The influence of corporate social responsibility on the loyalty of customers depositing money at Vietnamese commercial banks

The influence of corporate social responsibility on the loyalty of customers depositing money at Vietnamese commercial banks - 1

MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMY HCMC. HO CHI MINH LE ANH TUAN THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CUSTOMERS DEPOSING CUSTOMERS AT COMMERCIAL BANKS IN VIETNAM Specialization: Finance - Banking. Code: 60340201 MASTER THESIS OF ECONOMY SCIENTIFIC GUIDE: ...

The influence of corporate social responsibility on the loyalty of customers depositing money at Vietnamese commercial banks - 2

Chapter 3: Actual situation of deposit mobilization and corporate social responsibility of Vietnamese commercial banks in Ho Chi Minh City. Chapter 4: Research model of the influence of corporate social responsibility on the loyalty of depositors at Vietnamese commercial banks in Ho Chi Minh ...

The Need To Study The Loyalty Of Depositors At Vietnamese Commercial Banks

They will continue to be loyal to banking products for a long time (Pham Ngoc Thuy & Le Nguyen Hau, 2010; Sayani, 2015). 2.2.3.2 Customer's trust Martínez and Bosque (2013) assert that trust is a prerequisite for creating and maintaining long-term relationships between businesses and customers, ...

Actual Situation Of Deposit Mobilization Activities Of Vietnamese Commercial Banks In The City. Ho Chi Minh

21 International (VIB) 6 22 23 Southeast Asia (Seabank) 6 25 24 Vietnam Public (PVcomBank) 6 25 26 Viet A (VietA Bank) 6 25 35 Vietnam Thuong Tin (Vietbank) 6 43 25 Tien Phong (TPB) 5 15 18 Lien Viet Post Office (LPB) 3 9 19 Saigon – Hanoi (SHB) 3 22 28 Petrolimex (PGBank) 3 twelfth 30 Bao Viet ...

The influence of corporate social responsibility on the loyalty of customers depositing money at Vietnamese commercial banks - 5

By Oliver (1999), the scale has been inherited and developed by many studies in recent years (see Appendix 2). 4.3 Qualitative Research 4.3.1 Qualitative research objectives Qualitative research was conducted with the aim of discovering and correcting the scale in the influence of CSR on the ...

Analysis Of Multi-Group Model According To Customer Characteristics

Table 4.11 Results of EFA analysis of all variables % of variance TVE Cumulative TVE % KMO=.934 Bartlett test: Sig.=000 Factor Eigenvalue first 11,642 40.415 40.415 2 2.873 9,070 49.485 3 1,773 5.097 54.582 4 1.537 4.158 58,740 5 1.424 3,907 62,647 6 1.157 3.111 65,758 … . . . ( ...

Suggestions On Implementing Social Responsibility Customer-Oriented Approach

The sample description in chapter 3 shows that none of the clients belong to other state-owned commercial banks such as the Global Oil and Gas Bank, Ocean Bank and Construction Bank. Therefore, Agribank should be classified in this group for convenience of analysis. - Group 2 – other joint ...

The influence of corporate social responsibility on the loyalty of customers depositing money at Vietnamese commercial banks - 8

12. Carroll, AB (1979). A three-dimensional conceptual model of corporate performance. Academy of management review , 4 (4), 497-505. 13. Carvalho, SW, Sen, S., de Oliveira Mota, M., & de Lima, RC (2010). Consumer reactions to CSR: A Brazilian perspective. Journal of Business Ethics ...

The influence of corporate social responsibility on the loyalty of customers depositing money at Vietnamese commercial banks - 9

ANNEX 6: ANALYSIS OF CRONBACH'S ALPHA RANGE RANGES 6.1 CSR scale: Reliability Statistics Cronbach's Alpha N of Items .935 5 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbach's Alpha if Item Deleted TN1 14.326 17,634 .806 ...

The influence of corporate social responsibility on the loyalty of customers depositing money at Vietnamese commercial banks - 10

CX1 CAMXUC .782 CX2 CAMXUC .803 CX3 CAMXUC .845 CX4 CAMXUC .833 HL1 HAILONG .731 HL2 HAILONG .735 HL3 HAILONG .732 HL4 HAILONG .719 TT1 TRUNG THANH .762 TT2 TRUNG THANH .738 TT3 TRUNG THANH .853 TT4 TRUNG THANH .863 Covariances: (Group number 1 - Default model) Estimate SE CR P Label ...