YOUTUBE4
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 1 | .8 | .8 | .8 | |
Khong dong y | 19 | 15.8 | 15.8 | 16.7 | |
Trung lap | 24 | 20.0 | 20.0 | 36.7 | |
Valid | Dong y | 31 | 25.8 | 25.8 | 62.5 |
Rat dong y | 45 | 37.5 | 37.5 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
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One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
YOUTUBE1 | 120 | 4.01 | 1.088 | .099 |
YOUTUBE2 | 120 | 3.71 | 1.118 | .102 |
YOUTUBE3 | 120 | 3.39 | 1.015 | .093 |
YOUTUBE4 | 120 | 3.83 | 1.125 | .103 |
One-Sample Test
Test | Value | = | 4 | |||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
YOUTUBE1 | .084 | 119 | .933 | .008 | -.19 | .21 |
YOUTUBE2 | -2.857 | 119 | .005 | -.292 | -.49 | -.09 |
YOUTUBE3 | -6.566 | 119 | .000 | -.608 | -.79 | -.42 |
YOUTUBE4 | -1.623 | 119 | .107 | -.167 | -.37 | .04 |
Đánh giá của khách hàng đối với nhóm Email
EMAIL1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 2 | 1.7 | 1.7 | 1.7 | |
Valid | Khong dong y | 13 | 10.8 | 10.8 | 12.5 |
Trung lap | 18 | 15.0 | 15.0 | 27.5 |
Dong y | 30 | 25.0 | 25.0 | 52.5 |
Rat dong y | 57 | 47.5 | 47.5 | 100.0 |
Total | 120 | 100.0 | 100.0 |
EMAIL2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 2 | 1.7 | 1.7 | 1.7 | |
Khong dong y | 10 | 8.3 | 8.3 | 10.0 | |
Trung lap | 26 | 21.7 | 21.7 | 31.7 | |
Valid | Dong y | 34 | 28.3 | 28.3 | 60.0 |
Rat dong y | 48 | 40.0 | 40.0 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
EMAIL3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 2 | 1.7 | 1.7 | 1.7 | |
Khong dong y | 11 | 9.2 | 9.2 | 10.8 | |
Trung lap | 28 | 23.3 | 23.3 | 34.2 | |
Valid | Dong y | 39 | 32.5 | 32.5 | 66.7 |
Rat dong y | 40 | 33.3 | 33.3 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
EMAIL4
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 2 | 1.7 | 1.7 | 1.7 | |
Khong dong y | 15 | 12.5 | 12.5 | 14.2 | |
Trung lap | 24 | 20.0 | 20.0 | 34.2 | |
Valid | Dong y | 40 | 33.3 | 33.3 | 67.5 |
Rat dong y | 39 | 32.5 | 32.5 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean |
120 | 4.06 | 1.102 | .101 | |
EMAIL2 | 120 | 3.97 | 1.053 | .096 |
EMAIL3 | 120 | 3.87 | 1.037 | .095 |
EMAIL4 | 120 | 3.83 | 1.074 | .098 |
One-Sample Test
Test | Value | = | 4 | |||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
EMAIL1 | .580 | 119 | .563 | .058 | -.14 | .26 |
EMAIL2 | -.347 | 119 | .729 | -.033 | -.22 | .16 |
EMAIL3 | -1.409 | 119 | .161 | -.133 | -.32 | .05 |
EMAIL4 | -1.785 | 119 | .077 | -.175 | -.37 | .02 |
Đánh giá của khách hàng đối với nhóm Đánh giá hiệu quả Marketing
HQMT1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 1 | .8 | .8 | .8 | |
Trung lap | 31 | 25.8 | 25.8 | 26.7 | |
Valid | Dong y | 79 | 65.8 | 65.8 | 92.5 |
Rat dong y | 9 | 7.5 | 7.5 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
HQMT2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 1 | .8 | .8 | .8 | |
Trung lap | 42 | 35.0 | 35.0 | 35.8 | |
Valid | Dong y | 58 | 48.3 | 48.3 | 84.2 |
Rat dong y | 19 | 15.8 | 15.8 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
HQMT3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 5 | 4.2 | 4.2 | 4.2 | |
Trung lap | 36 | 30.0 | 30.0 | 34.2 | |
Valid | Dong y | 69 | 57.5 | 57.5 | 91.7 |
Rat dong y | 10 | 8.3 | 8.3 | 100.0 | |
Total | 120 | 100.0 | 100.0 |
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
HQMT1 | 120 | 3.80 | .574 | .052 |
HQMT2 | 120 | 3.79 | .709 | .065 |
HQMT3 | 120 | 3.70 | .681 | .062 |
One-Sample Test
Test | Value | = | 4 | |||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
HQMT1 | -3.817 | 119 | .000 | -.200 | -.30 | -.10 |
HQMT2 | -3.220 | 119 | .002 | -.208 | -.34 | -.08 |
HQMT3 | -4.825 | 119 | .000 | -.300 | -.42 | -.18 |