Về Chương Trình Khuyến Mãi

.318

1.444

95.932

18

.247

1.124

97.056

19

.235

1.067

98.123

20

.209

.952

99.075

21

.180

.819

99.894

22

.023

.106

100.00

0

Component

1

2

3

4

5

6

nhan vien giai dap tu van, thac mac day du

va ro rang

.856

nhan vien biet lang

nghe khach hang

.836

nhan vien thuc hien nghiep vu chinh xac, nhanh chong va dang

tin cay

.716

thai do phuc vu cua nhan vien chu dao,

tan tinh

.637

nhan vien giai quyet van de nhanh chong,

hieu qua

.629

phong cach lam viec cua nhan vien chuyen

nghiep

.509

cam ket dung voi chuong trinh khuyen

mai

.839

de dang tiep can thong tin ve chuong

trinh khuyen mai

.781

chuong trinh khuyen mai hap dan va doc

dao

.754

.688

nhan vien tu van

khuyen khich su dung

.863

nhung nguoi da dung

khuyen su dung

.819

nguoi than quen gioi

thieu, khuyen su dung

.798

phuong thuc tra lai

phu hop dap ung nhu cau

.845

lai suat tien gui la

hop ly

.762

lai suat tien gui la co

tinh canh tranh

.698

gio lam viec thuan

tien cho viec giao dich

.784

de dang thuc hien cac

thu tuc giay to

.712

co nhieu diem giao

dich thuan tien

.675

trang thiet bi, co so

ha tang hien dai

.553

thuong hieu biet den

rong rai

.977

hoat dong lau nam

.967

Kaiser-Meyer-Olkin Measure of Sampling

Adequacy.

.722

Bartlett's Test of Sphericity

Approx. Chi-Square

154.822

Df

3

Sig.

.000

Initial Eigenvalues

Extraction Sums of Squared

Loadings

Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

1

2.221

74.045

74.045

2.221

74.045

74.045

2

.398

13.251

87.296

3

.381

12.704

100.000

Compone nt

1

nhung nguoi quan trong khuyen khich su dung dich vu tien

gui tiet kiem

.864

su dung dich vu tien

gui tiet kiem mang lai nhieu loi ich

.860

mong muon su dung

dich vu gui tien tiet kiem

.857

R

R

Square

Adjusted R

Square

Std. Error of

the Estimate

Durbin-

Watson

1

.759a

.577

.558

.66468809

1.896

Sum of

Squares

Df

Mean

Square

F

Sig.

1

Regressio n

83.030

6

13.838

31.322

.000b

Residual

60.970

138

.442

Total

144.000

144

Unstandardized Coefficients

Standar dized Coeffici

ents

t

Sig.

95.0% Confidence Interval for B

Collinearity Statistics

B

Std. Error

Beta

Lower Bound

Upper Bound

Toler ance

VIF

(Constant)

9.870E

-017

.055

.000

1.00

0

-.109

.109

REGR factor score 1 for

analysis 3

.345

.055

.345

6.22

7

.000

.235

.454

1.000

1.00

0

REGR factor score 2 for

analysis 3

.295

.055

.295

5.32

7

.000

.186

.405

1.000

1.00

0

1

REGR factor score 3 for

analysis 3

.420

.055

.420

7.57

6

.000

.310

.529

1.000

1.00

0

REGR factor score 4 for

analysis 3

.328

.055

.328

5.92

4

.000

.219

.438

1.000

1.00

0

REGR factor score 5 for

analysis 3

.272

.055

.272

4.90

5

.000

.162

.381

1.000

1.00

0

REGR factor score 6 for

analysis 3

.114

.055

.114

2.05

5

.042

.004

.223

1.000

1.00

0

Dimen sion

Eigen value

Conditi on Index

Variance Proportions

(Cons tant)

REGR

factor score 1

for

analysis 3

REGR

factor score 2

for

analysis 3

REGR

factor score 3

for

analysis 3

REGR

factor score 4

for

analysis 3

REGR

factor score 5

for

analysis 3

REGR

factor score 6

for

analysis 3

1

1.000

1.000

.00

.62

.37

.00

.01

.00

.00

2

1.000

1.000

.50

.00

.00

.00

.00

.00

.50

3

1.000

1.000

.00

.13

.20

.59

.08

.00

.00

1

4

1.000

1.000

.00

.00

.00

.00

.00

1.00

.00

5

1.000

1.000

.00

.02

.00

.08

.90

.00

.00

6

1.000

1.000

.50

.00

.00

.00

.00

.00

.50

7

1.000

1.000

.00

.23

.43

.33

.01

.00

.00

Minimum

Maximum

Mean

Std.

Deviation

N

Predicted Value

-1.9080818

1.7533334

0E-7

.75934083

145

Residual

- 1.9932105

5

1.7155851

1

0E-8

.65069309

145

Std. Predicted

Value

-2.513

2.309

.000

1.000

145

Std. Residual

-2.999

2.581

.000

.979

145

N

Mean

Std.

Deviation

Std. Error

Mean

thai do phuc vu cua

nhan vien chu dao, tan tinh

145

4.27

.637

.053

nhan vien giai quyet van de nhanh chong,

hieu qua

145

4.19

.604

.050

phong cach lam viec cua nhan vien chuyen

nghiep

145

4.05

.758

.063

nhan vien giai dap tu

van, thac mac day du va ro rang

145

4.21

.614

.051

nhan vien biet lang

nghe khach hang

145

4.21

.666

.055

nhan vien thuc hien nghiep vu chinh xac, nhanh chong va dang

tin cay

145

4.12

.661

.055

Test Value = 4

t

df

Sig. (2-

tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

thai do phuc vu cua nhan vien chu dao, tan

tinh

5.081

144

.000

.269

.16

.37

nhan vien giai quyet van de nhanh chong,

hieu qua

3.848

144

.000

.193

.09

.29

.767

144

.444

.048

-.08

.17

nhan vien giai dap tu

van, thac mac day du va ro rang

4.190

144

.000

.214

.11

.31

nhan vien biet lang

nghe khach hang

3.743

144

.000

.207

.10

.32

nhan vien thuc hien nghiep vu chinh xac, nhanh chong va dang

tin cay

2.134

144

.035

.117

.01

.23

N

Mean

Std.

Deviation

Std. Error

Mean

co nhieu chuong trinh khuyen mai doi voi

dich vu gui tien

145

3.73

.710

.059

chuong trinh khuyen mai hap dan va doc dao

145

3.50

.792

.066

cam ket dung voi chuong trinh khuyen

mai

145

3.74

.677

.056

de dang tiep can

thong tin ve chuong trinh khuyen mai

145

3.93

.879

.073

Test Value = 4

t

df

Sig. (2-

tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

co nhieu chuong trinh khuyen mai doi voi dich vu gui tien

-4.564

144

.000

-.269

-.39

-.15

chuong trinh khuyen mai hap dan va doc

dao

-7.658

144

.000

-.503

-.63

-.37