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Nghiên cứu các yếu tố ảnh hưởng đến sự hài lòng của khách du lịch về chất lượng dịch vụ du lịch cộng đồng tại thành phố Cần Thơ - 18


QT-HH4

3.68

197

.760

.054

HH5

3.37

196

1.248

.089

Pair 22





QT-HH5

3.73

196

.798

.057

HH9

3.39

197

1.201

.086

Pair 23





QT-HH9

3.60

197

.895

.064

HH11

3.41

197

1.164

.083

Pair 24





QT-HH11

3.73

197

1.008

.072

HH12

3.34

197

1.221

.087

Pair 25





QT-HH12

3.71

197

.944

.067

DU1

3.60

197

1.227

.087

Pair 26





QT-DU1

3.84

197

.950

.068

DU2

3.72

197

1.212

.086

Pair 27





QT-DU2

3.71

197

.944

.067

DU3

3.73

197

1.184

.084

Pair 28





QT-DU3

3.70

197

.951

.068

DU4

3.73

197

1.117

.080

Pair 29





QT-DU4

3.74

197

.915

.065

DU5

3.44

197

1.326

.094

Pair 30





QT-DU5

3.66

197

.857

.061

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+ Phân tích các yếu tố ảnh hưởng đến sự hài lòng của khách du lịch về chất lượng du lịch cộng đồng

- Kiểm định độ tin cậy thang đo Cronbach’s Alpha

^ Tin cậy


Reliability Statistics

Cronbach's Alpha

N of Items

.916

4


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

TC1

11.10

8.414

.756

.909

TC2

11.12

8.624

.793

.896

TC3

11.12

8.148

.838

.880

TC4

11.16

7.851

.846

.877

TC5

11.27

8.771

.883

.847

^ Sựđảm bảo


Reliability Statistics


Cronbach's Alpha

N of Items

.957

6


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

DB1

18.37

30.141

.859

.950

DB2

18.27

29.863

.853

.951

DB3

18.09

28.185

.870

.949

DB4

18.22

28.814

.902

.945

DB5

18.29

29.546

.833

.953

^ Hình ảnh


Reliability Statistics

Cronbach's Alpha

N of Items

.945

4


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item Deleted

HA1

10.64

11.006

.856

.931

HA2

10.56

11.054

.881

.923

HA3

10.61

10.984

.851

.933

HA4

10.55

10.973

.881

.923

HA5

10.21

10.822

.848

.927

HA6

10.17

10.579

.901

.925

HA7

10.26

10.726

.899

.925

^ Hữu hình


Reliability Statistics

Cronbach's Alpha

N of Items

.978

12


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

HH1

37.24

149.951

.860

.976


HH2

37.29

151.390

.868

.976

HH3

37.26

148.774

.881

.976

HH4

37.31

149.674

.857

.976

HH5

37.27

149.626

.880

.976

HH6

37.24

149.726

.912

.975

HH7

37.23

151.524

.876

.976

HH8

37.29

150.801

.857

.976

^ Đáp ứng


Reliability Statistics

Cronbach's Alpha

N of Items

.955

4


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

DU1

11.18

11.024

.898

.939

DU2

11.06

11.139

.895

.940

DU3

11.05

11.330

.893

.941

DU4

11.05

11.830

.881

.945

DU5

11.20

11.619

.888

.936

^ Sự hài lòng


Reliability Statistics

Cronbach's Alpha

N of Items

.925

3


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item Deleted

HL1

6.51

5.200

.839

.898

HL2

6.54

4.944

.841

.895

HL3

6.45

4.830

.860

.880

- Phân tích nhân tố khám phá

^ Chất lượng dịch vụ


KMO and BartleTC's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.920

BartleTC's Test of Sphericity

Approx. Chi-Square

6524.993


df

435

Sig.

.000


Total Variance Explained

Comp onent

Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings

Total

% of

Variance

Cumula

tive %

Total

% of

Variance

Cumula

tive %

Total

% of

Variance

Cumulati

ve %

1

10.304

34.347

34.347

10.304

34.347

34.347

9.684

32.279

32.279

2

5.239

17.463

51.810

5.239

17.463

51.810

4.985

16.618

48.897

3

3.714

12.381

64.191

3.714

12.381

64.191

3.568

11.894

60.791

4

3.144

10.478

74.669

3.144

10.478

74.669

3.449

11.497

72.289

5

2.497

8.325

82.994

2.497

8.325

82.994

3.212

10.705

82.994

6

.432

1.440

84.434







7

.411

1.370

85.804







8

.357

1.189

86.993







9

.322

1.074

88.067







10

.298

.993

89.060







11

.282

.941

90.000







12

.260

.866

90.866







13

.233

.776

91.642







14

.227

.757

92.399







15

.223

.744

93.143







16

.204

.679

93.822







17

.199

.662

94.484







18

.184

.612

95.096







19

.174

.580

95.677







20

.162

.540

96.217







21

.143

.476

96.693







22

.140

.467

97.160







23

.140

.466

97.626







24

.122

.407

98.033







25

.121

.404

98.437







26

.109

.364

98.802







27

.103

.344

99.145







28

.095

.317

99.463







29

.088

.293

99.756







30

.073

.244

100.000







Extraction Method: Principal Component Analysis.



Rotated Component Matrixa

Component



1

2

3

4

5

TC1

.133

.107

.074

-.002

.842

TC2

.029

.141

.078

.033

.872

TC3

.039

.128

-.019

.000

.907

TC4

.092

.190

.026

-.013

.894

TC5

.044

.915

-.006

.100

.060

DB1

.050

.888

-.013

.038

.158

DB2

.106

.888

-.040

-.001

.116

DB3

.064

.900

.055

.032

.123

DB4

.081

.920

.023

.094

.108

DB5

.052

.879

-.025

.034

.078

HA1

.124

.032

.033

.914

-.023

HA2

.052

.036

.052

.932

.038

HA3

.095

.100

.099

.900

-.001

HA4

.079

.089

.064

.925

.004

HA5

.871

.052

.024

.022

.013

HA6

.905

.065

.105

.061

.119

HA7

.917

.050

-.021

.033

.036

HH1

.877

.081

.024

.083

.020

HH2

.883

.075

.044

.043

.056

HH3

.893

.077

.107

-.008

.068

HH4

.877

.006

.072

.044

.033

HH5

.892

.045

.072

.070

.049

HH6

.918

.030

.130

.060

.044

HH7

.895

.029

.043

.039

.032

HH8

.878

.040

.013

.058

.033

DU1

.088

.006

.936

.089

.001

DU2

.060

-.046

.940

.030

.006

DU3

.092

.001

.931

.063

.060

DU4

.102

.029

.922

.069

.098

DU5

.904

.051

-.020

.095

.023

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 5 iterations.

^ Sự hài lòng


KMO and BartleTC's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.763


Approx. Chi-Square

448.912

BartleTC's Test of Sphericity

df

3


Sig.

.000


Total Variance Explained


Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.609

86.953

86.953

2.609

86.953

86.953

2

.214

7.123

94.076

3

.178

5.924

100.000

Extraction Method: Principal Component Analysis.

- Hồi quy tuyến tính


Model Summaryb

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

Durbin-Watson

1

.742a

.551

.542

.979

1.490

a. Predictors: (Constant), REGR factor score 5 for analysis 1, REGR factor score 4 for analysis 1, REGR factor score 3 for analysis 1, REGR factor score 2 for analysis 1,

REGR factor score 1 for analysis 1

b. Dependent Variable: Y


Coefficientsa

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

Collinearity Statistics

B

Std. Error

Beta

Tolerance

VIF


(Constant)

3.254

.070


46.662

.000




REGR factor score

1 for analysis 1


.276


.070


.256


3.942


.000


1.000


1.000


REGR factor score

2 for analysis 1


.164


.070


.152


2.347


.020


1.000


1.000

1

REGR factor score

3 for analysis 1


.250


.070


.232


3.573


.000


1.000


1.000


REGR factor score

4 for analysis 1


.179


.070


.166


2.560


.011


1.000


1.000


REGR factor score

5 for analysis 1


.170


.070


.158


2.435


.016


1.000


1.000

a. Dependent Variable: Y


PHỤ LỤC 7:

MỘT SỐ HÌNH ẢNH KHI KHẢO SÁT THỰC TẾ


1 000 a Dependent Variable Y PHỤ LỤC 7 MỘT SỐ HÌNH ẢNH KHI KHẢO SÁT THỰC TẾ 1



1 000 a Dependent Variable Y PHỤ LỤC 7 MỘT SỐ HÌNH ẢNH KHI KHẢO SÁT THỰC TẾ 2


1 000 a Dependent Variable Y PHỤ LỤC 7 MỘT SỐ HÌNH ẢNH KHI KHẢO SÁT THỰC TẾ 3


1 000 a Dependent Variable Y PHỤ LỤC 7 MỘT SỐ HÌNH ẢNH KHI KHẢO SÁT THỰC TẾ 4

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