Rotated Component Matrixa
Component | ||||||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
HINHANH1 | .820 | |||||||||||
HINHANH2 | .735 | |||||||||||
HINHANH3 | .483 | .378 | -.474 | |||||||||
HINHANH4 | .696 | .357 | ||||||||||
HINHANH5 | .437 | |||||||||||
HINHANH6 | .757 | |||||||||||
PHONGCANH1 | .683 | |||||||||||
PHONGCANH2 | .836 | |||||||||||
PHONGCANH3 | .461 | .397 | .394 | |||||||||
PHONGCANH4 | .378 | -.430 | .325 | |||||||||
PHONGCANH5 | .764 | |||||||||||
PHONGCANH6 | .539 | .320 | ||||||||||
DICHVU1 | .751 | |||||||||||
DICHVU2 | .844 | |||||||||||
DICHVU3 | .503 | .451 | ||||||||||
DICHVU5 | .421 | .494 | -.374 | |||||||||
DICHVU6 | .401 | .330 | ||||||||||
VANCHUYEN1 | .748 | |||||||||||
VANCHUYEN2 | .321 | .728 | ||||||||||
VANCHUYEN3 | .382 | .523 | ||||||||||
VANCHUYEN5 | .616 | |||||||||||
VANCHUYEN6 | .666 | |||||||||||
VANCHUYEN7 | .696 | |||||||||||
HATANG1 | .769 | |||||||||||
HATANG2 | .668 | .347 | ||||||||||
HATANG3 | .491 | .385 | ||||||||||
HATANG4 | .607 | .339 | ||||||||||
HATANG5 | .719 | |||||||||||
HATANG6 | .380 | .539 | ||||||||||
HATANG7 | .358 | .553 |
Có thể bạn quan tâm!
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Hair Và Anderson (1998), Multivariate Data Analysis, Prentical-Hall International, Inc. -
Kết Quả Phỏng Vấn Tay Đôi - Bảng Câu Hỏi Nghiên Cứu Đề Xuất -
Phân Tích Nhân Tố Efa Phân Tích Thang Đo -
Nghiên cứu sự hài lòng của khách du lịch nội địa đối với điểm đến Khánh Hòa 1682180963 - 16
Xem toàn bộ 136 trang tài liệu này.
.658 | -.346 | ||||
CUTRU2 | .675 | .354 | |||
CUTRU3 | .322 | .462 | .311 | .370 | |
CUTRU4 | .742 | ||||
CUTRU5 | .794 | ||||
CUTRU6 | .761 | ||||
CUTRU7 | .518 | .388 |
Phân tích Sự hài lòng Factor Analysis
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. | .528 | |
Bartlett's Test of Sphericity | Approx. Chi-Square | 42.483 |
df | 3 | |
Sig. | .000 | |
Total Variance Explained
Initial Eigenvalues | Extraction Sums of Squared Loadings | |||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 1.819 | 60.642 | 60.642 | 1.819 | 60.642 | 60.642 |
2 | .828 | 27.603 | 88.245 | |||
3 | .353 | 11.755 | 100.000 |
Extraction Method: Principal Component Analysis.
Component Matrixa
Component | |
1 | |
HAILONG1 | .779 |
HAILONG2 | .643 |
HAILONG3 | .894 |
PHỤ LỤC 5: Phân tích Cronbach’s alpha Reliability Statistics
N of Items | |
.861 | 6 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Cronbach's Alpha if Item Deleted | |
HINHANH1 | 19.10 | 14.901 | .748 | .820 |
HINHANH2 | 19.34 | 16.695 | .532 | .859 |
HINHANH3 | 19.10 | 15.481 | .689 | .832 |
HINHANH4 | 19.16 | 15.386 | .735 | .824 |
HINHANH5 | 19.16 | 16.387 | .627 | .843 |
HINHANH6 | 19.24 | 14.721 | .619 | .848 |
Thang đo Phong cảnh du lịch Reliability Statistics
N of Items | |
.829 | 6 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Cronbach's Alpha if Item Deleted | |
PHONGCANH1 | 18.04 | 8.600 | .703 | .779 |
PHONGCANH2 | 18.13 | 9.043 | .628 | .796 |
PHONGCANH3 | 17.83 | 10.221 | .304 | .864 |
PHONGCANH4 | 18.09 | 8.747 | .669 | .787 |
PHONGCANH5 | 18.03 | 9.467 | .611 | .801 |
PHONGCANH6 | 17.97 | 8.508 | .734 | .773 |
Thang đo Dịch vụ ăn uống - giải trí Reliability Statistics
N of Items | |
.828 | 6 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Cronbach's Alpha if Item Deleted | |
DICHVU1 | 18.43 | 6.960 | .633 | .793 |
DICHVU2 | 18.35 | 7.373 | .668 | .789 |
DICHVU3 | 18.39 | 6.901 | .781 | .764 |
DICHVU4 | 18.58 | 8.118 | .247 | .885 |
DICHVU5 | 18.54 | 7.127 | .718 | .778 |
DICHVU6 | 18.49 | 7.061 | .686 | .782 |
Thang đo Phương tiện vận chuyển Reliability Statistics
N of Items | |
.773 | 7 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Cronbach's Alpha if Item Deleted | |
VANCHUYEN1 | 21.88 | 10.529 | .475 | .749 |
VANCHUYEN2 | 21.88 | 10.264 | .596 | .724 |
VANCHUYEN3 | 21.96 | 10.333 | .586 | .726 |
VANCHUYEN4 | 22.07 | 11.184 | .274 | .798 |
VANCHUYEN5 | 21.84 | 10.863 | .490 | .745 |
VANCHUYEN6 | 21.73 | 11.092 | .548 | .738 |
VANCHUYEN7 | 21.88 | 10.246 | .575 | .727 |
Thang đo Cơ sở hạ tầng Reliability Statistics
N of Items | |
.884 | 7 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Cronbach's Alpha if Item Deleted | |
HATANG1 | 21.57 | 24.446 | .484 | .890 |
HATANG2 | 21.54 | 22.888 | .701 | .864 |
21.68 | 21.980 | .779 | .854 | |
HATANG4 | 21.92 | 23.812 | .464 | .896 |
HATANG5 | 21.53 | 22.235 | .756 | .857 |
HATANG6 | 21.52 | 21.039 | .837 | .845 |
HATANG7 | 21.65 | 22.326 | .739 | .859 |
Thang đo Cư trú Reliability Statistics
N of Items | |
.899 | 7 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Cronbach's Alpha if Item Deleted | |
CUTRU1 | 22.89 | 18.860 | .796 | .873 |
CUTRU2 | 22.87 | 20.192 | .711 | .884 |
CUTRU3 | 22.83 | 19.279 | .784 | .875 |
CUTRU4 | 22.72 | 20.015 | .700 | .885 |
CUTRU5 | 23.02 | 21.446 | .578 | .898 |
CUTRU6 | 22.86 | 20.243 | .756 | .879 |
CUTRU7 | 22.90 | 21.418 | .607 | .895 |
Thang đo Sự hài lòng của khách du lịch Reliability Statistics
N of Items | |
.701 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item-Total Correlation | Cronbach's Alpha if Item Deleted | |
HAILONG1 | 7.45 | 1.572 | .562 | .555 |
HAILONG2 | 7.28 | 1.452 | .503 | .637 |
HAILONG3 | 7.42 | 1.731 | .497 | .636 |
Phụ lục 6: Phân tích tương quan giữa Độ tuổi và sự hài lòng
Phân tích ANOVA
Test of Homogeneity of Variances
HAILONG
df1 | df2 | Sig. | |
,355 | 2 | 267 | ,701 |
ANOVA
Sum of Squares | df | Mean Square | F | Sig. | |
Between Groups | ,039 | 2 | ,019 | ,056 | ,946 |
Within Groups | 92,686 | 267 | ,347 | ||
Total | 92,724 | 269 |
Với mức ý nghĩa của kiểm định Levene’s Sig. = 0,701 (> 0,05) ta kết luận phương sai thay đổi và kết quả kiểm định ANOVA với mức ý nghĩa Sig. = 0,946(> 0,05) do vậy ta kết luận không có sự khác biệt có ý nghĩa thống kê giữa hài lòng khách du lịch với độ tuổi.
PHỤ LỤC 7: Các mô hình và thang đo gốc
Image
Motivation
Satisfaction
Future
behavior
Attitude
Mô hình nghiên cứu Tsung Hung Lee Graduate school of Leisure and Exercise Studies, National Yunlin University of Science and Technology, Touliu , Yunlin, Taiwan
Luxury
Family/
Cosiness
Image
Customer
satisfation
Fun
Mô hình Rita Faullant, Kurt Matzler and Tohann Fuller
Các biến trong mô hình HOLSAT
1. The beach and ocean would be clean.
2. Water sports would be available
3. The resort would be clean
4. The resort would be safe and secure
5. The climate would be mainly sunny
6. The resort buildings and layout would be visually pleasing
7. The resort would be built in old colonial style of architecture
8. The resort would be pretty
9. The resort would be unspoiled
10. There would be a lot of building work going on
11. The beach would be uncrowded
12. There would be little drunkenness or rowdiness
13. . Prostitution would be evident
14. There would be industrial pollution in the resort
17. The resort would have a variety of restaurants
18. The resort would have a variety of bars
19. The resort would have a variety of shops
20. The resort would have a variety of nightlife
21. The resort would be fashionable
22. Restaurants would be cheap
23. Bars would he cheap
24. Shops would he cheap
25. Nightlife would be cheap
26. The hotel staff would be courteous
27. The hotel staff would be friendly
28. The room would be quiet
29. The room would have a good view
30. The room would have quality furnishings