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Giải pháp hoàn thiện hoạt động marketing trực tuyến đối với website chương trình thẻ giảm giá HueS của công ty trách nhiệm hữu hạn một thành viên Tân Nguyên - 17


Sự tiện lợi


Reliability Statistics

Cronbach's

Alpha N of Items

.734 5


Item-Total Statistics

Corrected Item-


Cronbach's

Sự tiện lợi 1

14.98

6.745

.360

.735

STL2

14.96

6.159

.488

.690

STL3

15.16

6.135

.508

.683

STL4

14.93

5.907

.525

.676

STL5

15.07

5.526

.595

.646

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Giải pháp hoàn thiện hoạt động marketing trực tuyến đối với website chương trình thẻ giảm giá HueS của công ty trách nhiệm hữu hạn một thành viên Tân Nguyên - 17

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Total Correlation

Alpha if Item Deleted


Đồng cảm


Reliability Statistics

Cronbach's

Alpha N of Items

.615 3


Item-Total Statistics

Corrected Item-


Cronbach's

Đồng cảm 1

7.09

1.414

.460

.462

DC2

7.03

1.321

.488

.418

DC3

6.97

1.737

.332

.635

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Total Correlation

Alpha if Item Deleted


Độ tin cậy



Reliability Statistics

Cronbach's

Alpha N of Items

.794 3


Item-Total Statistics

Corrected Item-


Cronbach's

Độ tin cậy 1

7.31

2.780

.688

.669

DTC2

7.21

3.001

.581

.776

DTC3

7.54

2.478

.651

.709

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Total Correlation

Alpha if Item Deleted


Đánh giá chung


Reliability Statistics

Cronbach's

Alpha N of Items

.685 3


Item-Total Statistics

Đánh giá chung 1

7.50

2.091

.594

.470

DGC2

7.65

2.069

.445

.675

DGC3

7.64

2.406

.473

.624

Scale Mean if Item Deleted


Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted


III. Kết quả phân tích hồi quy tuyến tính bội


Variables Entered/Removeda

Model

Variables

Entered

Variables

Removed

DC

Method

. Stepwise (Criteria: Probability-of-F- to-enter <= .050, Probability-of-F- to-remove

>= .100).

1


2

TT

.

Stepwise (Criteria: Probability-of-F- to-enter <= .050, Probability-of-F- to-remove

>= .100).

3

STL

.

Stepwise (Criteria: Probability-of-F- to-enter <= .050, Probability-of-F- to-remove

>= .100).

4

DTC

.

Stepwise (Criteria: Probability-of-F- to-enter <= .050, Probability-of-F- to-remove

>= .100).

a. Dependent Variable: DGC


Model Summarye


1

.621a

.386

.382

.377

2

.753b

.567

.561

.318


3

.828c

.685

.679

.272


4

.868d

.753

.746

.241

1.928

Model R R Square

Adjusted R Square

Std. Error of the

Estimate Durbin-Watson



a. Predictors: (Constant), DC

b. Predictors: (Constant), DC, TT

c. Predictors: (Constant), DC, TT, STL

d. Predictors: (Constant), DC, TT, STL, DTC

e. Dependent Variable: DGC


ANOVAa

Model Sum of Squares df Mean Square F Sig.

1

Regression

13.200

1

13.200

92.925

.000b

Residual

21.023

148

.142

Total

34.222

149




2

Regression

19.399

2

9.699

96.185

.000c

Residual

14.824

147

.101



Total

34.222

149




3

Regression

23.445

3

7.815

105.876

.000d

Residual

10.777

146

.074



Total

34.222

149




4

Regression

25.770

4

6.443

110.530

.000e

Residual

8.452

145

.058



Total

34.222

149




a. Dependent Variable: DGC

b. Predictors: (Constant), DC

c. Predictors: (Constant), DC, TT

d. Predictors: (Constant), DC, TT, STL

e. Predictors: (Constant), DC, TT, STL, DTC


Correlations


DGC

DC

DTC

STL

TT


DGC

Pearson Correlation

1

.621**

.495**

.590**

.610**

Sig. (2-tailed)


.000

.000

.000

.000

N

150

150

150

150

150


DC

Pearson Correlation

.621**

1

.263**

.324**

.337**

Sig. (2-tailed)

.000


.001

.000

.000


N

150

150

150

150

150


DTC

Pearson Correlation

.495**

.263**

1

.268**

.134

Sig. (2-tailed)

.000

.001


.001

.003

N

150

150

150

150

150


STL

Pearson Correlation

.590**

.324**

.268**

1

.259**

Sig. (2-tailed)

.000

.000

.001


.001

N

150

150

150

150

150


TT

Pearson Correlation

.610**

.337**

.134**

.259**

1

Sig. (2-tailed)

.000

.000

.003

.001


N

150

150

150

150

150

**. Correlation is significant at the 0.01 level (2-tailed).


Coefficientsa


Unstandardized Coefficients

Standardized Coefficients


Collinearity Statistics

Model

B Std. Error Beta

t Sig.

Tolerance VIF

1

(Constant)

1.945

.154


12.623

.000

DC

.379

.039

.621

9.640

.000

1.000

1.000

2

(Constant)

1.070

.171


6.251

.000



DC

.286

.035

.468

8.124

.000

.886

1.129

TT

.337

.043

.452

7.841

.000

.886

1.129

3

(Constant)

.489

.166


2.946

.004



DC

.226

.031

.370

7.240

.000

.826

1.211

TT

.290

.037

.390

7.789

.000

.861

1.161

STL

.261

.035

.369

7.404

.000

.870

1.150

4

(Constant)

.218

.154


1.420

.158



DC

.194

.028

.317

6.863

.000

.799

1.252

TT

.287

.033

.385

8.661

.000

.861

1.162

STL

.222

.032

.313

6.941

.000

.837

1.195

DTC

.150

.024

.276

6.316

.000

.893

1.120

a. Dependent Variable: DGC


Collinearity Diagnosticsa

Variance Proportions

Model Dimension Eigenvalue Condition Index (Constant) DC TT STL DTC

1

1

1.980 1.000 .01 .01

2

.020

9.912

.99

.99




2

1

2.961

1.000

.00

.00

.00



2

.024

11.050

.07

.94

.31



3

.015

14.208

.93

.06

.69



3

1

3.940

1.000

.00

.00

.00

.00


2

.025

12.557

.04

.95

.03

.21


3

.023

13.220

.00

.04

.62

.52


4

.013

17.484

.96

.01

.35

.27


4

1

4.900

1.000

.00

.00

.00

.00

.00

2

.040

11.008

.01

.05

.09

.01

.90

3

.025

14.014

.03

.92

.06

.18

.00

4

.022

14.922

.00

.03

.50

.62

.05

5

.012

19.808

.95

.00

.35

.19

.05

a. Dependent Variable: DGC


Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

Độ tin cậy 1

150

1

5

3.72

.891

DTC2

150

1

5

3.82

.898

DTC3

150

1

5

3.49

.922

Valid N (listwise)

150


One-Sample Test

Test Value = 3


t df Sig. (2-tailed) Mean Difference


95% Confidence Interval of the Difference

Lower Upper

Độ tin cậy 1

9.899

149

.000

.720

.58

.86

DTC2

11.184

149

.000

.820

.68

.96

DTC3

5.915

149

.000

.493

.33

.66


Descriptive Statistics


N Minimum Maximum Mean Std. Deviation

Thông tin 1

150

1

5

3.69

.874

TT2

150

1

5

3.73

.857

TT3

150

1

5

3.69

.891

TT4

150

1

5

3.62

.994

TT5

150

1

5

3.76

.865

Valid N (listwise)

150


One-Sample Test

Test Value = 3


t df Sig. (2-tailed) Mean Difference


95% Confidence Interval of the Difference

Lower Upper

Thông tin 1

11.738

149

.000

.693

.55

.83

TT2

13.378

149

.000

.733

.60

.87

TT3

10.679

149

.000

.687

.54

.83

TT4

14.585

149

.000

.620

.46

.78

TT5

13.267

149

.000

.760

.62

.90


Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

Sự tiện lợi 1

150

2

5

3.79

.813

STL2

150

2

5

3.81

.847

STL3

150

1

5

3.61

.834

STL4

150

1

5

3.85

.880

STL5

150

1

5

3.71

.916

Valid N (listwise)

150


One-Sample Test

Test Value = 3


t df Sig. (2-tailed) Mean Difference


95% Confidence Interval of the Difference

Lower Upper

Sự tiện lợi 1

11.945

149

.000

.793

.66

.92

STL2

11.767

149

.000

.813

.68

.95

STL3

9.010

149

.000

.613

.48

.75

STL4

11.779

149

.000

.847

.70

.99

STL5

9.446

149

.000

.707

.56

.85

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