One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
Dapung1 | 120 | 3.95 | 1.083 | .099 |
Dapung2 | 120 | 4.10 | .902 | .082 |
Dapung3 | 120 | 3.73 | 1.045 | .095 |
Dapung4 | 120 | 3.71 | 1.032 | .094 |
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Đánh Giá Các Yếu Tố Ảnh Hưởng Đến Quyết Định Sử Dụng -
Phân Tích Nhân Tố Khám Phá Exploratory Factor Analysis – Efa. -
Nghiên cứu các yếu tố ảnh hưởng đến quyết định sử dụng dịch vụ du lịch của công ty cổ phần du lịch Vietravel chi nhánh Huế - 13
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One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
Dapung1 | -.506 | 119 | .614 | -.050 | -.25 | .15 |
Dapung2 | 1.215 | 119 | .227 | .100 | -.06 | .26 |
Dapung3 | -2.883 | 119 | .005 | -.275 | -.46 | -.09 |
Dapung4 | -3.095 | 119 | .002 | -.292 | -.48 | -.11 |
Đánh giá của khách hàng về nhóm Khuyến mãi ưu đãi.
Khuyenmai1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 4 | 3.3 | 3.3 | 3.3 | |
Khong dong y | 7 | 5.8 | 5.8 | 9.2 | |
Valid | Binh thuong Dong y | 35 31 | 29.2 25.8 | 29.2 25.8 | 38.3 64.2 |
Rat dong y | 43 | 35.8 | 35.8 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
Khuyenmai2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 8 | 6.7 | 6.7 | 6.7 | |
Khong dong y | 9 | 7.5 | 7.5 | 14.2 | |
Valid | Binh thuong Dong y | 34 42 | 28.3 35.0 | 28.3 35.0 | 42.5 77.5 |
Rat dong y | 27 | 22.5 | 22.5 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
Khuyenmai3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 4 | 3.3 | 3.3 | 3.3 | |
Khong dong y | 16 | 13.3 | 13.3 | 16.7 | |
Valid | Binh thuong Dong y | 26 35 | 21.7 29.2 | 21.7 29.2 | 38.3 67.5 |
Rat dong y | 39 | 32.5 | 32.5 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
Khuyenmai4
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 3 | 2.5 | 2.5 | 2.5 | |
Khong dong y | 26 | 21.7 | 21.7 | 24.2 | |
Valid | Binh thuong Dong y | 33 44 | 27.5 36.7 | 27.5 36.7 | 51.7 88.3 |
Rat dong y | 14 | 11.7 | 11.7 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
Khuyenmai1 | 120 | 3.85 | 1.082 | .099 |
Khuyenmai2 | 120 | 3.59 | 1.119 | .102 |
Khuyenmai3 | 120 | 3.74 | 1.149 | .105 |
Khuyenmai4 | 120 | 3.33 | 1.024 | .093 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
Khuyenmai1 | -1.519 | 119 | .131 | -.150 | -.35 | .05 |
Khuyenmai2 | -3.998 | 119 | .000 | -.408 | -.61 | -.21 |
Khuyenmai3 | -2.464 | 119 | .015 | -.258 | -.47 | -.05 |
Khuyenmai4 | -7.135 | 119 | .000 | -.667 | -.85 | -.48 |
Đánh giá của khách hàng về nhóm Uy tín thương hiệu.
Thuonghieu1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 6 | 5.0 | 5.0 | 5.0 | |
Khong dong y | 15 | 12.5 | 12.5 | 17.5 | |
Valid | Binh thuong Dong y | 12 37 | 10.0 30.8 | 10.0 30.8 | 27.5 58.3 |
Rat dong y | 50 | 41.7 | 41.7 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
Thuonghieu2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 3 | 2.5 | 2.5 | 2.5 | |
Khong dong y | 10 | 8.3 | 8.3 | 10.8 | |
Valid | Binh thuong Dong y | 20 31 | 16.7 25.8 | 16.7 25.8 | 27.5 53.3 |
Rat dong y | 56 | 46.7 | 46.7 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
Thuonghieu3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 2 | 1.7 | 1.7 | 1.7 | |
Khong dong y | 25 | 20.8 | 20.8 | 22.5 | |
Valid | Binh thuong Dong y | 27 40 | 22.5 33.3 | 22.5 33.3 | 45.0 78.3 |
Rat dong y | 26 | 21.7 | 21.7 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
Thuonghieu4
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 8 | 6.7 | 6.7 | 6.7 | |
Khong dong y | 13 | 10.8 | 10.8 | 17.5 | |
Valid | Binh thuong Dong y | 29 30 | 24.2 25.0 | 24.2 25.0 | 41.7 66.7 |
Rat dong y | 40 | 33.3 | 33.3 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
Thuonghieu1 | 120 | 3.92 | 1.213 | .111 |
Thuonghieu2 | 120 | 4.06 | 1.095 | .100 |
Thuonghieu4 | 120 | 3.68 | 1.231 | .112 |
Thuonghieu3 | 120 | 3.53 | 1.100 | .100 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
Thuonghieu1 | -.752 | 119 | .453 | -.083 | -.30 | .14 |
Thuonghieu2 | .584 | 119 | .560 | .058 | -.14 | .26 |
Thuonghieu4 | -2.892 | 119 | .005 | -.325 | -.55 | -.10 |
Thuonghieu3 | -4.731 | 119 | .000 | -.475 | -.67 | -.28 |
Đánh giá của khách hàng về nhóm Giá cả.
Giaca1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 2 | 1.7 | 1.7 | 1.7 | |
Khong dong y | 10 | 8.3 | 8.3 | 10.0 | |
Valid | Binh thuong Dong y | 18 28 | 15.0 23.3 | 15.0 23.3 | 25.0 48.3 |
Rat dong y | 62 | 51.7 | 51.7 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
Giaca2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 11 | 9.2 | 9.2 | 9.2 | |
Binh thuong | 19 | 15.8 | 15.8 | 25.0 | |
Valid | Dong y | 37 | 30.8 | 30.8 | 55.8 |
Rat dong y | 53 | 44.2 | 44.2 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
Giaca3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 8 | 6.7 | 6.7 | 6.7 | |
Khong dong y | 7 | 5.8 | 5.8 | 12.5 | |
Binh thuong | 25 | 20.8 | 20.8 | 33.3 | |
Valid | Dong y | 43 | 35.8 | 35.8 | 69.2 |
Rat dong y | 37 | 30.8 | 30.8 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
Giaca4
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 3 | 2.5 | 2.5 | 2.5 | |
Khong dong y | 9 | 7.5 | 7.5 | 10.0 | |
Valid | Binh thuong Dong y | 27 41 | 22.5 34.2 | 22.5 34.2 | 32.5 66.7 |
Rat dong y | 40 | 33.3 | 33.3 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
Giaca1 | 120 | 4.15 | 1.066 | .097 |
Giaca2 | 120 | 4.10 | .982 | .090 |
Giaca3 | 120 | 3.78 | 1.146 | .105 |
Giaca4 | 120 | 3.88 | 1.039 | .095 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
Giaca1 | 1.541 | 119 | .126 | .150 | -.04 | .34 |
Giaca2 | 1.115 | 119 | .267 | .100 | -.08 | .28 |
Giaca3 | -2.071 | 119 | .041 | -.217 | -.42 | -.01 |
Giaca4 | -1.231 | 119 | .221 | -.117 | -.30 | .07 |
Đánh giá của khách hàng về nhóm Quyết định sử dụng.
Quyetdinh1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 1 | .8 | .8 | .8 | |
Binh thuong | 34 | 28.3 | 28.3 | 29.2 | |
Valid | Dong y | 79 | 65.8 | 65.8 | 95.0 |
Rat dong y | 6 | 5.0 | 5.0 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
Quyetdinh2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 4 | 3.3 | 3.3 | 3.3 | |
Binh thuong | 37 | 30.8 | 30.8 | 34.2 | |
Valid | Dong y | 68 | 56.7 | 56.7 | 90.8 |
Rat dong y | 11 | 9.2 | 9.2 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
Quyetdinh3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 3 | 2.5 | 2.5 | 2.5 | |
Binh thuong | 41 | 34.2 | 34.2 | 36.7 | |
Valid | Dong y | 68 | 56.7 | 56.7 | 93.3 |
Rat dong y | 8 | 6.7 | 6.7 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
Quyetdinh1 | 120 | 3.75 | .554 | .051 |
Quyetdinh2 | 120 | 3.72 | .676 | .062 |
Quyetdinh3 | 120 | 3.68 | .637 | .058 |