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- Thang đo yếu tố “Sự thuận tiện”

Reliability Statistics


Cronbach's

Alpha

N of

Items

.886

4

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Item-Total Statistics




Scale Mean if Item

Deleted

Scale Variance if Item

Deleted


Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

TT1

8.48

8.149

.868

.807

TT2

8.52

9.200

.712

.868

TT3

8.47

9.043

.706

.870

TT4

8.45

8.765

.722

.865


- Thang đo yếu tố “Chất lượng sản phẩm/dịch vụ”

Reliability Statistics


Cronbach's

Alpha

N of

Items

.901

4


Item-Total Statistics




Scale Mean if Item Deleted

Scale Variance if Item

Deleted


Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

CL1

10.00

10.170

.898

.832

CL2

10.12

10.299

.761

.879

CL3

10.10

10.014

.764

.879

CL4

10.14

11.050

.708

.897


Phân tích EFA

KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling

.750

Adequacy.


Bartlett's Test of Approx. Chi-Square

2807.73

Sphericity

9

df

231

Sig.

.000


Total Variance Explained


Comp

-onent


Initial


Eigenvalues

Extraction Sums of

Squared Loadings

Rotation Sums of Squared

Loadings


Total

% of

Variance

Cumula

tive %


Total

% of

Variance

Cumula

tive %


Total

% of

Variance

Cumula

tive %

1

3.776

17.164

17.164

3.776

17.164

17.164

3.392

15.416

15.416

2

3.411

15.504

32.668

3.411

15.504

32.668

3.187

14.487

29.903

3

3.146

14.300

46.968

3.146

14.300

46.968

3.082

14.008

43.911

4

2.889

13.132

60.100

2.889

13.132

60.100

3.033

13.785

57.696

5

2.102

9.555

69.655

2.102

9.555

69.655

2.151

9.778

67.474

6

1.216

5.527

75.182

1.216

5.527

75.182

1.696

7.708

75.182

7

.605

2.750

77.932







8

.550

2.499

80.431







9

.512

2.326

82.757







10

.485

2.207

84.964







11

.420

1.910

86.874







12

.415

1.887

88.762







13

.397

1.806

90.568







14

.365

1.657

92.225







15

.332

1.510

93.735







16

.290

1.318

95.053







17

.284

1.290

96.343







18

.251

1.141

97.484







19

.178

.811

98.295







20

.150

.684

98.980







21

.118

.534

99.514







22

.107

.486

100.000







Extraction Method: Principal Component Analysis.


Rotated Component Matrixa



Component

1

2

3

4

5

6

HQ1

.940






HQ3

.806






HQ4

.800






HQ5

.782






HQ2

.761






CL1


.948





CL2


.864





CL3


.860





CL4


.837





TT1



.914




TT2



.847




TT3



.823




TT4



.821




DT1




.937



DT2




.854



DT4




.836



DT3




.823



GC1





.873


GC2





.837


GC3





.790


TD2






.881

TD3






.871

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 5 iterations.


Phân t ch tương quan

Correlations



HL

GC

TD

DT

HQ

TT

CL

HL

Pearson

1

.281**

.518**

.382**

.333**

.389**

.256**


Correlation









Sig. (2-tailed)


.000

.000

.000

.000

.000

.000


N

218

218

218

218

218

218

218

GC

Pearson

.281**

1

.175**

.036

.030

.051

.041


Correlation









Sig. (2-tailed)

.000


.010

.600

.659

.453

.546


N

218

218

218

218

218

218

218

TD

Pearson

.518**

.175**

1

.158*

.063

.374**

-.035


Correlation









Sig. (2-tailed)

.000

.010


.020

.352

.000

.612


N

218

218

218

218

218

218

218

DT

Pearson

.382**

.036

.158*

1

.006

-.014

-.006


Correlation









Sig. (2-tailed)

.000

.600

.020


.928

.832

.934


N

218

218

218

218

218

218

218

HQ

Pearson

.333**

.030

.063

.006

1

-.017

-.010


Correlation









Sig. (2-tailed)

.000

.659

.352

.928


.802

.883


N

218

218

218

218

218

218

218

TT

Pearson

.389**

.051

.374**

-.014

-.017

1

-.123


Correlation









Sig. (2-tailed)

.000

.453

.000

.832

.802


.069


N

218

218

218

218

218

218

218



CL

Pearson

.256**

.041

-.035

-.006

-.010

-.123

1


Correlation









Sig. (2-tailed)

.000

.546

.612

.934

.883

.069



N

218

218

218

218

218

218

218

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).


Phân tích hồi quy Model Summaryb

Model

R

R Square

Adjusted R

Square

Std. Error of the

Estimate

Durbin-

Watson

1

.799a

.639

.629

.289

1.952

a. Predictors: (Constant), CL, DT, HQ, GC, TT, TD

b. Dependent Variable: HL

Phân t ch phương sai ANOVA

ANOVAb


Model

Sum of

Squares


df

Mean

Square


F


Sig.

1

Regressio

31.184

6

5.197

62.290

.000a


n







Residual

17.605

211

.083




Total

48.789

217




a. Predictors: (Constant), CL, DT, HQ, GC, TT, TD

c. Dependent Variable: HL


Kết quả phân tích hồi quy


Coefficientsa


Model

Unstandardized

Coefficients

Standardized

Coefficients


t


Sig.

Collinearity

Statistics

B

Std. Error

Beta

Tolerance

VIF

1

(Constant)

.139

.196


.708

.480




GC

.158

.038

.178

4.225

.000

.967

1.035


TD

.176

.026

.308

6.689

.000

.806

1.240


DT

.160

.020

.331

7.885

.000

.969

1.032


HQ

.172

.023

.314

7.570

.000

.993

1.007


TT

.152

.022

.312

6.908

.000

.840

1.190


CL

.136

.019

.303

7.261

.000

.982

1.018

a. Dependent Variable: HL


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