Ảnh hưởng của truyền miệng trực tuyến đến ý định mua tour du lịch nước ngoài của khách hàng ở thành phố Hồ Chí Minh - 17

N of Items

0,825

4

Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

CM1

8,71

8,156

0,660

0,775

CM2

8,57

7,353

0,666

0,774

CM3

8,52

8,019

0,659

0,775

CM4

8,65

8,397

0,620

0,793

N of Items

0,868

3

Scale Mean if Item

Deleted

Scale Variance if Item

Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

YD1

5,87

1,993

0,764

0,800

YD2

6,10

2,200

0,777

0,792

YD3

5,99

2,131

0,709

0,851

Initial Eigenvalues

Extraction Sums of Squared

Loadings

Rotation Sums of Squared

Loadings

Total

% of

Variance

Cumulativ

e %

Total

% of

Variance

Cumulati

ve %

Total

% of

Variance

Cumulativ

e %

1

8,145

33,937

33,937

8,145

33,937

33,937

3,036

12,651

12,651

2

1,965

8,186

42,122

1,965

8,186

42,122

2,715

11,313

23,964

3

1,810

7,540

49,663

1,810

7,540

49,663

2,674

11,141

35,105

4

1,622

6,760

56,423

1,622

6,760

56,423

2,628

10,952

46,057

5

1,256

5,234

61,657

1,256

5,234

61,657

2,627

10,947

57,004

6

1,010

4,209

65,866

1,010

4,209

65,866

2,127

8,862

65,866

7

0,776

3,235

69,101

8

0,697

2,905

72,006

9

0,682

2,842

74,849

10

0,629

2,619

77,468

11

0,583

2,430

79,897

12

0,549

2,286

82,183

13

0,486

2,023

84,206

14

0,466

1,942

86,149

15

0,450

1,876

88,025

16

0,415

1,728

89,753

17

0,390

1,625

91,377

18

0,354

1,475

92,853

19

0,343

1,431

94,284

20

0,327

1,364

95,648

21

0,305

1,272

96,920

22

0,279

1,160

98,081

23

0,240

1,002

99,082

24

0,220

0,918

100,000

Component

1

2

3

4

5

6

CL5

0,719

CL1

0,716

CL4

0,714

CL3

0,693

CL2

0,687

TC2

0,792

TC1

0,760

TC4

0,758

TC3

0,745

CM3

0,795

CM4

0,776

CM2

0,726

CM1

0,641

HI2

0,762

HI1

0,726

HI4

0,720

HI5

0,718

SL3

0,828

SL4

0,802

SL1

0,712

SL2

0,692

YD2

0,787

YD1

0,755

YD3

0,668

R

R

Square

Adjusted R Square

Std. Error of the

Estimate

Change Statistics

R Square

Change

F Change

df1

df2

Sig. F

Change

1

0,717a

0,514

0,506

0,49426

0,514

66,523

5

315

0,000

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

B

Std. Error

Beta

1

(Constant)

0,434

0,147

2,945

0,003

CL

0,252

0,044

0,272

5,746

0,000

TC

0,170

0,040

0,190

4,257

0,000

HI

0,144

0,040

0,174

3,573

0,000

SL

0,144

0,041

0,157

3,544

0,000

CM

0,159

0,037

0,207

4,248

0,000

N

Mean

Std.

Deviation

Std. Error

Mean

YD

Nam

143

2,7669

0,68637

0,05740

Nữ

178

3,1760

0,66401

0,04977

Levene's Test for Equality of Variances

t-test for Equality of Means

F

Sig.

t

df

Sig. (2-

tailed)

Mean Difference

Std. Error Difference

95% Confidence Interval of the Difference

Lower

Upper

YD

Equal variances assumed

1,441

0,231

-5,405

319

0

-0,40913

0,0757

-0,55806

-0,26021

Equal variances not assumed

-5,385

299,826

0

-0,40913

0,07597

-0,55863

-0,25963

df1

df2

Sig.

1,365

3

317

0,253

Sum of

Squares

df

Mean

Square

F

Sig.

Between

Groups

17,494

3

5,831

13,136

0,000

Within Groups

140,716

317

0,444

Total

158,210

320

df1

df2

Sig.

0,744

3

317

0,527

Sum of

Squares

df

Mean

Square

F

Sig.

Between

Groups

8,292

3

2,764

5,844

,001

Within Groups

149,918

317

0,473

Total

158,210

320