Mô hình định giá thương hiệu ngân hàng thương mại Việt Nam dựa vào đánh giá của khách hàng kết hợp với các chỉ số tài chính - 23


108 Lee, D., & ctg (2015). Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty. Information & Management 52(3): 295-304.

109 Lee, D., Moon, J., Kim, Y. J., & Yi, M. Y. (2015). Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty. Information & Management, 52(3), 295-304.

110 Liaukonyte, J. (2017). Brand Equity and Brand Valuation. Lecture 11, AEM 4550 - Economics of Advertising Course. Cornell University, NY

111 Lintner, J. (1965). The valuation of risk assets and the selection of risky investments in stock portfolios and capital budgets. Review of Economics and Statistics, 47(1), 12-37.

112 Liu, F., Li, J., Mizerski, D., & Soh, H. (2012). Selfcongruity, brand attitude, and brand loyalty: a study on luxury brands. European Journal of Marketing, 46(7/8), 922-937.

113 Low, G.S., & Fullerton, R.A. (1994). Brand, brand management, and the brand manager system: A critical-historical evaluation. Journal of Marketing Research, 31 May, 173-90.

114 Luarn, P., & Lin, H.-H. (2005). Toward an understanding of the behavioral intention to use mobile banking. Computers in Human Behavior, 21(6), 873-891.

115 Mackay, M.M. (2001). Application of brand equity measures in service markets.

Journal of Service Marketing, 15(3): 210-21.

Có thể bạn quan tâm!

Xem toàn bộ 187 trang tài liệu này.

116 MacKenzie, S.B., & Spreng, R.A. (1992). How does motivation moderate the impact of central and peripheral processing on brand attitudes and intentions?. Journal of Consumer Research, Vol. 18, 519-28.

117 Macrae, C., & Uncles, M.D. (1997). Rethinking brand management: the role of brand chartering. Journal of Product & Brand Management, Vol. 6 No. 1, pp. 64-77.

Mô hình định giá thương hiệu ngân hàng thương mại Việt Nam dựa vào đánh giá của khách hàng kết hợp với các chỉ số tài chính - 23

118 Mandelker, G. N., & Rhee, S. G. (1984). The impact of the degrees of operating and financial leverage on systematic risk of common stock. Journal of Financial and Quantitative Analysis, 19, 45–57.

119 Markowitz, H. (1952). Portfolio Selection. The Journal of Finance, 7(1), 77-91

120 Markowitz, H. (1952). Portfolio Selection. The Journal of Finance, 7, 77-91.


121 McKechnie, J. S. (2008),"Consumer perceptions of brand architecture in financial services", European Journal of Marketing, Vol. 42 Iss 5/6 pp. 654 - 666

122 Michaelidou, N., Micevski, M., & Cadogan, J. W. (2015). An evaluation of nonprofit brand image: Towards a better conceptualization and measurement. Journal of Business Research, 68(8), 1657-1666.

123 Miller, K. (2005). Communications theories: perspectives, processes and contexts. McGraw-Hill. New York.

124 Mizik, N. (2010). Brand Valuation Excerpts. MASB Board Meeting. Columbia Business School, Chicago 2010.

125 Modigliani, F., & Miller, M. (1963). Corporate income taxes and the cost of capital: A correction. The American Economic Review, 53(3), 433-443

126 Mossin, J. (1966). Equilibrium in a Capital Asset Market. Econometrica, 768 – 783.

127 Myers, S. C. (1977) Determinants of corporate borrowing. Journal of financial economics, 5(2), 147-175.

128 Nguyen, K. D., Hay S., Huynh, N,T,D. & Cong T. N.B, (2018). The Suitability of Proxy Levered Beta in Business Valuation: Evidence from Vietnam. Asian Economic and Financial Review, Asian Economic and Social Society, vol. 8(2), 248- 268.

129 O’Cass, A., & Grace, D. (2003). An exploratory perspective of service brand associations. Journal of Services Marketing, 17(5), 452-475.

130 of relationship marketing orientation on brand equity in Banks. Journal of Retailing and Consumer Services. 26 (2015) 14–22

131 Ohnemus, L (2009), Is branding creating shareholder wealth for banks?,

International Journal of Bank Marketing, Vol. 27 Iss 3 pp. 186 - 201

132 Pagla, M., & Brennan, R. (2014). The development of brand attitudes among young consumers. Marketing Intelligence & Planning, 32(6), 687-705.

133 Pandey, I. M. (2011). Capital Structure and the Firm Characteristics: Evidence from an Emerging Market. IIMA Working Paper No. 2001-10-04.

134 Pina, J. M. , & Martı´nez, E., de Chernatony, L., Drury, S. (2006). The effect of service brand extensions on corporate image: an empirical model. European Journal of Marketing, Vol. 40 Nos 1/2, p174-97.


135 Pinar, M., Girard, T. & Eser, Z. (2012),"Consumer-based brand equity in banking industry ", International Journal of Bank Marketing, Vol. 30 Iss 5 pp. 359 – 375

136 Rambocas, M.; Kirpalani, V & Simms E. (2014). Building brand equity in retail banks: the case of Trinidad and Tobago, International Journal of Bank Marketing, Vol. 32 Iss 4 pp. 300 - 320

137 Reilly, R.F., & Schweihs, R.P. (1999). Valuing Intangible Assets. McGraw Hill, New York.

138 Reilly, R.F., & Schweihs, R.P. (2014). Guide to Intangible Assets Valuation. AICPA.

139 Renzi, A., Sancetta, G., & Orlando, B. (2013). The unlevered systematic risk analysis: A new bottom up approach. Proceedings of European Business Research Conference. Italy.

140 Ries, A., & Ries, L. (2002). The 22 Immutable Laws of Branding. HarperCollins Publishers, New York, NY.

141 Ries, A., & Trout, J. (1993). The 22 Immutable Laws of Marketing. HarperCollins Publishers, New York, NY.

142 Rocha, M. Brand valuation: A versatile strategic tool for business. Creating and managing brand value. Interbrand 2012

143 Rossiter R. J. (2014). ‘Branding’ explained: Defining and measuring brand awareness and brand attitude. Journal of Brand Management (2014) 21, 533–540

144 Rubinstein, M. (1973). A mean-variance synthesis of corporate financial theory. The Journal of Finance, 28(1), 167-181.

145 Rigon E. Edward (2016). Choosing PLS path modeling as analytical method in European management research: A realist perspective. European Management Journal. 34 (6), 598-605.

146 Sarstedt, M., Hair, Joseph F., Ringle, Christian M., Thiele, Kai O. & Gudergan, Siegfried P. (2016). Estimation issues with PLS and CBSEM: Where the bias lies! Journal of Business Research, 69(10):3998-4010.

147 Sabogal, J. S., & Sadeghi, M. (2014). Unlevered betas and the cost of equity capital: An empirical approach. North American Journal of Economics and Finance, 30, 90- 105.

148 Salinas, G. (2009). The international brand valuation. A John Wiley & Sons, Ltd, Publication.


149 Sasmita, J., & Suki, N. M. (2015). Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image. International Journal of Retail & Distribution Management, 43(3), 276-292.

150 Schiffman, L.G. and Kanuk, L.L. (2006), Consumer Behavior, 9th ed., Prentice-Hall, New York, NY.

151 Schultz, M., & Doerr, J.E., Frederiksen, L.W. (2013). Professional Services Marketing. John Wiley & Sons, Inc. Hokoken, New Jersey, Canada.

152 Sharpe, W. F. (1964). Capital Asset Prices: A Theory of Market Equilibrium under Conditions of Risk. The Journal of Finance, 19(3), 425-442.

153 Simon, C.J., & Sullivan, M.W. (1993). The measurement and determinants of Brand Equity: a financial approach”. Marketing Science.

154 Souiden, N., & Kassin, N.M., Hong, H.J. (2006). The effect of corporate branding dimensions on consumers’ product evaluation: A cross-cultural analysis. European Journal of Marketing, Vol. 40 Nos 7/8, 825-45.

155 Spear, S &cRoper, S. (2013). Using corporate stories to build the corporate brand: an impression management perspective, Journal of Product & Brand Management, Vol. 22 Iss 7 pp. 491 – 501

156 Strauss, A. & Corbin, J. (1998). Basic of Quanlitative Research, Techniques and procedures for developing grounded theory. 4th Edition. Sage Publication Inc. Copyright 2015

157 Stubbs, W. and Cocklin, C. (2007), Cooperative, community- spirited and commercial: social sustainability at Bendigo Bank. Corp. Social. Responsible. Environment. Mgmt, 14: 251–262.

158 Stubbs, W., & Cocklin, C. (2007). Cooperative, community-spirited and commercial: social sustainability at Bendigo Bank. Corporate Social – Responsibility and Environmental Management, Vol. 14 No. 5, 251-62.

159 Syvia, J.K., & Chan-Olmsted, S.M. (2005). Comparative effects of organization- public relationships and product-related attributes on brand attitude. Journal of Marketing Communications, Vol. 11 No. 3, 145-70.

160 Thakor, M. V., & Lavack, A. M. (2003). Effect of perceived brand origin associations on consumer perceptions of quality. Journal of Product & Brand Management, 12(6), 394-407.


161 Thompson, D. J. (1976). Sources of Systematic Risk in Common Stocks. Journal of Business, 49, 173-188.

162 Thorbjørnsen, H & Supphellen, M (2011). Determinants of core value behavior in service brands. Journal of Services Marketing, Vol. 25 Iss 1 pp. 68 – 76

163 Till, B. D., Baack, D., & Waterman, B. (2011). Strategic brand association maps: developing brand insight. Journal of Product & Brand Management, 20(2), 92-100.

164 Tran H. N. & Nguyen T.H.N. (2016). The effect of the form of ownership on brand positioning: the case of commercial banks. Infiniti 2016 Asia-Pacific. “International financial integration: regional and global drivers”. A Trinity College Dublin, Monash University & UEH

165 Tsai W. (2012). A study of consumer behavioral intention to use e-books: the Technology Acceptance Model perspective. Innovative Marketing, Volume 8, Issue 4, 2012

166 Van Heerden, C.H., & Puth, G. (1995). Factors that determine the corporate image of South African banking institutions: an exploratory investigation. International Journal of Bank Marketing, Vol. 13 No. 3, 12-17.

167 Van Riel, C.B.M. và Balmer, J.M.T. (1997). Corporate identity: the concept, its measurement and management. European Journal of Marketing, Vol. 31 Nos 5/6, 340-55.

168 Vargo, S.L., & Lusch, R.F. (2004). The four service marketing myths: remnants of a goods-based manufacturing model. Journal of Service Research, Vol. 6 No. 4, 324- 35.

169 Villarejo-Ramos, A.F. & Sanchez-Franco, M.J. (2015). Impact of marketing communication and price promotion on brand equity. Brand Management, 12(6), 431-444.

170 Virvilaitơ, R & Jucaitytơ, I (2008). Brand Valuation: Viewpoint of Customer and Company. Engineering Economics, No 1 (56)

171 Vogel, V., Evanschitzky, H., & Ramaseshan, B. (2008). Customer equity drivers and future sales. Journal of marketing, 72(6), 98-108.

172 Wang P, (2011). The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude. Asia Pacific Journal of Marketing and Logistics, Vol. 23 Iss 4.


173 Yavas, U., Benkenstein, M. & Stuhldreier, U. (2004), Relationships between service quality and behavioral outcomes: a study of private bank customers in Germany. International Journal of Bank Marketing, Vol. 22 No. 2, 144-57.

174 Yavas, U., Babakus. E., Deitz, G. & Jha, S. (2014). Correlates of customer loyalty to financial institutions: a case study. Journal of Consumer Marketing, Vol. 31 Iss 3 pp. 218 - 227

175 Yoo, B., & Donthu, N. & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195- 211.

176 Yoganathan, D., Jebarajakirthy, C. & Thaichon P. (2015). The influence of relationship marketing orientation on brand equity in Banks. Journal of Retailing and Consumer Services. 26 (2015) 14–22

177 Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional Consumer-Based Brand Equity Scale. Journal of Business Research, 52, 1-14.

178 Yoo, C., & MacInnis, D. (2005). The brand attitude formation process of emotional and informational ads. Journal of Business Research, 58(10), 1397-1406.

Xem tất cả 187 trang.

Ngày đăng: 14/04/2023
Trang chủ Tài liệu miễn phí