Trang mua theo nhom
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong | 87 | 82.9 | 82.9 | 82.9 | |
Valid | co | 18 | 17.1 | 17.1 | 100.0 |
Total | 105 | 100.0 | 100.0 |
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San giao dich TMDT
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong | 89 | 84.8 | 84.8 | 84.8 | |
Valid | co | 16 | 15.2 | 15.2 | 100.0 |
Total | 105 | 100.0 | 100.0 |
So lan mua
Frequency | Percent | Valid Percent | Cumulative Percent | ||
1 Lan | 32 | 30.5 | 30.5 | 30.5 | |
Valid | 2 Lan Tren 2 lan | 58 15 | 55.2 14.3 | 55.2 14.3 | 85.7 100.0 |
Total | 105 | 100.0 | 100.0 |
Kenh thong tin
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Thong qua Internet (Fb,Zalo,Instagram) | 60 | 57.1 | 57.1 | 57.1 | |
Truyen hinh, bao chi | 4 | 3.8 | 3.8 | 61.0 | |
Valid | Ban be, nguoi than gioi thieu | 32 | 30.5 | 30.5 | 91.4 |
Link quang cao tren website | 9 | 8.6 | 8.6 | 100.0 | |
Total | 105 | 100.0 | 100.0 |
gioi tinh
Frequency | Percent | Valid Percent | Cumulative Percent | ||
nam | 44 | 41.9 | 41.9 | 41.9 | |
Valid | nu | 61 | 58.1 | 58.1 | 100.0 |
Total | 105 | 100.0 | 100.0 |
do tuoi
Frequency | Percent | Valid Percent | Cumulative Percent | ||
18 - 30 tuoi | 19 | 18.1 | 18.1 | 18.1 | |
30 - 45 tuoi | 57 | 54.3 | 54.3 | 72.4 | |
Valid | 45 - 60 tuoi | 19 | 18.1 | 18.1 | 90.5 |
tren 60 tuoi | 10 | 9.5 | 9.5 | 100.0 | |
Total | 105 | 100.0 | 100.0 |
nghe nghiep
Frequency | Percent | Valid Percent | Cumulative Percent | ||
kinh doanh/ buon ban | 30 | 28.6 | 28.6 | 28.6 | |
cong nhan vien chuc | 24 | 22.9 | 22.9 | 51.4 | |
Valid | hoc sinh/ sinh vien lao dong pho thong | 12 15 | 11.4 14.3 | 11.4 14.3 | 62.9 77.1 |
noi tro/ huu tri | 24 | 22.9 | 22.9 | 100.0 | |
Total | 105 | 100.0 | 100.0 |
thu nhap
Frequency | Percent | Valid Percent | Cumulative Percent | ||
duoi 3 trieu / thang | 11 | 10.5 | 10.5 | 10.5 | |
3 - 6 trieu / thang | 15 | 14.3 | 14.3 | 24.8 | |
Valid | 6 - 10 trieu / thang | 56 | 53.3 | 53.3 | 78.1 |
tren 10 trieu | 23 | 21.9 | 21.9 | 100.0 | |
Total | 105 | 100.0 | 100.0 |
Reliability Statistics
N of Items | |
.757 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
HUUDUNG1 | 7.50 | 1.272 | .563 | .705 |
HUUDUNG2 | 8.02 | 1.288 | .589 | .685 |
HUUDUNG3 | 8.41 | .860 | .654 | .618 |
Reliability Statistics
N of Items | |
.757 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
HUUDUNG1 | 7.50 | 1.272 | .563 | .705 |
HUUDUNG2 | 8.02 | 1.288 | .589 | .685 |
HUUDUNG3 | 8.41 | .860 | .654 | .618 |
Reliability Statistics
N of Items | |
.719 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
SUDUNG1 | 7.77 | 1.236 | .497 | .687 |
SUDUNG2 | 7.83 | 1.259 | .563 | .601 |
SUDUNG3 | 8.13 | 1.309 | .562 | .606 |
Reliability Statistics
N of Items | |
.787 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
THAIDO1 | 7.38 | 1.353 | .606 | .745 |
THAIDO2 | 8.28 | 1.010 | .662 | .676 |
THAIDO3 | 7.92 | 1.090 | .636 | .701 |
Reliability Statistics
N of Items | |
.692 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
CHATLUONG1 | 7.51 | 1.271 | .460 | .660 |
CHATLUONG2 | 8.05 | 1.027 | .574 | .512 |
CHATLUONG3 | 7.77 | .947 | .506 | .613 |
Reliability Statistics
N of Items | |
.692 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
CHATLUONG1 | 7.51 | 1.271 | .460 | .660 |
CHATLUONG2 | 8.05 | 1.027 | .574 | .512 |
CHATLUONG3 | 7.77 | .947 | .506 | .613 |
Reliability Statistics
N of Items | |
.658 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
GIACA1 | 7.74 | 1.347 | .471 | .562 |
GIACA2 | 7.85 | 1.246 | .436 | .610 |
GIACA3 | 7.97 | 1.220 | .504 | .513 |
Reliability Statistics
N of Items | |
.692 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
CHATLUONG1 | 7.51 | 1.271 | .460 | .660 |
CHATLUONG2 | 8.05 | 1.027 | .574 | .512 |
CHATLUONG3 | 7.77 | .947 | .506 | .613 |
Reliability Statistics
N of Items | |
.658 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
GIACA1 | 7.74 | 1.347 | .471 | .562 |
GIACA2 | 7.85 | 1.246 | .436 | .610 |
GIACA3 | 7.97 | 1.220 | .504 | .513 |
Reliability Statistics
N of Items | |
.788 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
RUIRO1 RUIRO2 | 7.68 8.09 | 1.644 1.425 | .638 .650 | .710 .689 |
RUIRO3
8.14
1.451
.607
.739
Reliability Statistics
N of Items | |
.791 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
YDINH1 | 8.05 | 1.450 | .656 | .722 |
YDINH2 | 8.40 | 1.108 | .647 | .704 |
YDINH3 | 8.50 | 1.099 | .636 | .720 |
KMO and Bartlett's Test
.877 | |
Approx. Chi-Square | 800.806 |
Bartlett's Test of Sphericity df | 153 |
Sig. | .000 |
Total Variance Explained
Initial | Eigenvalues | Extraction Sums of Squared Loadings | Rotation Sums of Squared Loadings | ||||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 7.036 | 39.091 | 39.091 | 7.036 | 39.091 | 39.091 | 3.124 | 17.353 | 17.353 |
2 | 1.562 | 8.679 | 47.770 | 1.562 | 8.679 | 47.770 | 2.545 | 14.140 | 31.493 |
3 | 1.154 | 6.410 | 54.181 | 1.154 | 6.410 | 54.181 | 2.263 | 12.569 | 44.062 |
4 | 1.138 | 6.324 | 60.504 | 1.138 | 6.324 | 60.504 | 2.040 | 11.334 | 55.396 |
5 | 1.016 | 5.646 | 66.150 | 1.016 | 5.646 | 66.150 | 1.936 | 10.755 | 66.150 |
6 | .846 | 4.700 | 70.850 | ||||||
7 | .744 | 4.131 | 74.981 | ||||||
8 | .671 | 3.728 | 78.709 | ||||||
9 | .568 | 3.158 | 81.867 | ||||||
10 | .545 | 3.029 | 84.896 | ||||||
11 | .488 | 2.710 | 87.606 | ||||||
12 | .451 | 2.506 | 90.112 | ||||||
13 | .372 | 2.068 | 92.181 | ||||||
14 | .347 | 1.928 | 94.109 | ||||||
15 | .301 | 1.673 | 95.782 | ||||||
16 | .278 | 1.544 | 97.326 | ||||||
17 | .256 | 1.424 | 98.750 | ||||||
18 | .225 | 1.250 | 100.000 |
Extraction Method: Principal Component Analysis.
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