Trang chủ / Hóa Mỹ Phẩm

Nghiên cứu các nhân tố tác động đến sự thỏa mãn của khách hàng khi mua hóa mỹ phẩm chăm sóc tóc - 12

PHÂN TÍCH THANG ĐO KÊNH PHÂN PHỐI


KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling


Adequacy.

.705

Bartlett's Test of Approx. Chi-Square

Sphericity df

288.143

10

Sig.

.000

Có thể bạn quan tâm!

Xem toàn bộ 106 trang tài liệu này.

Nghiên cứu các nhân tố tác động đến sự thỏa mãn của khách hàng khi mua hóa mỹ phẩm chăm sóc tóc - 12


Communalities



Initial

Extraction

C1

1.000

.359

C2

1.000

.431

C3

1.000

.508

C4

1.000

.503

C05

1.000

.646

Extraction Method: Principal Component Analysis.


Total Variance Explained



Component

Initial

Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.447

48.936

48.936

2.447

48.936

48.936

2

.949

18.985

67.921




3

.742

14.839

82.760




4

.505

10.099

92.859




5

.357

7.141

100.000




Extraction Method: Principal Component Analysis.


Component Matrix(a)




Component



1

C1

.599

C2

.656

C3

.712

C4

.709

C05

.804

Extraction Method: Principal Component Analysis. a 1 components extracted.


Rotated Component Matrix(a)


a Only one component was extracted. The solution cannot be rotated.

PHÂN TÍCH THANG ĐO PHƯƠNG THỨC THANH TOÁN


KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling


Adequacy.

.729

Bartlett's Test of Approx. Chi-Square

Sphericity df

249.323

6

Sig.

.000


Communalities



Initial

Extraction

P1

1.000

.611

P2

1.000

.452

P3

1.000

.614

P04

1.000

.651

Extraction Method: Principal Component Analysis.


Total Variance Explained



Component

Initial

Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.328

58.192

58.192

2.328

58.192

58.192

2

.750

18.756

76.948




3

.524

13.109

90.057




4

.398

9.943

100.000




Extraction Method: Principal Component Analysis.


Component Matrix(a)




Component



1

P1

.781

P2

.673

P3

.784

P04

.807

Extraction Method: Principal Component Analysis. a 1 components extracted.


Rotated Component Matrix(a)


a Only one component was extracted. The solution cannot be rotated.

PHÂN TÍCH THANG ĐO CHƯƠNG TRÌNH KHUYẾN MÃI


KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling


Adequacy.

.646

Bartlett's Test of Approx. Chi-Square

Sphericity df

202.195

6

Sig.

.000


Communalities



Initial

Extraction

K1

1.000

.503

K2

1.000

.474

K3

1.000

.574

K04

1.000

.571

Extraction Method: Principal Component Analysis.


Total Variance Explained



Component

Initial

Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.122

53.049

53.049

2.122

53.049

53.049

2

.924

23.105

76.154




3

.529

13.218

89.372




4

.425

10.628

100.000




Extraction Method: Principal Component Analysis.


Component Matrix(a)




Component



1

K1

.709

K2

.688

K3

.758

K04

.755

Extraction Method: Principal Component Analysis. a 1 components extracted.


Rotated Component Matrix(a)


a Only one component was extracted. The solution cannot be rotated.

Phụ lục 5: PHÂN TÍCH HỒI QUY TUYẾN TÍNH BỘI

( Kiểm định mô hình lý thuyết )

Regression


Variables Entered/Removed(b)



Model

Variables Entered

Variables Removed


Method

1


KMAI, TDO,

TTOAN, GIA, KENH, CLUONG, CLOAI(a)


.


Enter

a All requested variables entered. b Dependent Variable: THOAMAN


Model Summary



Model


R


R Square

Adjusted R Square

Std. Error of the Estimate

1

.548(a)

.300

.280

.26451

a Predictors: (Constant), KMAI, TDO, TTOAN, GIA, KENH, CLUONG, CLOAI


ANOVA(b)



Model


Sum of Squares


df


Mean Square


F


Sig.

1

Regression

7.258

7

1.037

14.820

.000(a)


Residual

16.932

242

.070




Total

24.190

249




a Predictors: (Constant), KMAI, TDO, TTOAN, GIA, KENH, CLUONG, CLOAI

b Dependent Variable: THOAMAN


Coefficients(a)



Model


Unstandardized Coefficients

Standardized Coefficients


t


Sig.



B

Std. Error

Beta



1

(Constant)

1.383

.267


5.173

.000


GIA

.166

.032

.284

5.233

.000


CLUONG

.125

.029

.232

4.245

.006


CLOAI

-.052

.028

-.102

-1.861

.064


TDO

.081

.025

.183

3.319

.001


KENH

.147

.028

.291

5.329

.000


TTOAN

.100

.024

.221

4.074

.000


KMAI

.050

.029

.095

1.736

.084

a Dependent Variable: THOAMAN

Phụ lục 6: PHÂN TÍCH PHƯƠNG SAI THEO NHÓM TUỔI


Test of Homogeneity of Variances




Levene Statistic


df1


df2


Sig.

GIA

.142

2

247

.867

CLUONG

.026

2

247

.974

CLOAI

.510

2

247

.601

TDO

1.624

2

247

.199

KENH

1.264

2

247

.284

TTOAN

.073

2

247

.930

KMAI

.009

2

247

.991


ANOVA




Sum of Squares


Df

Mean Square


F


Sig.

GIA

Between Groups

.013

2

.006

.022

.978


Within Groups

70.936

247

.287




Total

70.949

249




CLUONG

Between Groups

.301

2

.150

.446

.641


Within Groups

83.177

247

.337




Total

83.477

249




CLOAI

Between Groups

.763

2

.382

1.027

.359


Within Groups

91.768

247

.372




Total

92.531

249




TDO

Between Groups

1.473

2

.736

1.505

.224


Within Groups

120.836

247

.489




Total

122.309

249




KENH

Between Groups

.602

2

.301

.790

.455


Within Groups

94.090

247

.381




Total

94.692

249




TTOAN

Between Groups

.233

2

.116

.241

.786


Within Groups

118.945

247

.482




Total

119.177

249




KMAI

Between Groups

.909

2

.455

1.304

.273


Within Groups

86.096

247

.349




Total

87.005

249




Multiple Comparisons

Bonferroni


Dependent Variable


(I) DOTUOI


(J) DOTUOI

Mean Difference (I-J)


Std. Error


Sig.


95% Confidence Interval








Lower Bound


Upper Bound

GIA

tuoi(25-35)

tuoi(36-45)

.0043

.07493

1.000

-.1763

.1849



tuoi(46-55)

-.0156

.09650

1.000

-.2483

.2170


tuoi(36-45)

tuoi(25-35)

-.0043

.07493

1.000

-.1849

.1763



tuoi(46-55)

-.0199

.09522

1.000

-.2494

.2096


tuoi(46-55)

tuoi(25-35)

.0156

.09650

1.000

-.2170

.2483



tuoi(36-45)

.0199

.09522

1.000

-.2096

.2494

CLUONG

tuoi(25-35)

tuoi(36-45)

.0450

.08114

1.000

-.1505

.2406



tuoi(46-55)

.0965

.10450

1.000

-.1553

.3484


tuoi(36-45)

tuoi(25-35)

-.0450

.08114

1.000

-.2406

.1505



tuoi(46-55)

.0515

.10310

1.000

-.1970

.3000


tuoi(46-55)

tuoi(25-35)

-.0965

.10450

1.000

-.3484

.1553



tuoi(36-45)

-.0515

.10310

1.000

-.3000

.1970

CLOAI

tuoi(25-35)

tuoi(36-45)

.0902

.08523

.873

-.1152

.2956



tuoi(46-55)

-.0499

.10976

1.000

-.3145

.2146


tuoi(36-45)

tuoi(25-35)

-.0902

.08523

.873

-.2956

.1152



tuoi(46-55)

-.1401

.10830

.591

-.4012

.1209


tuoi(46-55)

tuoi(25-35)

.0499

.10976

1.000

-.2146

.3145



tuoi(36-45)

.1401

.10830

.591

-.1209

.4012

TDO

tuoi(25-35)

tuoi(36-45)

.0846

.09780

1.000

-.1511

.3204



tuoi(46-55)

.2173

.12595

.257

-.0862

.5209


tuoi(36-45)

tuoi(25-35)

-.0846

.09780

1.000

-.3204

.1511



tuoi(46-55)

.1327

.12427

.860

-.1668

.4323


tuoi(46-55)

tuoi(25-35)

-.2173

.12595

.257

-.5209

.0862



tuoi(36-45)

-.1327

.12427

.860

-.4323

.1668

KENH

tuoi(25-35)

tuoi(36-45)

.1037

.08630

.692

-.1043

.3117



tuoi(46-55)

.0917

.11114

1.000

-.1762

.3596


tuoi(36-45)

tuoi(25-35)

-.1037

.08630

.692

-.3117

.1043



tuoi(46-55)

-.0120

.10966

1.000

-.2763

.2523


tuoi(46-55)

tuoi(25-35)

-.0917

.11114

1.000

-.3596

.1762



tuoi(36-45)

.0120

.10966

1.000

-.2523

.2763

TTOAN

tuoi(25-35)

tuoi(36-45)

-.0660

.09703

1.000

-.2998

.1679



tuoi(46-55)

-.0509

.12496

1.000

-.3521

.2503


tuoi(36-45)

tuoi(25-35)

.0660

.09703

1.000

-.1679

.2998



tuoi(46-55)

.0151

.12330

1.000

-.2821

.3123


tuoi(46-55)

tuoi(25-35)

.0509

.12496

1.000

-.2503

.3521



tuoi(36-45)

-.0151

.12330

1.000

-.3123

.2821

KMAI

tuoi(25-35)

tuoi(36-45)

.0879

.08255

.864

-.1111

.2869



tuoi(46-55)

.1639

.10631

.374

-.0924

.4201


tuoi(36-45)

tuoi(25-35)

-.0879

.08255

.864

-.2869

.1111



tuoi(46-55)

.0759

.10490

1.000

-.1769

.3288


tuoi(46-55)

tuoi(25-35)

-.1639

.10631

.374

-.4201

.0924



tuoi(36-45)

-.0759

.10490

1.000

-.3288

.1769

Phụ lục 7: PHÂN TÍCH PHƯƠNG SAI THEO NHÓM DOANH THU


Test of Homogeneity of Variances




Levene Statistic


df1


df2


Sig.

GIA

1.275

5

244

.275

CLUONG

.482

5

244

.790

CLOAI

1.836

5

244

.106

TDO

.842

5

244

.521

KENH

1.162

5

244

.329

TTOAN

.218

5

244

.955

KMAI

2.086

5

244

.068


ANOVA





Sum of Squares


df


Mean Square


F


Sig.

GIA

Between Groups

1.995

5

.399

1.412

.220


Within Groups

68.954

244

.283




Total

70.949

249




CLUONG

Between Groups

1.272

5

.254

.755

.583


Within Groups

82.206

244

.337




Total

83.477

249




CLOAI

Between Groups

.707

5

.141

.376

.865


Within Groups

91.824

244

.376




Total

92.531

249




TDO

Between Groups

1.502

5

.300

.607

.695


Within Groups

120.807

244

.495




Total

122.309

249




KENH

Between Groups

2.087

5

.417

1.100

.361


Within Groups

92.605

244

.380




Total

94.692

249




TTOAN

Between Groups

7.006

5

1.401

3.048

.011


Within Groups

112.172

244

.460




Total

119.177

249




KMAI

Between Groups

.769

5

.154

.435

.824


Within Groups

86.236

244

.353




Total

87.005

249




Multiple Comparisons


Bonferroni


Dependent Variable


(I) Q3MH


(J) Q3MH

Mean

Difference (I-J)


Std. Error


Sig.


95% Confidence Interval







Lower Bound

Upper Bound

GIA


CLUONG

Doanh thu(10-15)


Doanh thu (16-20)


Doanh thu(21-25)


Doanh thu(26-30)


Doanh thu(31-35)


Doanh thu > 35


Doanh thu(10-15)


Doanh thu (16-20)


Doanh thu(21-25)

Doanh thu (16-20) Doanh thu(21-25)

Doanh thu(26-30) Doanh thu(31-35) Doanh thu > 35 Doanh thu(10-15) Doanh thu(21-25)

Doanh thu(26-30) Doanh thu(31-35)

Doanh thu > 35 Doanh thu(10-15) Doanh thu (16-20) Doanh thu(26-30) Doanh thu(31-35)

Doanh thu > 35 Doanh thu(10-15)

Doanh thu (16-20) Doanh thu(21-25) Doanh thu(31-35) Doanh thu > 35 Doanh thu(10-15)

Doanh thu (16-20) Doanh thu(21-25)

Doanh thu(26-30) Doanh thu > 35 Doanh thu(10-15) Doanh thu (16-20) Doanh thu(21-25)

Doanh thu(26-30) Doanh thu(31-35)

Doanh thu (16-20) Doanh thu(21-25) Doanh thu(26-30) Doanh thu(31-35) Doanh thu > 35

Doanh thu(10-15) Doanh thu(21-25) Doanh thu(26-30)

Doanh thu(31-35) Doanh thu > 35 Doanh thu(10-15)

Doanh thu (16-20)

-.1236

.10355

1.000

-.4306

.1833

-.0951

.11095

1.000

-.4239

.2338

-.1213

.12278

1.000

-.4852

.2427

.1743

.14686

1.000

-.2610

.6097

.0778

.18201

1.000

-.4618

.6173

.1236

.10355

1.000

-.1833

.4306

.0286

.09032

1.000

-.2392

.2963

.0024

.10452

1.000

-.3075

.3122

.2980

.13197

.373

-.0932

.6892

.2014

.17023

1.000

-.3032

.7060

.0951

.11095

1.000

-.2338

.4239

-.0286

.09032

1.000

-.2963

.2392

-.0262

.11185

1.000

-.3578

.3054

.2694

.13785

.777

-.1392

.6780

.1728

.17482

1.000

-.3454

.6910

.1213

.12278

1.000

-.2427

.4852

-.0024

.10452

1.000

-.3122

.3075

.0262

.11185

1.000

-.3054

.3578

.2956

.14754

.693

-.1418

.7330

.1990

.18256

1.000

-.3422

.7402

-.1743

.14686

1.000

-.6097

.2610

-.2980

.13197

.373

-.6892

.0932

-.2694

.13785

.777

-.6780

.1392

-.2956

.14754

.693

-.7330

.1418

-.0966

.19955

1.000

-.6881

.4950

-.0778

.18201

1.000

-.6173

.4618

-.2014

.17023

1.000

-.7060

.3032

-.1728

.17482

1.000

-.6910

.3454

-.1990

.18256

1.000

-.7402

.3422

.0966

.19955

1.000

-.4950

.6881

-.0364

.11306

1.000

-.3716

.2988

-.0088

.12114

1.000

-.3680

.3503

.0477

.13406

1.000

-.3497

.4451

.2118

.16035

1.000

-.2635

.6872

.1459

.19873

1.000

-.4432

.7350

.0364

.11306

1.000

-.2988

.3716

.0276

.09862

1.000

-.2648

.3199

.0841

.11412

1.000

-.2542

.4224

.2483

.14409

1.000

-.1789

.6754

.1823

.18586

1.000

-.3686

.7333

.0088

.12114

1.000

-.3503

.3680

-.0276

.09862

1.000

-.3199

.2648


Doanh thu(26-30)

.0565

.12212

1.000

-.3055

.4185



Doanh thu(31-35)

.2207

.15051

1.000

-.2255

.6669



Doanh thu > 35

.1548

.19088

1.000

-.4111

.7206


Doanh thu(26-30)

Doanh thu(10-15)

-.0477

.13406

1.000

-.4451

.3497



Doanh thu (16-20)

-.0841

.11412

1.000

-.4224

.2542



Doanh thu(21-25)

-.0565

.12212

1.000

-.4185

.3055



Doanh thu(31-35)

.1642

.16109

1.000

-.3134

.6417



Doanh thu > 35

.0983

.19933

1.000

-.4926

.6892


Doanh thu(31-35)

Doanh thu(10-15)

-.2118

.16035

1.000

-.6872

.2635



Doanh thu (16-20)

-.2483

.14409

1.000

-.6754

.1789



Doanh thu(21-25)

-.2207

.15051

1.000

-.6669

.2255



Doanh thu(26-30)

-.1642

.16109

1.000

-.6417

.3134



Doanh thu > 35

-.0659

.21788

1.000

-.7118

.5800


Doanh thu > 35

Doanh thu(10-15)

-.1459

.19873

1.000

-.7350

.4432



Doanh thu (16-20)

-.1823

.18586

1.000

-.7333

.3686



Doanh thu(21-25)

-.1548

.19088

1.000

-.7206

.4111



Doanh thu(26-30)

-.0983

.19933

1.000

-.6892

.4926



Doanh thu(31-35)

.0659

.21788

1.000

-.5800

.7118

CLOAI

Doanh thu(10-15)

Doanh thu (16-20)

-.0231

.11950

1.000

-.3773

.3311



Doanh thu(21-25)

.0306

.12803

1.000

-.3489

.4102



Doanh thu(26-30)

.0837

.14168

1.000

-.3363

.5038



Doanh thu(31-35)

.0638

.16947

1.000

-.4386

.5662



Doanh thu > 35

.1968

.21004

1.000

-.4259

.8194


Doanh thu (16-20)

Doanh thu(10-15)

.0231

.11950

1.000

-.3311

.3773



Doanh thu(21-25)

.0537

.10423

1.000

-.2553

.3627



Doanh thu(26-30)

.1069

.12061

1.000

-.2507

.4644



Doanh thu(31-35)

.0869

.15229

1.000

-.3645

.5384



Doanh thu > 35

.2199

.19644

1.000

-.3624

.8022


Doanh thu(21-25)

Doanh thu(10-15)

-.0306

.12803

1.000

-.4102

.3489



Doanh thu (16-20)

-.0537

.10423

1.000

-.3627

.2553



Doanh thu(26-30)

.0531

.12907

1.000

-.3295

.4357



Doanh thu(31-35)

.0332

.15907

1.000

-.4384

.5047



Doanh thu > 35

.1661

.20174

1.000

-.4319

.7642


Doanh thu(26-30)

Doanh thu(10-15)

-.0837

.14168

1.000

-.5038

.3363



Doanh thu (16-20)

-.1069

.12061

1.000

-.4644

.2507



Doanh thu(21-25)

-.0531

.12907

1.000

-.4357

.3295



Doanh thu(31-35)

-.0199

.17026

1.000

-.5246

.4848



Doanh thu > 35

.1130

.21067

1.000

-.5115

.7375


Doanh thu(31-35)

Doanh thu(10-15)

-.0638

.16947

1.000

-.5662

.4386



Doanh thu (16-20)

-.0869

.15229

1.000

-.5384

.3645



Doanh thu(21-25)

-.0332

.15907

1.000

-.5047

.4384



Doanh thu(26-30)

.0199

.17026

1.000

-.4848

.5246



Doanh thu > 35

.1330

.23028

1.000

-.5497

.8156


Doanh thu > 35

Doanh thu(10-15)

-.1968

.21004

1.000

-.8194

.4259



Doanh thu (16-20)

-.2199

.19644

1.000

-.8022

.3624



Doanh thu(21-25)

-.1661

.20174

1.000

-.7642

.4319



Doanh thu(26-30)

-.1130

.21067

1.000

-.7375

.5115



Doanh thu(31-35)

-.1330

.23028

1.000

-.8156

.5497

TDO

Doanh thu(10-15)

Doanh thu (16-20)

.0514

.13706

1.000

-.3549

.4577



Doanh thu(21-25)

.1007

.14685

1.000

-.3346

.5361

..... Xem trang tiếp theo?
⇦ Trang trước - Trang tiếp theo ⇨

Ngày đăng: 22/06/2022