Đàm phán thương mại quốc tế International trade negotiation - 3



Golden Gate Engineering

Prince Square, Prince Street, Kowloon


23 July 2010


ProSkills Training Centre Jubilee Building

Silver Road Wan Chai Dear Sir or Madam,

Enquiry about Quality Control Course


I am writing to enquire whether your company could offer a course on Quality Control for our managers.


I saw your advert in the HK Daily on Thursday, 22 July 2010, and the Quality Control Training Course (Ref.: QC 101 ) mentioned in the advert might be suitable for us. I would like to know if it is possible for you to offer a 3-month training course starting before or, at the latest, on Tuesday, 10 August 2010, for a group of

20. Could you send us some information about the teaching staff and the possible schedule for this course?


I am looking forward to receiving your reply. Yours faithfully,


Chapmen Au Managing Director



ABC Co.,Ltd

Add:… Phone number:… Fax/ Email…

XYZ Co., Ltd Add:… Phone number:… Fax/ Email:…

Date…

Dear Sirs/ Madams,

We are a chain of retailers based in Birmingham and are looking for a manufacturer who can supply us a wide range of sweaters for men. We were impressed by the new designs displayed on your stand at the Hamburg Menswear exhibition last month.

As we usually place large orders, we would expect a quantity discount in addition to a 20% trade discount off net list prices. Our terms of payment are normally 30 day bil of exchange, D/A.

If these conditions interest you, and you can meet orders of over 50.000 garments at one time, please

send us your current catalogue and price list. We hope to hear from you soon.

Yours faithfully, Peter Crane Chief Buyer ABC….


Chương 3

ĐÀM PHÁN KÝ KẾT HỢP ĐỒNG THƯƠNG MẠI QUỐC TẾ

3.2.3. Kỹ thuật viết thư chào hàng

Cách viết thư chào hàng thụ động:

Phần mở đầu: cảm ơn khách hàng đã gửi thư hỏi hàng đến công ty mình.

Phần nội dung chính của thư: Trả lời những câu hỏi của người nhập khẩu. Gửi cho họ Catalog, hàng mẫu, biểu giá, thời hạn giao hàng, phương thức thanh toán, điều kiện giảm giá.

Phần kết: mong đợi sự trả lời của khách hàng và hứa hẹn.



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ĐÀM PHÁN KÝ KẾT HỢP ĐỒNG THƯƠNG MẠI QUỐC TẾ

3.2.3. Kỹ thuật viết thư chào hàng

Cách viết thư chào hàng chủ động:

Phần mở đầu: trình bày nguyên nhân lựa chọn đối tượng của mình.

Phần nội dung chính: Tự giới thiệu về công ty của mình và các mặt hàng của mình sản xuất kinh doanh. Thư chào hàng cũng có thể gửi kèm theo catalog, hàng mẫu, bảng giá và các điều kiện mà mình mong muốn để bán hàng.

Phần cuối thư: mong sớm có thư trả lời.


We thank you for your inquiry dated 15 Sept, 2019 and are pleased to offer you 500 pieces of ABC as per sample to be sent to you, at US$ 230 FOB Haiphong including seaworthy packing, for delivery in one lot in Dec.2019, for payment by an irrevocable L/C as usual.

Chương 3

ĐÀM PHÁN KÝ KẾT HỢP ĐỒNG THƯƠNG MẠI QUỐC TẾ

3.2.3. Kỹ thuật viết thư chào hàng



Chương 3

ĐÀM PHÁN KÝ KẾT HỢP ĐỒNG THƯƠNG MẠI QUỐC TẾ

3.2.3. Kỹ thuật viết thư chào hàng





Dear Sirs,

Dear Sirs,

We have received your inquiry dated 25th


Sept. for which we thank you. We are

We thank you very much for your inquiry

pleased to offer the items you are

No123 dated 25 Sept.2002 and very

looking for on the terms and conditons

pleased to offer firm until 19 Oct.2002

as follows:

on the terms and conditions as follows:

Commodity: Frozen Shrimps

Commodities: dried cattlefish

Quality: as per sample sent to you and

Specification: BS 004SB of British

certificate of quality by Vinacontrol

specification standard

Price: US$18000 MT CIF Kobe including

Quantity: 50MT

packing

Price: GBP 17000 per MT FOB Haiphong


including export customary cartons for


long voyage

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Đàm phán thương mại quốc tế International trade negotiation - 3

Yours faithfully,



Free



Quantity: 50 MT Chương

packĐinÀg:Min ePxpHorÁt cNustoKmÝaryKcartTonHs of4P2 kgs net each

Shipment: in two shipments QUỐC T

Dec. 2002: 30 MT

Ja3n..220.033.: 2K0 MTthuật viết thư ch

Payment in USD by irrevocable LC to be opened through Kobe Commercial Bank, Kobe, 15 days prior to the first shipment, valid for 90 days to the account of Techcombank, Hanoi in our favour of total value of the goods to be shipped; partial shipment is allowed and transhipment and re-export are not allowed.

You can see that the price of frozen shrimps in the world market is higher than that of the goods we are offering. But because you have been our regular customer, we, therefore, are maintaining old price/ price of the previous transactions.

We are looking forward to receiving your early order.

3Delivery: in one lot in December 2002

ĐPaNymGenTt: Hin ƯGBƠP bNy GirreMvocabIle letter of credit opened through London Commerial Bank, Cambridge 15 days prior to the

shipment valid for 45 days to the account of

àoViehtcàomnBgank, Hanoi, in favour of total

value of the goods to be shipped.


We would like to take this opportunity to offer boneless fish, the British specification Standard at GBP 18,000 per MT Haiphong and on the same terms and conditons as thoes for cattlefish mentioned above.


We are sorry to inform you that at the moment we are not in the position to offer dried shrimps, the British specification standard BS055SP. However, in its place we are happy to offer BS006SP of better quality and at the same price as that of BS055SP.


We are looking forward to your early order. Yours faithfully,



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ĐÀM PHÁN KÝ KẾT HỢP ĐỒNG THƯƠNG MẠI QUỐC TẾ

3.2.3. Kỹ thuật viết thư chào hàng – sample




Sender’s name and add


Receiver’s name and add

Date

Dear Mr Crane,

We were pleased to receive your enquiry, and to hear that you liked our range of sweaters. We can confirm that there would certainly be no trouble in supplying you from our wide selection of garments.

We can offer you a quantity discount, which would be 5% off net prices for orders over 2,000 USD, but the usual allowance for a trade discount in Italy is 15% , and we always deal on payment by sight draft, cash against documents. However, we would be prepared to review this once we have established a firm trading association with you.

Enclosed you will find our summer catalogue and price list quoting prices CIF london. We are sure you will find a ready sale for our products in England, as have other retailers throughout Europe and America, and we hope very much that we can reach agreement on the terms quoted.

Thankyou for your interest. We look forward to hearing from you soon. Yours sincerely,


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ĐÀM PHÁN KÝ KẾT HỢP ĐỒNG THƯƠNG MẠI QUỐC TẾ

3.2.4. Kỹ thuật viết thư đặt hàng:

Phần mở đầu: nêu cơ sở lập đơn hàng: dựa vào chào hàng, chấp nhận giá của bên bán hoặc hàng mẫu, catalog tự mình đưa ra.

Phần nội dung chính: nêu rõ những điều kiện mình đề nghị về: chất lượng, bao bì, thời gian giao hàng, điều kiện thanh toán, vận chuyển...

Phần kết thúc: đề nghị bên bán chấp nhận đơn đặt hàng của mình.



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ĐÀM PHÁN KÝ KẾT HỢP ĐỒNG THƯƠNG MẠI QUỐC TẾ

3.2.4. Kỹ thuật viết thư đặt hàng – Sample

• We thank you for your letter dated 20 Dec. 2019

enclosing your offer and your latest catalogue.

[ We thank you for your offer... We are pleased to order….]

• We are pleased to find your offered price acceptable, we are, therefore, enclosing our order No401 for some of your items/products for the total value of GBP 20,350. With this amount, it is understood that you will give us a 0.75% discount on this order. Upon receipt of your sales confirmation, we will give instructions to our bank, The bank for foreign trade of Vietnam, to open an irrevocable L/C at 30 days’ sight in your favour.


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ĐÀM PHÁN KÝ KẾT HỢP ĐỒNG THƯƠNG MẠI QUỐC TẾ

3.2.4. Kỹ thuật viết thư đặt hàng – Sample

• This order is subject to shipment prior to 20 January 2003 and we reserve the right to cancell the order or return the goods at your expense and risk arising from or in connection with this if shipment is made after the above_mentioned date.

• We are looking forward to receiving your confirmation as soon as possible.



Chương 3

ĐÀM PHÁN KÝ KẾT HỢP ĐỒNG THƯƠNG MẠI QUỐC TẾ

3.2.5. Kỹ thuật viết thư mặc cả

Cách trình bày một lá thư trả giá của bên mua:

• Phần mở đầu: Cảm ơn bên bán đã báo giá

• Phần nội dung chính: Trình bày các điều kiện không thích hợp với công ty mình, đề xuất điều kiện của mình.

• Phần kết: Mong nhận được hồi âm.


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ĐÀM PHÁN KÝ KẾT HỢP ĐỒNG THƯƠNG MẠI QUỐC TẾ

3.2.5. Kỹ thuật viết thư mặc cả -Sample

Dear Sirs,

We thank you for your order No123, which we received today. Unfortunately we really are sorry we do not feel that we can offer the trade discount which you have asked for.


Our prices are extremely competitive and it would be worthwhile supplying on the allowance you have asked for. Therefore, in this instance, I regret that we have to turn down your order/ We can not execute your oder/ We are unable to execute your order for the time being.


We are looking forward to having other opportunities to be of service to you.

Yours truly,



Chương 3

ĐÀM PHÁN KÝ KẾT HỢP ĐỒNG THƯƠNG MẠI QUỐC TẾ

3.2.5. Kỹ thuật viết thư mặc cả -Sample

• Dear Sirs,

• We thank you for your order No 591/Tldt dated 10 November, 2018 for 20,000 units of fruit plates 69/TL1.

• Unfortunately, we are sorry that we are unable to collect enough the amount of the goods required to be delivered in December 2018 as mentioned in the above-said order.

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