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Các yếu tố tác động đến giá trị thương hiệu Ngân hàng TMCP Tiên Phong - 11



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Frequency

Percent

Valid Percent

Cumulative Percent


1

92

38.8

38.8

38.8


2

95

40.1

40.1

78.9

Valid

3

25

10.5

10.5

89.5


4

25

10.5

10.5

100.0


Total

237

100.0

100.0


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Các yếu tố tác động đến giá trị thương hiệu Ngân hàng TMCP Tiên Phong - 11


PHỤ LỤC 4.2: KẾT QUẢ PHÂN TÍCH DỮ LIỆU CRONBACH’S ALPHA

- Thang đo Nguồn gốc thương hiệu

Reliability Statistics


Cronbach's Alpha

N of Items

.852

2


Item-Total Statistics



Scale Mean if Item

Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha

if Item Deleted

NG1

3.86

.705

.744

.

NG2

4.00

.619

.744

.


- Thang đo Nhận biết thương hiệu

Reliability Statistics


Cronbach's Alpha

N of Items

.823

4


Item-Total Statistics



Scale Mean if Item

Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha

if Item Deleted

NB1

12.62

4.203

.686

.760

NB2

12.84

4.370

.584

.806

NB3

12.25

4.783

.557

.816


NB4

12.70

3.677

.774

.713


- Thang đo Hình ảnh thương hiệu

Reliability Statistics


Cronbach's Alpha

N of Items

.902

3


Item-Total Statistics



Scale Mean if Item

Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha

if Item Deleted

HA1

7.49

2.107

.805

.861

HA2

7.38

2.288

.827

.844

HA3

7.58

2.194

.788

.874


- Thang đo Chất lượng cảm nhận

Reliability Statistics


Cronbach's Alpha

N of Items

.885

5


Item-Total Statistics



Scale Mean if Item

Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha

if Item Deleted

CL1

15.49

6.285

.617

.885

CL2

15.60

5.944

.640

.883

CL3

15.23

5.889

.792

.845

CL4

15.21

5.758

.781

.847

CL5

15.36

6.046

.816

.842


- Thang đo Trung thành thương hiệu

Reliability Statistics


Cronbach's Alpha

N of Items

.925

4


Item-Total Statistics



Scale Mean if Item

Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha

if Item Deleted

TT1

11.76

4.753

.912

.873

TT2

11.85

5.163

.762

.925

TT3

11.53

5.589

.793

.916

TT4

11.70

4.802

.854

.894


- Thang đo Giá trị thương hiệu

Reliability Statistics


Cronbach's Alpha

N of Items

.858

3


Item-Total Statistics



Scale Mean if Item

Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha

if Item Deleted

GT1

7.51

1.539

.761

.772

GT2

7.53

1.648

.696

.833

GT3

7.50

1.565

.738

.794



PHỤ LỤC 4.3: KẾT QUẢ PHÂN TÍCH NHÂN TỐ EFA

- Biến độc lập


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.868


Approx. Chi-Square

3162.409

Bartlett's Test of Sphericity

df

153


Sig.

.000


Communalities



Initial

Extraction

NG1

1.000

.899

NG2

1.000

.840

NB1

1.000

.758

NB2

1.000

.658

NB3

1.000

.626

NB4

1.000

.825

HA1

1.000

.845

HA2

1.000

.865

HA3

1.000

.826

CL1

1.000

.594

CL2

1.000

.605

CL3

1.000

.784

CL4

1.000

.774

CL5

1.000

.809

TT1

1.000

.893

TT2

1.000

.752

TT3

1.000

.823

TT4

1.000

.849



Total Variance Explained


C

Initial Eigenvalues

Extraction Sums of Squared

Loadings

Rotation Sums of Squared

Loadings

Total

% of

Variance

Cumulative

%

Total

% of

Variance

Cumulative

%

Total

% of

Variance

Cumulative

%

1

7.639

42.438

42.438

7.639

42.438

42.438

3.665

20.360

20.360

2

2.319

12.881

55.320

2.319

12.881

55.320

3.156

17.531

37.892

3

1.765

9.806

65.126

1.765

9.806

65.126

2.684

14.914

52.805

4

1.217

6.761

71.887

1.217

6.761

71.887

2.673

14.851

67.657

5

1.087

6.041

77.928

1.087

6.041

77.928

1.849

10.271

77.928

6

.698

3.877

81.804







7

.576

3.199

85.004







8

.513

2.850

87.854







9

.389

2.160

90.013







10

.315

1.749

91.762







11

.278

1.542

93.305







12

.246

1.369

94.673







13

.211

1.174

95.847







14

.190

1.057

96.904







15

.174

.968

97.872







16

.148

.822

98.695







17

.126

.701

99.396







18

.109

.604

100.000







Extraction Method: Principal Component Analysis.



Component Matrixa



Component

1

2

3

4

5

TT1

.839





TT2

.825

TT4

.791

CL5

.787

TT3

.724

CL4

.714


CL3

.712





HA3

.678



HA1

.660



HA2

.651



NB4

.649

.566


CL2

.636



CL1

.613



NB2

.550



NB1

.509



NB3


.672


NG1



.709

NG2



.646


Rotated Component Matrixa



Component

1

2

3

4

5

CL3

.817





CL4

.798





CL5

.792





CL2

.725





CL1

.699





TT3


.838




TT4


.822




TT1


.820




TT2


.647




HA2



.876



HA1



.854



HA3



.807



NB1




.831


NB4




.775


NB2




.731


NB3




.706


NG1





.943

NG2





.861



Component Transformation Matrix


Component

1

2

3

4

5

1

.577

.543

.438

.380

.191

2

-.519

.260

-.352

.654

.335

3

-.305

-.090

.478

-.333

.748

4

-.114

-.608

.526

.543

-.214

5

.540

-.510

-.425

.149

.496


- Biến phụ thuộc


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.728


Approx. Chi-Square

322.407

Bartlett's Test of Sphericity

df

3


Sig.

.000


Communalities



Initial

Extraction

GT1

1.000

.808

GT2

1.000

.742

GT3

1.000

.785


Total Variance Explained


Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.335

77.835

77.835

2.335

77.835

77.835

2

.382

12.735

90.570

3

.283

9.430

100.000

Extraction Method: Principal Component Analysis.



Component Matrixa



Component

1

GT1

.899

GT3

.886

GT2

.861


PHỤ LỤC 4.4: KẾT QUẢ KIỂM ĐỊNH TƯƠNG QUAN

Correlations



GTTH

NG

NB

HA

CL

TT


Pearson Correlation

1

.506**

.585**

.651**

.537**

.636**

GTTH

Sig. (2-tailed)


.000

.000

.000

.000

.000


N

237

237

237

237

237

237


Pearson Correlation

.506**

1

.249**

.274**

.130*

.317**

NG

Sig. (2-tailed)

.000


.000

.000

.046

.000


N

237

237

237

237

237

237


Pearson Correlation

.585**

.249**

1

.260**

.346**

.557**

NB

Sig. (2-tailed)

.000

.000


.000

.000

.000


N

237

237

237

237

237

237


Pearson Correlation

.651**

.274**

.260**

1

.556**

.501**

HA

Sig. (2-tailed)

.000

.000

.000


.000

.000


N

237

237

237

237

237

237


Pearson Correlation

.537**

.130*

.346**

.556**

1

.604**

CL

Sig. (2-tailed)

.000

.046

.000

.000


.000


N

237

237

237

237

237

237


Pearson Correlation

.636**

.317**

.557**

.501**

.604**

1

TT

Sig. (2-tailed)

.000

.000

.000

.000

.000



N

237

237

237

237

237

237

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

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