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Nghiên cứu sự hài lòng của khách du lịch nội địa đối với điểm đến Khánh Hòa - 15


Rotated Component Matrixa


Component

1

2

3

4

5

6

7

8

9

10

11

12

HINHANH1





.820








HINHANH2









.735




HINHANH3





.483




.378


-.474


HINHANH4





.696





.357



HINHANH5





.437








HINHANH6












.757

PHONGCANH1






.683







PHONGCANH2






.836







PHONGCANH3


.461



.397

.394







PHONGCANH4


.378







-.430



.325

PHONGCANH5










.764



PHONGCANH6

.539





.320







DICHVU1







.751






DICHVU2








.844





DICHVU3







.503




.451


DICHVU5

.421







.494




-.374

DICHVU6








.401

.330




VANCHUYEN1











.748


VANCHUYEN2



.321




.728






VANCHUYEN3



.382







.523



VANCHUYEN5



.616










VANCHUYEN6



.666










VANCHUYEN7



.696










HATANG1


.769











HATANG2




.668


.347







HATANG3

.491





.385







HATANG4




.607




.339





HATANG5




.719









HATANG6


.380


.539









HATANG7

.358





.553







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Nghiên cứu sự hài lòng của khách du lịch nội địa đối với điểm đến Khánh Hòa - 15



CUTRU1


.658











-.346

CUTRU2

.675




.354

CUTRU3


.322

.462

.311

.370

CUTRU4

.742





CUTRU5


.794




CUTRU6

.761





CUTRU7



.518

.388



Phân tích Sự hài lòng Factor Analysis


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.528

Bartlett's Test of Sphericity

Approx. Chi-Square

42.483


df

3


Sig.

.000


Total Variance Explained

Compo nent

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

1.819

60.642

60.642

1.819

60.642

60.642

2

.828

27.603

88.245

3

.353

11.755

100.000

Extraction Method: Principal Component Analysis.



Component Matrixa


Component

1

HAILONG1

.779

HAILONG2

.643

HAILONG3

.894


PHỤ LỤC 5: Phân tích Cronbach’s alpha Reliability Statistics

Cronbach's Alpha

N of Items

.861

6

Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

HINHANH1

19.10

14.901

.748

.820

HINHANH2

19.34

16.695

.532

.859

HINHANH3

19.10

15.481

.689

.832

HINHANH4

19.16

15.386

.735

.824

HINHANH5

19.16

16.387

.627

.843

HINHANH6

19.24

14.721

.619

.848


Thang đo Phong cảnh du lịch Reliability Statistics

Cronbach's Alpha


N of Items

.829

6

Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

PHONGCANH1

18.04

8.600

.703

.779

PHONGCANH2

18.13

9.043

.628

.796

PHONGCANH3

17.83

10.221

.304

.864

PHONGCANH4

18.09

8.747

.669

.787

PHONGCANH5

18.03

9.467

.611

.801

PHONGCANH6

17.97

8.508

.734

.773


Thang đo Dịch vụ ăn uống - giải trí Reliability Statistics

Cronbach's Alpha

N of Items

.828

6

Item-Total Statistics





Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

DICHVU1

18.43

6.960

.633

.793

DICHVU2

18.35

7.373

.668

.789

DICHVU3

18.39

6.901

.781

.764

DICHVU4

18.58

8.118

.247

.885

DICHVU5

18.54

7.127

.718

.778

DICHVU6

18.49

7.061

.686

.782


Thang đo Phương tiện vận chuyển Reliability Statistics

Cronbach's Alpha

N of Items

.773

7

Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

VANCHUYEN1

21.88

10.529

.475

.749

VANCHUYEN2

21.88

10.264

.596

.724

VANCHUYEN3

21.96

10.333

.586

.726

VANCHUYEN4

22.07

11.184

.274

.798

VANCHUYEN5

21.84

10.863

.490

.745

VANCHUYEN6

21.73

11.092

.548

.738

VANCHUYEN7

21.88

10.246

.575

.727


Thang đo Cơ sở hạ tầng Reliability Statistics

Cronbach's Alpha

N of Items

.884

7

Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

HATANG1

21.57

24.446

.484

.890

HATANG2

21.54

22.888

.701

.864



HATANG3

21.68

21.980

.779

.854

HATANG4

21.92

23.812

.464

.896

HATANG5

21.53

22.235

.756

.857

HATANG6

21.52

21.039

.837

.845

HATANG7

21.65

22.326

.739

.859


Thang đo Cư trú Reliability Statistics

Cronbach's Alpha


N of Items

.899

7

Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

CUTRU1

22.89

18.860

.796

.873

CUTRU2

22.87

20.192

.711

.884

CUTRU3

22.83

19.279

.784

.875

CUTRU4

22.72

20.015

.700

.885

CUTRU5

23.02

21.446

.578

.898

CUTRU6

22.86

20.243

.756

.879

CUTRU7

22.90

21.418

.607

.895


Thang đo Sự hài lòng của khách du lịch Reliability Statistics

Cronbach's Alpha


N of Items

.701

3

Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

HAILONG1

7.45

1.572

.562

.555

HAILONG2

7.28

1.452

.503

.637

HAILONG3

7.42

1.731

.497

.636


Phụ lục 6: Phân tích tương quan giữa Độ tuổi và sự hài lòng

Phân tích ANOVA


Test of Homogeneity of Variances

HAILONG

Levene Statistic


df1


df2


Sig.

,355

2

267

,701

ANOVA

HAILONG







Sum of Squares


df

Mean Square


F


Sig.

Between Groups


,039

2

,019

,056

,946

Within Groups

92,686

267

,347

Total

92,724

269



Với mức ý nghĩa của kiểm định Levene’s Sig. = 0,701 (> 0,05) ta kết luận phương sai thay đổi và kết quả kiểm định ANOVA với mức ý nghĩa Sig. = 0,946(> 0,05) do vậy ta kết luận không có sự khác biệt có ý nghĩa thống kê giữa hài lòng khách du lịch với độ tuổi.


PHỤ LỤC 7: Các mô hình và thang đo gốc



Image

Motivation

Satisfaction

Future

behavior

Attitude


Mô hình nghiên cứu Tsung Hung Lee Graduate school of Leisure and Exercise Studies, National Yunlin University of Science and Technology, Touliu , Yunlin, Taiwan



Luxury

Family/

Cosiness

Image

Customer

satisfation

Fun

Mô hình Rita Faullant, Kurt Matzler and Tohann Fuller


Các biến trong mô hình HOLSAT

1. The beach and ocean would be clean.

2. Water sports would be available

3. The resort would be clean

4. The resort would be safe and secure

5. The climate would be mainly sunny

6. The resort buildings and layout would be visually pleasing

7. The resort would be built in old colonial style of architecture

8. The resort would be pretty

9. The resort would be unspoiled

10. There would be a lot of building work going on

11. The beach would be uncrowded

12. There would be little drunkenness or rowdiness

13. . Prostitution would be evident

14. There would be industrial pollution in the resort

17. The resort would have a variety of restaurants

18. The resort would have a variety of bars

19. The resort would have a variety of shops

20. The resort would have a variety of nightlife

21. The resort would be fashionable

22. Restaurants would be cheap

23. Bars would he cheap

24. Shops would he cheap

25. Nightlife would be cheap

26. The hotel staff would be courteous

27. The hotel staff would be friendly

28. The room would be quiet

29. The room would have a good view

30. The room would have quality furnishings

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