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N

Mean

Std.

Deviation

Std. Error

Mean

MCD 1

117

3.4701

.78315

.07240

MCD

2

117

3.4188

.87335

.08074

MCD

3

117

3.3846

.91770

.08484

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Kiểm định One – Sample T Test của biến MCD One-Sample Statistics


One-Sample Test


Test Value = 3

t

df

Sig. (2-

tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

MCD 1

6.493

116

.000

.47009

.3267

.6135

MCD

2

5.187

116

.000

.41880

.2589

.5787

MCD

3

4.533

116

.000

.38462

.2166

.5527



N

Mean

Std.

Deviation

Std. Error Mean

KH1

117

3.6581

.75615

.06991

KH2

117

3.6154

.75254

.06957

KH3

117

3.6752

.79686

.07367

Kiểm định One – Sample T Test của biến KH One-Sample Statistics


One-Sample Test


Test Value = 3

t

df

Sig. (2-

tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

KH1

9.414

116

.000

.65812

.5197

.7966

KH2

8.845

116

.000

.61538

.4776

.7532

KH3

9.165

116

.000

.67521

.5293

.8211



N

Mean

Std.

Deviation

Std. Error Mean

DGC

1

117

3.6068

.79824

.07380

DGC

2

117

3.6068

.80897

.07479

DGC

3

117

3.5043

1.02237

.09452

Kiểm định One – Sample T Test của biến DGC One-Sample Statistics


One-Sample Test


Test Value = 3

t

df

Sig. (2-

tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

DGC

1

8.223

116

.000

.60684

.4607

.7530

DGC

2

8.114

116

.000

.60684

.4587

.7550

DGC

3

5.335

116

.000

.50427

.3171

.6915



Kiểm định sự khác biệt theo giới tính (Kiểm định One Way Anova)


Test of Homogeneity of Variances

DGC

Levene

Statistic

df1

df2

Sig.

2.611

1

115

.109


ANOVA

DGC


Sum of Squares

df

Mean Square

F

Sig.

Between

Groups

.101

1

.101

.153

.697

Within

Groups

75.643

115

.658



Total

75.744

116





Independent Samples Test


Kiểm định sự khác biệt theo độ tuổi (Kiểm định Independent Samples Test)


Group Statistics


Nhóm tuổi

N

Mean

Std. Deviation

Std. Error Mean

15-18 tuổi

DGC

18-25 tuổi

28

76

3.8452

3.5175

.78820

.79143

.14895

.09078


Independent Samples Test



Levene's Test for Equality of

Variances

t-test for Equality of Means

F

Sig.

t

df

Sig. (2-

tailed)

Mean Difference

Std. Error Difference

95%

Confidence Interval of the Difference

Lower

Upper

Equal variances assumed

DGC Equal

variances

not assumed


.024


.878


1.875


1.879


102


48.380


.064


.066


.32769


.32769


.17477


.17444

-

.01897


-

.02297


.67435


.67836


Group Statistics


Nhóm tuổi

N

Mean

Std. Deviation

Std. Error Mean

15-18 tuổi

DGC

Trên 25 tuổi

28

13

3.8452

3.3077

.78820

.85485

.14895

.23709


Independent Samples Test



Levene's Test for Equality of

Variances

t-test for Equality of Means

F

Sig.

t

df

Sig. (2-

tailed

)

Mean Differenc e

Std. Error Differenc e

95%

Confidence Interval of the Difference

Lower

Upper

Equal variance s

DG assumed C Equal

variance s not

assumed


.75

2


.39

1


1.97

9


1.92

0


39


21.83

1


.055


.068


.53755


.53755


.27161


.28000

-

.0118

4


-

.0434

0


1.0869

3


1.1184

9


Group Statistics


Nhóm tuổi

N

Mean

Std. Deviation

Std. Error Mean

18-25 tuổi

DGC

Trên 25 tuổi

76

13

3.5175

3.3077

.79143

.85485

.09078

.23709


Independent Samples Test



Levene's Test for Equality of

Variances

t-test for Equality of Means

F

Sig.

t

df

Sig. (2-

tailed)

Mean Difference

Std. Error Difference

95%

Confidence Interval of the Difference

Lower

Upper

Equal variances assumed

DGC Equal

variances

not assumed


.681


.411


.873


.827


87


15.723


.385


.421


.20985


.20985


.24025


.25388

-

.26767


-

.32912


.68737


.74882


Ma trận định vị thương hiệu MDS

For matrix

Stress

RSQ

.9431

.95704


Stimulus

Stimulus

1

2

1

GD

2.0754

-.4963

2

HP

.0632

1.7479

3

TH

-.3821

-.4139

4

CSHV

-1.0996

-.6165

5

CSVC

-.6570

-.2212



Cases

Iteration

S-stress

Improvement

1

.11500


2

.10188

.01312

3

.09906

.00281

4

.09743

.00164

5

.09640

.00103

6

.09571

.00068

Iteration history for the 2 dimensional solution (in squared distances) Young's S-stress formula 1 is used


For matrix

Stress

RSQ

.16947

.87650


Stimulus

number

Stimulus

name

1

2

1

VAR1

2.2900

.3416

2

VAR2

-1.7344

.6815

3

VAR3

-.6149

.1605

4

VAR4

-.1303

-.6609

5

VAR5

.1896

-.5227


VAR1 2 2900 3416 2 VAR2 1 7344 6815 3 VAR3 6149 1605 4 VAR4 1303 6609 5 VAR5 1896 5227 1

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