | 2,246 | 89,099 | ||||||
11 | ,335 | 1,673 | 90,773 | ||||||
12 | ,293 | 1,467 | 92,240 | ||||||
13 | ,275 | 1,376 | 93,616 | ||||||
14 | ,260 | 1,299 | 94,915 | ||||||
15 | ,242 | 1,212 | 96,127 | ||||||
16 | ,196 | ,980 | 97,107 | ||||||
17 | ,181 | ,906 | 98,013 | ||||||
18 | ,142 | ,712 | 98,725 | ||||||
19 | ,132 | ,662 | 99,387 | ||||||
20 | ,123 | ,613 | 100,000 |
Extraction Method: Principal Component Analysis.
Component Matrixa
Component | ||||||
1 | 2 | 3 | 4 | 5 | 6 | |
GC1 | ,716 | |||||
NVBH2 | ,697 | |||||
NVBH3 | ,690 | |||||
NVBH4 | ,681 | |||||
GC2 | ,666 | |||||
NVBH1 | ,659 | |||||
GC3 | ,655 | |||||
TH1 | ,653 | |||||
CSKH3 | ,639 | |||||
GC4 | ,624 | -,506 | ||||
CSKH1 | ,572 | |||||
CSKH2 | ,557 | ,500 | ||||
SP1 | ,663 | |||||
SP2 | ,518 | ,662 | ||||
SP3 | ,512 | ,630 | ||||
TH3 | ,560 | ,561 | ||||
TH2 | ,507 | |||||
TGĐH2 | ,627 | |||||
TGĐH1 | ,586 | |||||
TGĐH3 | ,511 |
Extraction Method: Principal Component Analysis.
a. 6 components extracted.
Rotated Component Matrixa
Component | ||||||
1 | 2 | 3 | 4 | 5 | 6 | |
NVBH3 | ,866 | |||||
NVBH2 | ,854 | |||||
NVBH1 | ,850 | |||||
NVBH4 | ,811 | |||||
GC2 | ,858 | |||||
GC3 | ,827 | |||||
GC1 | ,819 | |||||
GC4 | ,818 | |||||
SP2 | ,877 | |||||
SP3 | ,875 | |||||
SP1 | ,852 | |||||
TH3 | ,878 | |||||
TH2 | ,859 | |||||
TH1 | ,775 | |||||
CSKH2 | ,874 | |||||
CSKH3 | ,778 | |||||
CSKH1 | ,764 | |||||
TGĐH2 | ,856 | |||||
TGĐH1 | ,801 | |||||
TGĐH3 | ,779 |
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 6 iterations.
Component Transformation Matrix
1 | 2 | 3 | 4 | 5 | 6 | |
1 | ,518 | ,507 | ,339 | ,357 | ,382 | ,295 |
2 | ,488 | -,621 | -,082 | ,207 | -,322 | ,472 |
3 | -,396 | -,215 | ,804 | ,335 | -,194 | -,013 |
4 | -,339 | ,338 | -,430 | ,649 | -,359 | ,190 |
5 | -,424 | ,049 | ,016 | -,357 | ,208 | ,804 |
6 | -,206 | -,442 | -,215 | ,412 | ,735 | -,084 |
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
Phân tích các nhân tố khám phá EFA cho biến phụ thuộc
KMO and Bartlett's Test
,744 | |
Bartlett's Test of Sphericity Approx. Chi-Square | 256,961 |
df | 3 |
Sig. | ,000 |
Communalities
Initial | Extraction | |
QĐM1 | 1,000 | ,875 |
QĐM2 | 1,000 | ,881 |
QĐM3 | 1,000 | ,809 |
Extraction Method: Principal Component Analysis.
Total Variance Explained
Initial Eigenvalues | Extraction Sums of Squared | Loadings | ||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 2,565 | 85,496 | 85,496 | 2,565 | 85,496 | 85,496 |
2 | ,279 | 9,316 | 94,812 | |||
3 | ,156 | 5,188 | 100,000 |
Extraction Method: Principal Component Analysis.
Component Matrixa
Component
1
QĐM2 QĐM1 QĐM3
,939
,936
,899
Extraction Method: Principal
Component Analysis.
a. 1 components extracted.
4. Phân tích tương quan
Correlations
SP | GC | TH | NVBH | CSKH | TGĐH | QĐM | ||
SP | Pearson Correlation | 1 | ,325** | ,338** | ,303** | ,354** | ,232* | ,617** |
Sig. (2-tailed) | ,000 | ,000 | ,001 | ,000 | ,011 | ,000 | ||
N | 120 | 120 | 120 | 120 | 120 | 120 | 120 | |
GC | Pearson Correlation | ,325** | 1 | ,363** | ,383** | ,490** | ,237** | ,631** |
Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,009 | ,000 | ||
N | 120 | 120 | 120 | 120 | 120 | 120 | 120 | |
TH | Pearson Correlation | ,338** | ,363** | 1 | ,374** | ,264** | ,320** | ,638** |
Sig. (2-tailed) | ,000 | ,000 | ,000 | ,004 | ,000 | ,000 | ||
N | 120 | 120 | 120 | 120 | 120 | 120 | 120 | |
NVBH | Pearson Correlation | ,303** | ,383** | ,374** | 1 | ,408** | ,375** | ,559** |
Sig. (2-tailed) | ,001 | ,000 | ,000 | ,000 | ,000 | ,000 | ||
N | 120 | 120 | 120 | 120 | 120 | 120 | 120 | |
CSKH | Pearson Correlation | ,354** | ,490** | ,264** | ,408** | 1 | ,245** | ,551** |
Sig. (2-tailed) | ,000 | ,000 | ,004 | ,000 | ,007 | ,000 | ||
N | 120 | 120 | 120 | 120 | 120 | 120 | 120 | |
TGĐH | Pearson Correlation | ,232* | ,237** | ,320** | ,375** | ,245** | 1 | ,516** |
Sig. (2-tailed) | ,011 | ,009 | ,000 | ,000 | ,007 | ,000 | ||
N | 120 | 120 | 120 | 120 | 120 | 120 | 120 | |
QĐM | Pearson Correlation | ,617** | ,631** | ,638** | ,559** | ,551** | ,516** | 1 |
,000 | ,000 | ,000 | ,000 | ,000 | ,000 | ||
N | 120 | 120 | 120 | 120 | 120 | 120 | 120 |
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
5. Phân tích hồi quy tuyến tính
Variables Entered/Removeda
Variables Entered | Variables Removed | Method | |
1 | CSKH, TGĐH, TH, SP, NVBH, GCb | . | Enter |
a. Dependent Variable: QĐM
b. All requested variables entered.
Model Summaryb
R | R Square | Adjusted R Square | Std. Error of the Estimate | Durbin-Watson | |
1 | ,889a | ,790 | ,779 | ,539 | 1,841 |
a. Predictors: (Constant), CSKH, TGĐH, TH, SP, NVBH, GC
b. Dependent Variable: QĐM
ANOVAa
Sum of Squares | df | Mean Square | F | Sig. | ||
1 | Regression | 123,318 | 6 | 20,553 | 70,711 | ,000b |
Residual | 32,845 | 113 | ,291 | |||
Total | 156,163 | 119 |
a. Dependent Variable: QĐM
b. Predictors: (Constant), CSKH, TGĐH, TH, SP, NVBH, GC
Coefficientsa
Unstandardized | Coefficients | Standardized Coefficients | t | Sig. | Collinearity Statistics | |||
B | Std. Error | Beta | Tolerance | VIF | ||||
1 | (Constant) | -2,845 | ,328 | -8,680 | ,000 | |||
SP | ,353 | ,058 | ,297 | 6,115 | ,000 | ,788 | 1,269 | |
GC | ,349 | ,069 | ,264 | 5,029 | ,000 | ,676 | 1,479 | |
NVBH | ,166 | ,069 | ,124 | 2,388 | ,019 | ,691 | 1,448 | |
TGĐH | ,305 | ,069 | ,212 | 4,421 | ,000 | ,812 | 1,232 | |
TH | ,334 | ,057 | ,292 | 5,841 | ,000 | ,747 | 1,338 | |
CSKH | ,196 | ,075 | ,137 | 2,610 | ,010 | ,676 | 1,480 |
a. Dependent Variable: QĐM
Collinearity Diagnosticsa
Eigenvalue | Condition Index | Variance Proportions | ||||||||
(Constant) | SP | GC | NVBH | TGĐH | TH | CSKH | ||||
1 | 1 2 3 4 | 6,798 ,050 ,042 ,040 | 1,000 11,707 12,651 13,006 | ,00 ,01 ,01 ,01 | ,00 ,01 ,60 ,28 | ,00 ,03 ,03 ,48 | ,00 ,00 ,10 ,00 | ,00 ,00 ,24 ,16 | ,00 ,90 ,00 ,02 | ,00 ,06 ,00 ,02 |
,029 | 15,184 | ,04 | ,02 | ,08 | ,84 | ,22 | ,00 | ,00 | |
6 | ,023 | 17,047 | ,13 | ,09 | ,36 | ,05 | ,18 | ,06 | ,48 |
7 | ,017 | 19,986 | ,79 | ,01 | ,02 | ,01 | ,21 | ,00 | ,44 |
a. Dependent Variable: QĐM
Residuals Statisticsa
Minimum | Maximum | Mean | Std. Deviation | N | |
Predicted Value | 1,31 | 5,36 | 3,42 | 1,018 | 120 |
Residual | -1,470 | 1,210 | ,000 | ,525 | 120 |
Std. Predicted Value | -2,078 | 1,907 | ,000 | 1,000 | 120 |
Std. Residual | -2,727 | 2,244 | ,000 | ,974 | 120 |
a. Dependent Variable: QĐM
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
SP1 | 120 | 3,97 | ,978 | ,089 |
SP2 | 120 | 3,78 | 1,057 | ,096 |
SP3 | 120 | 3,89 | 1,052 | ,096 |
GC1 | 120 | 3,60 | ,938 | ,086 |
GC2 | 120 | 3,54 | ,943 | ,086 |
GC3 | 120 | 3,48 | ,970 | ,089 |
GC4 | 120 | 3,38 | 1,078 | ,098 |
TH1 | 120 | 3,44 | 1,165 | ,106 |
TH2 | 120 | 3,60 | 1,111 | ,101 |
TH3 | 120 | 3,53 | 1,069 | ,098 |
NVBH1 | 120 | 3,75 | ,946 | ,086 |
NVBH2 | 120 | 3,66 | 1,025 | ,094 |
NVBH3 | 120 | 3,66 | ,939 | ,086 |
NVBH4 | 120 | 3,58 | ,913 | ,083 |
CSKH1 | 120 | 3,87 | ,970 | ,089 |
CSKH2 | 120 | 3,96 | ,893 | ,081 |
CSKH3 | 120 | 4,06 | ,910 | ,083 |
TGĐH1 | 120 | 3,85 | ,837 | ,076 |
TGĐH2 | 120 | 3,78 | ,902 | ,082 |
TGĐH3 | 120 | 3,53 | 1,020 | ,093 |