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Nghiên cứu hành trình khách hàng tại Hệ thống trung tâm anh ngữ quốc tế ILEAD AMA Huế - 21


Giai đoạn tìm hiểu

Group Statistics


Giới tính N Mean

Std. Deviation

Std. Error Mean

Bạn bè, người thân, đồng nghiệp,…

Nam

24 3.83

.381

.078

Nữ

48 3.69

.879

.127

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Nghiên cứu hành trình khách hàng tại Hệ thống trung tâm anh ngữ quốc tế ILEAD AMA Huế - 21

Independent Samples Test


Levene's Test for Equality of Variances


F Sig.


t-test for Equality of Means


t


df


Sig. (2-tailed)


Mean

Bạn bè, người thân, đồng nghiệp,…

Equal variances assumed

17.645 .000

.775

70

.441


Equal variances not assumed


.980

69.027

.330


Group Statistics



Giới tính N Mean

Std.

Deviation


Std. Error Mean

Google search

Nam

36 3.75

.770

.128

Nữ

52 3.71

.848

.118

Independent Samples Test


Levene's Test for Equality of Variances


F Sig.


t-test for Equality of Means


t


df


Sig. (2-tailed)


Mean Difference

Google search

Equal variances assumed

1.397 .241

.217

86

.829

.038

Equal variances not assumed


.221

79.829

.826

.038


Group Statistics


Giới tính N Mean

Std. Deviation

Std. Error Mean

Website ILEAD AMA

Nam

36 3.08

.967

.161

Nữ

54 3.13

1.010

.137

Independent Samples Test


Levene's Test for Equality of

Variances

t-test for Equality of Means

F

Sig.

t

df

Website ILEAD AMA

Equal variances assumed

Equal variances not assumed

.012

.912

-.217

-.219

Sig. (2-tailed) Mean Difference 88 .829 -.046

77.386 .828 -.046

Group Statistics


Giới tính

Website bên thứ ba, báo nói về Nam

N

ILEAD AMA Nữ

Mean Std. Deviation Std. Error Mean 14 3.57 .514 .137

33 3.36 .859 .150

Independent Samples Test


Levene's Test for Equality of

Variances

t-test for Equality of Means

F

Sig.

t

df

Website bên thứ ba, báo nói Equal variances assumed

2.815

.100

về ILEAD AMA Equal variances not assumed

.840

1.023

Sig. (2-tailed) Mean Difference 45 .405 .208

39.558 .312 .208

Group Statistics


Giới tính N

Mean

Std. Deviation

Std. Error Mean

Fanpage, hội nhóm của trung tâm

Nam 19

3.32

.749

.172

Nữ 42

3.64

.791

.122

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Fanpage, hội nhóm của trung tâm

Equal variances assumed .000

.990

-1.520

59

.134

-.327

Equal variances not assumed


-1.552

36.630

.129

-.327

Group Statistics


ĐỘ TUỔI N

Mean

Std. Deviation

Std. Error Mean

Chatbox tư vấn trên fanpage

Từ 25 đến 40 tuổi 26

3.31

1.050

.206

Từ 40 đến 60 tuổi 12

4.33

.778

.225

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Chatbox tư vấn trên fanpage

Equal variances assumed .928

.342

-3.015

36

.005

-1.026

Equal variances not assumed


-3.366

28.402

.002

-1.026

Group Statistics


Giới

tính

N

Mean

Std. Deviation

Std. Error Mean

Cuộc gọi tư vấn về khóa học

Nam

30

3.77

.774

.141


Nữ

54

.113

3.65

.828

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Cuộc gọi tư vấn về khóa học

Equal variances assumed 1.087

.300

.643

82

.522

.119

Equal variances not assumed


.656

63.538

.514

.119

Group Statistics


Giới tính N

Mean

Std. Deviation

Std. Error Mean

Văn phòng trung tâm

Nam 21

4.10

.301

.066

Nữ 44

3.84

1.010

.152

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Văn phòng trung tâm

Equal variances assumed 17.674

.000

1.126

63

.264

.254

Equal variances not assumed


1.534

56.282

.131

.254

Group Statistics


Giới tính N

Mean

Std. Deviation

Std. Error Mean

Nhân viên tư vấn

Nam 32

4.16

.628

.111

Nữ 59

3.95

.797

.104

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Nhân viên tư vấn

Equal variances assumed .986

.323

1.270

89

.207

.207

Equal variances not assumed


1.363

77.312

.177

.207

Group Statistics


Giới tính N

Mean

Std. Deviation

Std. Error Mean

Nhân viên tư vấn

Nam 32

4.16

.628

.111

Nữ 59

3.95

.797

.104

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Nhân viên tư vấn

Equal variances assumed .986

.323

1.270

89

.207

.207

Equal variances not assumed


1.363

77.312

.177

.207

Giai đoạn hành động

Group Statistics


Giới tính N

Mean

Std. Deviation

Std. Error Mean

Website ILEAD AMA

Nam 16

3.19

.834

.209

Nữ 32

3.56

1.014

.179

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Website ILEAD AMA

Equal variances assumed 2.650

.110

-1.277

46

.208

-.375

Equal variances not assumed


-1.364

35.877

.181

-.375

Group Statistics


Giới tính N

Mean

Std. Deviation

Std. Error Mean

Văn phòng ILEAD AMA

Nam 24

3.63

.924

.189

Nữ 54

3.67

.932

.127

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Văn phòng ILEAD AMA

Equal variances assumed .214

.645

-.183

76

.855

-.042

Equal variances not assumed


-.183

44.546

.855

-.042

Group Statistics


Giới tính N

Mean

Std. Deviation

Std. Error Mean

Nhân viên tư vấn

Nam 24

3.79

1.215

.248

Nữ 54

3.65

.872

.119

Independent Samples Test

Levene's Test for Equality of

Variances t-test for Equality of Means



F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Nhân viên tư vấn

Equal variances assumed 4.614

.035

.592

76

.556

.144

Equal variances not assumed


.522

33.966

.605

.144

Group Statistics


Giới tính N

Mean

Std. Deviation

Std. Error Mean

Phiếu liên lạc

Nam 21

3.29

.956

.209

Nữ 44

3.11

.970

.146

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Phiếu liên lạc

Equal variances assumed .523

.472

.672

63

.504

.172

Equal variances not assumed


.675

39.973

.503

.172

Group Statistics


Giới tính N

Mean

Std. Deviation

Std. Error Mean

Giáo viên giảng dạy

Nam 21

3.86

1.108

.242

Nữ 46

3.74

1.104

.163

Independent Samples Test

Levene's Test for Equality of

Variances t-test for Equality of Means


F Sig. t df Sig. (2-tailed) Mean Difference


Giáo viên giảng dạy

Equal variances assumed .797

.375

.405

65

.687

.118

Equal variances not assumed


.405

38.698

.688

.118

Group Statistics


Giới tính N

Mean

Std. Deviation

Std. Error Mean

Giáo viên giảng dạy

Nam 21

3.86

1.108

.242

Nữ 46

3.74

1.104

.163

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Giáo viên giảng dạy

Equal variances assumed .797

.375

.405

65

.687

.118

Equal variances not assumed


.405

38.698

.688

.118

Group Statistics


Giới tính N

Mean

Std. Deviation

Std. Error Mean

Hoạt động, dự án ngoại khóa

Nam 21

3.95

1.071

.234

Nữ 44

3.70

1.212

.183

Independent Samples Test


Levene's Test for Equality of

Variances


t-test for Equality of Means


F


Sig.


t


df


Sig. (2-tailed)


Mean Difference

Hoạt động, dự án ngoại khóa

Equal variances assumed 1.907

.172

.799

63

.427

.248

Equal variances not assumed


.835

44.222

.408

.248

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