PHỤ LỤC 2. KẾT QUẢ XỬ LÝ SPSS
1. Kiểm định Cronbach’s Alpha
- Yếu tố chuẩn chủ quan
Reliability Statistics
N of Items | |
,660 | 3 |
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Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
CQ1 | 8,22 | 1,383 | ,390 | ,710 |
CQ2 | 8,14 | 1,477 | ,531 | ,485 |
CQ3 | 8,19 | 1,660 | ,529 | ,512 |
- Yếu tố giá cả
Reliability Statistics
N of Items | |
,611 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
GC1 | 8,51 | 1,316 | ,431 | ,498 |
GC2 | 8,37 | 1,667 | ,346 | ,610 |
GC3 | 8,37 | 1,337 | ,492 | ,403 |
- Yếu tố thái độ
Reliability Statistics
N of Items | |
,627 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
TD1 | 8,33 | 1,268 | ,420 | ,552 |
TD2 | 8,33 | 1,360 | ,449 | ,514 |
TD3 | 8,31 | 1,225 | ,442 | ,521 |
- Yếu tố dịch vụ giá trị gia
Reliability Statistics
N of Items | |
,645 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
GT1 | 8,14 | 1,146 | ,512 | ,464 |
GT2 | 8,04 | 1,485 | ,395 | ,625 |
GT3 | 8,03 | 1,256 | ,465 | ,533 |
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- Yếu tố khuyến mãi
Reliability Statistics
N of Items | |
,662 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
KM1 | 8,43 | 1,366 | ,477 | ,565 |
KM2 | 8,39 | 1,158 | ,476 | ,570 |
KM3 | 8,35 | 1,347 | ,475 | ,565 |
- Yếu tố uy tín thương hiệu
Reliability Statistics
N of Items | |
,673 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
TH1 | 8,55 | 1,350 | ,429 | ,650 |
TH2 | 8,52 | 1,023 | ,570 | ,459 |
TH3 | 8,64 | 1,408 | ,476 | ,597 |
- Yếu tố quyết định mua
Reliability Statistics
N of Items | |
,602 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
QD1 | 8,15 | 1,208 | ,385 | ,539 |
QD2 | 8,26 | 1,022 | ,445 | ,449 |
QD3 | 8,37 | 1,117 | ,404 | ,511 |
2. Phân tích EFA
Kiểm định KMO Barlett’s test biến độc lập
KMO and Bartlett's Test
,834 | |
Approx. Chi-Square | 580,861 |
Bartlett's Test of Sphericity df | 136 |
Sig. | ,000 |
Total Variance Explained
Initial | Eigenvalues | Extraction Sums Loadings | of Squared | Rotation Sums Loadings | of Squared | ||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 5,517 | 32,453 | 32,453 | 5,517 | 32,453 | 32,453 | 2,420 | 14,233 | 14,233 |
2 | 1,390 | 8,178 | 40,631 | 1,390 | 8,178 | 40,631 | 2,410 | 14,179 | 28,412 |
3 | 1,321 | 7,769 | 48,400 | 1,321 | 7,769 | 48,400 | 2,005 | 11,796 | 40,208 |
4 | 1,160 | 6,825 | 55,225 | 1,160 | 6,825 | 55,225 | 2,004 | 11,789 | 51,997 |
5 | 1,098 | 6,459 | 61,684 | 1,098 | 6,459 | 61,684 | 1,647 | 9,688 | 61,684 |
6 | ,903 | 5,314 | 66,998 | ||||||
7 | ,800 | 4,704 | 71,702 | ||||||
8 | ,758 | 4,458 | 76,160 | ||||||
9 | ,686 | 4,038 | 80,198 |
,653 | 3,839 | 84,037 | |
11 | ,569 | 3,348 | 87,385 |
12 | ,430 | 2,528 | 89,912 |
13 | ,409 | 2,404 | 92,316 |
14 | ,384 | 2,258 | 94,574 |
15 | ,357 | 2,099 | 96,673 |
16 | ,295 | 1,735 | 98,408 |
17 | ,271 | 1,592 | 100,000 |
Extraction Method: Principal Component Analysis.
Rotated Component Matrixa
Component | |||||
1 | 2 | 3 | 4 | 5 | |
TD1 | ,683 | ||||
TD3 | ,672 | ||||
TD2 | ,640 | ||||
KM3 | ,533 | ||||
KM2 | |||||
CQ3 | ,724 | ||||
CQ2 | ,672 | ||||
KM1 | ,644 | ||||
GC2 | ,610 | ||||
GT3 | ,765 | ||||
GT1 | ,752 | ||||
GT2 | ,579 | ||||
TH3 | ,674 | ||||
TH2 | ,671 | ||||
TH1 | ,669 | ||||
GC1 | ,772 | ||||
GC3 | ,738 |
Kiểm định KMO Barlett’s test biến phụ thuộc
KMO and Bartlett's Test
,634 | |
Approx. Chi-Square | 33,152 |
Bartlett's Test of Sphericity df | 3 |
Sig. | ,000 |
Total Variance Explained
Initial | Eigenvalues | Extraction Sums of Squared Loadings | ||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 1,671 | 55,711 | 55,711 | 1,671 | 55,711 | 55,711 |
2 | ,711 | 23,715 | 79,426 | |||
3 | ,617 | 20,574 | 100,000 |
Component Matrixa
Component | |
1 | |
QD2 | ,778 |
QD3 | ,740 |
QD1 | ,720 |
Phân tích hồi quy đa biến
- Phân tích ma trận hệ số tương quan Pearson
Correlations
QD | TD | CQ | GTR | TH | GC | ||
Pearson Correlation | 1 | ,641** | ,631** | ,539** | ,610** | ,501** | |
QD | Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,000 | |
N | 110 | 110 | 110 | 110 | 110 | 110 | |
Pearson Correlation | ,641** | 1 | ,491** | ,357** | ,472** | ,377** | |
TD | Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,000 | |
N | 110 | 110 | 110 | 110 | 110 | 110 | |
Pearson Correlation | ,631** | ,491** | 1 | ,371** | ,547** | ,427** | |
CQ | Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,000 | |
N | 110 | 110 | 110 | 110 | 110 | 110 | |
Pearson Correlation | ,539** | ,357** | ,371** | 1 | ,364** | ,311** | |
GTR | Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,001 | |
N | 110 | 110 | 110 | 110 | 110 | 110 | |
Pearson Correlation | ,610** | ,472** | ,547** | ,364** | 1 | ,318** | |
TH | Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,001 | |
N | 110 | 110 | 110 | 110 | 110 | 110 | |
Pearson Correlation | ,501** | ,377** | ,427** | ,311** | ,318** | 1 | |
GC | Sig. (2-tailed) | ,000 | ,000 | ,000 | ,001 | ,001 | |
N | 110 | 110 | 110 | 110 | 110 | 110 |
- Phân tích hồi quy
Model Summaryb
R | R Square | Adjusted R Square | Std. Error of the Estimate | Durbin-Watson | |
1 | ,811a | ,658 | ,642 | ,28864 | 2,069 |
a. Predictors: (Constant), GC, GTR, TH, TD, CQ
b. Dependent Variable: QD
Kiểm định ANOVA
ANOVA
QD
Sum of Squares | df | Mean Square | F | Sig. | |
Between Groups | 11,019 | 7 | 1,574 | 11,201 | ,000 |
Within Groups | 14,335 | 102 | ,141 | ||
Total | 25,355 | 109 |
- Phân tích hồi quy Coefficientsa
Unstandardized Coefficients | Standardized Coefficients | t | Sig. | Collinearity | Statistics | |||
B | Std. Error | Beta | Tolerance | VIF | ||||
(Constant) | -,172 | ,306 | -,561 | ,576 | ||||
TD | ,292 | ,071 | ,289 | 4,101 | ,000 | ,661 | 1,513 | |
1 | CQ | ,209 | ,073 | ,216 | 2,877 | ,005 | ,581 | 1,721 |
GTR | ,207 | ,059 | ,225 | 3,478 | ,001 | ,787 | 1,271 | |
TH | ,207 | ,067 | ,223 | 3,091 | ,003 | ,630 | 1,588 | |
GC | ,118 | ,049 | ,158 | 2,411 | ,018 | ,764 | 1,310 |
a. Dependent Variable: QD
3. Kiểm định One-Sample T-Test
- Nhóm nhân tố “thái độ”
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
TD1 | 110 | 4,15 | ,706 | ,067 |
TD2 | 110 | 4,15 | ,638 | ,061 |
TD3 | 110 | 4,17 | ,715 | ,068 |
KM3 | 110 | 4,24 | ,649 | ,062 |
One-Sample Test
Test Value = 3 | |||||||||
t | df | Sig. (2-tailed) | Mean Difference | 95% Differ | Confidence ence | Interval | of | the | |
Lower | Upper | ||||||||
TD1 | 17,145 | 109 | ,000 | 1,155 | 1,02 | 1,29 | |||
TD2 | 18,979 | 109 | ,000 | 1,155 | 1,03 | 1,28 | |||
TD3 | 17,203 | 109 | ,000 | 1,173 | 1,04 | 1,31 | |||
KM3 | 19,992 | 109 | ,000 | 1,236 | 1,11 | 1,36 | |||
- Nhóm nhân tố “Chuẩn chủ quan”