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Nghiên cứu các nhân tố tác động đến sự thỏa mãn của khách hàng khi mua hóa mỹ phẩm chăm sóc tóc - 12

PHÂN TÍCH THANG ĐO KÊNH PHÂN PHỐI


KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling


Adequacy.

.705

Bartlett's Test of Approx. Chi-Square

Sphericity df

288.143

10

Sig.

.000

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Communalities



Initial

Extraction

C1

1.000

.359

C2

1.000

.431

C3

1.000

.508

C4

1.000

.503

C05

1.000

.646

Extraction Method: Principal Component Analysis.


Total Variance Explained



Component

Initial

Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.447

48.936

48.936

2.447

48.936

48.936

2

.949

18.985

67.921




3

.742

14.839

82.760




4

.505

10.099

92.859




5

.357

7.141

100.000




Extraction Method: Principal Component Analysis.


Component Matrix(a)




Component



1

C1

.599

C2

.656

C3

.712

C4

.709

C05

.804

Extraction Method: Principal Component Analysis. a 1 components extracted.


Rotated Component Matrix(a)


a Only one component was extracted. The solution cannot be rotated.

PHÂN TÍCH THANG ĐO PHƯƠNG THỨC THANH TOÁN


KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling


Adequacy.

.729

Bartlett's Test of Approx. Chi-Square

Sphericity df

249.323

6

Sig.

.000


Communalities



Initial

Extraction

P1

1.000

.611

P2

1.000

.452

P3

1.000

.614

P04

1.000

.651

Extraction Method: Principal Component Analysis.


Total Variance Explained



Component

Initial

Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.328

58.192

58.192

2.328

58.192

58.192

2

.750

18.756

76.948




3

.524

13.109

90.057




4

.398

9.943

100.000




Extraction Method: Principal Component Analysis.


Component Matrix(a)




Component



1

P1

.781

P2

.673

P3

.784

P04

.807

Extraction Method: Principal Component Analysis. a 1 components extracted.


Rotated Component Matrix(a)


a Only one component was extracted. The solution cannot be rotated.

PHÂN TÍCH THANG ĐO CHƯƠNG TRÌNH KHUYẾN MÃI


KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling


Adequacy.

.646

Bartlett's Test of Approx. Chi-Square

Sphericity df

202.195

6

Sig.

.000


Communalities



Initial

Extraction

K1

1.000

.503

K2

1.000

.474

K3

1.000

.574

K04

1.000

.571

Extraction Method: Principal Component Analysis.


Total Variance Explained



Component

Initial

Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.122

53.049

53.049

2.122

53.049

53.049

2

.924

23.105

76.154




3

.529

13.218

89.372




4

.425

10.628

100.000




Extraction Method: Principal Component Analysis.


Component Matrix(a)




Component



1

K1

.709

K2

.688

K3

.758

K04

.755

Extraction Method: Principal Component Analysis. a 1 components extracted.


Rotated Component Matrix(a)


a Only one component was extracted. The solution cannot be rotated.

Phụ lục 5: PHÂN TÍCH HỒI QUY TUYẾN TÍNH BỘI

( Kiểm định mô hình lý thuyết )

Regression


Variables Entered/Removed(b)



Model

Variables Entered

Variables Removed


Method

1


KMAI, TDO,

TTOAN, GIA, KENH, CLUONG, CLOAI(a)


.


Enter

a All requested variables entered. b Dependent Variable: THOAMAN


Model Summary



Model


R


R Square

Adjusted R Square

Std. Error of the Estimate

1

.548(a)

.300

.280

.26451

a Predictors: (Constant), KMAI, TDO, TTOAN, GIA, KENH, CLUONG, CLOAI


ANOVA(b)



Model


Sum of Squares


df


Mean Square


F


Sig.

1

Regression

7.258

7

1.037

14.820

.000(a)


Residual

16.932

242

.070




Total

24.190

249




a Predictors: (Constant), KMAI, TDO, TTOAN, GIA, KENH, CLUONG, CLOAI

b Dependent Variable: THOAMAN


Coefficients(a)



Model


Unstandardized Coefficients

Standardized Coefficients


t


Sig.



B

Std. Error

Beta



1

(Constant)

1.383

.267


5.173

.000


GIA

.166

.032

.284

5.233

.000


CLUONG

.125

.029

.232

4.245

.006


CLOAI

-.052

.028

-.102

-1.861

.064


TDO

.081

.025

.183

3.319

.001


KENH

.147

.028

.291

5.329

.000


TTOAN

.100

.024

.221

4.074

.000


KMAI

.050

.029

.095

1.736

.084

a Dependent Variable: THOAMAN

Phụ lục 6: PHÂN TÍCH PHƯƠNG SAI THEO NHÓM TUỔI


Test of Homogeneity of Variances




Levene Statistic


df1


df2


Sig.

GIA

.142

2

247

.867

CLUONG

.026

2

247

.974

CLOAI

.510

2

247

.601

TDO

1.624

2

247

.199

KENH

1.264

2

247

.284

TTOAN

.073

2

247

.930

KMAI

.009

2

247

.991


ANOVA




Sum of Squares


Df

Mean Square


F


Sig.

GIA

Between Groups

.013

2

.006

.022

.978


Within Groups

70.936

247

.287




Total

70.949

249




CLUONG

Between Groups

.301

2

.150

.446

.641


Within Groups

83.177

247

.337




Total

83.477

249




CLOAI

Between Groups

.763

2

.382

1.027

.359


Within Groups

91.768

247

.372




Total

92.531

249




TDO

Between Groups

1.473

2

.736

1.505

.224


Within Groups

120.836

247

.489




Total

122.309

249




KENH

Between Groups

.602

2

.301

.790

.455


Within Groups

94.090

247

.381




Total

94.692

249




TTOAN

Between Groups

.233

2

.116

.241

.786


Within Groups

118.945

247

.482




Total

119.177

249




KMAI

Between Groups

.909

2

.455

1.304

.273


Within Groups

86.096

247

.349




Total

87.005

249




Multiple Comparisons

Bonferroni


Dependent Variable


(I) DOTUOI


(J) DOTUOI

Mean Difference (I-J)


Std. Error


Sig.


95% Confidence Interval








Lower Bound


Upper Bound

GIA

tuoi(25-35)

tuoi(36-45)

.0043

.07493

1.000

-.1763

.1849



tuoi(46-55)

-.0156

.09650

1.000

-.2483

.2170


tuoi(36-45)

tuoi(25-35)

-.0043

.07493

1.000

-.1849

.1763



tuoi(46-55)

-.0199

.09522

1.000

-.2494

.2096


tuoi(46-55)

tuoi(25-35)

.0156

.09650

1.000

-.2170

.2483



tuoi(36-45)

.0199

.09522

1.000

-.2096

.2494

CLUONG

tuoi(25-35)

tuoi(36-45)

.0450

.08114

1.000

-.1505

.2406



tuoi(46-55)

.0965

.10450

1.000

-.1553

.3484


tuoi(36-45)

tuoi(25-35)

-.0450

.08114

1.000

-.2406

.1505



tuoi(46-55)

.0515

.10310

1.000

-.1970

.3000


tuoi(46-55)

tuoi(25-35)

-.0965

.10450

1.000

-.3484

.1553



tuoi(36-45)

-.0515

.10310

1.000

-.3000

.1970

CLOAI

tuoi(25-35)

tuoi(36-45)

.0902

.08523

.873

-.1152

.2956



tuoi(46-55)

-.0499

.10976

1.000

-.3145

.2146


tuoi(36-45)

tuoi(25-35)

-.0902

.08523

.873

-.2956

.1152



tuoi(46-55)

-.1401

.10830

.591

-.4012

.1209


tuoi(46-55)

tuoi(25-35)

.0499

.10976

1.000

-.2146

.3145



tuoi(36-45)

.1401

.10830

.591

-.1209

.4012

TDO

tuoi(25-35)

tuoi(36-45)

.0846

.09780

1.000

-.1511

.3204



tuoi(46-55)

.2173

.12595

.257

-.0862

.5209


tuoi(36-45)

tuoi(25-35)

-.0846

.09780

1.000

-.3204

.1511



tuoi(46-55)

.1327

.12427

.860

-.1668

.4323


tuoi(46-55)

tuoi(25-35)

-.2173

.12595

.257

-.5209

.0862



tuoi(36-45)

-.1327

.12427

.860

-.4323

.1668

KENH

tuoi(25-35)

tuoi(36-45)

.1037

.08630

.692

-.1043

.3117



tuoi(46-55)

.0917

.11114

1.000

-.1762

.3596


tuoi(36-45)

tuoi(25-35)

-.1037

.08630

.692

-.3117

.1043



tuoi(46-55)

-.0120

.10966

1.000

-.2763

.2523


tuoi(46-55)

tuoi(25-35)

-.0917

.11114

1.000

-.3596

.1762



tuoi(36-45)

.0120

.10966

1.000

-.2523

.2763

TTOAN

tuoi(25-35)

tuoi(36-45)

-.0660

.09703

1.000

-.2998

.1679



tuoi(46-55)

-.0509

.12496

1.000

-.3521

.2503


tuoi(36-45)

tuoi(25-35)

.0660

.09703

1.000

-.1679

.2998



tuoi(46-55)

.0151

.12330

1.000

-.2821

.3123


tuoi(46-55)

tuoi(25-35)

.0509

.12496

1.000

-.2503

.3521



tuoi(36-45)

-.0151

.12330

1.000

-.3123

.2821

KMAI

tuoi(25-35)

tuoi(36-45)

.0879

.08255

.864

-.1111

.2869



tuoi(46-55)

.1639

.10631

.374

-.0924

.4201


tuoi(36-45)

tuoi(25-35)

-.0879

.08255

.864

-.2869

.1111



tuoi(46-55)

.0759

.10490

1.000

-.1769

.3288


tuoi(46-55)

tuoi(25-35)

-.1639

.10631

.374

-.4201

.0924



tuoi(36-45)

-.0759

.10490

1.000

-.3288

.1769

Phụ lục 7: PHÂN TÍCH PHƯƠNG SAI THEO NHÓM DOANH THU


Test of Homogeneity of Variances




Levene Statistic


df1


df2


Sig.

GIA

1.275

5

244

.275

CLUONG

.482

5

244

.790

CLOAI

1.836

5

244

.106

TDO

.842

5

244

.521

KENH

1.162

5

244

.329

TTOAN

.218

5

244

.955

KMAI

2.086

5

244

.068


ANOVA





Sum of Squares


df


Mean Square


F


Sig.

GIA

Between Groups

1.995

5

.399

1.412

.220


Within Groups

68.954

244

.283




Total

70.949

249




CLUONG

Between Groups

1.272

5

.254

.755

.583


Within Groups

82.206

244

.337




Total

83.477

249




CLOAI

Between Groups

.707

5

.141

.376

.865


Within Groups

91.824

244

.376




Total

92.531

249




TDO

Between Groups

1.502

5

.300

.607

.695


Within Groups

120.807

244

.495




Total

122.309

249




KENH

Between Groups

2.087

5

.417

1.100

.361


Within Groups

92.605

244

.380




Total

94.692

249




TTOAN

Between Groups

7.006

5

1.401

3.048

.011


Within Groups

112.172

244

.460




Total

119.177

249




KMAI

Between Groups

.769

5

.154

.435

.824


Within Groups

86.236

244

.353




Total

87.005

249




Multiple Comparisons


Bonferroni


Dependent Variable


(I) Q3MH


(J) Q3MH

Mean

Difference (I-J)


Std. Error


Sig.


95% Confidence Interval







Lower Bound

Upper Bound

GIA


CLUONG

Doanh thu(10-15)


Doanh thu (16-20)


Doanh thu(21-25)


Doanh thu(26-30)


Doanh thu(31-35)


Doanh thu > 35


Doanh thu(10-15)


Doanh thu (16-20)


Doanh thu(21-25)

Doanh thu (16-20) Doanh thu(21-25)

Doanh thu(26-30) Doanh thu(31-35) Doanh thu > 35 Doanh thu(10-15) Doanh thu(21-25)

Doanh thu(26-30) Doanh thu(31-35)

Doanh thu > 35 Doanh thu(10-15) Doanh thu (16-20) Doanh thu(26-30) Doanh thu(31-35)

Doanh thu > 35 Doanh thu(10-15)

Doanh thu (16-20) Doanh thu(21-25) Doanh thu(31-35) Doanh thu > 35 Doanh thu(10-15)

Doanh thu (16-20) Doanh thu(21-25)

Doanh thu(26-30) Doanh thu > 35 Doanh thu(10-15) Doanh thu (16-20) Doanh thu(21-25)

Doanh thu(26-30) Doanh thu(31-35)

Doanh thu (16-20) Doanh thu(21-25) Doanh thu(26-30) Doanh thu(31-35) Doanh thu > 35

Doanh thu(10-15) Doanh thu(21-25) Doanh thu(26-30)

Doanh thu(31-35) Doanh thu > 35 Doanh thu(10-15)

Doanh thu (16-20)

-.1236

.10355

1.000

-.4306

.1833

-.0951

.11095

1.000

-.4239

.2338

-.1213

.12278

1.000

-.4852

.2427

.1743

.14686

1.000

-.2610

.6097

.0778

.18201

1.000

-.4618

.6173

.1236

.10355

1.000

-.1833

.4306

.0286

.09032

1.000

-.2392

.2963

.0024

.10452

1.000

-.3075

.3122

.2980

.13197

.373

-.0932

.6892

.2014

.17023

1.000

-.3032

.7060

.0951

.11095

1.000

-.2338

.4239

-.0286

.09032

1.000

-.2963

.2392

-.0262

.11185

1.000

-.3578

.3054

.2694

.13785

.777

-.1392

.6780

.1728

.17482

1.000

-.3454

.6910

.1213

.12278

1.000

-.2427

.4852

-.0024

.10452

1.000

-.3122

.3075

.0262

.11185

1.000

-.3054

.3578

.2956

.14754

.693

-.1418

.7330

.1990

.18256

1.000

-.3422

.7402

-.1743

.14686

1.000

-.6097

.2610

-.2980

.13197

.373

-.6892

.0932

-.2694

.13785

.777

-.6780

.1392

-.2956

.14754

.693

-.7330

.1418

-.0966

.19955

1.000

-.6881

.4950

-.0778

.18201

1.000

-.6173

.4618

-.2014

.17023

1.000

-.7060

.3032

-.1728

.17482

1.000

-.6910

.3454

-.1990

.18256

1.000

-.7402

.3422

.0966

.19955

1.000

-.4950

.6881

-.0364

.11306

1.000

-.3716

.2988

-.0088

.12114

1.000

-.3680

.3503

.0477

.13406

1.000

-.3497

.4451

.2118

.16035

1.000

-.2635

.6872

.1459

.19873

1.000

-.4432

.7350

.0364

.11306

1.000

-.2988

.3716

.0276

.09862

1.000

-.2648

.3199

.0841

.11412

1.000

-.2542

.4224

.2483

.14409

1.000

-.1789

.6754

.1823

.18586

1.000

-.3686

.7333

.0088

.12114

1.000

-.3503

.3680

-.0276

.09862

1.000

-.3199

.2648


Doanh thu(26-30)

.0565

.12212

1.000

-.3055

.4185



Doanh thu(31-35)

.2207

.15051

1.000

-.2255

.6669



Doanh thu > 35

.1548

.19088

1.000

-.4111

.7206


Doanh thu(26-30)

Doanh thu(10-15)

-.0477

.13406

1.000

-.4451

.3497



Doanh thu (16-20)

-.0841

.11412

1.000

-.4224

.2542



Doanh thu(21-25)

-.0565

.12212

1.000

-.4185

.3055



Doanh thu(31-35)

.1642

.16109

1.000

-.3134

.6417



Doanh thu > 35

.0983

.19933

1.000

-.4926

.6892


Doanh thu(31-35)

Doanh thu(10-15)

-.2118

.16035

1.000

-.6872

.2635



Doanh thu (16-20)

-.2483

.14409

1.000

-.6754

.1789



Doanh thu(21-25)

-.2207

.15051

1.000

-.6669

.2255



Doanh thu(26-30)

-.1642

.16109

1.000

-.6417

.3134



Doanh thu > 35

-.0659

.21788

1.000

-.7118

.5800


Doanh thu > 35

Doanh thu(10-15)

-.1459

.19873

1.000

-.7350

.4432



Doanh thu (16-20)

-.1823

.18586

1.000

-.7333

.3686



Doanh thu(21-25)

-.1548

.19088

1.000

-.7206

.4111



Doanh thu(26-30)

-.0983

.19933

1.000

-.6892

.4926



Doanh thu(31-35)

.0659

.21788

1.000

-.5800

.7118

CLOAI

Doanh thu(10-15)

Doanh thu (16-20)

-.0231

.11950

1.000

-.3773

.3311



Doanh thu(21-25)

.0306

.12803

1.000

-.3489

.4102



Doanh thu(26-30)

.0837

.14168

1.000

-.3363

.5038



Doanh thu(31-35)

.0638

.16947

1.000

-.4386

.5662



Doanh thu > 35

.1968

.21004

1.000

-.4259

.8194


Doanh thu (16-20)

Doanh thu(10-15)

.0231

.11950

1.000

-.3311

.3773



Doanh thu(21-25)

.0537

.10423

1.000

-.2553

.3627



Doanh thu(26-30)

.1069

.12061

1.000

-.2507

.4644



Doanh thu(31-35)

.0869

.15229

1.000

-.3645

.5384



Doanh thu > 35

.2199

.19644

1.000

-.3624

.8022


Doanh thu(21-25)

Doanh thu(10-15)

-.0306

.12803

1.000

-.4102

.3489



Doanh thu (16-20)

-.0537

.10423

1.000

-.3627

.2553



Doanh thu(26-30)

.0531

.12907

1.000

-.3295

.4357



Doanh thu(31-35)

.0332

.15907

1.000

-.4384

.5047



Doanh thu > 35

.1661

.20174

1.000

-.4319

.7642


Doanh thu(26-30)

Doanh thu(10-15)

-.0837

.14168

1.000

-.5038

.3363



Doanh thu (16-20)

-.1069

.12061

1.000

-.4644

.2507



Doanh thu(21-25)

-.0531

.12907

1.000

-.4357

.3295



Doanh thu(31-35)

-.0199

.17026

1.000

-.5246

.4848



Doanh thu > 35

.1130

.21067

1.000

-.5115

.7375


Doanh thu(31-35)

Doanh thu(10-15)

-.0638

.16947

1.000

-.5662

.4386



Doanh thu (16-20)

-.0869

.15229

1.000

-.5384

.3645



Doanh thu(21-25)

-.0332

.15907

1.000

-.5047

.4384



Doanh thu(26-30)

.0199

.17026

1.000

-.4848

.5246



Doanh thu > 35

.1330

.23028

1.000

-.5497

.8156


Doanh thu > 35

Doanh thu(10-15)

-.1968

.21004

1.000

-.8194

.4259



Doanh thu (16-20)

-.2199

.19644

1.000

-.8022

.3624



Doanh thu(21-25)

-.1661

.20174

1.000

-.7642

.4319



Doanh thu(26-30)

-.1130

.21067

1.000

-.7375

.5115



Doanh thu(31-35)

-.1330

.23028

1.000

-.8156

.5497

TDO

Doanh thu(10-15)

Doanh thu (16-20)

.0514

.13706

1.000

-.3549

.4577



Doanh thu(21-25)

.1007

.14685

1.000

-.3346

.5361

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