Phân tích kết quả hoạt động Marketing online của công ty TNHH MTV Truyền thông và giải trí Philip Entertainment - 13

YOUTUBE4

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	1	.8	.8	.8
	Khong dong y	19	15.8	15.8	16.7
	Trung lap	24	20.0	20.0	36.7
Valid	Dong y	31	25.8	25.8	62.5
	Rat dong y	45	37.5	37.5	100.0
	Total	120	100.0	100.0

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One-Sample Statistics

N	Mean	Std. Deviation	Std. Error Mean
YOUTUBE1	120	4.01	1.088	.099
YOUTUBE2	120	3.71	1.118	.102
YOUTUBE3	120	3.39	1.015	.093
YOUTUBE4	120	3.83	1.125	.103

One-Sample Test

Test				Value	=	4
t	df	Sig. (2-tailed)	Mean Difference	95% Confidence Interval of the Difference
t	df	Sig. (2-tailed)	Mean Difference	Lower	Upper
YOUTUBE1	.084	119	.933	.008	-.19	.21
YOUTUBE2	-2.857	119	.005	-.292	-.49	-.09
YOUTUBE3	-6.566	119	.000	-.608	-.79	-.42
YOUTUBE4	-1.623	119	.107	-.167	-.37	.04

Đánh giá của khách hàng đối với nhóm Email

EMAIL1

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	2	1.7	1.7	1.7
Valid	Khong dong y	13	10.8	10.8	12.5
	Trung lap	18	15.0	15.0	27.5

Dong y	30	25.0	25.0	52.5
Rat dong y	57	47.5	47.5	100.0
Total	120	100.0	100.0

EMAIL2

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	2	1.7	1.7	1.7
	Khong dong y	10	8.3	8.3	10.0
	Trung lap	26	21.7	21.7	31.7
Valid	Dong y	34	28.3	28.3	60.0
	Rat dong y	48	40.0	40.0	100.0
	Total	120	100.0	100.0

EMAIL3

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	2	1.7	1.7	1.7
	Khong dong y	11	9.2	9.2	10.8
	Trung lap	28	23.3	23.3	34.2
Valid	Dong y	39	32.5	32.5	66.7
	Rat dong y	40	33.3	33.3	100.0
	Total	120	100.0	100.0

EMAIL4

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	2	1.7	1.7	1.7
	Khong dong y	15	12.5	12.5	14.2
	Trung lap	24	20.0	20.0	34.2
Valid	Dong y	40	33.3	33.3	67.5
	Rat dong y	39	32.5	32.5	100.0
	Total	120	100.0	100.0

One-Sample Statistics

N

Mean

Std. Deviation

Std. Error Mean

EMAIL1

120	4.06	1.102	.101
EMAIL2	120	3.97	1.053	.096
EMAIL3	120	3.87	1.037	.095
EMAIL4	120	3.83	1.074	.098

One-Sample Test

Test				Value	=	4
t	df	Sig. (2-tailed)	Mean Difference	95% Confidence Interval of the Difference
t	df	Sig. (2-tailed)	Mean Difference	Lower	Upper
EMAIL1	.580	119	.563	.058	-.14	.26
EMAIL2	-.347	119	.729	-.033	-.22	.16
EMAIL3	-1.409	119	.161	-.133	-.32	.05
EMAIL4	-1.785	119	.077	-.175	-.37	.02

Đánh giá của khách hàng đối với nhóm Đánh giá hiệu quả Marketing

HQMT1

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	1	.8	.8	.8
	Trung lap	31	25.8	25.8	26.7
Valid	Dong y	79	65.8	65.8	92.5
	Rat dong y	9	7.5	7.5	100.0
	Total	120	100.0	100.0

HQMT2

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	1	.8	.8	.8
	Trung lap	42	35.0	35.0	35.8
Valid	Dong y	58	48.3	48.3	84.2
	Rat dong y	19	15.8	15.8	100.0
	Total	120	100.0	100.0

HQMT3

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	5	4.2	4.2	4.2
	Trung lap	36	30.0	30.0	34.2
Valid	Dong y	69	57.5	57.5	91.7
	Rat dong y	10	8.3	8.3	100.0
	Total	120	100.0	100.0

One-Sample Statistics

N	Mean	Std. Deviation	Std. Error Mean
HQMT1	120	3.80	.574	.052
HQMT2	120	3.79	.709	.065
HQMT3	120	3.70	.681	.062

One-Sample Test

Test				Value	=	4
t	df	Sig. (2-tailed)	Mean Difference	95% Confidence Interval of the Difference
t	df	Sig. (2-tailed)	Mean Difference	Lower	Upper
HQMT1	-3.817	119	.000	-.200	-.30	-.10
HQMT2	-3.220	119	.002	-.208	-.34	-.08
HQMT3	-4.825	119	.000	-.300	-.42	-.18

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Ngày đăng: 05/07/2022

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