PHÂN TÍCH THANG ĐO KÊNH PHÂN PHỐI
KMO and Bartlett's Test
Adequacy. | .705 |
Bartlett's Test of Approx. Chi-Square Sphericity df | 288.143 10 |
Sig. | .000 |
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Communalities
Initial | Extraction | |
C1 | 1.000 | .359 |
C2 | 1.000 | .431 |
C3 | 1.000 | .508 |
C4 | 1.000 | .503 |
C05 | 1.000 | .646 |
Extraction Method: Principal Component Analysis.
Total Variance Explained
Initial | Eigenvalues | Extraction Sums of Squared Loadings | ||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 2.447 | 48.936 | 48.936 | 2.447 | 48.936 | 48.936 |
2 | .949 | 18.985 | 67.921 | |||
3 | .742 | 14.839 | 82.760 | |||
4 | .505 | 10.099 | 92.859 | |||
5 | .357 | 7.141 | 100.000 |
Extraction Method: Principal Component Analysis.
Component Matrix(a)
Component | |
1 | |
C1 | .599 |
C2 | .656 |
C3 | .712 |
C4 | .709 |
C05 | .804 |
Extraction Method: Principal Component Analysis. a 1 components extracted.
Rotated Component Matrix(a)
a Only one component was extracted. The solution cannot be rotated.
PHÂN TÍCH THANG ĐO PHƯƠNG THỨC THANH TOÁN
KMO and Bartlett's Test
Adequacy. | .729 |
Bartlett's Test of Approx. Chi-Square Sphericity df | 249.323 6 |
Sig. | .000 |
Communalities
Initial | Extraction | |
P1 | 1.000 | .611 |
P2 | 1.000 | .452 |
P3 | 1.000 | .614 |
P04 | 1.000 | .651 |
Extraction Method: Principal Component Analysis.
Total Variance Explained
Initial | Eigenvalues | Extraction Sums of Squared Loadings | ||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 2.328 | 58.192 | 58.192 | 2.328 | 58.192 | 58.192 |
2 | .750 | 18.756 | 76.948 | |||
3 | .524 | 13.109 | 90.057 | |||
4 | .398 | 9.943 | 100.000 |
Extraction Method: Principal Component Analysis.
Component Matrix(a)
Component | |
1 | |
P1 | .781 |
P2 | .673 |
P3 | .784 |
P04 | .807 |
Extraction Method: Principal Component Analysis. a 1 components extracted.
Rotated Component Matrix(a)
a Only one component was extracted. The solution cannot be rotated.
PHÂN TÍCH THANG ĐO CHƯƠNG TRÌNH KHUYẾN MÃI
KMO and Bartlett's Test
Adequacy. | .646 |
Bartlett's Test of Approx. Chi-Square Sphericity df | 202.195 6 |
Sig. | .000 |
Communalities
Initial | Extraction | |
K1 | 1.000 | .503 |
K2 | 1.000 | .474 |
K3 | 1.000 | .574 |
K04 | 1.000 | .571 |
Extraction Method: Principal Component Analysis.
Total Variance Explained
Initial | Eigenvalues | Extraction Sums of Squared Loadings | ||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 2.122 | 53.049 | 53.049 | 2.122 | 53.049 | 53.049 |
2 | .924 | 23.105 | 76.154 | |||
3 | .529 | 13.218 | 89.372 | |||
4 | .425 | 10.628 | 100.000 |
Extraction Method: Principal Component Analysis.
Component Matrix(a)
Component | |
1 | |
K1 | .709 |
K2 | .688 |
K3 | .758 |
K04 | .755 |
Extraction Method: Principal Component Analysis. a 1 components extracted.
Rotated Component Matrix(a)
a Only one component was extracted. The solution cannot be rotated.
Phụ lục 5: PHÂN TÍCH HỒI QUY TUYẾN TÍNH BỘI
( Kiểm định mô hình lý thuyết )
Regression
Variables Entered/Removed(b)
Variables Entered | Variables Removed | Method | |
1 | KMAI, TDO, TTOAN, GIA, KENH, CLUONG, CLOAI(a) | . | Enter |
a All requested variables entered. b Dependent Variable: THOAMAN
Model Summary
R | R Square | Adjusted R Square | Std. Error of the Estimate | |
1 | .548(a) | .300 | .280 | .26451 |
a Predictors: (Constant), KMAI, TDO, TTOAN, GIA, KENH, CLUONG, CLOAI
ANOVA(b)
Sum of Squares | df | Mean Square | F | Sig. | ||
1 | Regression | 7.258 | 7 | 1.037 | 14.820 | .000(a) |
Residual | 16.932 | 242 | .070 | |||
Total | 24.190 | 249 |
a Predictors: (Constant), KMAI, TDO, TTOAN, GIA, KENH, CLUONG, CLOAI
b Dependent Variable: THOAMAN
Coefficients(a)
Unstandardized Coefficients | Standardized Coefficients | t | Sig. | |||
B | Std. Error | Beta | ||||
1 | (Constant) | 1.383 | .267 | 5.173 | .000 | |
GIA | .166 | .032 | .284 | 5.233 | .000 | |
CLUONG | .125 | .029 | .232 | 4.245 | .006 | |
CLOAI | -.052 | .028 | -.102 | -1.861 | .064 | |
TDO | .081 | .025 | .183 | 3.319 | .001 | |
KENH | .147 | .028 | .291 | 5.329 | .000 | |
TTOAN | .100 | .024 | .221 | 4.074 | .000 | |
KMAI | .050 | .029 | .095 | 1.736 | .084 |
a Dependent Variable: THOAMAN
Phụ lục 6: PHÂN TÍCH PHƯƠNG SAI THEO NHÓM TUỔI
Test of Homogeneity of Variances
Levene Statistic | df1 | df2 | Sig. | |
GIA | .142 | 2 | 247 | .867 |
CLUONG | .026 | 2 | 247 | .974 |
CLOAI | .510 | 2 | 247 | .601 |
TDO | 1.624 | 2 | 247 | .199 |
KENH | 1.264 | 2 | 247 | .284 |
TTOAN | .073 | 2 | 247 | .930 |
KMAI | .009 | 2 | 247 | .991 |
ANOVA
Sum of Squares | Df | Mean Square | F | Sig. | ||
GIA | Between Groups | .013 | 2 | .006 | .022 | .978 |
Within Groups | 70.936 | 247 | .287 | |||
Total | 70.949 | 249 | ||||
CLUONG | Between Groups | .301 | 2 | .150 | .446 | .641 |
Within Groups | 83.177 | 247 | .337 | |||
Total | 83.477 | 249 | ||||
CLOAI | Between Groups | .763 | 2 | .382 | 1.027 | .359 |
Within Groups | 91.768 | 247 | .372 | |||
Total | 92.531 | 249 | ||||
TDO | Between Groups | 1.473 | 2 | .736 | 1.505 | .224 |
Within Groups | 120.836 | 247 | .489 | |||
Total | 122.309 | 249 | ||||
KENH | Between Groups | .602 | 2 | .301 | .790 | .455 |
Within Groups | 94.090 | 247 | .381 | |||
Total | 94.692 | 249 | ||||
TTOAN | Between Groups | .233 | 2 | .116 | .241 | .786 |
Within Groups | 118.945 | 247 | .482 | |||
Total | 119.177 | 249 | ||||
KMAI | Between Groups | .909 | 2 | .455 | 1.304 | .273 |
Within Groups | 86.096 | 247 | .349 | |||
Total | 87.005 | 249 |
Multiple Comparisons
Bonferroni
(I) DOTUOI | (J) DOTUOI | Mean Difference (I-J) | Std. Error | Sig. | 95% Confidence Interval | ||
Lower Bound | Upper Bound | ||||||
GIA | tuoi(25-35) | tuoi(36-45) | .0043 | .07493 | 1.000 | -.1763 | .1849 |
tuoi(46-55) | -.0156 | .09650 | 1.000 | -.2483 | .2170 | ||
tuoi(36-45) | tuoi(25-35) | -.0043 | .07493 | 1.000 | -.1849 | .1763 | |
tuoi(46-55) | -.0199 | .09522 | 1.000 | -.2494 | .2096 | ||
tuoi(46-55) | tuoi(25-35) | .0156 | .09650 | 1.000 | -.2170 | .2483 | |
tuoi(36-45) | .0199 | .09522 | 1.000 | -.2096 | .2494 | ||
CLUONG | tuoi(25-35) | tuoi(36-45) | .0450 | .08114 | 1.000 | -.1505 | .2406 |
tuoi(46-55) | .0965 | .10450 | 1.000 | -.1553 | .3484 | ||
tuoi(36-45) | tuoi(25-35) | -.0450 | .08114 | 1.000 | -.2406 | .1505 | |
tuoi(46-55) | .0515 | .10310 | 1.000 | -.1970 | .3000 | ||
tuoi(46-55) | tuoi(25-35) | -.0965 | .10450 | 1.000 | -.3484 | .1553 | |
tuoi(36-45) | -.0515 | .10310 | 1.000 | -.3000 | .1970 | ||
CLOAI | tuoi(25-35) | tuoi(36-45) | .0902 | .08523 | .873 | -.1152 | .2956 |
tuoi(46-55) | -.0499 | .10976 | 1.000 | -.3145 | .2146 | ||
tuoi(36-45) | tuoi(25-35) | -.0902 | .08523 | .873 | -.2956 | .1152 | |
tuoi(46-55) | -.1401 | .10830 | .591 | -.4012 | .1209 | ||
tuoi(46-55) | tuoi(25-35) | .0499 | .10976 | 1.000 | -.2146 | .3145 | |
tuoi(36-45) | .1401 | .10830 | .591 | -.1209 | .4012 | ||
TDO | tuoi(25-35) | tuoi(36-45) | .0846 | .09780 | 1.000 | -.1511 | .3204 |
tuoi(46-55) | .2173 | .12595 | .257 | -.0862 | .5209 | ||
tuoi(36-45) | tuoi(25-35) | -.0846 | .09780 | 1.000 | -.3204 | .1511 | |
tuoi(46-55) | .1327 | .12427 | .860 | -.1668 | .4323 | ||
tuoi(46-55) | tuoi(25-35) | -.2173 | .12595 | .257 | -.5209 | .0862 | |
tuoi(36-45) | -.1327 | .12427 | .860 | -.4323 | .1668 | ||
KENH | tuoi(25-35) | tuoi(36-45) | .1037 | .08630 | .692 | -.1043 | .3117 |
tuoi(46-55) | .0917 | .11114 | 1.000 | -.1762 | .3596 | ||
tuoi(36-45) | tuoi(25-35) | -.1037 | .08630 | .692 | -.3117 | .1043 | |
tuoi(46-55) | -.0120 | .10966 | 1.000 | -.2763 | .2523 | ||
tuoi(46-55) | tuoi(25-35) | -.0917 | .11114 | 1.000 | -.3596 | .1762 | |
tuoi(36-45) | .0120 | .10966 | 1.000 | -.2523 | .2763 | ||
TTOAN | tuoi(25-35) | tuoi(36-45) | -.0660 | .09703 | 1.000 | -.2998 | .1679 |
tuoi(46-55) | -.0509 | .12496 | 1.000 | -.3521 | .2503 | ||
tuoi(36-45) | tuoi(25-35) | .0660 | .09703 | 1.000 | -.1679 | .2998 | |
tuoi(46-55) | .0151 | .12330 | 1.000 | -.2821 | .3123 | ||
tuoi(46-55) | tuoi(25-35) | .0509 | .12496 | 1.000 | -.2503 | .3521 | |
tuoi(36-45) | -.0151 | .12330 | 1.000 | -.3123 | .2821 | ||
KMAI | tuoi(25-35) | tuoi(36-45) | .0879 | .08255 | .864 | -.1111 | .2869 |
tuoi(46-55) | .1639 | .10631 | .374 | -.0924 | .4201 | ||
tuoi(36-45) | tuoi(25-35) | -.0879 | .08255 | .864 | -.2869 | .1111 | |
tuoi(46-55) | .0759 | .10490 | 1.000 | -.1769 | .3288 | ||
tuoi(46-55) | tuoi(25-35) | -.1639 | .10631 | .374 | -.4201 | .0924 | |
tuoi(36-45) | -.0759 | .10490 | 1.000 | -.3288 | .1769 |
Phụ lục 7: PHÂN TÍCH PHƯƠNG SAI THEO NHÓM DOANH THU
Test of Homogeneity of Variances
Levene Statistic | df1 | df2 | Sig. | |
GIA | 1.275 | 5 | 244 | .275 |
CLUONG | .482 | 5 | 244 | .790 |
CLOAI | 1.836 | 5 | 244 | .106 |
TDO | .842 | 5 | 244 | .521 |
KENH | 1.162 | 5 | 244 | .329 |
TTOAN | .218 | 5 | 244 | .955 |
KMAI | 2.086 | 5 | 244 | .068 |
ANOVA
Sum of Squares | df | Mean Square | F | Sig. | ||
GIA | Between Groups | 1.995 | 5 | .399 | 1.412 | .220 |
Within Groups | 68.954 | 244 | .283 | |||
Total | 70.949 | 249 | ||||
CLUONG | Between Groups | 1.272 | 5 | .254 | .755 | .583 |
Within Groups | 82.206 | 244 | .337 | |||
Total | 83.477 | 249 | ||||
CLOAI | Between Groups | .707 | 5 | .141 | .376 | .865 |
Within Groups | 91.824 | 244 | .376 | |||
Total | 92.531 | 249 | ||||
TDO | Between Groups | 1.502 | 5 | .300 | .607 | .695 |
Within Groups | 120.807 | 244 | .495 | |||
Total | 122.309 | 249 | ||||
KENH | Between Groups | 2.087 | 5 | .417 | 1.100 | .361 |
Within Groups | 92.605 | 244 | .380 | |||
Total | 94.692 | 249 | ||||
TTOAN | Between Groups | 7.006 | 5 | 1.401 | 3.048 | .011 |
Within Groups | 112.172 | 244 | .460 | |||
Total | 119.177 | 249 | ||||
KMAI | Between Groups | .769 | 5 | .154 | .435 | .824 |
Within Groups | 86.236 | 244 | .353 | |||
Total | 87.005 | 249 |
Multiple Comparisons
Bonferroni
(I) Q3MH | (J) Q3MH | Mean Difference (I-J) | Std. Error | Sig. | 95% Confidence Interval | ||
Lower Bound | Upper Bound | ||||||
GIA CLUONG | Doanh thu(10-15) Doanh thu (16-20) Doanh thu(21-25) Doanh thu(26-30) Doanh thu(31-35) Doanh thu > 35 Doanh thu(10-15) Doanh thu (16-20) Doanh thu(21-25) | Doanh thu (16-20) Doanh thu(21-25) Doanh thu(26-30) Doanh thu(31-35) Doanh thu > 35 Doanh thu(10-15) Doanh thu(21-25) Doanh thu(26-30) Doanh thu(31-35) Doanh thu > 35 Doanh thu(10-15) Doanh thu (16-20) Doanh thu(26-30) Doanh thu(31-35) Doanh thu > 35 Doanh thu(10-15) Doanh thu (16-20) Doanh thu(21-25) Doanh thu(31-35) Doanh thu > 35 Doanh thu(10-15) Doanh thu (16-20) Doanh thu(21-25) Doanh thu(26-30) Doanh thu > 35 Doanh thu(10-15) Doanh thu (16-20) Doanh thu(21-25) Doanh thu(26-30) Doanh thu(31-35) Doanh thu (16-20) Doanh thu(21-25) Doanh thu(26-30) Doanh thu(31-35) Doanh thu > 35 Doanh thu(10-15) Doanh thu(21-25) Doanh thu(26-30) Doanh thu(31-35) Doanh thu > 35 Doanh thu(10-15) Doanh thu (16-20) | -.1236 | .10355 | 1.000 | -.4306 | .1833 |
-.0951 | .11095 | 1.000 | -.4239 | .2338 | |||
-.1213 | .12278 | 1.000 | -.4852 | .2427 | |||
.1743 | .14686 | 1.000 | -.2610 | .6097 | |||
.0778 | .18201 | 1.000 | -.4618 | .6173 | |||
.1236 | .10355 | 1.000 | -.1833 | .4306 | |||
.0286 | .09032 | 1.000 | -.2392 | .2963 | |||
.0024 | .10452 | 1.000 | -.3075 | .3122 | |||
.2980 | .13197 | .373 | -.0932 | .6892 | |||
.2014 | .17023 | 1.000 | -.3032 | .7060 | |||
.0951 | .11095 | 1.000 | -.2338 | .4239 | |||
-.0286 | .09032 | 1.000 | -.2963 | .2392 | |||
-.0262 | .11185 | 1.000 | -.3578 | .3054 | |||
.2694 | .13785 | .777 | -.1392 | .6780 | |||
.1728 | .17482 | 1.000 | -.3454 | .6910 | |||
.1213 | .12278 | 1.000 | -.2427 | .4852 | |||
-.0024 | .10452 | 1.000 | -.3122 | .3075 | |||
.0262 | .11185 | 1.000 | -.3054 | .3578 | |||
.2956 | .14754 | .693 | -.1418 | .7330 | |||
.1990 | .18256 | 1.000 | -.3422 | .7402 | |||
-.1743 | .14686 | 1.000 | -.6097 | .2610 | |||
-.2980 | .13197 | .373 | -.6892 | .0932 | |||
-.2694 | .13785 | .777 | -.6780 | .1392 | |||
-.2956 | .14754 | .693 | -.7330 | .1418 | |||
-.0966 | .19955 | 1.000 | -.6881 | .4950 | |||
-.0778 | .18201 | 1.000 | -.6173 | .4618 | |||
-.2014 | .17023 | 1.000 | -.7060 | .3032 | |||
-.1728 | .17482 | 1.000 | -.6910 | .3454 | |||
-.1990 | .18256 | 1.000 | -.7402 | .3422 | |||
.0966 | .19955 | 1.000 | -.4950 | .6881 | |||
-.0364 | .11306 | 1.000 | -.3716 | .2988 | |||
-.0088 | .12114 | 1.000 | -.3680 | .3503 | |||
.0477 | .13406 | 1.000 | -.3497 | .4451 | |||
.2118 | .16035 | 1.000 | -.2635 | .6872 | |||
.1459 | .19873 | 1.000 | -.4432 | .7350 | |||
.0364 | .11306 | 1.000 | -.2988 | .3716 | |||
.0276 | .09862 | 1.000 | -.2648 | .3199 | |||
.0841 | .11412 | 1.000 | -.2542 | .4224 | |||
.2483 | .14409 | 1.000 | -.1789 | .6754 | |||
.1823 | .18586 | 1.000 | -.3686 | .7333 | |||
.0088 | .12114 | 1.000 | -.3503 | .3680 | |||
-.0276 | .09862 | 1.000 | -.3199 | .2648 |
Doanh thu(26-30) | .0565 | .12212 | 1.000 | -.3055 | .4185 | ||
Doanh thu(31-35) | .2207 | .15051 | 1.000 | -.2255 | .6669 | ||
Doanh thu > 35 | .1548 | .19088 | 1.000 | -.4111 | .7206 | ||
Doanh thu(26-30) | Doanh thu(10-15) | -.0477 | .13406 | 1.000 | -.4451 | .3497 | |
Doanh thu (16-20) | -.0841 | .11412 | 1.000 | -.4224 | .2542 | ||
Doanh thu(21-25) | -.0565 | .12212 | 1.000 | -.4185 | .3055 | ||
Doanh thu(31-35) | .1642 | .16109 | 1.000 | -.3134 | .6417 | ||
Doanh thu > 35 | .0983 | .19933 | 1.000 | -.4926 | .6892 | ||
Doanh thu(31-35) | Doanh thu(10-15) | -.2118 | .16035 | 1.000 | -.6872 | .2635 | |
Doanh thu (16-20) | -.2483 | .14409 | 1.000 | -.6754 | .1789 | ||
Doanh thu(21-25) | -.2207 | .15051 | 1.000 | -.6669 | .2255 | ||
Doanh thu(26-30) | -.1642 | .16109 | 1.000 | -.6417 | .3134 | ||
Doanh thu > 35 | -.0659 | .21788 | 1.000 | -.7118 | .5800 | ||
Doanh thu > 35 | Doanh thu(10-15) | -.1459 | .19873 | 1.000 | -.7350 | .4432 | |
Doanh thu (16-20) | -.1823 | .18586 | 1.000 | -.7333 | .3686 | ||
Doanh thu(21-25) | -.1548 | .19088 | 1.000 | -.7206 | .4111 | ||
Doanh thu(26-30) | -.0983 | .19933 | 1.000 | -.6892 | .4926 | ||
Doanh thu(31-35) | .0659 | .21788 | 1.000 | -.5800 | .7118 | ||
CLOAI | Doanh thu(10-15) | Doanh thu (16-20) | -.0231 | .11950 | 1.000 | -.3773 | .3311 |
Doanh thu(21-25) | .0306 | .12803 | 1.000 | -.3489 | .4102 | ||
Doanh thu(26-30) | .0837 | .14168 | 1.000 | -.3363 | .5038 | ||
Doanh thu(31-35) | .0638 | .16947 | 1.000 | -.4386 | .5662 | ||
Doanh thu > 35 | .1968 | .21004 | 1.000 | -.4259 | .8194 | ||
Doanh thu (16-20) | Doanh thu(10-15) | .0231 | .11950 | 1.000 | -.3311 | .3773 | |
Doanh thu(21-25) | .0537 | .10423 | 1.000 | -.2553 | .3627 | ||
Doanh thu(26-30) | .1069 | .12061 | 1.000 | -.2507 | .4644 | ||
Doanh thu(31-35) | .0869 | .15229 | 1.000 | -.3645 | .5384 | ||
Doanh thu > 35 | .2199 | .19644 | 1.000 | -.3624 | .8022 | ||
Doanh thu(21-25) | Doanh thu(10-15) | -.0306 | .12803 | 1.000 | -.4102 | .3489 | |
Doanh thu (16-20) | -.0537 | .10423 | 1.000 | -.3627 | .2553 | ||
Doanh thu(26-30) | .0531 | .12907 | 1.000 | -.3295 | .4357 | ||
Doanh thu(31-35) | .0332 | .15907 | 1.000 | -.4384 | .5047 | ||
Doanh thu > 35 | .1661 | .20174 | 1.000 | -.4319 | .7642 | ||
Doanh thu(26-30) | Doanh thu(10-15) | -.0837 | .14168 | 1.000 | -.5038 | .3363 | |
Doanh thu (16-20) | -.1069 | .12061 | 1.000 | -.4644 | .2507 | ||
Doanh thu(21-25) | -.0531 | .12907 | 1.000 | -.4357 | .3295 | ||
Doanh thu(31-35) | -.0199 | .17026 | 1.000 | -.5246 | .4848 | ||
Doanh thu > 35 | .1130 | .21067 | 1.000 | -.5115 | .7375 | ||
Doanh thu(31-35) | Doanh thu(10-15) | -.0638 | .16947 | 1.000 | -.5662 | .4386 | |
Doanh thu (16-20) | -.0869 | .15229 | 1.000 | -.5384 | .3645 | ||
Doanh thu(21-25) | -.0332 | .15907 | 1.000 | -.5047 | .4384 | ||
Doanh thu(26-30) | .0199 | .17026 | 1.000 | -.4848 | .5246 | ||
Doanh thu > 35 | .1330 | .23028 | 1.000 | -.5497 | .8156 | ||
Doanh thu > 35 | Doanh thu(10-15) | -.1968 | .21004 | 1.000 | -.8194 | .4259 | |
Doanh thu (16-20) | -.2199 | .19644 | 1.000 | -.8022 | .3624 | ||
Doanh thu(21-25) | -.1661 | .20174 | 1.000 | -.7642 | .4319 | ||
Doanh thu(26-30) | -.1130 | .21067 | 1.000 | -.7375 | .5115 | ||
Doanh thu(31-35) | -.1330 | .23028 | 1.000 | -.8156 | .5497 | ||
TDO | Doanh thu(10-15) | Doanh thu (16-20) | .0514 | .13706 | 1.000 | -.3549 | .4577 |
Doanh thu(21-25) | .1007 | .14685 | 1.000 | -.3346 | .5361 |