Trang chủ / Du Lịch

Ết Quả Ph N T Ch Độ Tin C Y Cronbach S Alpha


PHỤ LỤC 06: PH N T CH THỐNG MÔ TẢ


Thống kê mô tả các biến nhân khẩu học


GIỚI TÍNH


Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Nam

78

37.7

38.0

38.0


Nu

127

61.4

62.0

100.0


Total

205

99.0

100.0


Missing

System

2

1.0



Total


207

100.0



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ĐỘ TUỘI


Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Duoi 18 tuoi

2

1.0

1.0

1.0


Tu 18 dne 23 tuoi

106

51.2

51.7

52.7


Tu 24 den 35 tuoi

96

46.4

46.8

99.5


Tren 35 tuoi

1

.5

.5

100.0


Total

205

99.0

100.0


Missing

System

2

1.0



Total


207

100.0



NGHỀ NGHIỆP


Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Chua di lam

68

32.9

33.2

33.2


Nhan vien van phong

76

36.7

37.1

70.2


Quan ly

10

4.8

4.9

75.1


Nghe tu do

48

23.2

23.4

98.5


Khac

3

1.4

1.5

100.0


Total

205

99.0

100.0


Missing

System

2

1.0



Total


207

100.0



Thu nhap hang thang ntl


Frequency

Percent

Valid

Percent

Cumulative

Percent

Valid

Duoi 3 trieu

64

30.9

31.2

31.2


Tu 3 trieu den duoi 5 trieu dong

45

21.7

22.0

53.2


Tu 5 trieu den duoi 8 trieu dong

38

18.4

18.5

71.7


Tu 8 trieu den duoi 15 trieu dong

47

22.7

22.9

94.6


Tren 15 trieu dong

11

5.3

5.4

100.0


Total

205

99.0

100.0


Missi ng

System

2

1.0



Total


207

100.0




Thống kê mô tả các biến độc lập


ĐỘ TIN CẬY TR


N

Mean

TR1

205

3.7220

TR2

205

3.5415

TR3

205

3.7073

TR4

205

3.5561

TR5

205

3.8829

Valid N (listwise)

205


MỨC ĐÁP ỨNG RE


N

Mean

RE1

205

3.5073

RE2

205

3.5220

RE3

205

3.5415

RE4

205

3.5317

RE5

205

3.5171

Valid N (listwise)

205


NĂNG LỰC PHỤC VỤ AS


N

Mean

AS1

205

3.6780

AS2

205

3.6732

AS3

205

3.6634

AS4

205

3.7268

AS5

205

3.3512

Valid N

(listwise)

205


SỰ CẢM THÔNG EM


N

Mean

EM1

205

3.8439

EM2

205

3.4488

EM3

205

3.8439

EM4

205

3.7220

Valid N (listwise)

205


PHƯƠNG TIỆN HỮU HÌNH TA


N

Mean

TA1

205

3.3268

TA2

205

3.6732

TA3

205

3.6732

TA4

205

3.4537

TA5

205

3.6293

Valid N

(listwise)

205



PHỤ LỤC 07: ẾT QUẢ PH N T CH ĐỘ TIN C Y CRONBACH S ALPHA


Độ tin cậy của Thang đo “Độ tin cậy”


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized Items

N of Items

.689

.693

5

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item Deleted

TR1

14.6878

6.108

.536

.341

.602

TR2

14.8683

5.938

.531

.398

.601

TR3

14.7024

6.583

.413

.254

.652

TR4

14.8537

5.253

.630

.399

.547

TR5

14.5268

7.251

.167

.117

.757


Độ tin cậy của Thang đo “Mức đáp ứng”

Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based

on Standardized Items

N of Items

.975

.975

5

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item Deleted

RE1

14.1122

11.247

.964

.943

.964

RE2

14.0976

11.637

.944

.977

.967

RE3

14.0780

11.847

.865

.781

.979

RE4

14.0878

11.649

.934

.975

.968

RE5

14.1024

11.328

.934

.911

.968


Độ tin cậy của Thang đo “Năng lực phục vụ”


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized Items

N of Items

.728

.725

5

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item Deleted

AS1

14.4146

8.126

.244

.103

.765

AS2

14.4195

7.176

.437

.241

.701

AS3

14.4293

6.217

.624

.417

.626

AS4

14.3659

6.419

.631

.463

.626

AS5

14.7415

6.389

.528

.470

.666


Độ tin cậy của Thang đo “Sự càm thông”


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based

on Standardized Items

N of Items

.802

.804

4

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item Deleted

EM1

11.0146

5.240

.561

.350

.780

EM2

11.4098

5.214

.597

.362

.762

EM3

11.0146

5.054

.688

.503

.719

EM4

11.1366

5.099

.624

.452

.749


Độ tin cậy của Thang đo “Phương tiện hữu hình”


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized Items

N of Items

.815

.820

5

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item Deleted

TA1

14.4293

7.599

.497

.255

.817

TA2

14.0829

7.420

.627

.436

.772

TA3

14.0829

7.361

.686

.495

.755

TA4

14.3024

7.761

.636

.443

.772

TA5

14.1268

7.700

.603

.437

.780


Độ tin cậy của Thang đo “Sự hài lòng của du khách”


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based

on Standardized Items

N of Items

.796

.797

6

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item Deleted

SA1

18.4634

7.377

.561

.526

.763

SA2

18.6390

6.408

.736

.644

.716

SA3

18.5756

7.510

.431

.445

.795

SA4

18.3610

6.967

.613

.539

.749

SA5

18.6537

7.512

.483

.431

.780

SA6

18.5756

7.991

.498

.254

.778


Độ tin cậy của Thang đo “Ý định hành vi”


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized Items

N of Items

.610

.606

3

Item-Total Statistics


Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total Correlation

Squared Multiple

Correlation

Cronbach's Alpha if

Item Deleted

IN1

7.4293

1.511

.407

.196

.527

IN2

7.6439

1.819

.342

.136

.609

IN3

7.5707

1.285

.517

.269

.350


PHỤ LỤC 08: ẾT QUẢ PH N T CH NH N TỐ HÁM PHÁ EFA

Kết quả phân tích EFA cho các nhân tố TR, EM, AS, RE, TA


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.838

Bartlett's Test of Sphericity

Approx. Chi-Square

3236.435


df

231


Sig.

.000

Total Variance Explained


Comp onent

Initial Eigenvalues

Extraction Sums of Squared

Loadings

Rotation Sums of Squared Loadings

Total

% of

Variance

Cumulative

%

Total

% of

Variance

Cumulative

%

Total

% of

Variance

Cumulative

%

1

7.171

32.597

32.597

7.171

32.597

32.597

4.601

20.912

20.912

2

2.534

11.517

44.115

2.534

11.517

44.115

3.082

14.008

34.919

3

2.157

9.807

53.921

2.157

9.807

53.921

2.554

11.609

46.529

4

1.686

7.665

61.586

1.686

7.665

61.586

2.391

10.870

57.398

5

1.452

6.601

68.188

1.452

6.601

68.188

2.374

10.789

68.188

6

.891

4.049

72.237







7

.772

3.510

75.747







8

.662

3.007

78.754







9

.586

2.665

81.419







10

.559

2.543

83.962







11

.512

2.327

86.289







12

.491

2.230

88.519







13

.453

2.058

90.577







14

.446

2.028

92.605







15

.384

1.746

94.351







16

.352

1.602

95.953







17

.287

1.303

97.255







18

.229

1.042

98.297







19

.208

.944

99.242







20

.119

.540

99.782







21

.037

.167

99.948







22

.011

.052

100.000







Extraction Method: Principal Component Analysis.


Rotated Component Matrixa


Component

1

2

3

4

5

RE1

.939





RE2

.928





RE5

.924





RE4

.917





RE3

.878





TA3


.794




TA4


.774




TA2


.737




TA5


.723




TA1


.599




EM3



.812



EM4



.804



EM2



.696



EM1



.628



AS3




.791


AS4




.788


AS5




.741


AS2




.667


TR2





.790

TR4





.744

TR1





.729

TR3





.593

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 6 iterations.

.668

Bartlett's Test of Sphericity

Approx. Chi-Square

450.910

df

15


Sig.

.000

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

Total Variance Explained


Componen t

Initial Eigenvalues

Extraction Sums of Squared Loadings


Total

% of Variance

Cumulative

%


Total

% of Variance

Cumulative

%

1

3.010

50.172

50.172

3.010

50.172

50.172

2

.983

16.379

66.552

3

.818

13.638

80.190

4

.669

11.143

91.333

5

.304

5.065

96.398

6

.216

3.602

100.000

Extraction Method: Principal Component Analysis.

Component Matrixa


Component

1

SA2

.835

SA4

.767

SA1

.726

SA5

.653

SA6

.649

SA3

.591

Extraction Method: Principal Component Analysis.

a. 1 components extracted.

.591

Bartlett's Test of Sphericity

Approx. Chi-Square

72.727

df

3


Sig.

.000

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