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Phân Tích Nhân Tố Khám Phá Exploratory Factor Analysis – Efa.


Cơ cấu mẫu theo nguồn thông tin giúp khách hàng biết đến công ty. Ban be gioi thieu


Frequency

Percent

Valid Percent

Cumulative

Percent


Co

50

41.7

41.7

41.7

Valid

Khong

70

58.3

58.3

100.0


Total

120

100.0

100.0


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Frequency

Percent

Valid Percent

Cumulative

Percent


Co

21

17.5

17.5

17.5

Valid

Khong

99

82.5

82.5

100.0


Total

120

100.0

100.0



Quang cao



Frequency

Percent

Valid Percent

Cumulative

Percent


Co

40

33.3

33.3

33.3

Valid

Khong

80

66.7

66.7

100.0


Total

120

100.0

100.0



Tu tim kiem tren internet



Frequency

Percent

Valid Percent

Cumulative

Percent


Co

25

20.8

20.8

20.8

Valid

Khong

95

79.2

79.2

100.0


Total

120

100.0

100.0



Cơ cấu mẫu theo mục đích khi sử dụng dịch vụ của công ty. Dang ky cac chuong trinh du lich


Frequency

Percent

Valid Percent

Cumulative

Percent


Co

46

38.3

38.3

38.3

Valid

Khong

74

61.7

61.7

100.0


Total

120

100.0

100.0



Dat cho, mua ve may bay



Frequency

Percent

Valid Percent

Cumulative

Percent


Co

31

25.8

25.8

25.8

Valid

Khong

89

74.2

74.2

100.0


Total

120

100.0

100.0



Dat cho khach san



Frequency

Percent

Valid Percent

Cumulative

Percent


Co

25

20.8

20.8

20.8

Valid

Khong

95

79.2

79.2

100.0


Total

120

100.0

100.0



Thue xe o to



Frequency

Percent

Valid Percent

Cumulative

Percent


Co

25

20.8

20.8

20.8

Valid

Khong

95

79.2

79.2

100.0


Total

120

100.0

100.0



Khac



Frequency

Percent

Valid Percent

Cumulative

Percent


Co

3

2.5

2.5

2.5

Valid

Khong

117

97.5

97.5

100.0


Total

120

100.0

100.0



Cơ cấu mẫu theo lý do khách hàng lựa chọn dịch vụ du lịch tại công ty. Gia re


Frequency

Percent

Valid Percent

Cumulative

Percent


Co

27

22.5

22.5

22.5

Valid

Khong

93

77.5

77.5

100.0


Total

120

100.0

100.0



Cham soc khach hang tot



Frequency

Percent

Valid Percent

Cumulative

Percent


Co

16

13.3

13.3

13.3

Valid

Khong

104

86.7

86.7

100.0


Total

120

100.0

100.0



Co nhieu chuong trinh khuyen mai



Frequency

Percent

Valid Percent

Cumulative

Percent


Co

22

18.3

18.3

18.3

Valid

Khong

98

81.7

81.7

100.0


Total

120

100.0

100.0



Thuong hieu uy tin



Frequency

Percent

Valid Percent

Cumulative

Percent


Co

60

50.0

50.4

50.4

Valid

Khong

59

49.2

49.6

100.0


Total

119

99.2

100.0


Missing

System

1

.8



Total


120

100.0




Khac



Frequency

Percent

Valid Percent

Cumulative

Percent


Co

5

4.2

4.2

4.2

Valid

Khong

115

95.8

95.8

100.0


Total

120

100.0

100.0


2. Kiểm định độ tin cậy thang đo.

Cơ sở vật chất Reliability Statistics

Cronbach's

Alpha

N of Items

.745

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item

Deleted

Coso1

9.38

7.883

.640

.625

Coso2

10.22

9.213

.483

.717

Coso3

9.90

9.284

.498

.708

Coso4

9.78

8.659

.537

.688


Khả năng đáp ứng Reliability Statistics

Cronbach's

Alpha

N of Items

.737

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item

Deleted

Dapung1

11.53

5.394

.535

.674

Dapung2

11.38

6.171

.508

.690

Dapung3

11.76

5.597

.520

.682

Dapung4

11.78

5.504

.556

.661


Khuyến mãi ưu đãi Reliability Statistics

Cronbach's

Alpha

N of Items

.749

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's

Alpha if Item Deleted

Khuyenmai1

10.67

6.594

.569

.677

Khuyenmai2

10.93

6.372

.584

.667

Khuyenmai3

10.78

6.243

.586

.666

Khuyenmai4

11.18

7.428

.439

.744


Uy tín thương hiệu Reliability Statistics

Cronbach's

Alpha

N of Items

.817

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's

Alpha if Item Deleted

Thuonghieu1

11.26

8.311

.595

.792

Thuonghieu2

11.12

8.322

.700

.744

Thuonghieu3

11.65

8.566

.648

.767

Thuonghieu4

11.50

8.084

.621

.780


Giá cả

Reliability Statistics


Cronbach's

Alpha

N of Items

.696

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item

Deleted

Giaca1

11.77

5.508

.551

.586

Giaca2

11.82

5.949

.520

.610

Giaca3

12.13

5.898

.394

.691

Giaca4

12.03

5.948

.469

.639


Quyết định Reliability Statistics

Cronbach's

Alpha

N of Items

.702

3


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item

Deleted

Quyetdinh1

7.95

1.829

.592

.532

Quyetdinh2

8.13

1.612

.479

.681

Quyetdinh3

8.15

1.893

.506

.627


3. Phân tích nhân tố khám phá Exploratory Factor Analysis – EFA.

Kiểm định KMO và Bartlett’s Test biến độc lập.

KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.690

Approx. Chi-Square

715.589

Bartlett's Test of Sphericity df

190

Sig.

.000


Phân tích nhân tố khám phá EFA biến độc lập.

Total Variance Explained


Com pone nt

Initial Eigenvalues

Extraction Sums of

Squared Loadings

Rotation Sums of

Squared Loadings

Total

% of Varianc

e

Cumul ative %

Total

% of Varianc

e

Cumul ative %

Total

% of Varianc

e

Cumul ative %

1

3.148

15.738

15.738

3.148

15.738

15.738

2.665

13.324

13.324


2

2.877

14.385

30.123

2.877

14.385

30.123

2.402

12.011

25.334

3

2.385

11.923

42.046

2.385

11.923

42.046

2.394

11.972

37.306

4

1.956

9.781

51.827

1.956

9.781

51.827

2.379

11.894

49.200

5

1.630

8.150

59.977

1.630

8.150

59.977

2.155

10.777

59.977

6

.977

4.884

64.861







7

.838

4.188

69.049







8

.795

3.974

73.023







9

.731

3.654

76.677







10

.625

3.127

79.804







11

.553

2.767

82.571







12

.533

2.663

85.234







13

.504

2.518

87.751







14

.473

2.366

90.118







15

.452

2.262

92.380







16

.371

1.853

94.234







17

.329

1.645

95.879







18

.303

1.513

97.391







19

.267

1.334

98.725








20


.255


1.275

100.00

0







Extraction Method: Principal Component Analysis.

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Ngày đăng: 21/08/2022